Thoroughbred Breeders' Association Of New Jersey

Name

Thoroughbred Breeders' Association Of New Jersey

Legal name

Thoroughbred Breeders' Association of New Jersey

Website

https://njbreds.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equine Breed Registry and Industry Association

NAICS

Horses and Other Equine Production (112920), Horses and Other Equine Production (11292)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Horse Breeding & Stud Farms (AFAEAGAA)

akta.pro secondary industry

Breeding & Bloodstock (Stud Farms, Sales/Auctions) (MPAEADAH)

Keywords

• Thoroughbred breed registry
• Horse breeding association
• Foal registration services
• Breeder incentive programs
• Equine industry membership

Headquarters

HQ city

West Long Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from breeder, owner, and associate members that fund association operations and programs.
2. Foal Registration Fees: Fees collected for registering foals as NJ-breds, with tiered pricing based on membership status and timing of registration.
3. Annual Magazine Publication: Revenue from publishing New Jersey Thoroughbred annual magazine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Thoroughbred Breeders' Association of New Jersey is a membership-based breed registry and incentive program organization that administers the NJ-Bred Incentive Program for registered New Jersey-bred Thoroughbreds. Its core offering is the NJ-Bred Incentive Program, which provides purse supplements, breeder awards, stallion owner awards, and horse owner awards to participants in the New Jersey Thoroughbred breeding and racing industry. Supporting services include online foal registration, an annual awards banquet, the New Jersey Thoroughbred magazine, and a membership program.

Product overview

The Thoroughbred Breeders' Association of New Jersey is a membership-based breed registry and incentive program organization (active since 1945) that administers the NJ-Bred Incentive Program for registered New Jersey-bred Thoroughbreds. The core product is the incentive program that provides awards to breeders, stallion owners, and race horse owners. Supporting products and services include online foal registration, an annual awards banquet, the New Jersey Thoroughbred magazine, a membership program with anti-slaughter code of ethics, racing calendar with stakes schedule, Hall of Fame recognition, forms and applications portal, the New Jersey Thoroughbred Festival event, and an entries/results lookup tool. The organization operates primarily as a not-for-profit breed association rather than a technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• NJ-Bred Incentive Program Comprehensive incentive program for registered New Jersey-bred Thoroughbred horses that provides purse supplements, breeder awards, stallion owner awards, and horse owner awards for horses finishing 1st-3rd in NJ-bred races. Designed for NJ-based Thoroughbred breeders, stallion owners, and race horse owners participating in the New Jersey breeding and racing industry.
• Foal Registration Services Online registration system enabling foals to be designated as New Jersey-bred Thoroughbreds, with tiered pricing for weanling, yearling, and two-year-old-plus registration tiers. Pricing differs between members and non-members. Designed for breeders seeking official NJ-bred certification for their Thoroughbred foals.
• Membership Program Association membership offering with categories for breeders, owners, and associates, including anti-slaughter code of ethics requirements and member benefits such as reduced registration fees. Annual membership priced at $100 for single and $150 for couples. Designed for industry participants and supporters of the NJ Thoroughbred breeding community.
• Annual Awards Banquet Annual awards ceremony honoring Jersey-breds for outstanding performance in racing, recognizing champions across multiple categories including Horse of the Year, 2-Year-Old, Sprinter, Turf Horse, Stallion of the Year, and Broodmare of the Year. Designed for NJ Thoroughbred industry participants seeking recognition of breeding and racing achievements.
• New Jersey Thoroughbred Magazine Annual magazine publication covering New Jersey Thoroughbred breeding, racing news, industry updates, and member profiles. Designed for association members and NJ Thoroughbred industry participants.
• Racing Calendar and Stakes Schedule Comprehensive racing calendar featuring Monmouth Park race dates and an $8 million stakes schedule including 11 New Jersey-bred stakes races. Designed for breeders, owners, and racing enthusiasts tracking NJ-bred racing opportunities.
• Hall of Fame Recognition program honoring distinguished New Jersey-bred horses, breeders, and individuals who have contributed to the industry. Designed to celebrate long-term contributions and achievements in NJ Thoroughbred breeding and racing.
• New Jersey Thoroughbred Festival Annual event showcasing New Jersey-bred horses with a full card of restricted stakes races, attracting entries from across the region. Designed for breeders, owners, and fans celebrating NJ-bred Thoroughbred racing.

Quantifiable outcome

• NJ-bred horses have won major races including Grade 1 Woody Stephens, Breeders' Cup qualifiers, and Eclipse Award Champion Male Sprinter

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Wanamaker'scoreStrategic or Co-development Partner · 28 September 2023Partnership to host the first-ever New Jersey-Bred Sale on November 16th. The partnership enables NJ breeders to sell horses without the stress and financial commitment of bringing them to external sales grounds. Wanamaker's hosts monthly online Thoroughbred auctions and contributes to Thoroughbred Aftercare Alliance.
• Monmouth ParkcoreStrategic or Co-development PartnerMonmouth Park is the primary racetrack for NJ-bred racing and the association's key venue for NJ-bred stakes races. The track received $10 million annual purse subsidies through 2029, with one-third of $31 million in annual purses coming from state subsidies administered through the association's programs.
• Pegasus StudcoreChannel Partner/ Reseller/ DistributorPegasus Stud in Colts Neck stands multiple stallions including Sea Wizard, Invader, and Vindictive for the NJ breeding program. Owner Carmine Spinella is committed to the NJ-bred program and acquiring mares to support the breeding community.
• New Jersey Racing CommissioncoreStrategic or Co-development PartnerThe association works under Racing Commission Rule NJAC 13:70-6.53 to administer NJ-bred registration and incentive programs. The commission approves association fees and oversees racing dates and standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Jockey Club: The Jockey Club is the broad incumbent registry for thoroughbreds in North America, maintaining the American Stud Book and principal registry that underlies state-bred certification programs like TBANJ's.
• National Thoroughbred Racing Association: NTRA is a broad industry association representing thoroughbred racing interests nationally, providing marketing, legislative advocacy, and industry-wide programs that complement state-level associations like TBANJ.

Others

• American Horse Council: The American Horse Council is a national broad-industry association advocating for all equine sectors, including thoroughbred breeding; it is thematically related to TBANJ but operates at a broader industry-policy level rather than directly competing.

Emerging players

• Wanamaker's: Wanamaker's is an emerging online thoroughbred auction platform and a strategic partner of TBANJ (hosting the NJ-Bred Sale); they operate in the adjacent marketplace layer of thoroughbred sales with partial overlap to TBANJ's horse-for-sale services.

Direct peers

• Thoroughbred Owners and Breeders Association: TOBA is a direct peer at the national level — a membership organization for thoroughbred owners and breeders that conducts breeder education, awards, and sales programs, operating as a national analog to TBANJ's state-level mission.
• Maryland Horse Breeders Association: MHBA is a direct peer — a Maryland state-level breeders' association administering Maryland-bred awards and registration programs, with overlapping Mid-Atlantic regional competition for breeders and owners.
• Florida Thoroughbred Breeders' and Owners' Association: FTBOA is a direct peer — a Florida state-level breeders' association administering the Florida-bred incentive program with foal registration, breeder awards, and legislative advocacy, comparable in structure and mission to TBANJ.
• Kentucky Thoroughbred Breeders Association: The Kentucky Thoroughbred Breeders Association (KTBA) is a direct peer — a state-level membership trade association that administers the Kentucky-bred incentive program, registers foals, hosts awards, and advocates for breeders in the largest U.S. thoroughbred state.
• Pennsylvania Horse Breeders Association: PHBA is a direct peer — a Pennsylvania-based state breeders' association administering the PA-bred incentive program with similar registration, awards, and breeder advocacy functions, directly comparable to TBANJ's NJ program.
• New York Thoroughbred Breeders Inc. NYTB is a direct peer — a New York-based state breeders' association administering the NY-bred incentive program, foal registration, and breeder awards, operating with an identical value proposition to TBANJ but in a larger breeding market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Thoroughbred Breeders' Association Of New Jersey