Monmouth Park

What Monmouth Park does

Monmouth Park is a historic Thoroughbred horse racing venue in Oceanport, New Jersey, operating continuously since 1870 under state ownership via the New Jersey Sports and Exposition Authority (NJSEA). The facility is managed and leased by Darby Development, LLC, which became sole lease holder in 2024 after managing on behalf of the NJTHA since 2012. The 51–100 employee venue runs a live racing season from May through September, anchored by the $1,000,000 NYRA Bets Haskell Stakes, and offers pari-mutuel wagering, fixed odds betting, and simulcast access. In November 2025, the property opened a 16,000-square-foot trackside Caesars Sportsbook, integrating legal sports betting with on-site VIP areas, Shake Shack, and pari-mutuel race wagering.

The business operates a multi-stream revenue model: transaction-fee wagering (pari-mutuel pool take, Caesars sportsbook house take), one-time admissions and event rental fees (general admission at $7; event spaces from $400 to $2,000 for picnics, luxury boxes, suites, and banquet rooms), food and beverage sales across five on-site restaurants including The Summer Wind, Lady's Secret Cafe, the Dining Club & Salvator Grille, and the Shake Shack operated by Union Square Events (Danny Meyer's hospitality group), corporate sponsorship revenue (Caesars, NYRA, Surfside, Asbury Park Press, Malouf Auto Group, Xfinity), and ancillary retail (gift shop, mini golf, morning track tours). Mobile distribution is enabled through 4NJBETS (TVG/Betfair-powered) and the Monmouth Bets fixed odds app, extending wagering access statewide. The marketing and distribution footprint includes SeatGeek for ticketing, OpenTable for dining reservations, NJ Transit rail service, OTW satellite facilities at Woodbridge and Hillsborough, and cross-promotional partnerships with four Eatontown-area hotels and regional radio stations.

The customer base spans horse racing enthusiasts, sports bettors, families, and corporate/private event clients, served across a seasonal on-property experience supplemented by statewide mobile wagering. Technology infrastructure is built on third-party platforms (Equibase for race data, TVG for mobile pari-mutuel, Caesars for sportsbook) rather than proprietary systems, and the company does not evidence any AI/ML capabilities. Recent strategic emphasis has been on diversifying beyond pure racing through the Caesars sportsbook partnership, expanded F&B and festival programming (35+ annual events), and aggressive monetization of the private events vertical.

Name

Monmouth Park

Legal name

New Jersey Sports and Exposition Authority

Website

https://monmouthpark.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

51–100 employees

Short description

Monmouth Park is a historic 1870-founded Thoroughbred horse racing venue in Oceanport, New Jersey, offering live racing (May–September), pari-mutuel and fixed odds wagering, a 16,000 sq ft Caesars Sportsbook, dining, festivals, and private event rentals, serving racing fans, sports bettors, families, and corporate event clients.

Ownership category

akta.pro rank

Product category

Horse Racing and Sports Wagering Venue

NAICS

Racetracks (711212), Gambling Industries (7132), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Horse racing venue
• Thoroughbred racetrack
• Sports betting facility
• Pari-mutuel wagering
• Event hosting services

Headquarters

HQ city

Oceanport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pari-Mutuel Race Wagering: Traditional horse race betting where wagers are pooled and distributed among winning bets. Core revenue driver for the racetrack operations.
2. Sports Betting (Caesars Sportsbook): Legal sports wagering on professional and college sports. Revenue generated through house take on losing bets.
3. Event Admissions: General admission tickets ($7 regular, varies for special events), reserved seating, and season passes for live racing and events.
4. Food and Beverage Sales: On-site restaurants (Dining Club, Salvator Grille, Lady's Secret Cafe, Summer Wind), concessions, Shake Shack at Caesars Sportsbook, and catering services.
5. Event Space Rentals: Private event bookings including Parterre Luxury Boxes ($400-$800), suites ($900-$1,000), Turf Club ($1,400-$1,800), picnic areas ($800-$1,400), and dining venues.
6. Sponsorships: Corporate sponsorships for festivals, races, and events including naming rights and promotional partnerships with companies like Caesars, NYRA, Malouf Auto Group, and Surfside.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Monmouth Park operates a Thoroughbred horse racing venue offering live racing (May through September) with pari-mutuel and fixed odds wagering on-track and via mobile. The venue also houses a 16,000-square-foot Caesars Sportsbook for legal sports wagering, a year-round festival program (Italian Festival, BBQ & Craft Beer Festival, Latin Festival, etc.), multiple on-site restaurants, private event spaces for corporate and social functions, and a gift shop. The flagship event is the annual $1,000,000 NYRA Bets Haskell Stakes.

Product overview

Monmouth Park is a premier Thoroughbred horse racing venue in Oceanport, New Jersey, operating since 1870. The company offers a diversified portfolio combining live horse racing entertainment with sports wagering capabilities. Core offerings include live racing at the historic Monmouth Park racetrack (May-September season), pari-mutuel and fixed odds wagering, and mobile betting via 4NJBETS powered by TVG. In November 2025, the property launched a major 16,000-square-foot Caesars Sportsbook featuring sports betting kiosks, VIP areas, and Shake Shack dining. Additional revenue streams include event venues (Parterre Luxury Boxes, Winner’s Circle Terrace Suites, Turf Club), dining destinations (The Summer Wind, Lady’s Secret Cafe, Dining Club), and an annual festival program. The flagship event is the NYRA Bets Haskell Stakes held each July with $1,000,000 in prize money. Ticketing operates through SeatGeek, while dining reservations utilize OpenTable. The venue is managed by Darby Development, LLC under lease from the New Jersey Sports and Exposition Authority (NJSEA).

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Caesars EntertainmentcoreGTM or Marketing Partner · 20 November 2025Caesars Entertainment partnered with Monmouth Park to open a 16,000-square-foot Caesars Sportsbook venue at the racetrack in November 2025. The facility features betting kiosks, a VIP section, and a Shake Shack restaurant, combining pari-mutuel race wagering with legal sports betting under the Caesars brand.
• 4NJBETS (powered by TVG)coreTechnology or IntegrationNew Jersey's mobile wagering platform powered by TVG, enabling customers to wager on horse racing from anywhere within New Jersey state lines. Monmouth Park promotes 4NJBETS as the preferred mobile wagering option.
• Union Square EventscoreImplementation/ SI/ Consulting PartnerUnion Square Events, founded by Danny Meyer in 2005, operates the Caesars Sports Bar food and beverage at Monmouth Park. USE brings nearly 40 years of culinary excellence and 'Enlightened Hospitality' principles to deliver distinctive dining experiences at the sportsbook.
• NYRA (New York Racing Association)coreStrategic or Co-development PartnerNYRA Bets is the title sponsor of the Haskell Stakes ($1,000,000 purse) and partners with Monmouth Park for major racing events. The partnership positions Haskell Day as a premier Thoroughbred racing event.
• SeatGeekmajorChannel Partner/ Reseller/ DistributorOfficial ticketing platform for Monmouth Park events, offering online ticket sales with promo code discounts for various events and racing days.
• EquibasemajorTechnology or IntegrationOfficial data provider for Monmouth Park race information, results, full charts, workouts, and race replays. Equibase provides the official data and timing systems for the racetrack.
• NJ TransitminorChannel Partner/ Reseller/ DistributorNorth Jersey Coast Line trains stop at Monmouth Park Station on every live racing day through September 13, providing transportation access for visitors.
• Sponsor Hotels (Sheraton, Doubletree, Holiday Inn Express, Homewood Suites)minorGTM or Marketing PartnerFour partner hotels in the Eatontown area offering exclusive rates to Monmouth Park patrons: Sheraton Eatontown (208 rooms, 16,000 sq ft meeting space), Doubletree Tinton Falls-Eatontown (178 rooms, recently renovated), Holiday Inn Express West Long Branch (128 rooms), and Homewood Suites by Hilton Eatontown.
• SurfsidemajorGTM or Marketing PartnerSurfside is a presenting sponsor for multiple festivals at Monmouth Park including the BBQ & Craft Beer Festival, Latin Festival, and Italian Festival, partnering with The Asbury Park Press for event promotion.
• The Asbury Park PressmajorGTM or Marketing PartnerMedia sponsor for festival events at Monmouth Park, providing press coverage and promotional support for major seasonal festivals.
• XfinityminorGTM or Marketing PartnerSponsor for the Italian Festival & Wine Tasting event at Monmouth Park.
• Uncle Giuseppe's MarketplaceminorGTM or Marketing PartnerSponsor for the Italian Festival & Wine Tasting event at Monmouth Park.
• Opici Wine & SpiritsminorGTM or Marketing PartnerPresents Italian wine tasting at the Italian Festival & Wine Tasting, providing wine sampling services and expertise for the event.
• Malouf Auto GroupminorGTM or Marketing PartnerSponsor for the NJ Thoroughbred Festival & Giveaway event at Monmouth Park.
• Radio Partners (Thunder 106, 107.1 The Boss, 100.7 The Breeze)minorGTM or Marketing PartnerRadio station partners promoting events like the Bags, Boards & Bands Cornhole Tournament, providing on-air mentions and promotional support.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Churchill Downs: Publicly traded Thoroughbred racing and sports-betting operator (Derby City Gaming, TwinSpires, retail sportsbooks) that defines the U.S. racing and wagering space and is broadly comparable across Monmouth Park's racing and sportsbook stack.

Direct peers

• Gulfstream Park: Florida-based year-round Thoroughbred track with on-site casino, sportsbook, and dining — a direct benchmark for the combined racing + sportsbook + entertainment monetization that Monmouth Park is pursuing.
• Del Mar Thoroughbred Club: Seasonal, summer-only Southern California Thoroughbred track with a strong destination and hospitality positioning — very comparable operating calendar and premium-event model to Monmouth Park.
• Saratoga Race Course: NYRA-operated seasonal Thoroughbred track in upstate New York running a concentrated summer meet with stakes racing — directly comparable in business model to Monmouth Park's seasonal Thoroughbred meet.
• Santa Anita Park: Stronach Group's flagship California Thoroughbred track with year-round racing, on-site dining, and sports wagering — a comparable racetrack-plus-betting and entertainment destination.
• Keeneland: Lexington, KY Thoroughbred race meet and major auction house with concentrated seasonal racing and high-end hospitality — directly comparable in seasonal pari-mutuel operations and event-driven economics.
• Meadowlands Racing: The other major pari-mutuel and sports-betting racetrack in New Jersey, offering harness racing and FanDuel-powered sportsbook in the same regulatory and customer pool as Monmouth Park.
• Belmont Park (NYRA): NYRA's flagship Thoroughbred venue and partner of Monmouth Park on the Haskell Stakes, sharing the pari-mutuel, fixed-odds, and sports-betting stack with NYRA Bets integration.

Regional players

• Pimlico Race Course: Stronach-owned Maryland home of the Preakness Stakes — comparable seasonal/anchor-stakes Thoroughbred model in a different Mid-Atlantic regulatory market from Monmouth Park.
• Freehold Raceway: NJ-based standardbred harness track and historic pari-mutuel venue — another New Jersey racing operator competing for the same state-level handle, license pool, and Horsemen's Association relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MonmouthPark
• YouTubeyoutube.com/user/MonmouthPark
• Facebookfacebook.com/monmouthpark
• Instagraminstagram.com/monmouthparkracetrack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monmouth Park