Westford Insurance Brokers And Risk Managers Private Limited

What Westford Insurance Brokers And Risk Managers Private Limited does

Westford Insurance Brokers and Risk Managers Pvt. Ltd. is an IRDA-licensed Direct Insurance Broker founded in 2016 and headquartered in Ahmedabad, Gujarat, India. The company operates as an intermediary between clients and 50+ partner insurance companies, distributing a broad portfolio that spans personal lines (car, bike, health, life), commercial lines (fire, burglary, machinery breakdown, marine, contractor risks, industrial all risks), liability products (D&O, public/product liability, securities offering insurance), and employee benefits (group health, workmen compensation, personal accident). Beyond brokerage, the firm offers ancillary services including claim management, risk management studies (thermography, fire safety audits, HAZOP, LOPA), gap analysis and policy audits, and insurance briefing sessions for corporate clients.

The company runs a web-based brokerage platform with CRM systems supporting user/customer login, lead capture forms for instant multi-carrier quoting, and online claim registration. The technology stack appears to be standard web infrastructure rather than proprietary IP, and there is no public API, SDK, or disclosed AI/ML capability. Revenue is generated entirely through commissions on premiums placed with partner insurers; no direct fees or pricing are disclosed to customers.

Distribution is multi-channel: a direct-to-consumer website with online quote forms, a POS (Point of Sale) advisor recruitment network providing pan-India reach, and an enterprise/B2B field sales motion targeting commercial accounts. The company operates from five locations (Ahmedabad, Jaipur, Bhopal, Mumbai, Ranchi) and is privately held and founder-led, with Managing Director Surajit Gupta (IIT Kanpur, 35 years industry experience) supported by a multidisciplinary leadership team of Engineers, CAs, Lawyers, and a Dental Surgeon. No external funding, parent entity, or public financials are disclosed.

Name

Westford Insurance Brokers And Risk Managers Private Limited

Legal name

Westford Insurance Brokers and Risk Managers Pvt. Ltd.

Website

https://westford.co.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Westford Insurance Brokers and Risk Managers Pvt. Ltd. is an IRDA-licensed Direct Broker founded in 2016, distributing personal, commercial, liability, and life insurance products from 50+ insurers across India, with ancillary claim management and risk advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from multiple insurance companies for placing insurance policies. As a Direct Broker licensed by IRDA for both General and Life insurance, they earn commissions on premiums collected from clients across all insurance product lines.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Westford Insurance Brokers and Risk Managers Pvt. Ltd. is a Direct General & Life Insurance Broker licensed by IRDA (License No. IRDA/DB 682/16) that places insurance policies on behalf of clients across personal lines (car, bike, health, life), commercial lines (fire, burglary, money, marine, machinery, contractors all risk, industrial all risks), liability lines (public liability, product liability, D&O, POSI), and group/employee benefits (group health, super top-up, workmen compensation, personal accident). The firm also delivers ancillary value-added services including Claim Management, Risk Management Studies, Gap Analysis & Policy Audit, and Insurance Advisory, earning commissions from 50+ insurance company partners.

Product overview

Westford Insurance Brokers and Risk Managers Pvt. Ltd. is a Direct General & Life Insurance Broker regulated by IRDA (License No: IRDA/DB 682/16). The company offers a comprehensive portfolio of insurance products and risk management services. Their product lineup includes: (1) Personal insurance products - Car Insurance, Bike Insurance, Health Insurance, Life Insurance, Personal Accident; (2) Business insurance products - Fire & Allied Perils, Burglary, Money, Electronics Equipment, Machinery Breakdown, Industrial All Risks, Contractor All Risks, Contractors Plant & Machinery, Marine Cum Erection, Workmen Compensation, Fidelity; (3) Liability insurance products - Public Liability, Product Liability, Directors & Officers Liability, Public Offering of Securities Insurance; (4) Group and employee benefits - Group Health Insurance, Super Top Up; (5) Specialized products - Annual Turn Over Policy, Advance Loss of Profit. They also provide ancillary services including Claim Management, Risk Management Studies, Gap Analysis & Policy Audit, and Insurance Advisory. The company operates with 50+ insurance company partnerships and offers both individual and corporate insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Vehicle insurance coverage for four-wheelers providing protection against loss, damage, or theft, brokered by Westford for individual car owners.
• Bike Insurance Insurance coverage for two-wheelers protecting against accidents, theft, and damage, brokered for individual bike owners.
• Health Insurance (Individual) Individual health insurance policies covering hospitalization and medical expenses, brokered for individuals and families.
• Life Insurance Term life, endowment, annuity/pension, ULIP, money-back, whole life, and children plans brokered for individuals seeking financial protection and savings-linked coverage.
• Personal Accident Insurance 24-hour worldwide coverage offering compensation for death or bodily injury resulting from external, visible, and violent accidents, brokered for individuals.
• Group Health Insurance Policy Comprehensive group health coverage for employees and their families with flexible customization options, brokered for corporate clients as an employee benefit.
• Health Insurance Super Top Up Policy Supplemental health insurance providing higher sum insured against aggregate deductible once existing cover is exhausted, brokered for individuals and corporates.
• Fire & Allied Perils Policy Comprehensive property insurance covering moveable and immoveable assets against fire, lightning, explosion, and natural calamities, brokered for businesses.
• Burglary Insurance Coverage for business premises against burglary, including theft following forcible entry and damage to premises, brokered for commercial clients.
• Money Insurance Protection for money in transit between premises and bank, and money held in safes at insured locations, brokered for businesses.
• Public Liability Insurance Coverage for legal liability to pay damages for accidental death, bodily injury, or property damage to third parties, brokered for businesses.
• Product Liability Insurance Coverage for legal liability arising from defects in products after they have left the insured's premises, including accidental death, injury, or property damage to third parties.
• Directors & Officers Liability Insurance Protection for directors and key officers against losses arising from wrongful acts in their official capacity.
• Workmen Compensation Policy Coverage under the Employees' Compensation Act for payments to employees for injuries arising out of and in the course of employment.
• Fidelity Insurance Coverage against direct financial loss resulting from employee fraud or dishonesty, brokered for businesses.
• Electronic Equipment Insurance Coverage for accidental loss or damage to electronic equipment including computers, telecommunications, and medical installations.
• Machinery Breakdown Insurance Insurance for sudden and accidental damage to machinery used in construction or material handling.
• Contractors Plant & Machinery Insurance Coverage for construction machinery against accidental external damage due to any cause other than excluded perils.
• Contractor All Risks Insurance Financial protection for civil engineering contractors against accidents to works under construction, including material damage and third-party liability.
• Marine Cum Erection Insurance Comprehensive policy covering physical risks from supplier warehouse through erection, testing, and commissioning at site.
• Marine Cum Erection All Risk Insurance All-risk coverage for projects including marine voyage for imports and inland transit to site.
• Industrial All Risks Insurance Wide coverage combining fire, burglary, accidental damage, breakdown, and business interruption insurance.
• Public Offering Of Securities Insurance (POSI) Transaction-specific coverage protecting companies and directors against securities claims during capital raising through prospectus.
• Annual Turn Over Policy (ATOP) Transit insurance coverage for imports, exports, domestic movements, and temporary storage based on annual sales turnover.
• Advance Loss Of Profit Insurance Coverage for loss of gross profit due to delays in project commissioning following a covered loss under marine-cum-erection or contractor's all risk policy.
• Claim Management Services Professional claim handling services ensuring proper documentation and maximum settlement for fire, health, and other insurance claims, delivered by a multidisciplinary team.
• Risk Management Services Comprehensive risk management studies including gap analysis, policy audit, and industry-specific studies like thermography, fire safety audit, energy audits, LOPA, and HAZOP.
• Gap Analysis & Policy Audit Expert analysis of existing insurance coverage to identify inadequacies and recommend proper insurance covers for clients.
• Insurance Advisory Services Professional insurance consultation providing fast quotations and policy recommendations from top-rated insurers, including ongoing advisory support.
• Insurance Briefing Sessions Training sessions for corporate clients and their staff on insurance and related matters, delivered as a paid advisory service.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 50+ Insurance CompaniescoreChannel Partner/ Reseller/ DistributorPOS network partnerships with over 50 insurance companies providing pan-India reach for insurance distribution. Includes major insurers visible in partner logos: Niva Bupa, HDFC Ergo, Tata AIG, Digit Insurance, Future Generali, Royal Sundaram, Aditya Birla, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson India Insurance Brokers: India operations of WTW, providing commercial insurance broking, risk advisory and employee benefits. Directly comparable for corporate broking and group benefits placement.
• Aon India Insurance Brokers Private Limited: Indian arm of Aon plc, offering commercial insurance broking, reinsurance, risk management and human capital solutions. Same IRDA Direct Broker authorization and similar product breadth across commercial and employee benefits lines.
• Marsh India Insurance Brokers Private Limited: Indian subsidiary of Marsh McLennan, the world's largest insurance broker. Directly comparable as a licensed IRDA insurance broker offering commercial, employee benefits and risk advisory to large enterprises across India — same product categories, same regulator, much larger scale.

Direct peers

• Alliance Insurance Brokers Private Limited: Indian Direct Insurance Broker with similar multi-line product portfolio including commercial, liability, motor and health. Comparable mid-sized Indian broker targeting similar SME and corporate segments.
• Howden Insurance Brokers India Private Limited: Indian presence of Howden Group, focused on specialty and commercial insurance broking. Comparable for D&O, professional indemnity, marine and engineering lines that Westford also places.
• J.B. Boda Insurance Brokers Private Limited: Long-established Indian insurance and reinsurance broker with IRDA license covering Life and General. Closely comparable in product breadth, target segments (commercial lines, marine, aviation, energy) and technical underwriting approach.

Emerging players

• Policybazaar (PB Fintech Limited): India's largest online insurance aggregator, publicly listed. Competes for the same personal lines (motor, health, life) that form Westford's retail book, though primarily on price/UX rather than risk advisory.
• InsuranceDekho (Girnar Insurance Brokers): IRDA-licensed online insurance broker with strong presence in motor and health. Comparable as a digital-first Direct Broker competing for the same retail customer wallet in India.
• SecureNow Insurance Broker: Tech-enabled Indian commercial insurance broker focused on SMEs. Comparable in target segment (commercial lines for smaller enterprises) and in emphasizing advisory over pure price comparison.

Others

• ACKO General Insurance: Direct-to-consumer Indian general insurer selling motor, health and other products online. Not a broker but a key competitive threat to brokerage commissions on personal lines by disintermediating distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westford-insurance-brokers-risk-managers-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westford Insurance Brokers And Risk Managers Private Limited