The Studio Downtown

What The Studio Downtown does

The Studio Downtown is a privately held, single-location coworking and event space operator founded in 2018 by Kate Carnahan in Conway, Arkansas. The company operates from the iconic EM Building at 1100 Oak Street in downtown Conway, occupying 8,000-10,000 square feet configured with coworking seating, a fully furnished lobby, a full kitchen, a printing station, and two professionally equipped conference rooms (the Nabholz Workshop for up to 30 guests and the Mars Room for 4-8 guests). Its core product is a tiered coworking membership (Workday $125/mo, All Inclusive $200/mo, All Access $350/mo), supplemented by $25 day passes, a $100 five-pass bundle, and hourly conference room rentals that require no membership. The business is managed by a small team (1-10 employees) led by Selena Ulasewich (Owner & CEO), Kate Carnahan (Founder), and Indi Minett (Manager), and is bootstrapped with no external funding disclosed.

Revenue is generated through four primary streams: recurring coworking subscriptions, one-time day passes, conference room rentals, and digital courses sold under the 'Canva Made Easy' sub-brand ($29 for Flyers & Socials, $49 for Websites, $50-$65 bundle). Distribution is predominantly self-serve through Acuity Scheduling for the physical space and a self-paced e-commerce platform for digital courses, with global reach for the digital product and a regional footprint (South Central Arkansas) for the physical space. The target customer base is segmented horizontally across remote workers, freelancers, small business owners, and event hosts, with marketing driven by community events, a Google Calendar community feed, an Eventbrite presence, an email newsletter, blog content, and cross-promotional partnerships with local businesses (Cross Creek Sandwich Shop, Level Ground Coffee) and organizations (Create Conway, FAB Firearms Academy, Silverlake Design Studio).

Name

The Studio Downtown

Legal name

The Studio Downtown

Website

https://thestudiodowntown.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Studio Downtown is a bootstrapped coworking and event space operator in Conway, Arkansas, offering tiered memberships, day passes, conference room rentals, and digital Canva design courses to remote workers, freelancers, small businesses, and event hosts.

Ownership category

akta.pro rank

Product category

Coworking Space

NAICS

Office Administrative Services (5611), Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYTHAFADAJ

Coworking Cafes / Work Cafes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAHAAAB

Conference Centers & Dedicated Meeting Venues

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Coworking space
• Flexible workspace
• Meeting room rentals
• Event venue hosting
• Digital design courses

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coworking Memberships: Monthly recurring subscriptions providing coworking access with varying hours and perks. Three tiers: Workday ($125/mo, Mon-Fri 8:30am-5:30pm), All Inclusive ($200/mo, daily 8am-8pm with 12 hrs conference room), All Access ($350/mo, 6am-midnight with unlimited conference rooms)
2. Day Passes: One-time $25 day passes for coworking access including coffee, wifi, and receptionist. Bundle of 5 passes available for $100 (1 free day). Ideal for visitors, travelers, or trial users.
3. Conference Room Rentals: Hourly/daily rental of professional meeting spaces. Nabholz Workshop: $145 for 2 hours (up to 30 guests); Mars Room: $85 for 2 hours (4-8 guests). No membership required.
4. Digital Courses - Canva Made Easy: Online courses teaching Canva design skills. Flyers & Socials: $29, Websites: $49, combined bundle: $50-65. One-time purchase with lifetime access.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Studio Downtown operates an 8,000 sq ft coworking space in downtown Conway, Arkansas, providing tiered monthly memberships (Workday, All Inclusive, All Access), single-day passes, two rentable conference rooms (Nabholz Workshop and Mars Room), and event venue hosting. It also sells self-paced digital courses under the 'Canva Made Easy' brand teaching Canva design for flyers, social media, and websites.

Product overview

The Studio Downtown is a coworking space offering a tiered membership model with four distinct coworking options: Workday Coworking ($125/month for weekday access), All Inclusive Coworking ($200/month with conference room hours), All Access Coworking ($350/month for extended hours and unlimited conference room use), and Day Passes ($25 for single-day access). The company also operates two professional conference rooms—the Nabholz Workshop (up to 30 guests) and the Mars Room (4-8 guests)—available for hourly rental. Additionally, The Studio Downtown has developed digital education products under the 'Canva Made Easy' brand, offering online courses on Canva design for flyers/social media ($29) and website creation ($49), available as standalone courses or bundled together ($65). Event hosting services are also provided for networking events, workshops, and celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Canva Made Easy: Digital courses teaching professional Canva design skills, including flyer design, social media posts, and website creation. Courses offered at $29-$65.
• Coworking Memberships
• Conference Room Rentals

Products and services

• Workday Coworking Weekday coworking membership providing access Monday through Friday, 8:30am-5:30pm, including high-speed wifi, printing, all-day coffee and snacks, and on-site receptionist services for individuals seeking a productive professional workspace.
• All Inclusive Coworking Full-day coworking membership with access from 8am to 8pm daily, including 12 hours of conference room bookings per month in either of the two fully furnished conference rooms, designed for professionals needing both daily workspace and meeting access.
• All Access Coworking Premium coworking membership providing extended daily access from 6am to midnight, unlimited conference room use, a unique business address perk for Google listings, and presentation technology in conference rooms, targeted at established small business owners.
• Day Pass Coworking Single-day coworking access at $25 (or a 5-day bundle for $100) from 9am-5pm, including locally roasted coffee, snacks, high-speed wifi, and receptionist services, targeting visitors, travelers, or potential members who want to try the space before subscribing.
• Nabholz Workshop Large conference/workshop room accommodating up to 30 guests at $145 for 2 hours, featuring customizable layout, direct kitchen access, exclusive side door entrance, presentation technology, rolling whiteboard, coffee, tea, snacks, and gallery display options, available without membership.
• Mars Room Intimate conference room for 4-8 guests at $85 for 2 hours, offering couch or conference table seating, direct parking lot access, large whiteboard, noise machines, and entrance to the Collective Art Gallery, available without membership.
• Canva Made Easy: Flyers & Socials Self-paced digital course teaching professional Canva design for flyers and social media posts at $29, including step-by-step video instructions, worksheets, and resources covering brand kit creation, flyer design, and social media graphics, with lifetime access.
• Canva Made Easy: Websites Self-paced digital course on creating and publishing landing page websites in Canva at $49, featuring step-by-step video guides, worksheets, and a bonus module on social media design, with lifetime access.
• Canva Made Easy: Websites, Flyers & Socials Bundle Combined digital course bundle at $65 covering both Canva landing page website creation and flyer/social media design, with lifetime access to all modules, worksheets, and resources.
• Event Hosting Event venue rental in the iconic EM building featuring a modern art gallery meets warehouse aesthetic, accommodating networking events, private celebrations, creative workshops, and pop-ups with 6 pub tables, full kitchen, and catering access.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Cross Creek Sandwich ShopminorOthersCommunity partner offering member discounts. Members receive discounts from this local food business as part of The Studio's member perk program.
• Level Ground CoffeecoreOthersCoffee partner providing locally roasted coffee served at the studio. Key amenity provider contributing to member experience and value proposition.
• NabholzminorOthersNamed conference room sponsorship/naming rights for the Nabholz Workshop space. Room named after corporate partner, used for workshops, events, and meetings up to 30 guests.
• FAB Firearms AcademyminorGTM or Marketing PartnerCommunity partner hosting concealed carry licensing courses at The Studio. Classes held on-site with 6 hours of instruction at $115 for Arkansas CHCL certification.
• Silverlake Design StudiocoreStrategic or Co-development PartnerFounded in 2016, Silverlake is a creative agency led by Jessica Crum that provides branding and website design services. Designed The Studio's beautiful logo and branding. Long-term community partner that helped build The Studio in 2018 and 2021.
• Create ConwayminorGTM or Marketing PartnerArts and culture organization led by member Katie Wilson that organizes Conway Art Walk. The Studio participates in First Fridays events and hosts related programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Make Office: Boutique coworking operator designing and managing distinctive shared workspaces. Comparable community-led, design-forward positioning, similar hospitality and brand-centric approach, and a comparable focus on smaller or secondary markets.
• Novel Coworking: Operator of premium coworking in mid-sized U.S. cities (Cincinnati, Charlotte, Nashville). Directly comparable target market of secondary metros, similar pricing tier strategy, and overlapping membership plus event rental product mix.
• Industrious: Premium flexible workspace provider offering coworking, private offices, and meeting rooms with hospitality-driven design. Comparable tiered membership model and conference room rental products, positioned similarly to The Studio's experience-led value proposition.

Broad incumbents

• Skillshare: Online learning community with thousands of creative and design courses, including extensive Canva design content. Direct competitor to The Studio's Canva Made Easy digital course business, with vastly larger catalog, audience, and brand recognition.
• WeWork: Global coworking leader offering shared workspace, private offices, and meeting rooms across major metros. Directly comparable product offering though operating at vastly larger scale and focused on primary metros versus The Studio's secondary-market position.
• Spaces: IWG-owned coworking brand offering flexible workspaces, meeting rooms, and event venues globally. Comparable product mix (coworking + conference rooms + events) and a similar design-forward, experience-led branding approach.

Emerging players

• Workplaceless: Remote work solutions provider enabling distributed teams to operate without physical offices. Alternative substitute for the same target customer (remote workers) facing distributed work decisions, representing a potential headwind to physical coworking demand.
• Peerspace: Marketplace for hourly rentals of meeting rooms, event spaces, and unique venues. Directly comparable conference room and event rental product lines, with overlap in target customers seeking professional meeting space without long-term commitment.
• The Wing: Community-driven coworking and social club with curated programming and design-led interiors. Comparable community-led GTM and curated member experience, though targeting a different demographic (women professionals) and operating in larger metros.

Regional players

• Common Desk: Regional coworking operator in the U.S. Southeast (Dallas, Atlanta, Charlotte). Comparable community-and-design-led coworking focus in secondary markets, with similar tiered memberships and event space offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thestudiodowntown
• LinkedInlinkedin.com/company/thestudiodowntown

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Studio Downtown