Herb Lore

What Herb Lore does

Herb Lore LLC is a privately held, founder-owned herbal products company founded in 1996 by certified herbalist and former midwife Pam Caldwell, headquartered in Nevada City, California. The company designs, formulates, and sells a portfolio of approximately 40 Certified Organic tinctures, teas, and salves organized around the childbearing journey — from fertility and preconception support through pregnancy, birth, postpartum recovery, lactation, and into infant and childhood care. Each formulation is anchored to Caldwell's three decades of specialized expertise in herbs safe for use during pregnancy and breastfeeding, addressing a domain knowledge gap where general herbalists may recommend contraindicated herbs. Products are manufactured in small batches for freshness and are available in both alcohol-base and non-alcohol (vegetable glycerine) formats to accommodate children and alcohol-sensitive consumers.

The business operates a direct-to-consumer e-commerce storefront at HerbLore.com as its primary sales channel, supplemented by retail distribution across 10 US states (CA, CO, GA, ID, MD, MN, MT, and others), a wholesale program, and a practitioner referral network spanning 21 states that includes midwives, doulas, lactation consultants, and acupuncturists. The company monetizes through one-time unit purchases at price points between $17.95 and $43.45, free shipping on orders over $100, gift cards, and a recurring All-Access Membership that bundles premium educational content. Marketing is content-led via the founder's blog, herbal support video hub, and organic social presence on Instagram and Facebook, with the website functioning as a reference resource used in birthworker training.

Herb Lore is bootstrapped with no external investment, no subsidiaries, and no evidence of M&A activity, and continues to operate as a single-entity LLC under Caldwell's direction. The product launch cadence has included ongoing category expansion (e.g., Teething Tincture in 2016) and channel buildout via the practitioner directory and retail locator. There are no AI/ML capabilities, no app, and no disclosed integrations — the company's technology is limited to its e-commerce platform and content management.

Name

Herb Lore

Legal name

Herb Lore LLC

Website

https://herblore.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Herb Lore LLC is a founder-owned, Certified Organic herbal products company founded in 1996 that formulates and sells ~40 tinctures, teas, and salves specialized for fertility, pregnancy, birth, lactation, postpartum, and infant care, distributed via DTC e-commerce, retail, wholesale, and a practitioner referral network.

Ownership category

akta.pro rank

Product category

Organic Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Organic herbal products
• Pregnancy herbal remedies
• Lactation support tinctures
• Certified organic tinctures
• Herbal teas blends

Headquarters

HQ city

Nevada City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: E-commerce sales of herbal products including tinctures, teas, and specialty formulations directly to consumers through HerbLore.com. Products available in various sizes (2oz, 4oz) and formats (regular alcohol-based or non-alcohol versions).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Herb Lore manufactures and sells Certified Organic herbal tinctures (available in both alcohol-base and non-alcohol vegetable glycerine versions) and bulk teas formulated for fertility, pregnancy, birth, postpartum, lactation, baby/child care, sleep, relaxation, and immune support. Products are sold directly to consumers via the HerbLore.com website, through U.S. retail outlets, and via a wholesale program, with supporting educational content delivered through an All-Access Membership.

Product overview

Herb Lore offers a comprehensive portfolio of Certified Organic herbal products specializing in pregnancy, birth, lactation, and family health. The product line centers on two primary delivery formats: liquid tinctures (available in alcohol-base and non-alcohol vegetable glycerine versions) and bulk teas. The core product line consists of approximately 40+ tincture and tea formulations organized across the childbearing journey: fertility/pre-conception support (Pre-Conception Tea/Tincture, Vitex), pregnancy care (Pregnancy Tea/Tincture, Liver Tonics, Itch Soother), birth support (Labor Tincture, Placenta Release Tincture, Hem Stopper), postpartum/lactation (Nursing Tincture, Goat's Rue, Fenugreek, Shatavari), and baby/children's care (Teething Tincture, Tummy Tincture). Additional offerings include tinctures for sleep, relaxation, stress, depression, immune support, and hormone balance. Products are made in small batches to ensure freshness and herb potency. An All-Access Membership provides premium educational content alongside the product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitex Tincture Certified Organic Vitex Berry tincture for balancing hormones and easing symptoms of PMS, infertility, and pre- or peri-menopause; works on the pituitary gland. Available in regular alcohol and non-alcohol versions.
• Pregnant Mother's Liver Tonic Certified Organic tincture combining Milk Thistle Seed, Dandelion Root, Yellow Dock Root, and Nettle Leaf for gentle liver cleansing, hormone balance, and itch relief during pregnancy.
• Pre-Conception Tea Certified Organic bulk tea blend of Red Raspberry Leaf, Red Clover Blossom, Dandelion Leaf, Nettle Leaf, Alfalfa, Chamomile, Oatstraw, and Peppermint to enhance fertility and create a favorable environment for conception.
• Pre-Conception Tincture Same herbal combination as Pre-Conception Tea in liquid extract form for enhanced fertility support.
• Pregnancy Tea Tincture Certified Organic tincture combining Red Raspberry Leaf, Dandelion Leaf, Nettle Leaf, Alfalfa, Chamomile, Oatstraw, and Peppermint for uterine toning, miscarriage prevention, morning sickness relief, and postpartum recovery.
• Nursing Tincture Herbal tincture formulated to support and increase breastmilk production for breastfeeding mothers.
• Iron Tonic Tincture Certified Organic tincture of Yellow Dock Root, Dandelion Root, and Nettle Leaf for high iron content and blood iron level increase; more easily absorbed than synthetic iron and gently eases constipation.
• Happy Day Tincture Organic Rose blossom tincture with flower essences (Elm, Gentian, Gorse, Larch, Mustard, Sweet Chestnut, Wild Rose) and gem essences for gently lifting depression, formulated specifically for pregnant and breastfeeding mothers.
• Goodnight Tincture Herbal sleep remedy containing Skullcap, Passionflower, and Valerian Root for deep, restful sleep.
• Goodnight Lite Tincture Herbal sleep remedy containing Skullcap, Passionflower, and Chamomile (Valerian Root-free) for those who find Valerian stimulating.
• Relax Tincture Combination of Lemon Balm, Chamomile, Oatstraw, Lavender Blossom, and Skullcap for relaxation and a peaceful, mellow feeling.
• Sage Tincture Certified Organic Sage tincture to decrease breastmilk production for weaning, over-production, or fetal demise cases; also helps alleviate hot flashes.
• Tummy Tincture Certified Organic tincture of Anise Seed, Fennel Seed, Dill, Catnip, and Chamomile to dispel gas, alleviate nausea, indigestion, reflux, and colic; safe for nursing mothers and babies.
• Ease the Quease Tincture Certified Organic blend of Peppermint Leaf, Fennel Seed, Red Raspberry Leaf, Chamomile, Wild Yam Root, Dandelion Root, and Ginger Root for easing morning sickness, travel sickness, or nausea.
• Shatavari Tincture Certified Organic Ayurvedic herb (wild asparagus) used as a reproductive tonic for men and women, digestive soother, stress adaptogen, and breastmilk production enhancer; available in regular and non-alcohol forms.
• Labor Tincture Herbal tincture formulated to support the labor and birth process.
• Placenta Release Tincture Certified Organic tincture to help facilitate placenta delivery after birth.
• Hem Stopper Tincture Certified Organic tincture to help stop excess bleeding after birth (formerly called Anti-Hemorrhage Tincture).
• After Birthing Ease Tincture Conventional tincture for postpartum comfort and recovery.
• Alfalfa Tincture Certified Organic Alfalfa Leaf tincture; nutrient-dense herb rich in vitamins and minerals including Vitamin K, calcium, and iron; recommended during third trimester and postpartum.
• Poke Root Tincture Certified Organic Poke Root tincture used to resolve breast infections (mastitis) typically within 24 hours without antibiotics.
• Fenugreek Tincture Herbal tincture containing Fenugreek, one of the most well-known herbs for increasing milk supply; used with consistency for results.
• Goat's Rue Tincture Certified Organic Goat's Rue tincture recommended for increasing breastmilk production, particularly for mothers with newborns.
• Cold Comfort Tincture Certified Organic tincture containing Echinacea, Elderflower, and Elderberry for immune support and cold/flu relief.
• Echinacea Tincture Herbal tincture for immune system support and acute illness response.
• Teething Tincture Tincture containing organic Catnip, Chamomile, Passionflower, Rose & Lavender blossom with Res-Q Blend flower essence in a vegetable glycerine base for soothing babies' teething pain and discomfort.
• Nursing Mother's Liver Tonic Same herbal combination as Pregnant Mother's Liver Tonic but labeled for nursing mothers; gentle liver cleanser particularly beneficial for filtering medications given at birth.
• Itch Soother Tincture Certified Organic combination of Milk Thistle Seed, Dandelion Root, Yellow Dock Root, and Nettle Leaf for relief of severe itching during pregnancy (PUPPS/cholestasis) and general itchiness.
• Dandelion & Nettle Tincture Certified Organic combination to eliminate excess fluids, swelling, and edema while supplying vitamins and minerals; Dandelion Leaf acts as gentle diuretic without depleting potassium; Nettle supports kidneys.
• Chamomile Tincture Certified Organic Chamomile tincture for nervous upset, anxiety, restlessness, sleeplessness, and pain relief; also helpful for colicky and teething babies.
• Skullcap Tincture Certified Organic Skullcap tincture for relaxation and falling asleep; also has muscle relaxing properties and helps with tension headaches.
• Valerian Root Tincture Certified Organic Valerian Root tincture, one of the most effective herbs for deep, restful sleep and relaxation; high in calcium and helps balance ADD/ADHD.
• Adrenal Tonic Tincture Certified Organic tincture formulated to feed, nourish, and heal adrenals, help cope with stress, and promote well-being when used daily.
• Anxia-T Ease Tincture Conventional tincture specifically formulated to calm and soothe frayed nerves in moments of stress or anxiety; works within seconds.
• Res-Q Blend Flower essence blend to help alleviate stress and anxiety, calming and centering in nature; works on the emotional body to positively affect the physical body.
• Pregnancy Tea Certified Organic bulk tea blend identical to Pregnancy Tea Tincture for uterine toning, miscarriage prevention, and postpartum recovery support.
• Pregnancy Tea Plus Tincture Herbal tincture recommended for the last six weeks of pregnancy for additional preparation for labor and birth.
• Healing Salve Topical healing salve for skin rashes, irritation, diaper rash, and skin damage; made with organic ingredients.
• Garlic Ear Oil Ear oil product for earache relief.
• Gift Card Gift card redeemable on the Herb Lore website for the purchase of herbal remedies.
• All-Access Membership Recurring membership providing access to premium articles with in-depth information on various herbal remedies and health topics.

Quantifiable outcome

• Iron Tonic Tincture reported to raise iron levels within 1-2 weeks
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gaia Herbs: Certified organic herbal supplement company producing liquid tinctures, capsules, and teas with strong women's health and reproductive support offerings. Closely comparable to Herb Lore in delivery format (tinctures), organic positioning, and emphasis on plant-based therapeutic products.
• Earth Mama Organics: Organic herbal brand specifically focused on pregnancy, postpartum, and baby care products including teas, tinctures, balms, and skin care. Directly comparable to Herb Lore's childbearing-year specialization, with broader product format coverage and larger retail presence.
• WishGarden Herbs: Colorado-based herbal company producing liquid herbal extracts with a strong focus on pregnancy, birth, postpartum, and women's health formulations. Highly comparable to Herb Lore's niche specialization in pregnancy/lactation tinctures, with similar practitioner-referral business model.
• Traditional Medicinals: Leading organic herbal tea brand offering therapeutic teas including Pregnancy Tea and lactation support blends. Directly comparable to Herb Lore's organic herbal tea and tincture portfolio targeting women's health and family wellness, though at much larger scale and broader retail distribution.
• Mountain Rose Herbs: Certified organic herb merchant offering bulk herbs, tinctures, and herbal apothecary products. Comparable in organic certification, tincture format, and herbalist-focused positioning, though more wholesale/herbalist-supply oriented than Herb Lore's direct-to-consumer specialty focus.
• Herb Pharm: Herbal supplement company specializing in liquid herbal extracts and tinctures made from Certified Organic herbs. Directly comparable in core product format (tinctures), organic certification, and broad practitioner-adopted herbal range, with significantly larger scale and broader retail distribution.
• Motherlove Herbal Company: Herbal company specializing in pregnancy, birth, postpartum, and breastfeeding products including tinctures, salves, and teas. Closely comparable to Herb Lore in target customer (pregnant and nursing mothers), organic positioning, and practitioner-recommended business model.

Broad incumbents

• Pure Encapsulations: Professional-grade supplement brand widely recommended by healthcare practitioners including midwives, naturopaths, and integrative physicians. Comparable in practitioner-recommended positioning and quality certifications, though focused on capsules and broader categories rather than pregnancy-specialized tinctures.
• Boiron: Global leader in homeopathic medicines with broad distribution in pharmacies and health food stores. Comparable in natural remedy positioning and practitioner trust, but operates at vastly larger scale across a much broader therapeutic portfolio than Herb Lore's pregnancy-focused niche.

Emerging players

• Fairhaven Health: Fertility and reproductive health supplement brand offering products for preconception, pregnancy, and lactation. Comparable in target customer (women trying to conceive through breastfeeding) and lifecycle coverage, though focused on capsules/powders rather than tinctures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/herbloreorganics
• Instagraminstagram.com/herblore_organics
• LinkedInlinkedin.com/company/herb-lore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herb Lore