Life Choices Pregnancy Resource Center

What Life Choices Pregnancy Resource Center does

Life Choices Pregnancy Resource Center is a private nonprofit organization headquartered at 1330 S Donaghey Avenue in Conway, Arkansas, that provides free, confidential pregnancy-related medical care, counseling, education, and material support resources to women and families. The organization serves primarily women facing pregnancy decisions — including those considering abortion, experiencing miscarriage, or in early pregnancy — and secondarily mothers and families with infants who need parenting education, postpartum support, or material assistance with baby essentials.

Its service portfolio spans four integrated categories: medical services (pregnancy testing, limited obstetrical ultrasounds, STI testing, abortion information, and abortion reversal); counseling (miscarriage, postpartum, abortion recovery, and individual/group sessions); educational classes (prenatal, postpartum, baby's first year, and toddler classes); and tangible resources (formula, diapers, wipes, car seats, and baby essentials). All services are delivered free of charge and in person at the Conway location, staffed by a team of six professionals including nurses, client advocates, and an executive director. The organization is not technology-driven; service delivery is appointment-based and human-mediated, with no mobile app, AI features, or proprietary technology platform described.

The business model is donation-dependent: the organization is funded entirely through charitable contributions from individuals and community supporters, with no fees charged to clients and no other disclosed revenue streams. Its go-to-market motion is direct-to-consumer via the physical location and the website (lifechoicesinc.org), with appointment booking as the primary conversion action. Marketing is community-based through local outreach, word-of-mouth referrals, and the website as an information hub, with no paid advertising channels described.

Name

Life Choices Pregnancy Resource Center

Legal name

Life Choices

Website

https://lifechoicesinc.org

Company type

Private

Operating status

Operating

Short description

Life Choices Pregnancy Resource Center is a Conway, Arkansas nonprofit providing free, confidential pregnancy-related medical, counseling, educational, and material support services to women and families through a single in-person location, funded entirely by charitable donations.

Ownership category

akta.pro rank

Product category

Pregnancy Resource and Maternal Health Services

NAICS

Family Planning Centers (621410), All Other Outpatient Care Centers (621498), Outpatient Care Centers (6214), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAG

Family Planning & Contraception (Including Abortion Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHSAAACAA

Postpartum Newborn Care & Parent Education (NCS)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) Services

Keywords

• Pregnancy resource services
• Maternity support programs
• Prenatal counseling services
• Reproductive health services
• Free ultrasound testing

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations: Organization is funded entirely through charitable donations from individuals and community supporters. All services are provided free of charge to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Life Choices Pregnancy Resource Center provides free, confidential pregnancy-related medical care including pregnancy tests, limited obstetrical ultrasounds, and STI testing. It also offers individual and group counseling for miscarriage, postpartum, and abortion recovery, alongside parenting and childbirth education classes, and tangible baby resources such as formula, diapers, wipes, and car seats. All services are delivered at no cost to clients by trained nursing and counseling staff at a single Conway, Arkansas facility.

Product overview

Life Choices Pregnancy Resource Center is a single-location, direct-service nonprofit offering free, confidential medical, counseling, and educational services to women facing pregnancy decisions or seeking support during pregnancy. The organization provides a unified suite of services including medical care (pregnancy tests, ultrasounds, STI testing, abortion info, and abortion reversal), individual and group counseling (miscarriage, postpartum, abortion recovery), parenting and childbirth education (prenatal, postpartum, baby's first year, toddler classes), and tangible baby resources (formula, diapers, wipes, car seats, clothing). All services are free, confidential, and delivered by professional nursing and counseling staff at their Conway, Arkansas location.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Tests
• Ultrasounds
• STD/STI Testing
• Abortion Reversal
• Miscarriage Counseling
• Postpartum Counseling
• Abortion Recovery Program Confidential, judgment-free program providing healing, support, and hope through guided recovery resources for women processing past abortion experiences. Available to women seeking post-abortion support.
• Individual & Group Counseling One-on-one and group counseling options providing encouragement, practical guidance, and supportive community for navigating life's challenges and transitions. Available to clients seeking general support.
• Prenatal Classes Educational classes covering prenatal wellness, baby care basics, car seat safety, and labor and delivery preparation. Available to expecting mothers and their partners.
• Postpartum Classes Classes providing encouragement, education, and support as parents adjust to life with a newborn. Available to new parents.
• Baby's First Year Classes Monthly classes covering various topics focused on the baby's first year of life with rotating topics for parents and babies. Available to parents of infants.
• Toddler Classes Classes helping parents navigate the toddler years with practical guidance and helpful resources. Available to parents of toddlers.
• Formula Distribution Free formula provided to qualifying families to help ensure babies have necessary nutrition during their first year. Available to qualifying families participating in the parenting program.
• Diapers & Wipes Distribution Free diapers and wipes provided to families to support babies' daily care needs. Available to qualifying families participating in the parenting program.
• Baby Essentials & Clothing Free baby items, clothing, and essentials available to clients participating in the parenting education program. Available to qualifying families in the parenting program.
• Car Seats Free convertible car seats available to qualifying clients to support child safety through multiple stages of growth. Available to qualifying families.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Care Net: National network of more than 1,100 pregnancy resource centers offering free pregnancy testing, ultrasounds, counseling, and material assistance — directly comparable to Life Choices' service stack and mission.
• ThriVe: Pregnancy resource center operating multiple locations with free medical, counseling, parenting education, and material support — closely comparable service architecture and target client.
• Bethany Christian Services: Faith-based nonprofit providing pregnancy counseling, parenting education, and family support services — significant overlap in counseling, parenting classes, and material assistance offerings.
• Alpha Pregnancy Resource Center: Single-location pregnancy resource center offering free pregnancy testing, ultrasound, STI testing, and material support — closely comparable operating footprint and service mix to Life Choices.
• Heartbeat International: Umbrella organization for a global network of pregnancy help centers providing free ultrasound, testing, counseling, and parenting support — directly aligned with Life Choices' wraparound, donation-funded service model.
• RealOptions: Multi-site pregnancy resource organization providing medical, counseling, and material services — comparable wraparound delivery model though at a larger regional scale.
• Birthright International: Volunteer-driven nonprofit offering free, confidential pregnancy testing, counseling, and material support to women facing unplanned pregnancies — overlapping service mix and free, judgment-free positioning.

Broad incumbents

• Catholic Charities USA: Large national social services network providing pregnancy support, family counseling, parenting education, and material assistance — comparable family-support services at much broader scale.
• Planned Parenthood: National reproductive health provider offering pregnancy testing, STI testing, ultrasounds, and counseling across a much broader portfolio — overlaps in core medical services but operates at significantly greater scale and scope.

Others

• NIFLA (National Institute of Family and Life Advocates): Industry association providing training, resources, and legal support to pregnancy resource centers — relevant ecosystem participant rather than direct service competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Choices Pregnancy Resource Center