CHARG Resource Center

What CHARG Resource Center does

Heartland Mental Health, operated by CHARG Resource Center as a registered 501(c)(3) nonprofit headquartered in Denver, Colorado, delivers outpatient mental health and recovery services to adults ages 24 and older in the Denver metro area. The organization's service portfolio comprises individual therapy, peer support, resource navigation, and a drop-in community center that provides affordable meals, groups, outings, and activities, all delivered through a "lived experience" operational model in which individuals personally navigating mental health challenges are integrated into staffing, programming, and decision-making. Ancillary offerings include a Speakers Bureau, an Internship Program, community events (e.g., annual craft fair, Art of Wellness), and the published "Welcome to Heartland" artbook. The underlying technology stack is described as a traditional nonprofit services operation with no proprietary platform, mobile app, or API.

The business model is a hybrid of insurance reimbursements and philanthropic funding. Revenue is generated primarily through billings to three named insurance partners — Colorado Access Medicaid, UnitedHealthcare, and Aetna Medicare — under standard outpatient mental health reimbursement mechanics, supplemented by individual donations and small-scale fundraising events (a single book release event in November 2025 raised approximately $30,000). Access to services is mediated through self-referral (screening form), external referral, or direct contact. The organization is governed by a Board of Directors and an Honorary Council; Megan Devenport, MSW was appointed Interim Executive Director in September 2025, indicating an ongoing leadership transition. The go-to-market is community-led, relying on content marketing (blog), email newsletters, social media, the Speakers Bureau, and community events to drive awareness and donations within the Denver area.

Name

CHARG Resource Center

Legal name

Heartland Mental Health

Website

https://charg.org

Company type

Private

Operating status

Operating

Short description

CHARG Resource Center operates Heartland Mental Health, a Denver-based 501(c)(3) nonprofit providing individual therapy, peer support, resource navigation, and a drop-in community center for adults ages 24 and older, funded through Medicaid/Medicare reimbursements and donations.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health services
• Peer support programs
• Behavioral health care
• Community mental health
• Therapy and counseling

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Reimbursements: Services are covered through Colorado Access Medicaid, UnitedHealthcare, and Aetna Medicare insurance plans, generating revenue through standard healthcare reimbursement mechanisms.
2. Donations and Fundraising: Charitable donations from individuals and organizations support operations and allow services for those who need them most. The organization hosts fundraising events such as the Art of Wellness event and book release events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CHARG Resource Center, operating as Heartland Mental Health, provides outpatient mental health services for adults aged 24 and older in Colorado. Services include individual therapy, peer support, resource navigation, and community-based group programs, delivered through a lived-experience model that employs peer specialists alongside licensed clinicians. The organization accepts Colorado Access Medicaid, UnitedHealthcare Medicaid, and Aetna Medicare, and is supported by donations as a 501(c)(3) nonprofit.

Product overview

CHARG Resource Center operates Heartland Mental Health as a single, unified nonprofit mental health and recovery services organization. The organization offers an integrated suite of services including Mental Health Services (individual therapy, peer support, resource navigation), Supportive Community Programs (drop-in center with social activities), the Welcome to Heartland Artbook, Groups and Activities, Speakers Bureau, and an Internship Program. All services are delivered through a person-centered, recovery-focused model rooted in lived experience, targeting adults ages 24 and older in the Denver, Colorado area.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one outpatient mental health therapy sessions provided by licensed clinicians to adults aged 24 and older experiencing mental health challenges; billed through Colorado Access Medicaid, UnitedHealthcare Medicaid, or Aetna Medicare.
• Peer Support Services Recovery-oriented peer support delivered by specialists with lived experience of mental health recovery, offered to adults aged 24 and older as a complement to clinical therapy.
• Resource Navigation Assistance for adults aged 24 and older in connecting with community resources such as housing, healthcare, benefits, and other social services to support mental health recovery.
• Community Programs Group-based community mental health programming for adults aged 24 and older, designed to build recovery skills and social connection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Denver SheriffsminorStrategic or Co-development Partner · 22 August 2024Crisis Intervention Team Training partnership with Denver Sheriffs to improve law enforcement response to mental health crises in the community.
• Denver Public Health & EnvironmentcoreStrategic or Co-development Partner · 13 January 2023Partnership on the 'What You Say Matters' campaign to promote mental health awareness and reduce stigma around mental health discussions in the Denver community.
• Colorado AccesscoreChannel Partner/ Reseller/ DistributorColorado Access is a key insurance partner providing Medicaid coverage for mental health services at Heartland. This partnership enables access to services for Medicaid beneficiaries in the Denver area.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorUnitedHealthcare insurance plan accepted at Heartland Mental Health, providing coverage for mental health services for plan members.
• Aetna MedicarecoreChannel Partner/ Reseller/ DistributorAetna Medicare insurance plan accepted at Heartland Mental Health, enabling Medicare beneficiaries to access mental health services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AllHealth Network: Littleton, Colorado-based community mental health center serving the south Denver metro with outpatient therapy, peer support, and case management; comparable nonprofit model targeting similar adult populations on Medicaid and Medicare.
• Diversus Health: Colorado Springs-based behavioral health provider (formerly AspenPointe) offering outpatient therapy, peer support, and recovery services across multiple Colorado counties; comparable nonprofit community mental health model.
• Community Reach Center: Westminster, Colorado-based community mental health center providing outpatient therapy, peer support, and resource navigation to north-metro Denver residents; closely comparable in mission, payor mix, and adult-focused service design.
• Jefferson Center for Mental Health: Wheat Ridge, Colorado-based community mental health center providing outpatient therapy, peer support, and recovery services across the west Denver metro area; directly comparable in service model and Medicaid-funded population focus.
• WellPower: Formerly the Mental Health Center of Denver, WellPower is the largest Denver-metro community mental health center and operates outpatient therapy, peer support, and recovery services for adults — the closest direct peer to Heartland in geography and service mix.

Broad incumbents

• Mental Health America: National nonprofit mental health organization providing advocacy, screening, and resource navigation rather than direct therapy; addresses overlapping populations and complements Heartland's community education mission at much larger scale.
• National Alliance on Mental Illness (NAMI): National mental health advocacy and peer-support organization offering education programs and support groups for adults with mental illness; comparable lived-experience orientation but does not deliver clinical therapy.
• HealthONE Behavioral Health Services: Denver-area hospital system with inpatient and outpatient behavioral health programs serving similar adult populations but operating at significantly larger scale and as part of a broader healthcare delivery network rather than a single-site community nonprofit.

Regional players

• Mental Health Colorado: Colorado statewide mental health advocacy nonprofit working on policy, funding, and public education; operates in the same Colorado mental health ecosystem and serves overlapping adult populations but does not deliver direct clinical services.
• NAMI Colorado: Colorado state affiliate of NAMI providing mental health education, support groups, and advocacy statewide; serves overlapping adult populations in Colorado but operates as an advocacy organization rather than a clinical service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/heartlandmentalhealth
• LinkedInlinkedin.com/company/heartland-mental-health
• Facebookfacebook.com/heartlandmentalhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARG Resource Center