WellPower
WellPower is Colorado's largest community mental health center, delivering outpatient therapy, 24/7 crisis response, substance use treatment, supportive housing, and pharmacy services to over 20,000 individuals annually at 30+ sites in the Denver metro area.
- Company typePrivate
- Founded1989
- HeadquartersDenver, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What WellPower does
WellPower, formerly the Mental Health Center of Denver, is a 501(c)(3) nonprofit community mental health center founded in 1989 and headquartered in Denver, Colorado. It is Colorado's largest community mental health center, providing outpatient treatment, crisis response, medication management, supportive housing, substance use treatment, psychiatric rehabilitation, on-site pharmacy, and youth-specific programs across 30+ owned sites and nearly 200 community-based locations including hospitals, schools, assisted living facilities, and shelters. The organization serves more than 20,000 individuals annually, segmented across children and families, teens and young adults, adults, people experiencing homelessness, and individuals with substance use disorders. Its core products span the full behavioral health continuum: the WellPower App, the STAR (Support Team Assisted Response) program that pairs mental health clinicians with paramedics and law enforcement for non-violent 911 calls, TherapyDirect virtual therapy, and specialized programs including the Minecraft-based youth therapy, Voz y Corazón youth art-therapy program, and Mental Health First Aid training. WellPower uses Eleos Health's voice-based augmented intelligence platform across all clinicians for both in-person and virtual sessions, deploys Virtual Reality therapy, and operates as an early adopter of Natural Language Processing for behavioral health documentation.
The underlying technology stack is purpose-built for community behavioral health delivery rather than research-grade AI. WellPower's proprietary-feeling differentiators are concentrated in novel care modalities — Minecraft-based therapy for pre-adolescents resistant to traditional talk therapy (yielding 100% group completion rates) and VR therapy to bridge care gaps — combined with a voice-based augmented intelligence platform (Eleos Health) that targets clinician documentation burden. The organization delivers via a hybrid model: in-person clinical sites, embedded co-responder programs staffed into government agencies, telehealth/virtual therapy, community kiosks for TherapyDirect, and physical mobile crisis response vans (STAR). It does not expose developer-facing APIs and is not described as building its own AI models.
WellPower's revenue mechanics are characteristic of a U.S. community mental health center: multi-year government contracts with the City of Denver (STAR, police/fire/park ranger co-responder staffing), Medicaid reimbursement, commercial insurance billing, and donations and grants including from foundations such as the Caring For Denver Foundation ($1.5M STAR grant, $2.8M fire department expansion grant). Services are offered on a sliding-scale basis tied to ability to pay, and Medicaid is accepted. The go-to-market is sales-led but relationship-driven, with government contracts functioning as the anchor accounts and grants functioning as growth capital. Marketing is multi-channel, relying on the wellpower.org website, social media (Facebook, LinkedIn, Instagram, YouTube), earned media coverage in Denver outlets, community events such as Mental Health First Aid and Cooking for Wellbeing, and email newsletters. The organization has no parent company, no subsidiaries, no disclosed funding rounds, and no parent-subsidiary corporate transactions; it operates as a standalone nonprofit with a full executive bench led by President & CEO James Greer.
WellPower firmographics
Firmographics- Name
- WellPower
- Legal name
- WellPower Mental Health Services
- Website
- https://wellpower.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- WellPower is Colorado's largest community mental health center, delivering outpatient therapy, 24/7 crisis response, substance use treatment, supportive housing, and pharmacy services to over 20,000 individuals annually at 30+ sites in the Denver metro area.
- Ownership category
- akta.pro rank
WellPower industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where WellPower is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WellPower business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Contracts: WellPower receives substantial government contracts from the City of Denver and other public entities for crisis response services including the STAR program, co-responder programs with police, fire department, and park rangers. These are multi-year agreements with documented contract values.
- Medicaid Services: The organization accepts Medicaid and provides services covered under Medicaid programs for eligible individuals.
- Insurance Reimbursement: Services are billed to insurance providers for covered mental health treatments.
- Donations and Grants: As a 501(c)(3) nonprofit, WellPower receives donations and grants from foundations including Caring For Denver Foundation and other philanthropic sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Sliding Scale / Financial Assistance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
WellPower product offering
Product offeringCore offering
WellPower provides mental and behavioral health services across the lifespan, including outpatient counseling, crisis intervention, medication management, substance use treatment, supportive housing, psychiatric rehabilitation, and pharmacy services. The organization serves more than 20,000 people annually at 30+ clinical sites and nearly 200 community-based locations throughout the Denver metro area, with a whole-person approach addressing housing, education, employment, nutrition, and financial health alongside clinical care.
Product overview
WellPower is Colorado's largest community mental health center, offering a comprehensive suite of mental and behavioral health services through a platform-plus-services model. The organization operates its core WellPower App and TherapyDirect virtual therapy service alongside extensive in-person care at 30+ sites and nearly 200 community locations. Key service modules include Crisis Services (24/7 hotline, text line, walk-in centers), the STAR Program (alternative 911 response), Child/Family/Teen/Adult services, Housing Services, Substance Use Treatment, and Psychiatric Rehabilitation. Specialized offerings include Mental Health First Aid training, the Minecraft-based youth therapy program, and Voz y Corazón youth art therapy program. Services span outpatient treatment, medication management, crisis response, supportive housing, education and employment support, with funding through Medicaid, insurance, and charitable donations.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Services
- Child and Family Services Mental health services for children and families including outpatient therapy, support, and specialized programs tailored to younger populations.
- Teen and Young Adult Services Mental health services for teens and young adults including specialized therapy approaches such as Minecraft-based therapy and the Voz y Corazón youth program.
- Adult Services Mental health services for adults including outpatient treatment, medication management, and recovery support services.
- TherapyDirect Virtual Therapy Virtual therapy service allowing metro Denver residents ages 18+ to access WellPower counselors, schedule up to three free visits, and receive follow-up recommendations and referrals, accessible via personal devices or community kiosks.
- STAR Program (Support Team Assisted Response) Alternative 911 response program sending mental health clinicians and paramedics (instead of police) to non-violent emergency calls involving mental health crises, homelessness, and substance use issues in Denver.
- Housing Services Supportive housing programs including Sanderson Apartments and other permanent supportive housing projects providing housing paired with case management for individuals experiencing homelessness.
- Substance Use Treatment Substance use disorder treatment including an Intensive Outpatient Program, Medication Assisted Treatment (MAT) Clinic, and a walk-in Opioid Addiction Clinic.
- Pharmacy Services On-site pharmacy services for mental health medication management, providing prescriptions and medication support to WellPower clients.
- Medicaid Services Mental health services covered and reimbursed through Medicaid for eligible individuals, providing access to counseling, medication management, and related care.
- Psychiatric Rehabilitation (NextChapter, The Resource Center) Psychiatric rehabilitation programs (NextChapter, The Resource Center) helping individuals with work, education, and training opportunities to support recovery and reintegration.
- Mental Health First Aid Training Internationally-recognized training course equipping community members with skills to recognize when someone needs mental health help and how to provide initial support.
- Voz y Corazón Youth Program Free community-based youth support group focused on suicide prevention and wellness through artistic expression and connectedness, empowering youth voices and hearts through art.
- WellPower App Mobile application providing clients access to WellPower's mental health services, resources, and self-service tools.
Quantifiable outcome
- 100% group completion rates for Minecraft therapy program
- +3 more outcomes
Companies that use WellPower
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
WellPower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
WellPower partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Eleos HealthcoreWellPower selected Eleos Health to provide voice-based augmented intelligence for all clinicians to reduce administrative burden and give more time to focus on care. The platform is utilized for both in-person and virtual sessions.
- Denver Police DepartmentcoreCo-responder program pairing WellPower mental health clinicians with police officers on calls involving individuals with suspected mental health needs. Mental Health Center of Denver provides clinicians under contract with the city.
- Denver HealthcoreDenver Health paramedics partner with WellPower clinicians in the STAR program van response team. Both organizations collaborate on crisis response to mental health and substance use calls.
- Denver Fire Departmentminor$2.8 million grant from Caring for Denver Foundation funds three additional mental health clinicians in the fire department co-responder program.
- Denver Park RangersminorMental health clinicians from WellPower paired with Denver Park Rangers for patrol support in city parks and trails, responding to people experiencing homelessness and addiction.
- Servicios De La RazaminorServicios De La Raza partners with WellPower on the STAR program to connect people with ongoing care including mental health support and housing.
- Catalyst HTIminorMental Health Center of Denver joined Catalyst HTI (Health Tech integrator) to collaborate on health technology innovation.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
WellPower competitors and assessment
Company assessmentDirect peers
- Jefferson Center for Mental Health: Colorado community mental health center serving Jefferson, Clear Creek, and Gilpin counties with outpatient, crisis, and residential services. Directly comparable as another Colorado-based nonprofit CMHC delivering integrated mental health and substance use care to a defined geographic catchment.
- AllHealth Network: Community mental health center (formerly Arapahoe/Douglas Mental Health Network) serving the south Denver metro with outpatient, crisis response, and housing programs. Comparable nonprofit CMHC model with similar Denver-area footprint and integrated service offering.
- Mental Health Partners (Boulder County): Boulder County's community mental health center providing outpatient mental health, substance use treatment, and crisis services. Directly comparable CMHC serving a defined Colorado catchment with similar integrated service delivery.
- White Bird Clinic (CAHOOTS): Eugene, Oregon-based nonprofit operating the CAHOOTS program, the pioneering alternative non-police 911 response model that directly inspired WellPower's STAR. Comparable as a community-based mental health and crisis response nonprofit and as the originator of the model WellPower has adapted.
- Thresholds: Large Chicago-based nonprofit providing mental health, substance use, housing, and employment services to people with significant needs. Highly comparable integrated service model combining clinical care with supportive housing and workforce development.
- Aspire Indiana Health: Indiana-based nonprofit providing integrated mental health, substance use, primary care, and supportive housing. Comparable whole-person community behavioral health model serving vulnerable populations with both clinical and social-determinant services.
- SummitStone Health Partners: Larimer County, Colorado's community mental health center offering outpatient, crisis, substance use, and housing services. Another Colorado CMHC peer with similar scope and service mix operating in a neighboring catchment.
Broad incumbents
- Centerstone: One of the largest U.S. nonprofit behavioral health providers, operating across multiple states with mental health, substance use, and crisis services. Broader scale and geographic reach than WellPower, but fundamentally comparable as a comprehensive community behavioral health nonprofit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WellPower social profiles
Digital presenceWellPower financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellPower leadership team
Management profileNumber of profiles
Profiles7 records
WellPower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellPower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellPower
What does WellPower do?
WellPower provides mental and behavioral health services across the lifespan, including outpatient counseling, crisis intervention, medication management, substance use treatment, supportive housing, psychiatric rehabilitation, and pharmacy services. The organization serves more than 20,000 people annually at 30+ clinical sites and nearly 200 community-based locations throughout the Denver metro area, with a whole-person approach addressing housing, education, employment, nutrition, and financial health alongside clinical care.
Is WellPower a public or private company?
WellPower is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WellPower founded?
WellPower was founded in 1989. It employs 501 to 1,000 people.
Where is WellPower based?
WellPower is headquartered in Denver, United States, in the North America region.
How does WellPower make money?
Four revenue lines are on record. Government Contracts are the primary driver. The others are medicaid Services, insurance Reimbursement and donations and Grants.
Who are WellPower's main competitors?
Direct peers on record are Jefferson Center for Mental Health, AllHealth Network, Mental Health Partners (Boulder County), White Bird Clinic (CAHOOTS), Thresholds, Aspire Indiana Health and SummitStone Health Partners. Centerstone is listed as a broad incumbent.
Does WellPower have an API?
No public API is recorded for WellPower.
What industry is WellPower in?
WellPower's product category is Community Mental Health Services. Its primary akta.pro industry code is BPAGACAE, Substance Use Disorder Prevention & Recovery Services, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 621420 and its SIC code is 8093.