Heiter und Wolkig

Name

Heiter und Wolkig

Legal name

heiter & wolkig GmbH

Website

https://heiterundwolkig.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality & Gastronomy

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG), Catering & Events Food Service (EDALADAC)

Keywords

• Hospitality and gastronomy
• Biergarten restaurant
• Event catering
• University cafeteria
• Cultural venue operator

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales (Vorverkaufsgebühr): Presale tickets for cultural events with a 12.5% booking fee (incl. 7% VAT). Additional agency fees may apply.
2. Gift Vouchers: Gift vouchers for Schröders Garten (10-150 EUR range).
3. Gastronomy Operations: Food and beverage sales across multiple venues: Schröders Garten (beer garden), KLIPPO (cafeteria), KLÜ (café), Spätcafé im Glockenhof (bar/club).
4. Catering Services: Event catering services for private and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heiter und Wolkig operates four food, beverage and nightlife venues in Lüneburg (Schröders Garten biergarten, KLIPPO university cafeteria, KLÜ café, and Spätcafé im Glockenhof club/bar) and provides ancillary catering, event planning, and an online ticket and gift-voucher kiosk. The business serves local residents, university students, and event clients through on-premise consumption and contracted hospitality services.

Product overview

Heiter und Wolkig GmbH operates a multi-venue gastronomy and cultural events business in Lüneburg, Germany. The offering consists of four distinct venue brands (Schröders Garten Biergarten, KLIPPO University Cafeteria, Spätcafé im Glockenhof Club/Bar, and KLÜ Café) complemented by an online kiosk for ticket sales and gift vouchers. The company also provides catering and event planning services. Events include concerts, comedy shows, poetry slams, quiz nights, and private celebrations across their venue network.

Differentiator

Problem solved

Functional benefit

Brands

• KLÜ: Café offering homemade cakes, snacks, and coffee. Located at Kloster Lüne. Also available for events such as weddings, baptisms, confirmations, and birthdays.
• KLIPPO
• Spätcafé im Glockenhof
• Schröders Garten

Products and services

• Schröders Garten (Biergarten) Outdoor biergarten venue in Lüneburg offering casual food, beer and drinks in a garden setting, primarily serving local adults and small groups seeking relaxed social dining and drinking.
• KLIPPO (University Cafeteria) University cafeteria in Lüneburg serving affordable daily meals and drinks to Leuphana University students and staff.
• KLÜ (Café) Daytime café in Lüneburg offering coffee, light food and a casual setting for local residents and visitors.
• Spätcafé im Glockenhof (Club/Bar) Late-night club and bar at the Glockenhof in Lüneburg offering drinks, music and evening/night leisure to local adult patrons.
• Catering Services Catering service providing food and beverage for private and business events, drawing on the menus and operational capabilities of the four Heiter und Wolkig venues.
• Event Planning Services Event planning service organizing private and corporate events at Heiter und Wolkig venues, including coordination of food, drinks and venue logistics.
• Online Ticket Kiosk & Gift Vouchers Web-based kiosk on heiter-wolkig.de allowing customers to purchase tickets for events and buy digital gift vouchers usable at Heiter und Wolkig venues.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Leuphana Universität LüneburgcoreStrategic or Co-development PartnerLong-term partnership as exclusive gastronomy operator in the Zentralgebäude (central building) of Leuphana University. KLIPPO serves as cafeteria, pause room, event hall, and dining venue for students, staff, and event guests.
• Sparkassenstiftung LüneburgcoreStrategic or Co-development PartnerPartner for operation of Spätcafé im Glockenhof in the historic Glockenhof building. The foundation acquired the building with support from Lübeck benefactor Uwe Lüders.
• Various Event Promoters and ArtistsminorChannel Partner/ Reseller/ DistributorTicket sales on behalf of event promoters. Company acts as intermediary, issuing tickets and facilitating contract between buyer and promoter.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Eventim: Germany's largest ticketing platform, used by most major venues and promoters. Comparable as the alternative ticketing infrastructure that heiter & wolkig's proprietary 12.5%-fee kiosk competes against.
• Reservix: Major German regional ticketing platform. Comparable as an alternative ticketing infrastructure competing with heiter & wolkig's in-house kiosk on price and promoter relationships.
• Studierendenwerk Hamburg (or comparable Studierendenwerk): Statutory student-services organization operating university cafeterias, residences, and dining halls across German universities. Comparable as the typical operator of the cafeteria segment that heiter & wolkig competes in at Leuphana University.

Broad incumbents

• Hofbräuhaus München: Iconic German beer garden with stage, live music, and event programming — including private events and tourism catering. Comparable to Schröders Garten as a destination biergarten with cultural programming and F&B.
• Marché International: German multi-venue gastronomy operator (restaurants, bakeries, motorway service areas). Comparable as a multi-format food-service operator running distinct venue concepts in multiple locations under a single brand umbrella.
• Sodexo Germany (now Pluxee): Global contract catering and facilities-services operator with significant university, corporate, and event catering accounts in Germany. Comparable in the institutional dining and event catering segments.
• Aramark Germany: Major international contract caterer operating university, corporate, and venue food-service accounts in Germany. Comparable through the university-cafeteria (KLIPPO) and managed-venue catering component of heiter & wolkig's portfolio.
• Peter Pane (Burgermeister/KFC subsidiaries): Multi-location German casual-dining restaurant brand. Comparable as a multi-venue restaurant operator in Germany, though serving a more standardized fast-casual menu rather than event-driven concepts.

Regional players

• Münchner Volkstheater / Berlin Columbia Theater: Established German theaters and live-music venues combining bar/restaurant service with cultural programming. Comparable to Spätcafé im Glockenhof as a venue combining bar service with concerts, comedy, and cultural events.
• Lokhalle Göttingen / comparable Kulturzentrum operators: Operators of German cultural centers combining event venues with bars, cafés, and bistros in mid-sized university towns. Comparable to the multi-format cultural-and-gastronomy operator model heiter & wolkig pursues in Lüneburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schroedersgarten/?ref=br_rs
• Instagraminstagram.com/schroeders_garten
• LinkedInlinkedin.com/company/heiter-und-wolkig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heiter und Wolkig