Peter Pane Burgergrill & Bar

What Peter Pane Burgergrill & Bar does

Peter Pane Burgergrill & Bar is a German fast-casual restaurant chain operated by Paniceus Gastro Systemzentrale GmbH, a private limited company headquartered in Lübeck, Schleswig-Holstein, founded in 2012 by Patrick Junge of the Lübeck merchant family Junge. The Peter Pane brand launched in 2016 and operates 58 locations across Germany and Austria (with one Vienna site), supported by a workforce expected to exceed 2,500 by end-2025. The core menu is built around gourmet burgers spanning beef (17+ varieties), chicken (6+ varieties), vegetarian, vegan, and breadless 'naked' formats, complemented by bowls, salads, loaded fries, a full cocktail bar, and the Café Pane dessert sub-brand. Operational technology is conventional for the segment: a proprietary online ordering and delivery platform ('Peter Bringt's') fulfilled via E-bikes and E-smart electric vehicles, augmented by a new partnership with mocci for Smart Pedal Vehicles piloted in Siegen.

The company monetizes through multiple transaction-based revenue streams: dine-in restaurant sales, in-house delivery and pickup (with a 20% pickup discount under the 'Burger to you' offering), corporate/event party packages (Heroes at €49/person and Legends at €59/person for three hours), gift cards sold through the BON BON platform, and a merchandise shop that includes own-brand honey from a beekeeping initiative. Promotional pricing is a core traffic driver, with weekly calendar deals (Meatless Monday and Chicken Wednesday at €9.90, Family Sunday kids menu at €5.90, and the €10 Peter's Pause weekday lunch combo). Two cause-marketing pillars—'Peter pflanzt' (404,423 trees planted, 1,000 hectares protected since 2021) and 'Peter hilft' (€760,000+ to 450+ youth projects since 2019)—function as brand-differentiating assets rather than revenue lines. Distribution combines company-operated and franchised units, with franchise targeting cities of 50,000+ population and minimum 250 m² ground-floor footprints, supporting a stated expansion plan of 6-8 new restaurants per year toward 75 units by 2027.

Name

Peter Pane Burgergrill & Bar

Legal name

Paniceus Gastro Systemzentrale GmbH

Website

https://peterpane.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast casual dining
• Burger restaurant chain
• Food delivery service
• Cocktail bar service
• Franchise restaurant expansion

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices42 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Traditional sit-down dining experience with full table service, cocktail bar, and diverse menu of burgers, salads, and desserts
2. Delivery and Takeout: Online ordering through Peter Bringt's delivery service and pickup, delivering sustainable soul food to homes and offices using E-bikes and E-smarts
3. Gift Cards: Sustainable, rechargeable gift cards sold through BON BON platform, redeemable at all Peter Pane locations in Germany and Austria
4. Merchandise: Online merch shop selling Peter Pane branded merchandise including honey products from their own beekeeping initiative

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Peter Pane Burgergrill & Bar is a German fast-casual burger restaurant chain operating 58 locations across Germany and Austria, serving gourmet burgers in beef, chicken, vegetarian, and vegan varieties alongside a full cocktail bar. The chain complements dine-in with the proprietary Peter Bringt's sustainable delivery service using E-bikes and E-smarts, takeaway pickup, gift cards, and private event packages, all wrapped in a sustainability-focused brand identity.

Product overview

Peter Pane Burgergrill & Bar is a German fast-casual restaurant chain founded in 2012, operated by Paniceus Gastro Systemzentrale GmbH, headquartered in Lübeck. The core offering centers on gourmet-quality burgers available in beef (17+ varieties), chicken (6+ varieties), vegetarian, and vegan options, complemented by naked (breadless) burgers, bowls, salads, and loaded fries. The portfolio includes the Café Pane dessert concept and a full cocktail bar. Ancillary services include the Peter Bringt's delivery service (eco-friendly via E-bikes and E-smarts), takeaway with pickup discounts, and private event packages. Promotional offerings include Meatless Monday (€9.90 veggie/vegan burgers), Chicken Wednesday (€9.90 chicken burgers), Family Sunday (€5.90 kids' meals), and the Peter Bringt's lunch deal (€10). Sustainability initiatives Peter pflanzt (tree planting) and Peter hilft (children's charity) serve as cause marketing pillars.

Differentiator

Problem solved

Functional benefit

Brands

• Peter Bringt's: Delivery service for Peter Pane restaurants, delivering burgers and food to customers' homes using e-bikes and e-smarts
• Peter's Resort
• Dünenhaus

Products and services

• Peter Pane Restaurant (Burgergrill & Bar) Fast-casual burger restaurant chain with cocktail bar serving gourmet burgers in beef, chicken, vegetarian, and vegan varieties, along with sides, salads, and beverages at 58 locations across Germany and Austria.
• Peter Bringt's Delivery Service Proprietary food delivery and pickup service offering online ordering for restaurant meals delivered by eco-friendly E-bikes and E-smarts to homes and offices.
• Café Pane Café and dessert concept featuring pancakes, frozen yogurt, Basque cheesecake, and specialty coffee drinks at select Peter Pane locations.
• Cocktails & Bar Service Full bar service featuring classic cocktails (Hook, Wellengang, Mojito), non-alcoholic cocktails (Rainbow, Tropical Dream), aperitifs, and cocktails-to-go.
• Peter Pane Gift Cards (Gutscheine) Rechargeable gift cards redeemable at all participating Peter Pane restaurants in Germany and Austria, available as printable or physical cards via the BON BON platform.
• Peter's Party Deals (Private Event Packages) Private event packages for groups of 4+ featuring 3 hours of food and drinks. Two tiers: Helden-Paket at 49 EUR per person (burger, side, frozen yogurt, soft drinks/aperitifs/beer/wine flatrate) and Legenden-Paket at 59 EUR per person (adds long drinks and cocktails).
• Burger to you (Takeaway Service) Takeaway service for burgers and cocktails to go, with 20% discount for pickup orders.
• Peter Pane Merch Shop Online shop selling Peter Pane branded merchandise including honey products from their own beekeeping initiative.

Quantifiable outcome

• 404,423 trees planted since 2021 through customer purchases of vegetarian/vegan burgers
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MOWIcoreStrategic or Co-development Partner · 16 June 2026Partnership with Norwegian premium salmon supplier MOWI for the 'Viking Peter' salmon burger featuring sustainably farmed ASC-certified Norwegian salmon. Includes sweepstakes partnership with MOWI and Seafood from Norway for a Hurtigruten cruise to Norway.
• HeinzcoreStrategic or Co-development Partner · 16 June 2026Partnership with Heinz for Korean BBQ-style sauces for Kimchi burgers (Kimchi BBQ and Vimchi BBQ). Heinz provides exclusive sauces including Korean BBQ Style Sauce and Spicy Chicken Sauce, with free sauce included with each burger purchase.
• OpenTableminorChannel Partner/ Reseller/ DistributorReservation platform partnership allowing customers to book tables at Peter Pane locations through OpenTable's booking system.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shake Shack: US fast-casual burger brand with strong sustainability and ESG narrative; comparable to Peter Pane on quality and ethos, representing a global template for the segment.
• McDonald's Germany: Dominant German QSR incumbent setting baseline consumer expectations on price, speed, and footprint density; defines the upper bound of competition for fast-casual players like Peter Pane.
• Five Guys: US-founded premium-burger incumbent expanding in Germany; competes on customizable premium burgers and is a key category benchmark for Peter Pane's positioning and pricing.
• Vapiano: German-origin casual-dining chain with dine-in restaurant footprint across German cities; relevant comparator for urban casual-dining unit economics and consumer occasions.
• Burger King Germany: Major QSR burger competitor with national density in Germany; relevant for category pricing and promotional cadence against which Peter Pane's premium positioning is benchmarked.

Direct peers

• Jim Block: Established German burger-grill chain operating dine-in restaurants with similar premium-casual positioning; direct competitor in German city centers.
• Dean & David: German fast-casual chain focused on bowls, salads, and healthier fare; overlaps with Peter Pane's bowls/salads offering and shares the sustainability/health-conscious positioning.
• Burgermeister: Berlin-origin premium burger chain with dine-in and delivery; competes head-to-head with Peter Pane in major German cities on gourmet burger quality and delivery experience.
• Hans im Glück: Germany-based burger-grill chain with full cocktail/bar program and comparable premium-casual positioning. Closest direct competitor to Peter Pane's burgergrill-and-bar concept in the German DACH market.

Regional players

• Block House: Established German steakhouse chain; relevant as a German casual-dining peer on consumer occasions (dine-in, family meals) and city-center real estate strategy, though beef-focused rather than burger-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/peterpane_burgergrill
• LinkedInlinkedin.com/company/peter-pane

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Pane Burgergrill & Bar