Healthy Pixels

What Healthy Pixels does

Healthy Pixels is a Manchester-based, founder-led web design and branding agency established in 2023 by Monika Halsan as a sole proprietorship. The firm delivers bespoke WordPress website builds, branding and identity work, and ongoing growth and visibility services for small and medium service-based businesses across the UK and internationally. Technical delivery centres on custom WordPress themes built from scratch rather than off-the-shelf templates, supplemented by green hosting powered by renewable energy providers.

The business operates a hybrid revenue model. Bespoke website projects are sold as one-off investments starting from approximately £1,200, while the RentaSite product introduces a recurring monthly subscription (from £150/month plus a £400 setup fee and £60/year hosting/domain) that bundles hosting, maintenance, plugin updates, health checks, and optional support hours under a 12-month minimum term. Growth & Visibility retainers, branding engagements, and ad-hoc content support at £50/hour add further revenue streams. The founder remains the primary client interface, executing work directly and drawing on a curated network of trusted specialists in SEO, PPC, managed IT, copywriting, and photography when projects require additional expertise.

Distribution is direct-to-client via the company website, email ([email protected]), and Calendly-scheduled discovery calls, supplemented by a content marketing blog, an email newsletter, and an organic social presence on Facebook. The customer base is composed almost entirely of startups and small businesses across diverse verticals including therapy, coaching, financial services, hospitality, IT, and charity, with no enterprise customers disclosed. The company is bootstrapped, privately held, and operates under UK GDPR compliance without an appointed Data Protection Officer.

Name

Healthy Pixels

Legal name

Healthy Pixels

Website

https://healthy-pixels.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Pixels is a Manchester-based, founder-led web design and branding agency that builds custom WordPress websites, brand identities, and ongoing visibility services for small and medium service-based businesses across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Bespoke Website Design & Development: One-off investment for custom WordPress website projects. Pricing depends on project size, scope, and level of support needed. Includes planning, direction, content structure, bespoke design, development, search/visibility setup, and post-launch support.
2. RentaSite (Website Rental Service): Spread costs over time with lower upfront investment and ongoing monthly payment. Monthly payments cover hosting, domain, maintenance, plugin updates, health checks, and ongoing support hours. After minimum 12-month term, website can be purchased outright or continued monthly.
3. Growth & Visibility Services: Ongoing visibility work, content, improvements, and practical guidance. Includes search/visibility foundations, Google Business Profile support, content support, email marketing, and ongoing analysis.
4. Branding & Identity Services: Logo design, visual identity (colours, typography, supporting elements), brand guidelines, templates and branded assets, print and physical assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Healthy Pixels is a Manchester-based web design and branding studio that designs, builds, and supports WordPress websites for small and medium service-based businesses in the UK and internationally. Core offerings include bespoke one-off website design and development, a subscription-based website rental service called RentaSite, branding and identity design, and ongoing growth and visibility support. The firm is founder-led by Monika Halsan, supplemented by a small network of trusted specialists, and uses green web hosting powered by renewable energy.

Product overview

Healthy Pixels is a web design and branding agency offering a portfolio of interconnected services for service-based businesses. The core offerings consist of Bespoke Websites (custom WordPress builds) and RentaSite (a flexible monthly website solution), complemented by Branding & Identity services (logo design, visual identity, brand guidelines, templates) and Growth & Visibility services (search setup, content, email marketing, ongoing improvements). Businesses can choose between one-off investments or the RentaSite monthly model, with ongoing support available across all services. The company specializes exclusively in WordPress.

Differentiator

Problem solved

Functional benefit

Brands

• RentaSite: A flexible website service that spreads the investment over time with lower upfront cost and ongoing support built in. Designed for smaller businesses wanting professional websites without full upfront investment.

Products and services

• Bespoke Websites Custom WordPress websites designed around individual business needs, including planning, content structure, bespoke design and development, search visibility setup, and optional ongoing support. Typically purchased as a one-off investment starting from around £1,200 and aimed at UK SMB service-based businesses.
• RentaSite Subscription-based website rental service that spreads the cost of a professionally-built WordPress website over monthly payments, with hosting, domain, maintenance, plugin updates, health checks, and bundled support hours included. Minimum 12-month term, after which the website can be purchased outright or continued monthly. Priced from £150/month plus £400 one-off setup and £60/year hosting/domain.
• Branding & Identity Professional branding services covering logo design, visual identity (colour palette, typography, supporting visual elements), brand guidelines, branded templates and assets for proposals, presentations, social media, and print/physical materials. Targeted at service-based businesses seeking a consistent professional identity across all customer touchpoints.
• Growth & Visibility Ongoing subscription-based service covering search and visibility foundations, Google Business Profile support, content updates, landing pages, email marketing, and gradual improvements based on data and how the business evolves. Helps clients keep their website active and findable after launch.

Quantifiable outcome

• Tripled conversion rates for client after launching new bespoke website
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superrb: UK-based creative and web design agency serving small and medium businesses across multiple sectors with branding, web design and ongoing support. Directly comparable to Healthy Pixels in scope (branding + websites + retainers) and target market (UK SMBs).
• Carter Wong: London-based graphic design and branding studio producing brand identity, print and digital work for a broad client mix. Comparable to Healthy Pixels in its commercial art / branding services and SMB-friendly engagement model.
• Nixon Design: Boutique UK design studio offering branding, web design and digital services to SMEs and select non-profits. Comparable in size and positioning to Healthy Pixels as a founder-led UK agency focused on identity-led web work for smaller clients.
• Wired Media: Manchester-based web design and development agency serving UK small businesses with bespoke WordPress sites and ongoing support. Same geography (Manchester/NW England) and same core offering (bespoke WordPress for SMBs) as Healthy Pixels.

Broad incumbents

• Lounge Lizard: Established US digital agency offering web design, branding, SEO and marketing services to SMB and mid-market clients. Comparable offering breadth (websites, branding, growth/visibility retainers) but materially larger scale than Healthy Pixels.

Emerging players

• Bop Design: Small US-based B2B web design and branding agency targeting SMBs with bespoke WordPress builds and branding packages. Closely comparable to Healthy Pixels in service mix (websites + branding + content) and SMB positioning, though operating in North America.
• Dotlogics: US boutique web design and development agency specialising in WordPress and bespoke builds for SMBs. Comparable as a WordPress-focused small agency delivering custom websites and branding to smaller clients.
• Lform: US web design and development firm serving small and mid-sized businesses with custom websites, branding and digital marketing. Similar buyer profile (SMBs wanting a custom, managed web presence) and overlapping service stack with Healthy Pixels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Healthy-Pixels/61500000000000
• LinkedInlinkedin.com/company/healthy-pixels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Pixels