What Superrb does

Superrb is a UK-based, privately held web design and development agency founded in 2011 by three childhood friends and headquartered on Hayling Island, Hampshire. The firm specializes in ecommerce website design and development with deep technical focus on Shopify (including Shopify Plus) and Magento platforms, supported by React-based headless CMS implementations, Klaviyo, Recharge, Klarna, and HubSpot integrations. It serves a mixed client base of small-to-medium businesses and enterprise brands across food and beverage (Fuller's Brewery, Amy's Kitchen, Merchant Gourmet, Pip & Nut, Crosta & Mollica), fashion and homeware (Buster + Punch, Anglepoise, Monoware, Octaevo, Benny Gold), and other consumer verticals, alongside institutional clients such as BBC, Hyundai, and Coop.

The agency's service portfolio spans custom website design and build, ecommerce platform implementation, digital marketing, content creation, growth/acceleration and conversion rate optimization, strategy consulting, and ongoing support. The commercial model is project-based professional services supplemented by monthly retainer support plans from £749 per client per month. Underlying team composition is roughly 12 in-house staff (scalable to 16), founder-led with a senior leadership bench across managing, creative, and technical direction, and four dedicated Shopify growth managers.

Commercially, Superrb has no external funding, is privately held as Superrb Ltd., and earns revenue through a combination of one-off build projects and recurring support retainers. The firm has accumulated 15+ industry awards (Awwwards Site of the Day, CSS Design Awards, W3 Awards, Creativepool) and a recognized rebrand with illustrator Stevie Gee, used as primary inbound marketing assets. Purchase and occupation of a permanent headquarters on Hayling Island signaled long-term operational commitment but no external scale capital has been deployed.

Name

Superrb

Legal name

Superrb Ltd.

Website

https://superrb.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Superrb is a UK-based, founder-owned ecommerce web design and development agency specializing in Shopify and Magento builds, founded in 2011 and serving enterprise and mid-market brands across food and beverage, fashion, homeware, and hospitality with project work and retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Hayling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Design & Development Services: Project-based professional services for website design, development, and digital strategy. Clients include enterprise brands and small to medium-sized businesses taking their first steps into D2C.
2. Ongoing Support & Maintenance Plans: Monthly retainer plans providing access to Shopify developers, designers & growth experts for continuous platform improvements and technical support.
3. Ecommerce Strategy & Consulting: Digital marketing services including SEO, paid social, Google Ads, and email marketing automation setup and management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Superrb is an award-winning web design and development agency that builds custom websites with a focus on ecommerce platforms Shopify and Magento. The agency provides end-to-end services including user research, strategy, wireframing, UX/UI design, front-end and back-end development, digital marketing, content creation, and ongoing support and maintenance plans. They balance brand storytelling with conversion-focused commerce functionality for direct-to-consumer and enterprise brands.

Product overview

Superrb is an award-winning web design and development agency offering a comprehensive suite of digital services. The core offering centers on website design and development, with specialist expertise in Shopify and Magento ecommerce platforms. Services are delivered as an integrated portfolio: the core website design and development service is supplemented by Shopify ecommerce (including Shopify Plus for enterprise clients), Magento ecommerce (for medium-to-large retailers with complex requirements), digital marketing and growth acceleration, content creation and direction, and strategy consulting. The agency also offers ongoing support and maintenance plans for Shopify clients and conversion rate optimization services. Founded in 2011, the agency works with clients ranging from startups to enterprise brands, delivering projects across food & beverage, fashion, homeware, hospitality, and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom website design and web development services covering user research, strategy, wireframing, prototyping, UX/UI design, and front-end and back-end development for brands seeking distinctive digital experiences.
• Shopify Ecommerce Specialist Shopify and Shopify Plus ecommerce store design, development, and optimization for direct-to-consumer brands, leveraging certified Shopify Plus Partner status and integrations with Klaviyo, Recharge, and Klarna.
• Magento Ecommerce Magento 2 design and development services for medium-to-large retailers, including Magento Open-Source and Magento Commerce implementations, re-platforming from Magento 1 to Magento 2, and bespoke theme development.
• Digital Marketing & Growth Acceleration Digital strategy, paid advertising (AdWords, paid social), search engine optimization, and analytics services to scale brands online and increase conversions.
• Content Creation & Direction Photography, video, animation, and copywriting services with art direction to ensure content and website are developed in harmony for brand storytelling.
• Strategy & Consulting Digital marketing strategy, repositioning, market expansion, and customer insight services grounded in experience from over 100 website launches.
• Ongoing Support & Maintenance Plans Monthly retainer plans providing access to Shopify developers, designers, and growth experts for continuous platform improvements, technical support, and store optimization.
• Conversion Rate Optimization (CRO) Services to maximize conversions, increase average order value, and reduce churn through sophisticated ecommerce features, testing, and AI-based upsell and cross-sell capabilities.

Quantifiable outcome

• Pip & Nut achieved zero to £50k monthly revenue in 12 months
• +7 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus Partner with 10+ years of Shopify experience. Specializes in creating immersive digital stores balancing brand and commerce.
• MagentocoreTechnology or IntegrationTrusted Magento Agency with experience in both Magento Open-Source and Magento Commerce, including Magento 1 to Magento 2 re-platforming projects.
• RechargecoreTechnology or IntegrationSubscription payment platform integrated for customer portal and subscription management features.
• KlaviyocoreTechnology or IntegrationEmail marketing automation platform used for sophisticated automated email flows, abandoned cart recovery, and customer engagement.
• Stevie GeeminorStrategic or Co-development PartnerIllustrator collaborated with for Superrb re-brand, creating new logo, homepage illustration, and typographic elements. Known for work with Deus Ex Machina and multiple D&AD awards.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RARE: Independent UK creative and ecommerce agency delivering Shopify and Magento builds for ambitious brands, with a similar boutique positioning and storytelling-led design approach.
• We Make Websites: UK-based Shopify Plus agency offering bespoke ecommerce design, development, and growth services for enterprise and scaling D2C brands, with a comparable client roster and award-winning positioning.
• Swanky: UK Shopify Plus agency specialising in ecommerce store design, development, and growth services, with a similar service mix and enterprise client focus.
• Eastside Co: Certified Shopify Plus Partner based in the UK providing design, development, migration, and CRO services, competing head-to-head for similar enterprise Shopify Plus builds.
• Velstar: UK-based Shopify Plus agency offering design, development, and digital marketing services, competing in the same enterprise D2C ecommerce build market.
• Studio Malt: UK ecommerce design and development studio working with Shopify and other platforms on brand-led D2C projects for similar premium lifestyle clients.
• LimeSharp: Bournemouth-based Magento and Shopify ecommerce agency providing design, build, and optimisation services that overlap with Superrb's Magento/Shopify Plus capabilities.
• Makeable: London-based Shopify Plus design and build agency delivering bespoke storefronts and replatforming projects, overlapping with Superrb on enterprise D2C clients.

Emerging players

• Tappable: UK Shopify-focused agency offering design, development, and CRO services, typically serving mid-market D2C brands in adjacent segments to Superrb's client base.

Broad incumbents

• Bold Commerce: Larger global Shopify Plus-focused ecommerce agency with a broader services portfolio (checkout, subscriptions, B2B) and serves enterprise merchants at greater scale than Superrb.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/superrbstudio
• Facebookfacebook.com/superrb
• Instagraminstagram.com/superrb

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superrb