What Broward County Convention Center does

The Broward County Convention Center is a publicly-owned convention and exhibition venue located at 1950 Eisenhower Boulevard in Fort Lauderdale, Florida, operated by Broward County Government and managed under contract by Legends Global (an ASM Global subsidiary). The venue serves corporate event planners, association conference organizers, social event hosts, and exhibitors planning events ranging from 10 to 10,000+ attendees across South Florida and beyond.

Following a $1.2 billion expansion completed in 2025, the facility spans more than 1.2 million square feet of event space, anchored by 350,000 square feet of contiguous exhibit space (the largest in South Florida), the 65,000-square-foot Atlantic Ballroom (also South Florida's largest, with waterfront Intracoastal views), and four additional ballrooms (Grand, Floridian, Palm, Sandpiper). Supporting infrastructure includes a 65,000 sq. ft. waterfront ballroom, a 6.5-acre outdoor plaza with amphitheater and Intracoastal event spaces, 1,500 on-site parking spaces connected by air-conditioned skywalk, and an interconnected 801-room Omni Fort Lauderdale headquarters hotel offering an additional 120,000+ sq. ft. of meeting space.

The business model is venue space rental combined with a set of exclusive, mandatory in-house and contracted services. Revenue streams include one-time license-style fees for halls, ballrooms, and waterfront packages (example rates: $15,000/day for the 26,000 sq. ft. Plaza, $12,000/day for Intracoastal, $10,000/day for Amphitheater), catering sold per person at $150-$225 tiers with 24% administrative fee and 7% sales tax, and exclusive third-party contracts for production (Everlast Productions), electrical (Edlen Electrical), security (Allied Universal), internet/telecom (fiber, Cat 5/Cat 6), and technical labor (IATSE Local 500). Distribution occurs through a direct enterprise sales motion: a formal RFP submission portal, a dedicated Sales and Marketing team, destination-marketing partnership with Visit Lauderdale, and the Omni hotel as the headquarters-room-block anchor.

Name

Broward County Convention Center

Legal name

Broward County Convention Center

Website

https://ftlauderdalecc.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Broward County Convention Center is a publicly-owned Fort Lauderdale venue operating 1.2 million+ sq. ft. of event space, serving corporate planners, exhibitors, and social event hosts across South Florida.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention Center–Adjacent/Connected Hotels (THAGALAD), Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Convention center services
• Event venue rental
• Exhibition space rental
• Corporate event hosting
• Trade show facilities

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Venue Space Rental: Rental of event spaces including exhibit halls, ballrooms, meeting rooms, conference suites, and outdoor waterfront venues. Pricing varies by space type and duration.
2. Catering and Food & Beverage: In-house full-service catering with customizable menu options. Includes plated meals, buffet service, bar packages, and special dietary accommodations. Exclusive service - outside food and beverage not permitted.
3. Event Services: Additional services including Audio/Visual production (Everlast Productions), electrical utilities (Edlen Electrical), security (Allied Universal), technical services (IATSE Local 500), and telecommunications/internet services. These are exclusive vendor services billed separately.
4. Waterfront Plaza Venue Rental: Rental of outdoor waterfront spaces including the Plaza, Intracoastal area, and Amphitheater for outdoor events and receptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Broward County Convention Center provides convention, exhibition, ballroom, outdoor plaza, and in-house catering services for events. The venue rents more than 1.2 million square feet of configurable event space — including 350,000 sq. ft. of contiguous exhibit halls, five ballrooms, conference suites, and a 6.5-acre waterfront plaza — and supplies full in-house event services such as catering, audio/video production, electrical utilities, internet/telecom, security, and technical labor.

Product overview

Broward County Convention Center is a convention center venue offering a unified portfolio of event spaces and services. The core offering spans indoor venues (Exhibit Halls at ~350,000 sq ft, Grand Ballroom, Atlantic Ballroom, Floridian Ballroom, Palm Ballroom, Sandpiper Ballroom, and Conference Suites) and outdoor waterfront spaces (Plaza, Intracoastal, and Amphitheater packages). Adjacent to the facility is the Omni Fort Lauderdale Hotel (801 rooms, interconnected). The venue provides in-house exclusive services including catering/F&B, production services (Everlast Productions), internet/telecommunications, electrical utilities (Edlen Electric), security/staffing (Allied Universal), and technical services (IATSE Local 500). Supplementary offerings include event RFP submission, marketing/branding services, a 3D virtual tour, sustainability/LEED Gold program, and the Hidden Disabilities Sunflower accessibility program. Nearby partner hotels (Hilton, Renaissance, Embassy Suites) are accessible within walking distance.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit Halls 350,000 sq. ft. of contiguous exhibit space, the largest in South Florida, available for trade shows, exhibitions, and large-scale events. Includes 100AMP 3 Phase electrical service every 30 feet.
• Atlantic Ballroom 65,136 sq. ft. ballroom — the largest ballroom in South Florida — with waterfront views of the Intracoastal Waterway, divisible into smaller sections.
• Grand Ballroom 31,872 sq. ft. versatile ballroom divisible into 8 individual sections, suited for general sessions, banquets, and large meetings.
• Floridian Ballroom 20,316 sq. ft. ballroom with extensive pre-function space and natural skylight, divisible to a 2,400 sq. ft. minimum section.
• Palm Ballroom 9,527 sq. ft. intimate ballroom for smaller events, divisible to a 1,120 sq. ft. minimum section.
• Sandpiper Ballroom 14,979 sq. ft. ground-floor ballroom divisible into two separate rooms, with a 1,663 sq. ft. minimum section.
• Conference Suite Conference venue with modern furnishings, WiFi access, and executive teleconference facilities for high-level meetings and board retreats.
• Waterfront Plaza Event Package 26,000 sq. ft. outdoor waterfront plaza accommodating up to 2,800 reception or 1,400 banquet guests, priced at $15,000 per day including required services.
• Intracoastal Event Package 11,000 sq. ft. outdoor waterfront event space along the Intracoastal Waterway, accommodating up to 1,200 reception guests, priced at $12,000 per day.
• Amphitheater Event Package 9,000 sq. ft. outdoor waterfront amphitheater accommodating up to 1,000 reception or 500 banquet guests, priced at $10,000 per day.
• In-House Catering & Food & Beverage Full-service exclusive in-house catering offering plated meals, buffet service, fully stocked bar packages, and special dietary accommodations including kosher, halal, vegan, vegetarian, and gluten-free. Outside food and beverage is not permitted.
• Production Services (Everlast Productions) Exclusive in-house audio, video, lighting, staging, scenic design, rigging, technical and creative producing, and content creation services. Exclusive provider of motors, truss, and rigging equipment.
• Internet & Telecommunications Services High-speed internet connectivity via fiber-optic, Cat 5, and Cat 6 infrastructure, with Ethernet connections in all meeting rooms and ballrooms, plus telephone installation and billing services.
• Electrical & Utilities Services (Edlen) Exclusive electrical and utility services including 100AMP 3 Phase service every 30 feet in exhibit halls, water and air access points, and utility service for all meeting rooms and ballrooms.
• Event Security & Staffing (Allied Universal) Exclusive event security and staffing services including show and overnight event staff, badge checkers, ticket takers, coat and luggage check, and mandatory staffing for events over 300 attendees.
• Technical Services (IATSE Local 500) Exclusive technical services personnel provided through a collective bargaining agreement with IATSE Local Union 500, required for rigging in ballrooms and exhibit halls and all audio-visual load-in, set-up, event production, move-out, and load-out operations.

Quantifiable outcome

• 350,000 sq. ft. contiguous exhibit space - largest in South Florida
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Visit LauderdalecoreGTM or Marketing PartnerVisit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. It promotes the area's 31 municipalities to a global audience of leisure and business travelers, driving awareness and leads for the Broward County Convention Center.
• Omni Hotels & ResortscoreStrategic or Co-development PartnerOmni Fort Lauderdale Hotel is an 801-room, 29-story headquarters hotel interconnected with the convention center. The partnership provides seamless access to 120,000+ sq. ft. of additional meeting space and hotel accommodations for conference attendees. The hotel features Mokara Spa, multiple dining options, and retail outlets.
• RenuableminorStrategic or Co-development PartnerLocal composting partner helping the convention center responsibly manage organic, plant-based waste generated during meetings and conventions. Since starting the program in 2023, over 100,000 pounds of waste have been diverted from the facility.
• FoodRecovery.orgminorStrategic or Co-development PartnerOnline platform connecting organizations with extra food to communities in need. The convention center donates surplus food to local organizations, championing sustainability by diverting edible food away from landfills.
• National Save the Sea Turtle FoundationminorStrategic or Co-development PartnerSea turtle conservation organization. For the second consecutive year, the Broward County Convention Center proudly sponsored nine sea turtle nests supporting this foundation and the Broward County Sea Turtle Conservation Program.
• Broward County Sea Turtle Conservation ProgramminorStrategic or Co-development PartnerCounty-run conservation program supported by the convention center through sea turtle nest sponsorship and environmental initiatives.
• Legends GlobalcoreImplementation/ SI/ Consulting PartnerThe management company for the Broward County Convention Center. Legends Global is committed to sustainability, diversity, and community with its Global Acts initiative. They manage all operational aspects of the venue.
• Allied UniversalcoreImplementation/ SI/ Consulting PartnerExclusive security and event staffing provider for the convention center. Services include show and overnight event staff, badge checkers, ticket takers, coat & luggage check, and magnetometer/bag check services. Required for all events.
• Edlen ElectricalcoreTechnology or IntegrationExclusive electrical and utility services provider. Provides electrical hookups, water and air services for exhibitors, and utility infrastructure. The main exhibit halls provide 100AMP 3 Phase service every 30 feet on center.
• Everlast ProductionscoreTechnology or IntegrationIn-house creative studio and event production company. Exclusive provider of motors, truss, and rigging equipment. Specializes in audio, video, lighting, staging, scenic design, rigging, technical & creative producing, and content creation.
• IATSE Local Union 500coreTechnology or IntegrationThe convention center has a collective bargaining agreement with IATSE Local Union 500 for exclusive technical services personnel. Required for rigging in ballrooms and exhibit halls, and all audio-visual load-in, set-up, event production, move-out, and load-out.
• Broward Sheriff's Office (BSO)coreTechnology or IntegrationUniformed Broward Sheriff's Officers are the only armed security permitted in the facility. Police presence is required for box office events, cash shows, events over 3,000 people per day, sporting events/tournaments, and high traffic events.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Orange County Convention Center: The second-largest convention facility in the US, located in Orlando. Competes head-to-head with BCCC for large national trade shows and conventions across Florida.
• San Diego Convention Center: Waterfront convention center with similar destination-profile positioning and comparable exhibit hall scale. Competes for the same coastal, leisure-bleed corporate and association events.
• Miami Beach Convention Center: Closest geographic direct competitor in South Florida. Recently completed its own major expansion and hosts similar corporate, association, and trade show events targeting the same regional market.
• Georgia World Congress Center: Major convention venue in Atlanta with comparable contiguous exhibit space and headquarters-hotel integration (via Omni and Signia). Direct competitor for rotating national trade shows.
• Palm Beach County Convention Center: Regional competitor in the same Florida market targeting mid-size corporate events and association meetings. Overlaps with BCCC on destination selection for South Florida events.
• Kay Bailey Hutchison Convention Center: Large-scale public convention center in Dallas with similar exhibit hall and ballroom configuration. Comparable in scale, public ownership model, and mixed trade show / corporate event mix.

Others

• ASM Global: Parent of Legends Global, which manages BCCC. ASM Global manages a portfolio of 350+ venues worldwide and is both a strategic partner and an indirect peer in venue operations and booking.

Broad incumbents

• Las Vegas Convention Center: Largest purpose-built convention facility in the US. Operates at a significantly larger scale and competes for the biggest trade shows and association events that BCCC targets at the upper end.

Regional players

• Tampa Convention Center: Florida-based convention center serving the Tampa Bay market. Competes for some state-level and corporate events that could otherwise route to South Florida.
• George R. Brown Convention Center: Large convention facility in Houston with similar public ownership structure and comparable exhibit space. Competes with BCCC for energy, medical, and corporate association events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greater-fort-lauderdale-broward-county-convention-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broward County Convention Center