Huntsville Business Journal

What Huntsville Business Journal does

Huntsville Business Journal (HBJ) is a privately held, subscription-based local business news publication serving Huntsville, Madison County, and the broader Tennessee Valley region of North Alabama. It was established in 2018 (firmographics) or 2019 (company history) and is published by EVENT Publishing alongside its companion lifestyle title, EVENT Magazine, from headquarters at 600 Boulevard South #104, Huntsville, AL. The publication covers verticals including news, small business, people, real estate, government, finance, and technology, with a particular emphasis on the region's aerospace, defense, and economic development sectors. Editorial leadership is led by Publisher Todd and Editor Sarah Zupko, supported by a small team of 1-10 employees.

The core product is a WordPress-based digital and print news outlet complemented by a daily email newsletter, social channels (Facebook, X), an event calendar, and an RSS feed. HBJ monetises through a three-tier subscription model: an annual digital-only plan at $59.40, an annual print+digital plan at $69.40 with mailed print copies, and a monthly corporate plan at $24.75 covering up to 10 employees, plus gift subscription variants. Revenue is supplemented by display advertising and sponsored placements from local businesses and institutions (visible advertisers include Bryant Bank, UAH's MBA program, and Garnett Patterson Injury Law). Community engagement is reinforced through two annual recognition programs — Top 40 Under 40 and Best of Huntsville — distributed jointly with EVENT Magazine under the EVENT Publishing portfolio covering Live, Work, Play across the Tennessee Valley.

Name

Huntsville Business Journal

Legal name

Huntsville Business Journal

Website

https://huntsvillebusinessjournal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Huntsville Business Journal is a subscription-based local business news publication serving Huntsville, Madison County, and the Tennessee Valley, covering aerospace, defense, real estate, finance, and government, and operating alongside EVENT Magazine under EVENT Publishing.

Ownership category

akta.pro rank

Product category

Local Business News

NAICS

Periodical Publishers (513120), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Local business news
• Business journalism
• Regional news publication
• Digital news subscription
• Business newsletter

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Subscriptions: Annual digital-only subscription providing access to all premium articles online for $59.40 per year (less than $5 per month)
2. Print and Digital All Access: Combined print and digital subscription for $69.40 per year (less than $6 per month), including mailed printed copies
3. Corporate Subscriptions: Monthly digital-only corporate access for up to 10 employees at $24.75 per month, recurring
4. Gift Subscriptions: Gift subscription options available at various levels including monthly digital ($4.95), annual digital ($59.40), and print/digital annual ($69.40)
5. Advertising Revenue: The publication generates revenue through display advertising, sponsored content, and featured placements from local businesses and organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Huntsville Business Journal publishes digital and print business news, features, and resource content for Huntsville and North Alabama regional professionals. The publication covers local business sectors including aerospace, defense, technology, real estate, banking, government, and economic development, offering daily news updates through its website, email newsletters, and printed editions.

Product overview

Huntsville Business Journal is a local business news publication covering Huntsville, Alabama and the Tennessee Valley region. The publication operates a digital platform with three subscription tiers: Digital-Only Access (annual, $59.40), Print and Digital All Access (annual, $69.40), and Monthly Digital-Only Corporate Access (up to 10 users, $24.75/month). The publication also publishes EVENT Magazine as a companion covering lifestyle content. Key programs include the annual Top 40 Under 40 recognition and Best of Huntsville awards. Content spans technology, banking, real estate, defense, aerospace, government, small business, and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• Huntsville Business Journal A local business news publication covering Huntsville, Alabama business news, featuring sections on technology, banking, real estate, defense, aerospace, government, small business, and community development. Delivered via website, daily email updates, and printed editions to subscribers.
• EVENT Magazine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EVENT MagazinecoreOthersEVENT Publishing publishes both Huntsville Business Journal and EVENT Magazine together. This partnership enables comprehensive coverage of the Tennessee Valley area with HBJ focusing on business news while EVENT Magazine covers lifestyle, entertainment, and community events. The combined portfolio covers Live, Work, Play in the region.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AL.com (Alabama Media Group): Alabama's largest digital news outlet covering Huntsville, Birmingham, and the state broadly. A larger incumbent that competes for Huntsville business news audience and local advertising dollars with greater scale, though not a subscription-paywall business journal.
• Atlanta Business Chronicle: American City Business Journals title for the broader Southeast business hub. Larger regional business publication with subscription + events model, useful as a comparable for monetization mechanics at a larger scale.

Regional players

• Yellowhammer News: Alabama-focused digital news outlet covering business, politics, and culture statewide. Comparable as an Alabama-centric business/political news competitor for Huntsville readers and advertisers, though it operates free with advertising support rather than paid subscriptions.
• Chattanooga Times Free Press: Regional newspaper covering the Chattanooga/North Georgia area adjacent to the Tennessee Valley. Comparable as a subscription-based regional news outlet with digital/print hybrid monetization and local business coverage, though broader than pure business news.
• Business Alabama magazine: Alabama-focused B2B business magazine covering statewide industry, economic development, and executive profiles. Comparable as a state-level business publication competing for the same advertiser base and executive readership, with magazine rather than journal format.
• Tennessee Valley Media (WAFF 48): Local TV news outlet serving Huntsville and the Tennessee Valley. Comparable as a local Huntsville news provider competing for the same regional audience attention and advertiser budgets, though delivered via broadcast rather than print/digital subscription.

Direct peers

• Nashville Business Journal: Regional business journal covering Nashville, Tennessee, also under American City Business Journals. Operates the same subscription + advertising + events model for a fast-growing Southeastern metro with comparable industry mix.
• Birmingham Business Journal: American City Business Journals title covering Birmingham, Alabama business news. Direct peer with identical format: regional business news periodical with subscription, print, and digital tiers, awards programs, and local executive coverage.
• 256 Today (Huntsville): Huntsville-area digital news outlet covering local business, development, and community news. Closest direct competitor geographically, serving the same audience with overlapping content verticals (business, real estate, development).

Others

• Huntsville/Madison County Chamber of Commerce (Business Directory): Local chamber providing business news, member directories, and event coverage for the Huntsville market. Ecosystem participant rather than direct competitor, but overlapping audience and a potential partnership or distribution channel for HBJ content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HsvBizJournal
• Facebookfacebook.com/huntsvillebusinessjournal
• LinkedInlinkedin.com/company/huntsville-business-journal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsville Business Journal