Howell Property Group
Howell Property Group is a Tasmanian-owned real estate agency in Launceston providing residential, commercial, and rural property sales, leasing, and property management services across Northern Tasmania.
- Company typePrivate
- Founded2019
- HeadquartersLaunceston, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Howell Property Group does
Howell Property Group is a privately held, Tasmanian-owned real estate agency headquartered in Launceston, Tasmania, Australia. Founded in 2019, the company operates as a full-service agency offering residential, commercial, and rural property sales and leasing, supplemented by property management services for both residential and commercial landlords. The firm's core technology stack consists of third-party platforms: Eagle Software powers the company's website and listing infrastructure, PropertyMe provides tenant and landlord portal functionality for property management, and re-leased supports commercial landlord services. No proprietary technology or AI capabilities are disclosed.
The company generates revenue through three primary streams: transaction commissions on property sales (residential, commercial, and rural), commissions on leasing transactions, and recurring monthly property management fees charged to landlords. Pricing is not publicly disclosed; commission rates are negotiated on a per-transaction basis. The customer base is segmented by use case rather than enterprise size, with primary segments including residential buyers/sellers, commercial property clients, and landlords/property investors, plus secondary segments for rural and tenant customers. The go-to-market motion is sales-led and direct-to-consumer, relying on field agents conducting viewings, open homes, and appraisals, with a digital presence spanning a property listing website, social media, and email newsletters.
The firm employs 1-10 staff, operates from a single headquarters at Level 2, 97a York Street in Launceston, and serves the Northern Tasmania region exclusively. Leadership is headed by Andy Howell (Director). No external funding, acquisitions, or institutional investment is indicated. The company's competitive positioning emphasizes local Tasmanian ownership, agent relationship quality, and comprehensive multi-vertical coverage rather than technology differentiation.
Howell Property Group firmographics
Firmographics- Name
- Howell Property Group
- Legal name
- Howell Property Group
- Website
- https://howellpg.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Howell Property Group is a Tasmanian-owned real estate agency in Launceston providing residential, commercial, and rural property sales, leasing, and property management services across Northern Tasmania.
- Ownership category
- akta.pro rank
Howell Property Group industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
- akta.pro secondary industry
- Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)
Keywords
Where Howell Property Group is headquartered
LocationHeadquarters
- HQ city
- Launceston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Howell Property Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission earned on successful property sales for residential, commercial, and rural properties. Commission rates are not publicly disclosed and negotiated on a per-transaction basis.
- Property Leasing Commission: Commission earned on successfully securing tenants for rental properties, including both commercial and residential leasing transactions.
- Property Management Fees: Ongoing property management fees charged to landlords for managing residential and commercial rental properties, including tenant placement, rent collection, maintenance coordination, and compliance management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based property sales |
| Subscription | Monthly | Property management ongoing fees |
| Unit Pricing | Weekly | Rental properties |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Howell Property Group product offering
Product offeringCore offering
Howell Property Group is a Tasmanian real estate agency that sells, leases, and manages residential, commercial, and rural properties in the Launceston and Northern Tasmania region. Services span property sales, leasing transactions, market appraisals, and ongoing property management for landlords, supported by third-party platforms such as Eagle Software, PropertyMe, and re-leased.
Product overview
Howell Property Group is a Tasmanian-owned real estate agency operating as a unified platform offering residential, commercial, and rural property services. The core offering comprises Commercial Real Estate Services (sales, leasing, market appraisal) and Residential Real Estate Services (sales, rentals, open inspections) supported by Rural Property Services for lifestyle and farm properties. The platform integrates a Property Management module handling both commercial and residential tenancies through the PropertyMe portal, with additional modules including Projects (development marketing), Market Appraisal Tools, Tenant Resources, and Seller Resources. A Newsletter Subscription service provides ongoing market intelligence to subscribers. The company primarily serves the Launceston region and surrounding areas in Tasmania.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services Residential property sales and rental services including market appraisals, recent sales listings, recently leased listings, and open-for-inspection scheduling for home buyers, sellers, and renters in the Launceston region.
- Commercial Real Estate Services Commercial property sales, leasing, and market appraisal services for businesses and investors, including access to a commercial landlord portal and recently leased/commercial sales listings.
- Rural Property Services Specialised rural and lifestyle property sales, recent rural sales tracking, and market appraisal services for farms and rural landholdings in the Launceston region.
- Property Management Comprehensive property management services for both commercial and residential properties, including tenant placement, rent collection, maintenance coordination, and landlord reporting, delivered through the PropertyMe portal for residential clients and the re-leased portal for commercial landlords.
- Projects
Companies that use Howell Property Group
Customer profileSegments5 records
Ideal customer profiles3 records
Howell Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Howell Property Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- PropertyMecoreOnline property management platform used for tenant and landlord portal services. Enables landlords to access their property information, statements, and reports. Provides tenants with online rental payment and maintenance request capabilities.
- Eagle SoftwarecoreWebsite and property management software platform provider powering the company's digital property listings, enquiry management, and operational systems.
- re-leasedsupportingCommercial landlord portal platform providing commercial property management functionality for the company's commercial landlord clients.
Recent moves4 records
Expansion highlights4 records
Howell Property Group competitors and assessment
Company assessmentRegional players
- Elders Real Estate: Australian real estate brand historically anchored in rural and regional Australia. Strong rural brokerage overlap with Howell's rural/lifestyle and farm property services, with national brand backing.
Broad incumbents
- McGrath Estate Agents: Australian premium real estate brand with a broad national network. Larger, more capitalized competitor that competes in residential sales and project marketing but with less Tasmanian rural focus.
- Belle Property: Australian premium real estate brand with selective national coverage. Competes in residential sales and property management segments where Howell operates, with a different brand positioning.
Direct peers
- PRD Nationwide Tasmania: Mid-tier Australian real estate group with Tasmania offices. Comparable mid-sized agency competing on residential sales, project marketing, and property management.
- Raine & Horne Tasmania: Long-established Australian real estate network with Tasmania offices. Overlaps with Howell on residential and rural sales, leasing, and property management in the same regional market.
- Professionals Real Estate: Australian mid-tier real estate group with regional offices. Comparable agency model covering residential, rural, and property management services in regional markets similar to Howell's Northern Tasmania catchment.
- Harcourts Tasmania: International real estate franchise with Tasmania offices. Direct competitor across residential sales, leasing, and property management in the same geographic region as Howell.
- Knight Frank Tasmania: International real estate consultancy with a Tasmania office. Competes with Howell in commercial sales and leasing as well as residential property management in Launceston.
- LJ Hooker Launceston: Major national real estate franchise with a Launceston office. Directly competes with Howell on residential sales, leasing, and property management in the same Northern Tasmania catchment.
- Ray White (Tasmania): Australia's largest real estate franchise group with offices across Tasmania including Launceston. Direct competitor offering residential, commercial, and rural sales/leasing and property management in the same local market as Howell.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Howell Property Group social profiles
Digital presenceHowell Property Group compliance and trust
Trust signalCompliance1 record
Howell Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howell Property Group leadership team
Management profileNumber of profiles
Profiles7 records
Howell Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howell Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howell Property Group
What does Howell Property Group do?
Howell Property Group is a Tasmanian real estate agency that sells, leases, and manages residential, commercial, and rural properties in the Launceston and Northern Tasmania region. Services span property sales, leasing transactions, market appraisals, and ongoing property management for landlords, supported by third-party platforms such as Eagle Software, PropertyMe, and re-leased.
Is Howell Property Group a public or private company?
Howell Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Howell Property Group founded?
Howell Property Group was founded in 2019. It employs 1 to 10 people.
Where is Howell Property Group based?
Howell Property Group is headquartered in Launceston, Australia, in the Oceania region.
How does Howell Property Group make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Leasing Commission and property Management Fees.
Who are Howell Property Group's main competitors?
Elders Real Estate is listed as a regional player. Broad incumbents are McGrath Estate Agents and Belle Property. Direct peers are PRD Nationwide Tasmania, Raine & Horne Tasmania, Professionals Real Estate, Harcourts Tasmania, Knight Frank Tasmania, LJ Hooker Launceston and Ray White (Tasmania).
Does Howell Property Group have an API?
No public API is recorded for Howell Property Group.
What industry is Howell Property Group in?
Howell Property Group's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJADAE, Rural Residential & Acreage Homesites Brokerage, with a secondary code of BPAJADAJ, Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth). Its NAICS code is 53121 and its SIC code is 6531.