CELINE DAOUST
CELINE DAOUST is a Brussels-based independent fine jewelry house (founded 2011) that designs and sells handcrafted 14k gold jewelry with natural gemstones direct-to-consumer via two boutiques and an e-commerce site.
- Company typePrivate
- Founded2011
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What CELINE DAOUST does
CELINE DAOUST (legal entity "Principe lola") is a Brussels-headquartered independent fine jewelry house founded in 2011 by Céline Daoust. The company designs and retails handcrafted jewelry in 14k gold set with natural gemstones, with a product range spanning entry pieces around €275 and higher-end / one-of-a-kind pieces reaching €6,095 and above. Its assortment is organized around recurring themed collections alongside a category of unique, one-of-a-kind pieces, and the brand holds registered designs in connection with its aesthetic identity.
The business operates a pure direct-to-consumer model with two retail locations — the Brussels flagship and a Paris boutique — supported by an owned e-commerce site. The online channel accepts payments via PayPal and supports multi-currency checkout in EUR, USD, CAD, GBP, and JPY, providing reach into North American and Asian markets without a corresponding physical footprint. Distribution and marketing lean on owned social channels (Instagram, Facebook) and the founder's personal brand.
The revenue model is retail sales of proprietary designed jewelry at a wide price range, with margin captured by eliminating wholesale intermediaries. With 1–10 employees, no disclosed funding, and no disclosed M&A or external investors, the company appears to be a bootstrapped, founder-led artisanal operation whose principal value drivers are design IP, gemstone sourcing expertise, and DTC retail execution rather than scale or capital intensity.
CELINE DAOUST firmographics
Firmographics- Name
- CELINE DAOUST
- Legal name
- Principe lola
- Website
- https://celinedaoust.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CELINE DAOUST is a Brussels-based independent fine jewelry house (founded 2011) that designs and sells handcrafted 14k gold jewelry with natural gemstones direct-to-consumer via two boutiques and an e-commerce site.
- Ownership category
- akta.pro rank
CELINE DAOUST industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Colored Gemstone Jewelry (CRAKAAAB), Diamond Jewelry (CRAKAAAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD)
Keywords
Where CELINE DAOUST is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
CELINE DAOUST business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Jewellery Sales: One-time purchase model for handcrafted fine jewellery pieces including rings, earrings, necklaces, and bracelets. Products range from €275 to €6,095+ with average price points between €500-€2,500. Some pieces are sold as unique/single items while others are available in pairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level studs and single earrings (€275-€500) |
| Unit Pricing | Pay-as-you-go | Mid-range earrings and standard pieces (€500-€1,500) |
| Unit Pricing | Pay-as-you-go | Premium statement and unique pieces (€1,500-€3,000+) |
| Unit Pricing | Pay-as-you-go | One-of-a-kind/signature pieces (€3,000+) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CELINE DAOUST product offering
Product offeringCore offering
CELINE DAOUST designs, handcrafts, and sells fine jewelry made from 14k gold set with hand-selected natural gemstones such as diamonds, moonstone, tourmaline, sapphire, emerald, ruby, and spinel. The product range covers rings (including engagement and wedding bands), earrings, necklaces, and bracelets, organized into themed collections and a one-of-a-kind category. The company sells directly to consumers through its own e-commerce site and two boutiques in Brussels and Paris.
Product overview
CELINE DAOUST is a fine jewelry brand specializing in handcrafted, responsible jewelry made from 14k gold and precious gemstones including diamonds, moonstones, tourmalines, emeralds, and sapphires. The company operates two retail stores in Brussels and Paris, offering a diverse portfolio of jewelry categories including rings, earrings, necklaces, and bracelets, organized into themed collections such as Stars & Universe, Protection & Believes, Moonstone Power, Dream Makers, From Nature, Constellation, Rainbow, and One-of-a-Kind pieces. All pieces are crafted with hand-selected gemstones and registered designs, emphasizing natural imperfections as part of each stone's unique story.
Differentiator
Problem solved
Functional benefit
Products and services
- Rings Fine jewelry rings in 14k gold (yellow, white, rose) with hand-selected natural gemstones, including engagement rings, wedding bands, colored stone rings, and diamond rings for individual consumers.
- Earrings Earrings in 14k gold featuring pendants, studs, hoops, and flat back styles set with diamonds, moonstones, tourmalines, and other natural gemstones for individual consumers.
- Necklaces Necklaces in 14k gold including medals, colored-stone pendants, diamond pendants, lariats, and multi-stone designs for individual consumers.
- Bracelets Bracelets in 14k gold including chains, articulated designs, and bangles accented with natural gemstones for individual consumers.
- One-of-a-Kind Pieces Hand-selected, unique gemstone jewelry pieces with individual character and natural inclusions, sold as single, non-repeated items at premium price points above €3,000.
- Gift Card CELINE DAOUST gift cards redeemable on the website and in boutiques, giving the recipient freedom to select their own handcrafted fine jewelry.
Companies that use CELINE DAOUST
Customer profileSegments1 record
Ideal customer profiles1 record
CELINE DAOUST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CELINE DAOUST partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PayPalminorPayPal is used as the payment service provider for online transactions. Payment details are sent securely to and managed by PayPal. The company does not store credit card information beyond card type and last four digits.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
CELINE DAOUST competitors and assessment
Company assessmentBroad incumbents
- Chaumet: Paris-based heritage fine and high jewelry maison (LVMH group) with Place Vendôme flagship and global retail. Comparable precious-metal and gemstone fine jewelry offering but at a materially higher prestige and price tier.
- Pomellato: Milan-based fine jewelry brand (Kering group) focused on gold and colored gemstone jewelry with broad European retail. Operates in the same precious-metal and colored-stone jewelry category at a larger scale and wider distribution.
- Boucheron: Paris-based heritage luxury jewelry house (part of Kering) offering high-end fine and high jewelry at Place Vendôme and globally. Operates in the same fine jewelry category with a broader portfolio and significantly higher brand prestige.
Direct peers
- Aurate: New York-based DTC fine jewelry brand offering 14k and 18k gold pieces with natural diamonds and gemstones at comparable price tiers. Shares the DTC e-commerce + own-retail model and direct-to-consumer ethos.
- Mejuri: Toronto-based DTC fine jewelry brand selling 14k gold and natural gemstone pieces (rings, earrings, necklaces, bracelets) at similar €200–€3,000 price tiers via e-commerce and own retail. Closely aligned business model, customer segment, and product breadth.
- Messika: Paris-based fine jewelry house founded by Valérie Messika, focused on diamonds and contemporary design with a strong DTC and own-boutique retail model. Comparable price ladder, design-led identity, and Paris retail footprint.
- Missoma: London-based demi-fine and fine jewelry brand selling gold and gemstone pieces at overlapping price tiers (with overlap on the higher end), via DTC e-commerce and selective own retail. Comparable DTC business model and design-led collections.
- Pascale Monvoisin: Paris-based independent fine jewelry designer creating handcrafted 9k–18k gold pieces with natural gemstones and symbolic motifs. Closely comparable artisan positioning, pricing, and Paris boutique retail model.
- Catbird: Brooklyn-based independent fine jewelry brand crafting 14k gold and gemstone pieces in small batches, sold DTC and via its own flagship store. Comparable artisan positioning, small-scale production, and DTC-led GTM.
Emerging players
- Ana Luisa: Brooklyn-based DTC jewelry brand offering gold and gemstone pieces at accessible price tiers through e-commerce. Overlaps on the lower price end of Celine Daoust's range and shares the direct-to-consumer, design-led model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CELINE DAOUST social profiles
Digital presenceCELINE DAOUST financial estimates
Financial estimateRevenue estimate
Valuation estimate
CELINE DAOUST leadership team
Management profileNumber of profiles
Profiles1 record
CELINE DAOUST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CELINE DAOUST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CELINE DAOUST
What does CELINE DAOUST do?
CELINE DAOUST designs, handcrafts, and sells fine jewelry made from 14k gold set with hand-selected natural gemstones such as diamonds, moonstone, tourmaline, sapphire, emerald, ruby, and spinel. The product range covers rings (including engagement and wedding bands), earrings, necklaces, and bracelets, organized into themed collections and a one-of-a-kind category. The company sells directly to consumers through its own e-commerce site and two boutiques in Brussels and Paris.
Is CELINE DAOUST a public or private company?
CELINE DAOUST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CELINE DAOUST founded?
CELINE DAOUST was founded in 2011. It employs 1 to 10 people.
Where is CELINE DAOUST based?
CELINE DAOUST is headquartered in Brussels, Belgium, in the Europe region.
How does CELINE DAOUST make money?
One revenue line is on record: jewellery Sales.
Who are CELINE DAOUST's main competitors?
Broad incumbents on record are Chaumet, Pomellato and Boucheron. Direct peers are Aurate, Mejuri, Messika, Missoma, Pascale Monvoisin and Catbird. Ana Luisa is listed as an emerging player.
Does CELINE DAOUST have an API?
No public API is recorded for CELINE DAOUST.
What industry is CELINE DAOUST in?
CELINE DAOUST's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAB, Colored Gemstone Jewelry. Its NAICS code is 45831 and its SIC code is 5944.