Pascale Monvoisin

What Pascale Monvoisin does

Pascale Monvoisin is a French fine jewelry house founded in 2009 by Pascale Monvoisin, headquartered at 226 rue Saint-Denis in the 2nd arrondissement of Paris and operating under the legal entity Les Studios du Château SAS. The company designs and sells handcrafted gold (9k, 14k, 18k) and sterling silver jewelry set with semi-precious and precious stones (diamonds, emeralds, rubies, moonstone, labradorite, turquoise, quartz rutile, onyx, opal, tourmaline, freshwater pearl), produced by artisans in Jaipur, India with design oversight based in Paris. The catalog is organized into named collections (Icons Bowie/Pierrot, Orso, Ava, Gaia, Sun, Anton, Martha, Debbie, Petra, Gigi, Initiale, Marcia, Georgia) and spans rings, necklaces, bracelets, earrings, pendants, and chains, with retail prices ranging from approximately $445 to $2,390 and customization (engraving, ring sizing, bespoke) offered as add-ons.

The business model is multi-channel direct-to-consumer and wholesale: revenue comes from one-time purchases through the owned e-commerce site (pascalemonvoisin.com), four owned boutiques (three in Paris — Mont Thabor, Grenelle, Annonciation — and one in Lille), a wholesale network of 100+ stockists across more than 30 countries (including Galeries Lafayette, Liberty London, Net-a-Porter, Moda Operandi), and digital gift cards. The customer base consists primarily of fashion- and design-conscious consumers seeking distinctive handcrafted fine jewelry, alongside a secondary male customer segment served through the Homme collection and a wholesale partner channel. Logistics runs through DHL Express with worldwide shipping, and French customers can pay in 3 or 4 interest-free installments via Alma, with click-and-collect available across Paris boutiques.

Name

Pascale Monvoisin

Legal name

Les Studios du Château SAS

Website

https://pascalemonvoisin.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pascale Monvoisin is a French fine jewelry house founded in 2009 and based in Paris, designing handcrafted gold and gemstone jewelry produced in Jaipur, India. The brand serves design-conscious consumers via four owned boutiques in Paris and Lille, a global e-commerce site, and 100+ international wholesale stockists.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fine jewelry retail
• Handcrafted gold jewelry
• Gemstone jewelry design
• Personalized jewelry services
• Boutique jewelry brand

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jewelry retail sales: One-time purchase model for fine jewelry including rings, necklaces, pendants, bracelets, and earrings. Products are handcrafted with precious metals (9k, 14k, 18k gold; sterling silver) and gemstones (diamonds, emeralds, rubies, moonstone, labradorite, turquoise, quartz rutile, onyx). Customization services (engraving) available for additional fee.
2. Accessories sales: Sale of branded accessories including tote bags (100% cotton).
3. Gift cards: Gift cards available for purchase as presented in product categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pascale Monvoisin designs and sells handcrafted fine jewelry — rings, necklaces, bracelets, earrings, pendants, and chains — made from 9k, 14k, and 18k gold, sterling silver, and gemstones, with every piece produced by artisans in Jaipur, India. The brand retails through its own e-commerce site, four boutiques in Paris and Lille, and an international network of stockists, offering personalization services such as engraving and bespoke consultations.

Product overview

Pascale Monvoisin is a French fine jewelry house based in Paris, founded in 2009, specializing in handcrafted gold, silver, and gemstone jewelry. The product portfolio centers on core fine jewelry categories (rings, necklaces, bracelets, earrings, pendants) organized into signature collections including Icons (Bowie, Pierrot), Orso, Ava, Gaia, Sun, Anton, Martha, Debbie, Petra, Gigi, Initiale, Marcia, and Georgia. The collections are interconnected through shared design elements (faceted teardrop stones, mixed gold finishes, diamond accents) and are available in precious metals (9k, 14k, 18k gold, 925 silver) with semi-precious stones (emerald, ruby, onyx, opal, labradorite, tourmaline, turquoise). The brand offers customization services (engraving, size adjustments) and complementary accessories (tote bags). Products are crafted primarily in Jaipur, India with hand-finishing in Paris. Distribution includes 4 brand-owned boutiques in Paris and Lille, approximately 150+ international stockists, and a direct-to-consumer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings (Bagues)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DHL ExpresscoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for worldwide shipping. Offers free express delivery for all orders. Handles both domestic France and international shipments. Customers receive tracking numbers via email for order follow-up. Return shipping labels also provided via DHL.
• AlmacoreTechnology or IntegrationPayment installment partner enabling customers to pay in 3 or 4 installments without fees. Available for French customers at checkout. First installment charged at order, second at 30 days, third at 60 days.
• Galeries LafayetteminorChannel Partner/ Reseller/ DistributorMajor French department store chain stocking Pascale Monvoisin jewelry at locations including Paris Haussmann, Strasbourg, and Bron.
• Liberty LondonminorChannel Partner/ Reseller/ DistributorIconic London department store on Regent Street carrying Pascale Monvoisin pieces.
• Net-a-PorterminorChannel Partner/ Reseller/ DistributorLuxury fashion e-commerce platform listed as online stockist.
• Moda OperandiminorChannel Partner/ Reseller/ DistributorLuxury fashion e-commerce platform listed as online stockist.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Boucheron: Iconic French Place Vendôme high jewelry house offering gold and gemstone fine jewelry with strong Parisian identity. Comparable as a French fine jewelry brand serving similar luxury customers, though at a vastly higher price point and scale (Kering group).
• Pomellato: Italian luxury jewelry house with gold and gemstone fine jewelry positioned in a similar accessible-luxury segment as Pascale Monvoisin. Comparable on product category and target customer but operates at significantly larger scale as part of the Richemont group.

Regional players

• Dinosaur Designs: Australian independent designer jewelry brand known for handcrafted resin and fine jewelry pieces with artistic identity. Comparable on artisanal craft positioning and designer-led branding, though operates primarily in the Australia/Asia-Pacific region.

Direct peers

• Gas Bijoux: French artisan jewelry brand founded in Marseille, offering handcrafted gold-plated and fine jewelry with global wholesale distribution and an independent designer identity. Comparable as an independent French jewelry brand with artisanal production and similar price points.
• Agmes: NYC-based independent jewelry brand offering handcrafted pieces in recycled metals with a similar designer-led, artisanal identity. Comparable on positioning as an independent designer fine jewelry brand targeting fashion-forward customers with story-led collections.
• Melissa Joy Manning: Independent US-based fine jewelry designer offering handcrafted gold and gemstone pieces with ethical/sustainable sourcing and a similar small-scale artisanal production model. Comparable as an independent designer fine jewelry house with comparable price points and target customer.
• Aurélie Bidermann: French independent fine jewelry designer brand offering handcrafted gold and gemstone pieces with a similar bohemian-luxe aesthetic and Paris-based retail. Closely comparable positioning to Pascale Monvoisin as a designer-led French jewelry house of similar size and target customer.
• Marie Hélène de Taillac: Paris-based independent fine jewelry designer known for handcrafted pieces with colored gemstones and a distinctive aesthetic. Comparable as a French designer fine jewelry house of similar scale, with personal branding and Paris atelier production.

Emerging players

• By Pariah: London-based independent fine jewelry brand offering handcrafted gold and gemstone pieces with a designer-driven, artistic aesthetic. Comparable as a contemporary independent designer fine jewelry house of similar scale and target customer.
• Completedworks: London-based contemporary fine jewelry brand blending craftsmanship with modern design and storytelling. Comparable as an independent designer jewelry brand targeting fashion-conscious luxury consumers with gold and gemstone pieces at similar price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/playlist/1r76ZFd1OHBZo2HSUQK4bG
• Facebookfacebook.com/pascalemonvoisinofficiel
• Instagraminstagram.com/pascalemonvoisin
• LinkedInlinkedin.com/company/pascale-monvoisin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pascale Monvoisin