Instyle Living House & Garden Furniture

Name

Instyle Living House & Garden Furniture

Legal name

Instyle Living

Website

https://instyleliving.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Outdoor furniture retail
• Garden furniture
• Patio and pool furniture
• Custom outdoor furniture
• Teak outdoor furniture

Headquarters

HQ city

Cruz Santa

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Furniture Sales: Direct sales of outdoor and lifestyle furniture through physical showroom in Mallorca. Products include lounge furniture, dining sets, sun loungers, daybeds, and decoration accessories. Prices range from approximately €990 to €6,460 for individual pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Instyle Living designs and sells premium outdoor and lifestyle furniture, including lounge furniture, outdoor dining sets, loungers, daybeds, poolside accessories, home décor, and custom-made pieces, through a physical showroom in Santa Ponsa, Mallorca and direct online/phone/WhatsApp channels. Materials include Grade 304 (and optional marine Grade 316) stainless steel, teak wood, Trespa HPL, Rehau Raucord synthetic wicker, Batyline composites, and Sunbrella/Sunproof performance fabrics.

Product overview

Instyle Living is an outdoor and lifestyle furniture retailer based in Mallorca, Spain, offering a curated portfolio of premium outdoor furniture and accessories. The company operates as a single unified retail offering, organized across several product categories: Loungemöbel (lounge furniture for pool and terrace), Essbereiche (outdoor dining areas), Liegen & Daybeds (loungers and daybeds), Deko & Accessoires (decor and accessories), and Individuelle Outdoor-Möbel (custom outdoor furniture). The company also maintains an Abverkauf/Restposten (remaining stock/clearance) section for discounted items. Product materials include Teakholz (teak wood), Edelstahl (stainless steel Grade 304/316), Trespa HPL, Raucord synthetic wicker by Rehau, and performance fabrics including Batyline, Sunbrella, and Sunproof.

Differentiator

Problem solved

Functional benefit

Products and services

• Lounge Furniture (Loungemöbel / Chill-Lounge) Lounge seating collections designed for relaxed outdoor living and entertainment by the pool or on the terrace, targeted at residential customers outfitting their private outdoor living spaces.
• Outdoor Dining Areas (Essbereiche) Outdoor dining furniture including tables and seating designed for garden and terrace use, sold to private residential customers for outdoor meals and entertaining.
• Loungers and Daybeds (Liegen & Daybeds) UV-protected, weather-resistant loungers and daybeds suitable for year-round outdoor use around pools, targeted at residential poolside environments.
• Pool Accessories (Rund um den Pool) Pool accessories including loungers, sun umbrellas, pool islands and decorative materials for pool areas, sold to residential customers outfitting private pools.
• Decor and Accessories (Deko & Accessoires / Home Decor) Decoration and home accessories for indoor and outdoor living spaces, complementing the larger outdoor furniture collections for residential customers.
• Custom Outdoor Furniture (Individuelle Outdoor-Möbel) Made-to-order outdoor furniture for garden, pool, and terrace, tailored to individual customer specifications including custom sizes, special lacquers, and color deviations, with a 50% deposit required on order.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Gloster Furniture: Premium outdoor furniture brand with teak, stainless steel, and performance-fabric collections distributed through specialty dealers across Europe and internationally. Comparable premium outdoor positioning, materials specification, and dealer-led distribution model.
• Kettal: Spanish premium outdoor furniture brand (manufacturer-retailer) headquartered in Barcelona, offering teak, aluminum, and synthetic wicker collections designed for Mediterranean and modern outdoor living. Directly comparable product category, materials philosophy, and premium price positioning.
• Royal Botania: Belgian premium outdoor furniture manufacturer specializing in teak, stainless steel, and high-performance fabric ranges for terraces, pools, and gardens. Comparable materials specification, premium pricing, and Mediterranean-climate suitability.
• Vondom: Spanish designer outdoor furniture brand (Valencia) with rotomolded polyethylene, aluminum, and premium fabric ranges distributed globally through showrooms and dealers. Comparable category, price band, and Mediterranean-origin positioning.
• Gandia Blasco: Spanish premium outdoor furniture and home textiles brand based in Valencia, with own-brand showrooms and a global dealer network. Overlaps with Instyle Living on premium outdoor furniture for Mediterranean climates, custom capabilities, and design-forward positioning.
• Tribù: Belgian premium outdoor furniture brand offering teak, aluminum, and weather-resistant textile collections for luxury residential and hospitality settings. Comparable premium positioning, materials focus (teak, performance fabrics), and Mediterranean/hospitality demand base.
• RODA (Outdoor): Italian premium outdoor furniture brand with teak, stainless steel, and performance-fabric collections tailored to Mediterranean climates and high-end residential/hospitality projects. Comparable materials philosophy, custom project capability, and premium pricing.
• Point (Point 1920): Spanish outdoor furniture manufacturer specializing in aluminum, teak, and synthetic-fiber collections for terraces, gardens, and pool areas. Comparable product mix, Spanish provenance, and Mediterranean-climate focus.

Emerging players

• Talenti: Italian outdoor furniture brand combining aluminum, teak, and weather-resistant textiles for premium outdoor living spaces, sold through specialty retailers across Europe. Partial overlap on premium outdoor positioning; smaller scale than Kettal/Gandia Blasco.

Broad incumbents

• Restoration Hardware (RH): US-based luxury home furnishings retailer with a growing outdoor category (RH Outdoor) covering teak, performance-fabric, and weather-resistant furniture. Comparable premium price band and aspirational outdoor positioning, but at far greater scale and broader category breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/instyle.living.mallorca
• LinkedInlinkedin.com/company/instyle-living-mallorca
• Instagraminstagram.com/instylelivingmallorca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instyle Living House & Garden Furniture