Joos Msr Gmbh

What Joos Msr Gmbh does

JOOS MSR GmbH is a German project-based technical services company headquartered in Spraitbach, Baden-Württemberg, operating across five integrated business fields: building automation, water technology (flood protection and retention basin control), switchgear construction, renewable energies (photovoltaic systems), and energy management (DIN EN ISO 50001). Founded in 1980 by Walter Joos, the company has accumulated over 40 years of operational experience in electrical engineering, control cabinet construction, and MSR (Measurement, Control, Regulation) systems, with a strategic broadening of scope under new management since September 2021.

The company's technical capabilities center on manufacturer-independent integration of SPS controllers (Siemens, Wago, Codesys), KNX bus systems, and proprietary control software for HVAC, energy, and water infrastructure projects. Notable technical implementations include automated alarm management for flood retention basins (e.g., Hagerwald basin holding 870,000 m³, Bucher Stausee), DIN EN ISO 50001 energy management systems, and a 2,500-module photovoltaic installation generating approximately 900,000 kWh annually at a drinking water reservoir. Reference customers span municipalities (Gemeinde Spraitbach, Stadt Aalen), water associations (Wasserverband Obere Jagst, Wasserverband Kocher-Lein), the German Federal Armed Forces (Bundeswehr), commercial enterprises (Nubert electronic GmbH, Georg Eichele Bauunternehmung), and private households for residential PV.

JOOS MSR operates a B2B and B2G sales-led go-to-market with no public pricing; engagements are won via consulting-led proposals, direct sales outreach, and likely public procurement processes. Revenue is generated through professional services contracts (consulting, planning, installation, commissioning, maintenance) plus hardware sales of custom switchgear. The company became fully independent from its previous Bosch/Hörburger ownership on August 1, 2024, and as of January 2026 occupies a new company-owned office building with an adjacent production and storage hall under construction.

Name

Joos Msr Gmbh

Legal name

JOOS MSR GmbH

Website

https://joosmsr.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

JOOS MSR GmbH is a German regional technical services firm delivering building automation, flood protection, switchgear construction, photovoltaic, and ISO 50001 energy management solutions to municipalities, water associations, the Bundeswehr, and commercial clients across Baden-Württemberg.

Ownership category

akta.pro rank

Product category

Building Automation and Industrial MSR Engineering

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro industry

PRIMARYIMAIABAD

Building Automation & Controls (BAS/BMS, HVAC Controls)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Building Maintenance & Repair (MEP/HVAC/Plumbing/Electrical)

SECONDARYBPABAGAB

HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls)

Business & Public Services/Facilities Management & Building Services/Building Automation, Energy Management & Smart Building Services

SECONDARYIMAFALAE

Building Automation & Controls (BAS/BMS) Contracting

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Specialty Trade Contractors (MEP, HVAC, Plumbing, Electrical)

SECONDARYBPABACAE

Building Management System (BMS)/Controls Maintenance & Commissioning

Business & Public Services/Facilities Management & Building Services/Building Engineering & Technical Maintenance (MEP/HVAC)

SECONDARYHSAPAPAA

Building Automation & Controls (BAS/BMS)

Home & Personal Services/Residential Renovation Services/Smart Buildings & Facilities (PropTech IoT)

Keywords

• Building automation services
• Water management systems
• Switchgear construction
• Renewable energy installation
• Energy management consulting

Headquarters

HQ city

Spraitbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Building Automation Services: Project-based services for building automation systems including consulting, planning, installation, commissioning, and maintenance of HVAC control, building management systems, and smart building technologies.
2. Water Technology / Flood Protection: Design, engineering, programming, configuration, commissioning, and maintenance of sensor technologies and control systems for flood retention basins and water management infrastructure.
3. Switchgear Construction: Custom switchgear manufacturing and construction including project management, design, construction, and commissioning of control cabinets for building and plant automation.
4. Renewable Energy / Photovoltaic Installation: Complete photovoltaic system services including consulting, planning, installation, and commissioning for private households, with information on funding programs.
5. Energy Management Consulting: Energy management system consulting and implementation services according to DIN EN ISO 50001, including energy efficiency measures and BAFA funding consultation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

JOOS MSR GmbH delivers project-based engineering services across five integrated business fields: building automation (MSR systems for HVAC, lighting, and security control), water/flood protection technology (sensor-based retention basin control with automated alarm management), custom switchgear construction (control cabinets for building and plant automation), renewable energy (photovoltaic system planning and installation), and energy management consulting (ISO 50001 implementation). The company operates manufacturer-independently, selecting optimal components per project, and provides full lifecycle services from consulting and planning through installation, commissioning, and maintenance.

Product overview

JOOS MSR GmbH offers a portfolio of five integrated technical service solutions: Building Automation (Gebäudeautomation) for networked control of building systems; Water Technology (Wassertechnik) for flood protection and retention basin management; Switch Cabinet Construction (Schaltschrankbau) for custom automation control panels; Renewable Energies (Erneuerbare Energien) for photovoltaic systems; and Energy Management (Energiemanagement) according to ISO 50001. The company operates manufacturer-independently, providing customized solutions rather than a unified software platform, with services spanning consulting, planning, installation, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebäudeautomation (Building Automation)

Quantifiable outcome

• Photovoltaic system at Wasserbehälter Schönbühl generates approximately 900,000 kWh of green electricity annually from 2,500+ modules on 6,500 m²
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Siemens Smart Infrastructure: Global incumbent offering the Desigo BMS platform, integrated HVAC, and digital building services. Competes with JOOS MSR at the larger end of the German municipal and commercial market with standardized vendor-stack solutions.
• Honeywell Building Technologies: Global BAS incumbent with Niagara Framework and BMS offerings actively deployed in German municipal and commercial buildings. Represents the platform-integration competitive threat to JOOS MSR's vendor-agnostic model.
• Bosch Sicherheitssysteme GmbH: Indirectly comparable: Bosch acquired Hörburger in March 2022 and thereby inherited its JOOS MSR stake until August 2024. Operates broadly in security, safety, and building systems with overlapping customer base in German municipal and commercial markets.

Direct peers

• Landert Gebäudeautomation GmbH: German building automation system house offering MSR engineering, SPS programming (Siemens, Wago), and commissioning for commercial and industrial clients. Highly comparable on vendor-agnostic integration, technical workforce model, and project-based delivery.
• Kieback&Peter GmbH & Co. KG: German family-owned building automation specialist focused on BMS, HVAC control, and energy optimization for non-residential buildings. Comparable as a regional-to-national German BAS integrator with deep municipal and commercial relationships.
• SAUTER Deutschland: Swiss-German BAS specialist with a strong German regional service network offering BMS/HVAC controls, room automation, and facility services. Closely comparable in customer mix (municipalities, hospitals, commercial buildings) and in delivering both proprietary and vendor-agnostic BAS integration.
• Elpro GmbH: German BAS/MSR specialist serving industrial and commercial clients with SPS programming, cabinet construction, and energy monitoring. Comparable to JOOS MSR's switch-cabinet and building-automation lines, particularly for mid-sized industrial customers.
• Neuberger Gebäudeautomation GmbH: German mid-sized BAS/MSR service provider with a comparable portfolio: building automation, control-cabinet construction, energy management, and renewable integration. Overlaps directly with JOOS MSR's five business fields and target customer segments.
• Hörburger GmbH: German manufacturer-independent building automation and control-cabinet specialist headquartered in the same region. Directly comparable to JOOS MSR's five-field portfolio, and previously held a financial stake in JOOS MSR (Sept 2021–Aug 2024), providing direct evidence of overlap in positioning and customer base.

Others

• WAGO Kontakttechnik GmbH & Co. KG: German automation hardware and software vendor (WAGO-I/O-SYSTEM, e!COCKPIT) cited as one of JOOS MSR's integration platforms. Comparable as an enabling technology partner and indirect competitor through its own system-house partner network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JoosMSR
• LinkedInlinkedin.com/company/joos-msr-gmbh
• Instagraminstagram.com/joosmsr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joos Msr Gmbh