Intermedia - Comunicazione integrata

What Intermedia - Comunicazione integrata does

Intermedia s.r.l. is an Italian private limited company founded in 1994 and headquartered in Brescia, with additional offices in Milan and Rome. It is an integrated communication agency specializing exclusively in the health, medicine, and wellness sectors, positioning itself as the leading Italian agency in this vertical. The company delivers six core service lines: permanent and project-based press office services for scientific societies and institutions; design and execution of educational and prevention campaigns with celebrity testimonials from Italian sports and entertainment; publishing of books and informational booklets for physicians and patients (in collaboration with Giunti); production of television programs and spots aired on national broadcasters including Rete4, Sky Uno HD, Sky Sport 24, and Sky TG24; editor-managed specialist newsletters (notably for AIOM and SIUrO) plus daily congress coverage; and social media management across Facebook, X, Instagram, LinkedIn, TikTok, and YouTube for scientific societies.

The agency's technology footprint is non-proprietary and service-delivery focused, relying on standard publishing, broadcast production, and social media tooling rather than any disclosed platform or AI capability. Its core assets are relational and reputational: a permanent press office mandate from AIOM held continuously since 1998, broad mandates across other Italian scientific societies (FOCE, FICOG, SIR, ANMAR, Europa Donna Italia, SIAPEC, SIUrO, ISA-AII), institutional relationships with the Ministry of Health, the Presidency of the Council of Ministers, MIUR, MIBACT, CONI, and FIGC, and a client roster of more than 30 pharmaceutical companies including Bristol Myers Squibb, AstraZeneca, Novartis, Roche, Pfizer, MSD, Lilly, Menarini, GSK, Bayer, Abbvie, Sanofi, and Amgen.

Intermedia operates a pure professional services revenue model with all six streams — press office, campaigns, publishing, TV/video, newsletters, and social — classified as professional services. Pricing is not publicly disclosed; engagements are described as long-term contracts with scientific societies and project-based mandates from pharmaceutical companies and government bodies. Distribution is direct B2B through dedicated account teams across three Italian cities, with broadcast and bookstore channels acting as downstream amplification surfaces rather than direct sales channels. No headcount, revenue, or ownership data is disclosed in available sources.

Name

Intermedia - Comunicazione integrata

Legal name

Intermedia s.r.l.

Website

https://intermedianews.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Intermedia s.r.l. is an Italian integrated communication agency founded in 1994, specializing in press office, campaigns, publishing, TV production, newsletters, and social media for scientific medical societies, government institutions, and pharmaceutical companies in the health and wellness sector.

Ownership category

akta.pro rank

Product category

Healthcare Communications

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

Keywords

• Health communication services
• Medical press office
• Scientific society outreach
• Health campaign management
• Medical publishing services

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Press Office Services: Permanent or congress-based press office services for scientific societies, institutions, associations, and pharmaceutical companies. Includes organizing press conferences, coordinating speaker and media relations, producing and distributing press materials, moderating meetings, and providing press reviews with analytical reports.
2. Campaigns and Projects: Information campaigns developed in collaboration with scientific societies, involving celebrity testimonials from sports and entertainment. Includes integrated communication projects for awareness, education, and prevention initiatives.
3. Publishing: Publisher of books and informational booklets for doctors and patients. Publishes volumes distributed in bookstores, patient-focused collections, and educational manuals on family health in collaboration with Giunti.
4. TV and Video Production: Production of TV programs aired on major national channels (Rete4, Sky), TV spots for educational campaigns, and video content for scientific societies including weekly video interviews for AIOMTV YouTube channel.
5. Newsletter Services: Editor of various update newsletters for specialists (AIOM, SIUrO) with collections of the most recent literature works, in collaboration with editorial committees appointed by scientific societies. Daily news services during national and international congresses.
6. Social Media Management: Manages institutional profiles on Facebook, X, Instagram, LinkedIn, TikTok for various scientific societies. Includes webinar production for patients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Intermedia is an Italian integrated communication agency that provides press office services, educational campaigns, publishing, newsletter services, social media management, and television production for the health, medicine, and wellness sectors. It serves scientific societies, pharmaceutical companies, and government institutions with long-term contracts and project-based engagements, coordinating Italian media activities at major international medical congresses.

Product overview

Intermedia is an Italian integrated communications agency specializing in health, medicine, and wellness sectors. Founded in 1994, the company offers a comprehensive suite of communication services including press office management, educational campaigns, publishing (books and booklets), newsletter services, social media management, TV commercial production, and television program production. The core portfolio consists of: (1) Ufficio stampa services for scientific societies and institutions, (2) Campagne e progetti for integrated communication campaigns, (3) editorial products including Libri e booklet and Newsletter services, (4) Social media management across major platforms, (5) Spot television production, and (6) Programmi TV including branded programs like Il ritratto della salute, Donna è sport, and In forma, plus digital platforms MEDINEWS and AIOMTV.

Differentiator

Problem solved

Functional benefit

Brands

• MediNews: Press release distribution service operated by Intermedia

Products and services

• Ufficio stampa (Press Office Services) Comprehensive press office services for scientific societies, institutions, and pharmaceutical companies, including organization of press conferences and conventions, press material distribution, meeting moderation, and press review with analytical reports.
• Campagne e progetti (Campaigns and Projects) Design and execution of educational campaigns and integrated communication projects on health, medicine, and wellness topics, developed in collaboration with scientific societies and featuring celebrity testimonials from sports and entertainment.
• Libri e booklet (Books and Booklets) Publishing of books and informative brochures for physicians and patients, including cancer patient collections and family health manuals published in collaboration with Giunti and distributed through bookstores.
• Newsletter Services Editor and manager of specialized update newsletters for medical specialists (AIOM, SIUrO) with collections of recent literature, and daily news services during national and international congresses.
• Social Media Management Management of institutional profiles on Facebook, X (Twitter), Instagram, LinkedIn, and TikTok for scientific societies, including webinar production for patients and YouTube channel management.
• Spot (TV Commercials) Production of television commercials for promoting educational campaigns of scientific societies, featuring prominent celebrity testimonials.
• Programmi TV (TV Programs) Production of television programs aired on major national channels, including partnership with the Health program on SKY TG24.
• Il ritratto della salute Health-focused TV program aired on Rete 4 featuring interviews with leading Italian experts on medicine, health, and wellness.
• Donna è sport Television program on Sky Uno HD featuring Italian athletes and Olympic stars sharing their stories of competition, doubts, and enthusiasm.
• In forma Weekly segment dedicated to wellness and disease prevention, broadcast on Sky Sport 24, conducted by Eleonora Cottarelli.
• MEDINEWS Online portal for downloading press releases, providing news and updates on medical and health topics.
• AIOMTV YouTube television channel for AIOM (Italian Association of Medical Oncology) featuring weekly video interviews.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and flagship.

• AIOM (Associazione Italiana di Oncologia Medica)coreStrategic or Co-development PartnerAIOM press office client since 1998; Intermedia manages press office, social media profiles (Facebook, X, Instagram, LinkedIn, TikTok), AIOMTV YouTube channel with weekly video interviews. Deepest and longest-standing client relationship in the oncology sector.
• ESMO (European Society for Medical Oncology)coreStrategic or Co-development PartnerCoordinates Italian media activities at ESMO congress, providing press office services and media coordination for Italian attendees and speakers.
• ASCO (American Society of Clinical Oncology)coreStrategic or Co-development PartnerCoordinates Italian media activities at ASCO congress, providing press office services and media coordination for Italian oncology professionals.
• Ministero della SaluteflagshipStrategic or Co-development PartnerInstitutional partner for health communication campaigns and projects; provides communication strategy and execution for ministry initiatives.
• CONI (Comitato Olimpico Nazionale Italiano)flagshipStrategic or Co-development PartnerInstitutional partner providing patronage for health communication campaigns; supports projects involving sports figures as health ambassadors.
• FIGC (Federazione Italiana Gioco Calcio)coreStrategic or Co-development PartnerInstitutional partner for football-related health communication campaigns; supports Allenatore alleato di salute project promoting healthy lifestyles among youth.
• Giunti EditorecoreStrategic or Co-development PartnerPublishing partner for health and family wellness book collections; collaborates on book and booklet publication and distribution through bookstore networks.
• SKY TG24coreChannel Partner/ Reseller/ DistributorProduction partner for Health program on SKY TG24; distributes Intermedia-produced health content to SKY viewer base.
• Massimiliano AllegriflagshipGTM or Marketing PartnerCelebrity testimonial for Allenatore alleato di salute campaign; prominent football coach lending credibility to youth health and prevention messaging.
• Flavia PennettaflagshipGTM or Marketing PartnerOlympic tennis champion testimonial for Donna è sport and various health prevention campaigns; amplifies message to sports and general audiences.
• Federica PellegriniflagshipGTM or Marketing PartnerOlympic swimming champion testimonial for health campaigns; amplifies prevention and wellness messages to broad public audiences.
• ICC - Fondazione Insieme contro il CancrocoreStrategic or Co-development PartnerCo-promoter of Allenatore alleato di salute project; foundation focused on cancer prevention involving coaches in health promotion.
• FIMP (Federazione Italiana Medici Pediatri)coreStrategic or Co-development PartnerCo-promoter of Allenatore alleato di salute project; pediatricians' federation supporting healthy lifestyle promotion among youth.
• AIAC (Associazione Italiana Allenatori Calcio)coreStrategic or Co-development PartnerCo-promoter of Allenatore alleato di salute project; football coaches' association supporting health promotion through sports figures.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global communications network with a dedicated healthcare practice serving pharma companies and medical societies. Comparable as a direct competitor for Italian health PR and integrated communications engagements, though it serves a much wider industry mix globally.
• Weber Shandwick: Global PR and integrated communications agency with a strong health practice serving pharma, devices, and patient advocacy. Comparable because it pitches the same multinational pharma clients and large scientific societies for integrated campaigns, but with global scale and broader sector coverage.
• Burson (BCW): Global communications agency with a substantial health and public affairs practice serving pharma and government. Comparable as a peer for Italian health PR, public affairs, and pharma communications, though it operates at significantly larger global scale.
• Edelman: Global PR firm with a leading health practice serving pharma, biotech, and government health bodies. Comparable because it competes for the same Italian pharma and institutional health communications mandates, but operates at global scale with a much broader portfolio outside Italy.
• Ogilvy Health: Global health advertising and communications network within Ogilvy serving pharma and consumer health. Comparable because it competes for Italian pharma brand and integrated campaign work, though it specializes more on the advertising/creative side than press office.
• Publicis Health: Global health communications and advertising network within Publicis serving pharma, biotech, and medical societies. Comparable because it offers the same integrated health communications stack targeting the same multinational pharma clients, at much larger global scale.

Direct peers

• Havas Health & You: Global health-focused communications and advertising network serving pharma and healthcare organizations across creative, PR, and media. Comparable because it offers the same integrated health communications capability targeting the same pharma and medical society clients, at a larger global footprint.

Regional players

• Connexia: Italian integrated marketing and communications agency with a strong healthcare and pharma practice. Comparable as a domestic Italian competitor pursuing the same pharma, hospital, and health-sector clients for integrated digital and communications campaigns.
• Barabino & Partners: Italian independent PR and communications agency. Comparable as a domestic Italian competitor for corporate, institutional, and healthcare PR mandates, though without the same depth of dedicated health/wellness specialization.
• Community Group: Italian communications and digital transformation group with a healthcare practice. Comparable because it competes for Italian healthcare, pharma, and institutional clients across integrated communications and digital campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intermediasrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermedia - Comunicazione integrata