Broekmans Patisserie B.v.

What Broekmans Patisserie B.v. does

Broekmans Patisserie B.V. is a family-owned Dutch patisserie and chocolatier founded in 1923 in Venlo, Netherlands, and currently led by the third generation (Geert Broekmans) with the fourth generation (Joris Broekmans) actively involved. The company produces a daily fresh assortment of pastries (gebak), savory specialties, and handcrafted chocolates and bonbons in its own in-house banketbakkerij (pastry shop) and chocolatier, rooted in traditional Limburg recipes and four-generation craft expertise acquired through training in the Netherlands, Belgium, and Switzerland.

The business operates a multi-channel distribution model built around five owned retail stores (Venlo/Atelier headquarters, Venlo/Vinckenhof, Blerick, Eindhoven, and Venray), complemented by 35+ supermarket shelf points with dedicated display fixtures across Albert Heijn, Boon Supermarkt, Jumbo Supermarkt, and Plus Supermarkt, three vending machines for 24/7 availability, and a renewed e-commerce webshop at shop.broekmans.nl. Beyond retail, the company runs recurring Saturday workshops (a Vlaai Workshop at €49 per person and a Chocolade Workshop at €52.50 per person) and a B2B corporate gifting service producing custom cakes and bonbons with company logos for events, Sinterklaas, Christmas, and Easter. Marketing is conducted through an owned email newsletter and active social media presence on Instagram, Facebook, LinkedIn, and YouTube.

Revenue mechanics are diversified across one-time consumer purchases (in-store, webshop, vending), one-time corporate custom orders, and pay-as-you-go workshop fees, with no subscription, licensing, or recurring contract model identified. Operations are regional, concentrated in Limburg with a single branch in Eindhoven, and there is no disclosed external funding, M&A activity, or geographic expansion outside the Netherlands. Recent strategic activity in 2025 has focused on channel strengthening (refreshed supermarket signage, addition of Jumbo and Plus, new electric delivery van), digital infrastructure (renewed webshop), and fourth-generation leadership activation rather than transformative growth.

Name

Broekmans Patisserie B.v.

Legal name

Broekmans Patisserie B.V.

Website

https://broekmans.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Broekmans Patisserie B.V. is a family-owned Dutch patisserie and chocolatier, founded in 1923 in Venlo and now in its fourth generation, producing artisan pastries, bonbons, and chocolates for consumers, corporate clients, and workshop participants across five own stores, 35+ supermarket shelf points, vending machines, and an e-commerce webshop in the Netherlands.

Ownership category

akta.pro rank

Product category

Artisan Patisserie & Chocolate Manufacturing

NAICS

Baked Goods Retailers (445291), Commercial Bakeries (311812), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Cake Shops & Custom Celebration Cakes (THAFAFAC), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• Artisan patisserie
• Handmade chocolates
• Fresh baked pastries
• Limburgse vlaai
• Corporate gift cakes

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail pastry and chocolate sales: Direct sales of pastries, cakes, chocolates, and savory specialties from 5 own stores and 35+ point-of-sale locations in supermarkets.
2. E-commerce webshop: Online sales through their dedicated webshop at shop.broekmans.nl for delivery of products to consumers.
3. Corporate/B2B定制产品: Custom cakes and bonbons with company logos for business clients, special occasions, and corporate events.
4. Workshops: Chocolate and vlaai workshops offered at €49-52.50 per person, accommodating groups and individuals on Saturdays.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Broekmans Patisserie manufactures and sells fresh daily pastries (gebak), savory specialties, and refined chocolates/bonbons from its own in-house pastry bakery (banketbakkerij) and chocolatier in Venlo. The company serves both consumers through 5 retail stores and an e-commerce webshop, and corporate clients through custom-branded cakes and bonbons for events and gifting. It also offers hands-on vlaai and chocolate workshops for individuals, groups, and team-building events.

Product overview

Broekmans Patisserie B.v. operates as a traditional artisan pastry and chocolate company with a multi-channel offering. Their core products consist of daily-fresh pastries (gebak), savory specialties, and refined chocolate bonbons, all produced in-house at their own bakery and chocolate factory (chocolaterie) in Venlo. The company complements its retail operations with experiential services including two distinct workshops (Vlaai Workshop and Chocolade Workshop) where customers learn traditional techniques. For corporate clients, they offer customized branding on cakes and bonbons for events and celebrations. The company also operates an e-commerce webshop alongside their 5 physical store locations and 35+ sales points.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebak (Pastries) Fresh pastries made daily in Broekmans' own bakery (banketbakkerij), featuring a wide and changing assortment of artisan pastries for individual consumers and retail buyers.
• Hartige Specialiteiten (Savory Specialties) Savory specialties crafted with care and attention to detail in Broekmans' own bakery, complementing the pastry and chocolate assortment for retail customers.
• Chocolade (Chocolate & Bonbons) Refined chocolate products including bonbons, made in Broekmans' own chocolate factory (chocolaterie) with craftsmanship, available for retail consumers and as a base for corporate custom orders.
• Vlaai Workshop Hands-on workshop teaching participants to make authentic Limburgse vlaai (Limburg tart), including dough kneading, fruit filling, baking, and decoration. Includes welcome coffee/tea and a sausage roll. Max 14 participants per session, held on Saturdays 10:00–13:00.
• Chocolade Workshop Chocolate making workshop led by experienced chocolatiers teaching various chocolate techniques. Participants create and take home their own chocolate products. Maximum 14 participants per session, minimum age 12, protective clothing provided. Held Saturdays 10:00–12:30 or 14:00–16:30.
• Corporate Custom Cakes & Bonbons Customized cakes and bonbons with company logos, photos, or custom imagery for corporate clients' events, celebrations, jubilees, and client gifts. Includes special seasonal products for Sinterklaas, Christmas, Easter, and other occasions.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Albert HeijncoreChannel Partner/ Reseller/ Distributor · 13 May 2025Broekmans has dedicated product display shelves at Albert Heijn supermarkets. A new branded signboard was installed above their store fixture, showcasing Broekmans' commitment to pure ingredients and craftsmanship.
• Boon SupermarktcoreChannel Partner/ Reseller/ Distributor · 13 May 2025Broekmans has dedicated product display shelves at Boon Supermarkt locations. New signage was installed to better communicate the family company's values of craftsmanship starting with pure ingredients.
• Jumbo SupermarktminorChannel Partner/ Reseller/ DistributorSupermarket retail distribution partner listed in news section.
• Plus SupermarktminorChannel Partner/ Reseller/ DistributorSupermarket retail distribution partner listed in news section.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maison Kelder: Long-established Dutch patisserie in The Hague known for high-end pastries, cakes, and chocolates sold through multiple stores. Directly comparable as a multi-store Dutch artisan patisserie with custom cake and B2B capabilities.
• Neuhaus: Belgian premium chocolatier with boutiques and supermarket distribution of filled chocolates and pralines. Comparable in chocolate manufacturing, branded retail, and gift-box sales channels.
• Leonidas: Belgian chocolate and patisserie brand with a large network of branded retail points selling bonbons and pastries. Comparable in core product (bonbons/patisserie), retail-channel model, and gift-oriented merchandising.
• Pierre Marcolini: Belgian/French chocolatier-patissier operating boutique stores with bean-to-bonbon craftsmanship and high-end positioning. Comparable in the artisan chocolate and patisserie combination, premium pricing, and boutique retail experience.
• Patisserie Holtkamp: Dutch traditional patisserie with a comparable heritage positioning, multi-location retail, and combined pastry-and-chocolate offering. Directly comparable in product mix, retail model, and craft-driven brand identity.

Broad incumbents

• Lindt & Sprüngli: Global premium chocolate manufacturer with strong retail and gifting presence across Europe. Comparable in premium chocolate category leadership and supermarket distribution, though operating at mass-premium scale well above Broekmans.
• Hotel Chocolat: UK-based premium chocolate retailer with own-store, e-commerce, and gifting focus. Comparable in chocolate-led retail, webshop, and corporate-gifting motion, but at a much larger scale and with broader product range.

Emerging players

• Tony's Chocolonely: Dutch chocolate brand with strong identity and supermarket distribution. Comparable in Dutch origin, chocolate manufacturing, supermarket channel presence, and brand-led positioning, though operating at significantly larger scale and consumer-packaged-goods model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@broekmanspatisserie
• Facebookfacebook.com/patisseriebroekmans
• LinkedInlinkedin.com/company/broekmans-patisserie-bv
• Instagraminstagram.com/broekmanspatisserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broekmans Patisserie B.v.