Insurance Marketing Coalition

What Insurance Marketing Coalition does

The Insurance Marketing Coalition, Limited (IMC) is a US-based professional industry association founded in 2023 and headquartered in Winter Garden, Florida. It convenes insurance industry stakeholders — including insurance carriers, brokerage entities, third-party marketing organizations (TPMOs), lead providers, individual agents and brokers, and insure-tech innovators — around the shared goals of ethical and compliant insurance marketing and regulatory advocacy focused on Medicare and health insurance distribution.

IMC delivers value through a tiered membership model rather than a technology platform. Its core offerings are Annual and Quarterly Membership Tier 2 (priced at $3,500/year and $950/quarter) for larger organizations and Tier 1 (priced at $995/year and $275/quarter) for organizations with under 5 employees and ≤$3M in annual revenue. Members receive access to weekly online forums, Slack channels, committees, Lunch and Learn sessions, informational briefings, show discounts, an annual meeting invitation, and organizational profile pages. The organization also operates the 'Voice of the Coalition' podcast and webinar series, a Code of Conduct program, and a confidential Standards Violations Reporting System reviewed by the Board of Directors. There is no proprietary technology platform, mobile app, or AI product.

IMC's business model is subscription recurring membership, supplemented by donations. Its go-to-market is community-led: direct membership sales through imcorg.com and LinkedIn outreach. The coalition is also an active regulatory participant, having filed a case against the FCC regarding the '1:1 rule' and submitting annual policy letters to CMS addressing Medicare proposed rule changes. In 2025, IMC documented 830 cases of Agent of Record displacement, 53.7% tied to unauthorized agent switches, providing a data point that anchors its advocacy agenda. The organization is governed by a Board of Directors, with William DeCourcy serving as President, Rachel Honoway as Vice President, Chris Michelson as a Board Member, and Caitlyn Edwards as Director of Business Development.

Name

Insurance Marketing Coalition

Legal name

Insurance Marketing Coalition, Limited

Website

https://imcorg.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Insurance Marketing Coalition is a US-based industry association founded in 2023 that provides regulatory advocacy, compliance standards, and weekly forums for insurance carriers, brokers, agencies, TPMOs, lead providers, and insure-tech firms through tiered annual and quarterly memberships.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Insurance Agencies and Brokerages (52421)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

akta.pro secondary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Insurance industry advocacy
• Membership association services
• Regulatory compliance guidance
• Medicare marketing standards
• Insurance marketing coalition

Headquarters

HQ city

Winter Garden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: IMC generates revenue through tiered annual and quarterly membership fees. Tier 2 membership for larger organizations costs $3,500 annually or $950 quarterly. Tier 1 membership for smaller organizations (under 5 employees and $3M or less in revenue) costs $995 annually or $275 quarterly. Members receive access to weekly forums, committee participation, Slack messaging, informational briefings, show discounts, annual meeting invitations, and organizational profile pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Insurance Marketing Coalition is a professional membership association that provides tiered annual and quarterly memberships, weekly online forums, the Voice of the Coalition podcast/webinar series, and a Code of Conduct and standards violations reporting system to insurance carriers, brokerage entities, third-party marketing organizations (TPMOs), lead providers, and insure-tech innovators. The coalition also conducts regulatory advocacy, including bringing cases against the FCC and submitting annual policy letters to CMS regarding Medicare proposed rule changes.

Product overview

Insurance Marketing Coalition (IMC) is a professional membership-based advocacy organization rather than a traditional product company. Its offerings consist of tiered annual and quarterly membership programs, the Voice of the Coalition podcast/webinar content series, a Code of Conduct compliance program, weekly online forums for industry discussion, and a violations reporting system. The membership tiers (Tier 1 for small organizations under 5 employees, Tier 2 for larger organizations) provide access to IMC Slack channels, weekly meetings, committee participation, educational briefings, and member networking resources. The organization advocates for ethical and compliant insurance marketing practices and does not offer technology products or AI-powered solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Voice of the Coalition: Podcast series featuring conversations with insurance industry leaders covering policy, compliance, innovation, and industry trends
• Voice of the Coalition Podcast

Products and services

• Annual Membership Tier 2 Annual organizational membership at $3,500/year for larger insurance industry organizations. Includes IMC Weekly Meetings, Member Profile Spotlight for New Members, Lunch and Learn Participation (with optional speaking), Committee Membership, IMC Slack Participation and Messaging, IMC Informational Briefings, Show Discounts, Annual Meeting Invitation, and Member Page / Organizational Page on website.
• Quarterly Membership Tier 2 Quarterly organizational membership at $950 every three months for larger insurance industry organizations, including all features of the Annual Plan.
• Annual Membership Tier 1 Annual membership at $995/year for organizations with fewer than 5 employees and $3 million or less in annual revenue. Provides individual access to the weekly forum and Member Spotlight. Qualification required.
• Quarterly Membership Tier 1 Quarterly membership at $275 every three months for organizations with fewer than 5 employees and $3 million or less in annual revenue.
• Voice of the Coalition Podcast Podcast series featuring conversations with leaders across the insurance distribution channel covering policy, compliance, innovation, and industry trends.
• Voice of the Coalition Webinar Series Live webinar series hosted by IMC President William DeCourcy and Board Members, featuring industry experts, regulatory updates, and compliance discussions on Medicare Advantage, AOR displacement, and related topics.
• Code of Conduct Program Standards and guidelines that all IMC members agree to uphold upon joining, governing the ethical and legal marketing of insurance products to U.S. consumers. Members must agree to the Code of Conduct as a condition of joining.
• Weekly Online Member Forum Weekly online forum for members to discuss the fast-changing insurance industry landscape including regulatory changes, platform updates, product entrants, and market shifts. Includes Lunch and Learn sessions with optional speaking opportunities.
• Standards Violations Reporting System Private and confidential system for reporting suspected violations of IMC standards, either by members or the industry at large. Reports are reviewed by the Board of Directors.

Quantifiable outcome

• 830 cases of Agent of Record (AOR) displacement collected in 2025, with 53.7% tied to unauthorized agent switches
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• CAQH (Council for Affordable Quality Healthcare): Alliance of health plans and trade associations that develops operating standards and simplification initiatives. CAQH is comparable because it convenes insurance stakeholders around shared operating standards, similar to IMC's Code of Conduct and standards violations program.
• National Insurance Crime Bureau (NICB): Non-profit organization focused on insurance fraud detection and prevention, with carrier and law-enforcement partnerships. NICB overlaps with IMC on Agent of Record displacement and unauthorized-switching concerns, addressing industry integrity from a fraud-prevention angle.

Broad incumbents

• LIMRA: Long-established research and trade association for the life insurance and financial services industry. LIMRA provides compliance, research, and advocacy to carriers and distributors, broadly comparable to IMC's role for the insurance marketing ecosystem.
• Insurance Information Institute (Triple-I): Industry-funded insurance education and information organization that publishes research, speaks to media, and educates consumers. Triple-I overlaps with IMC's role of informing the public and industry on insurance topics and regulatory developments.
• AHIP (America's Health Insurance Plans): The largest U.S. health insurance industry trade association representing carriers. IMC's carrier members are typically AHIP members too, and AHIP runs parallel policy advocacy, including Medicare-related CMS engagement, making it the dominant incumbent in IMC's space.

Direct peers

• American Association for Medicare Supplement Insurance (AAMSI): Niche national trade association focused specifically on Medicare Supplement (Medigap) insurance distribution and marketing. AAMSI overlaps directly with IMC's Medigap marketing and TPMO compliance focus.
• The Council of Insurance Agents & Brokers: Trade association for large commercial insurance brokerage firms. The Council represents the brokerage side of IMC's member base, engages in federal regulatory advocacy, and provides compliance resources, making it a directly comparable peer.
• National Association of Health Underwriters (NAHU): Trade association for health insurance agents and brokers, with strong Medicare-related advocacy and member compliance resources. NAHU is a direct peer because it serves a near-identical member constituency (brokers, agents, TPMOs) and runs similar advocacy and education programming.
• National Association of Insurance and Financial Advisors (NAIFA): Long-standing professional association representing insurance and financial advisors in the U.S. Both NAIFA and IMC organize insurance industry stakeholders around advocacy, ethics, and member education, making them direct comparables in the insurance professional-association space.

Regional players

• Medicare Rights Center: Non-profit consumer advocacy and counseling organization focused on Medicare beneficiary education and policy. Medicare Rights Center overlaps with IMC's consumer-protection mission and Medicare policy advocacy, though it represents beneficiaries rather than industry members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@insurancemarketingcoalition
• LinkedInlinkedin.com/company/insurance-marketing-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Marketing Coalition