CEDAP

What CEDAP does

CEDAP (Centro de Diagnósticos Anátomo-Patológicos) is a private anatomical pathology and cytopathology laboratory headquartered in Joinville, Santa Catarina, Brazil, founded in 1996 by Dr. Hercílio Fronza Júnior and Dr. Beatriz Hornburg. In 2000, CEDAP merged with Citocentro (founded 1979) and Laboratório de Citopatologia Prevencel (founded 1991) to form Serviços Integrados de Patologia, creating an integrated diagnostic platform combining anatomical pathology (biopsy and surgical specimen analysis), cytopathology (Pap smears/colpocytology and body fluid analysis), scientific research, and medical residency training. The laboratory operates two physical locations in Joinville and serves referring healthcare providers — medical offices, clinics, outpatient centers, and hospital surgical centers — across Joinville and other cities in Santa Catarina state.

The company's diagnostic infrastructure is built around a team of nine specialized pathologists with sub-specialty coverage including dermatopathology, supported by ONA national and CAP international accreditations. CEDAP maintains two online portals: a patient-facing portal with facial biometric authentication for secure report access, and a physician-facing portal for referring doctors to retrieve diagnostic results. Supporting deliverables include procedure manuals and downloadable examination request forms that standardize sample collection and handling. The scientific research arm partners with universities on data science and case-study publications in national and international journals, and the organization serves as a preceptor site for medical residency in Anatomical Pathology.

CEDAP generates revenue on a per-examination, transaction-fee basis across anatomical pathology and cytopathology services, with variable pricing by examination type disclosed only on direct inquiry. Customer acquisition is sales-led and driven by physician referrals, partnerships with 15+ health insurance providers (including Unimed, Bradesco Saúde, SulAmérica, Amil, Hapvida, and Clinipam), and direct patient engagement via WhatsApp, phone, and the online portal. The go-to-market motion is regional, anchored in Joinville and Santa Catarina, with no disclosed expansion into adjacent states despite the acceptance of Paraná Clínicas insurance. The laboratory does not disclose revenue, has no external funding, no subsidiaries, and no parent company, operating as a founder-led private practice.

Name

CEDAP

Legal name

CEDAP (Centro de Diagnósticos Anátomo-Patológicos)

Website

https://cedap.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Short description

CEDAP is a private anatomical and cytopathology laboratory in Joinville, Santa Catarina, Brazil, founded in 1996, providing biopsy, surgical specimen, and Pap smear diagnostics to hospitals, clinics, and physicians across the region under ONA and CAP accreditation.

Ownership category

akta.pro rank

Product category

Anatomical Pathology and Cytopathology Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

Keywords

• Anatomical pathology diagnostics
• Cytopathology laboratory services
• Biopsy examination
• Colpocytology screening
• Surgical specimen analysis

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Anatomical Pathology Services: Laboratory diagnostic services for biopsies, surgical specimens, and tissue analysis. Revenue is generated on a per-examination basis, with pricing varying by examination type. Services are provided to patients through health insurance partnerships and direct payment.
2. Cytopathology Services: Cytopathology examinations including colpocytology (Pap smears) and body fluid analysis. Revenue generated per test performed, with variable pricing based on examination type.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CEDAP is a medical diagnostic laboratory providing anatomical pathology and cytopathology services, including biopsy processing, surgical specimen analysis, colpocytology (Pap smears/cervical cancer screening), and body fluid examination. The lab receives samples from referring healthcare providers — hospitals, clinics, medical offices, outpatient centers, and surgical centers — across Joinville and other cities in Santa Catarina state, and issues diagnostic reports through online portals. The operation is ONA- and CAP-accredited and integrates scientific research and medical residency training.

Product overview

CEDAP is a unified laboratory service offering anatomical pathology and cytopathology diagnostics, comprising three integrated entities: CEDAP (founded 1996), Citocentro (founded 1979), and Citopatologia Prevencel (founded 1991). The core offering includes diagnostic services for biopsies, surgical specimens, cervical cancer screenings (colpocytology), and body fluids. Patient and physician-facing online portals (Área do Paciente and Área Médica) provide secure report access with facial biometric authentication. Supporting services include procedure manuals and test request forms available for download. The lab serves hospitals, clinics, and medical offices across Joinville and Santa Catarina, with two physical locations in Joinville.

Differentiator

Problem solved

Functional benefit

Products and services

• Servi\u00e7os Integrados de Patologia (Integrated Pathology Services) Unified pathology service combining anatomical pathology, cytopathology, scientific research activities, medical residency training in Anatomical Pathology, and data science partnerships with universities, providing healthcare providers with an end-to-end diagnostic platform.
• Anatomia Patol\u00f3gica (Anatomical Pathology) Diagnostic examination of biopsies and surgical specimens for disease prevention, diagnostic confirmation, and treatment planning support, delivered to referring physicians at hospitals, clinics, and medical offices.
• Citopatologia (Cytopathology) Diagnostic cytology examinations including colpocytology (cervical cancer screening/preventive exams) and exfoliative cytology, plus body fluid analysis, delivered to healthcare providers and patients.
• \u00c1rea do Paciente (Patient Portal) Online portal that enables patients to access and download their pathology and cytopathology diagnostic reports, manage personal information, and perform facial biometric verification for secure login. Used by individual patients to retrieve their examination results without visiting the laboratory.
• \u00c1rea M\u00e9dica (Medical Portal) Online portal that allows referring physicians to access and review their patients' diagnostic reports and laboratory results submitted to CEDAP. Used by healthcare providers for report retrieval and clinical decision-making.

Quantifiable outcome

• 30 years of quality and efficiency in the market

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• UnimedcoreChannel Partner/ Reseller/ DistributorHealth insurance provider accepted by CEDAP for diagnostic pathology services. Part of the insurance network (convênio) serving patients with Unimed health coverage.
• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorHealth insurance provider accepted by CEDAP. Part of the insurance network serving employees of Bradesco and affiliated companies.
• SulAméricacoreChannel Partner/ Reseller/ DistributorMajor Brazilian health insurance provider. CEDAP accepts SulAmérica insurance plans for pathology services.
• AmilcoreChannel Partner/ Reseller/ DistributorHealth insurance provider in the CEDAP network. Amil is part of UnitedHealth Group Brazil.
• HapvidacoreChannel Partner/ Reseller/ DistributorHealth insurance provider accepted by CEDAP. Hapvida operates one of the largest health plan networks in Brazil.
• ClinipamcoreChannel Partner/ Reseller/ DistributorHealth insurance provider serving the Joinville region and Santa Catarina state. CEDAP is part of their authorized provider network.
• Paraná ClínicasminorChannel Partner/ Reseller/ DistributorHealth insurance provider accepted by CEDAP for diagnostic services.
• MediserviceminorChannel Partner/ Reseller/ DistributorHealth insurance provider in the CEDAP provider network.
• Select SaúdeminorChannel Partner/ Reseller/ DistributorHealth insurance plan accepted by CEDAP.
• CassiminorChannel Partner/ Reseller/ DistributorHealth insurance provider for Banco do Brasil employees. CEDAP is in their provider network.
• LevMedminorChannel Partner/ Reseller/ DistributorHealth insurance provider accepted by CEDAP.
• Postal SaúdeminorChannel Partner/ Reseller/ DistributorHealth insurance for postal workers and their families. CEDAP is an authorized provider.
• MarinhaminorChannel Partner/ Reseller/ DistributorBrazilian Navy health insurance program. CEDAP is part of their healthcare provider network.
• CaixaminorChannel Partner/ Reseller/ DistributorHealth insurance plan for Caixa Econômica Federal employees. CEDAP accepts this insurance.
• SC SaúdeminorChannel Partner/ Reseller/ DistributorSanta Catarina state public servant health insurance program. CEDAP is in their provider network.
• Universities and Research InstitutionscoreStrategic or Co-development PartnerCEDAP partners with universities providing research materials and case studies for scientific publications in national and international journals, and serves as preceptor for medical residency programs in Anatomical Pathology.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hermes Pardini: Major Minas Gerais-based diagnostic chain with a comprehensive anatomical and clinical pathology service offering and multiple payor partnerships. Comparable to CEDAP because it uses an analogous hub laboratory model with regional sample collection from clinics and referring doctors.
• Fleury S.A. One of Brazil's largest diagnostic medicine groups, with a full anatomical pathology and cytopathology service line and broad payor agreements. Comparable to CEDAP because it competes for the same referring physicians and health-plan-covered patients, albeit at significantly larger national scale.
• Sabin Medicina Diagnóstica: Brazilian diagnostic medicine chain anchored in the Center-West region that has expanded into pathology services. Comparable to CEDAP because it competes for similar physician-referred anatomical pathology volumes across Brazil.
• DASA (Diagnósticos da América): Brazil's largest diagnostic medicine network, with hospital- and patient-facing anatomical pathology operations across multiple states. Comparable to CEDAP because it offers overlapping anatomical pathology and cytopathology services through accredited labs and integrated physician portals.

Direct peers

• Synlab Brasil: International diagnostics group with significant Brazilian operations in clinical and anatomical pathology. Comparable to CEDAP because both operate accredited laboratories performing specialty pathology examinations under payor and self-pay arrangements.
• Pasteur Medicina Diagnóstica: Diagnostic laboratory chain with anatomical pathology offerings serving insured and private-pay patients in Brazil. Comparable to CEDAP because both run mid-size accredited laboratories focused on biopsy and cytology diagnostic services for healthcare provider referrals.
• Salomão Zoppi Diagnósticos: Brazilian diagnostic laboratory headquartered in São Paulo with a strong specialization in anatomical pathology and oncologic diagnostics. Comparable to CEDAP because it operates a similar fee-for-service specialty pathology model serving referring physicians and payor-covered patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cedap---anatomia-patologica-e-citopatologia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEDAP