ImpactEd
ImpactEd is a London-based education consultancy founded in 2017, delivering evaluation, consulting, philanthropy, and AI advisory services to schools, MATs, charities, and government through four practices and the Engagement Platform.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What ImpactEd does
ImpactEd is a London-based education consultancy founded in 2017 and operating across four practices: ImpactEd Evaluation, ImpactEd Consulting, ImpactEd Philanthropy, and ImpactEd AI. The firm works with schools, multi-academy trusts (MATs), education charities, government departments, and further and higher education providers, delivering evaluation studies, strategic consulting, philanthropic programme design, and AI advisory services. Named clients and partners include the Department for Education, the Education Endowment Foundation, the Harpur Trust, and King's College London, with the firm reporting reach across thousands of schools and hundreds of organisations.
The firm operates The Engagement Platform (TEP) as a school-facing survey and pupil-engagement product, alongside its evaluation and consulting engagements. ImpactEd aggregates pupil-level datasets covering 250,000 or more pupils through national research projects and the Engagement Platform, supplying longitudinal survey, attendance, and demographic data that underpin its evaluation work. In 2024 the firm won a $150,000 EdTech competition prize, supported the DfE's AI Education Content Store, and expanded its Attendance Mentoring Pilot. In 2025 it appointed Karl Edwards as Managing Director of Evaluation, completed a transition to employee ownership, and continued to recruit senior staff across practices, including a dedicated focus on further education and sixth-form colleges.
The business model blends multi-year government and charity evaluation commissions, subscription-style platform access for schools and MATs, philanthropic programme delivery, and AI consulting engagements. ImpactEd does not disclose revenue, ARR, or funding, but its scale signals are consistent with a mid-sized UK education services firm. The Transition to employee ownership in October 2025 indicates a long-horizon operating stance and prioritises retention and continuity over near-term exit.
ImpactEd firmographics
Firmographics- Name
- ImpactEd
- Legal name
- ImpactEd Group
- Website
- https://impacted.org.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- ImpactEd is a London-based education consultancy founded in 2017, delivering evaluation, consulting, philanthropy, and AI advisory services to schools, MATs, charities, and government through four practices and the Engagement Platform.
- Ownership category
- akta.pro rank
ImpactEd industry classification
Industry- Product category
- Education Consulting & Evaluation Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Education Policy Evaluation & Impact Assessment Organizations (EDADADAD)
- akta.pro secondary industries
- Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where ImpactEd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ImpactEd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Evaluation Services: Research and evaluation services for schools, MATs, education charities, and government organisations. Includes designing evaluation frameworks, collecting and analysing data, and providing actionable insights.
- Consulting Services: Strategic consulting for education organisations covering governance, operating models, strategy, people and culture. Includes support for AI and data strategy development.
- Philanthropy Services: Fundraising and philanthropy advisory services helping charities unlock philanthropic resources and build sustainable funding strategies.
- Platform Subscriptions: School subscriptions to the ImpactEd platform for monitoring and evaluation, with schools paying for access to evaluation tools and benchmarking data.
- Research Commissions: Commissioned research projects from government departments, education charities, and foundations (e.g., Department for Education, Education Endowment Foundation, TASO).
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
ImpactEd product offering
Product offeringCore offering
ImpactEd Group provides specialist education-sector consulting, research and evaluation, philanthropy advisory, and data/AI strategy across four practices (ImpactEd Consulting, ImpactEd Evaluation, ImpactEd Philanthropy, ImpactEd AI). It supplements these services with TEP (The Engagement Platform), a subscription platform for measuring pupil engagement, and runs national research projects (Understanding Attendance, Inclusive Environments, Mind the Engagement Gap) that produce benchmarked datasets used by schools, MATs, charities, and government bodies.
Product overview
ImpactEd Group is an education consultancy organised into four core practices: ImpactEd Evaluation, ImpactEd Consulting, ImpactEd Philanthropy, and ImpactEd AI. The company also operates an independent subsidiary platform called TEP (The Engagement Platform) focused specifically on school engagement measurement. The Evaluation practice serves as the core product, offering schools and education organisations tools for monitoring and evaluating impact through the ImpactEd platform, which integrates with school MIS systems via Wonde. The Consulting, Philanthropy, and AI practices extend the offering into strategic consultancy, fundraising support, and data/AI strategy respectively. Key research projects including Understanding Attendance, Inclusive Environments for Every Child, Mind the Engagement Gap, and Beyond the Agenda provide national benchmarking and evidence-based insights that feed into the company's service offerings.
Differentiator
Problem solved
Functional benefit
Brands
- TEP (The Engagement Platform): TEP's mission is to improve school engagement for better outcomes, culture, and community relations. It provides an easy-to-use platform with live benchmarks from national census windows, school and Trust level results and insights, and immediate reporting after census windows with downloadable reports.
Products and services
- ImpactEd Evaluation Evaluation practice that helps schools and education organisations measure and understand their impact through meaningful evaluation frameworks, specialist education experts, and practical easy-to-implement tools to build capacity for monitoring and evaluation.
- ImpactEd Consulting Consulting practice working with partners to establish, support, and deliver on key strategic priorities including governance and operating models, strategy and organisation design, strategic projects, and people and culture.
- ImpactEd Philanthropy Philanthropy practice supporting fundraising and giving to unlock philanthropic resources, bridging gaps between fundraisers and funders. Combines theory and practice, fostering collaboration and implementing tools to strengthen ways of working sustainably.
- ImpactEd AI AI practice developing data and AI strategy to inform better decision making. Works with partners to harness data and technology, blending technical expertise with deep understanding of education. Has years of experience handling pupil and administrative data.
- TEP (The Engagement Platform) Independent engagement platform with mission to improve school engagement for better outcomes, culture, and community relations. Provides easy-to-use platform with clear next steps, live benchmarks from national census windows, school and Trust level results and insights, and immediate reporting with downloadable reports after census windows.
- ImpactEd Platform Digital monitoring and evaluation platform for schools and education organisations to track the impact of interventions and initiatives, integrating with school MIS systems via Wonde and supporting pupil and teacher surveys.
Quantifiable outcome
- Attendance improvement: Year-to-date attendance improved from 85.49% to 90.3% (+4.51 percentage points) with consistent tracking ahead of previous year
- +5 more outcomes
Companies that use ImpactEd
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles8 records
ImpactEd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
ImpactEd partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and supporting.
- TASO (Transforming Access and Student Outcomes)majorCommissioned by TASO to review best practice in evidence synthesis and online evidence toolkits for higher education.
- Education Endowment Foundation (EEF)coreCapability Building Partner for the Education Endowment Foundation academic year programme. Supporting the EEF's work to support the most disadvantaged pupils through capacity building initiatives.
- Faculty AI, AI in Education, and Open Education AImajorSupporting delivery of the DfE's AI Education Content Store flagship programme. ImpactEd providing support to these AI education content providers.
- Etio (formerly Tribal Group Education Services)majorSupporting delivery of the DfE's Attendance Mentoring Pilot Expansion (AMPE) project. ImpactEd working alongside Etio to expand attendance mentoring programmes.
- Challenge PartnerscoreStrategic research partnership for the Inclusive Environments for Every Child national research project. Challenge Partners is a network of schools and trusts collaborating on education improvement and research. The partnership supports schools and trusts in understanding how inclusive their environments are for all pupils, particularly those with SEND.
- WondecoreTechnology integration partnership providing secure connection between school Management Information Systems (MIS) and the ImpactEd platform. Wonde enables schools to directly share data through encrypted connections with full control to revoke access at any time. This replaces unsecure file sharing mechanisms like email.
- TypeformsupportingSurvey tool integration for administering questionnaires on the ImpactEd platform. Responses are held directly in the ImpactEd platform. No personally identifiable information is shared from ImpactEd to Typeform.
- Department for EducationcoreLong-standing partnership working on education policy and programmes including EdTech Demonstrator Programme evaluation and Attendance Mentoring Pilot Expansion.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
ImpactEd competitors and assessment
Company assessmentEmerging players
- Learning with Parents: UK EdTech/charity focused on parental engagement in education, founded by a former ImpactEd Evaluation Associate Director; operates at the intersection of school engagement measurement and family-focused programmes that ImpactEd evaluates.
- Future Frontiers: UK education charity providing career coaching for disadvantaged students; ImpactEd's Philanthropy Director previously led fundraising there, and the organisation sits in the same youth-outcomes/charity ecosystem that ImpactEd Philanthropy serves.
Direct peers
- Education Policy Institute (EPI): Independent UK think tank producing education policy research, evaluation and analysis for government and the sector; comparable to ImpactEd on policy evaluation, impact assessment and national benchmarking work.
- The Brilliant Club: UK education charity that runs programmes to widen university access; the founder/former-CEO of The Brilliant Club is a co-founder of ImpactEd and ImpactEd Evaluation's Director of Research & Insights previously led The Brilliant Club's research consultancy arm, making it the closest direct peer in mission, target audience and evaluation capability.
- Centre for Education and Youth: UK education research and policy charity focused on youth outcomes; a former co-CEO is now an Associate Director at ImpactEd, and the organisations overlap heavily in research themes, evidence dissemination and policy audiences.
- Etio (formerly Tribal Group Education Services): UK education services provider working on DfE programmes including Attendance Mentoring Pilot Expansion alongside ImpactEd; comparable mission (evidence-led school improvement) and overlapping client base of MATs, DfE and education charities.
- National Foundation for Educational Research (NFER): Long-established UK education research organisation producing national evaluation and benchmarking studies for government and charities; competes directly with ImpactEd Evaluation for research commissions from DfE, EEF and foundations and has a similarly broad K-12 and post-16 focus.
- TASO (Transforming Access and Student Outcomes): Evidence and evaluation body for higher education, commissioned ImpactEd to review evidence synthesis and online toolkits; shares the same evidence-based, evaluation-driven operating model and overlapping client base of charities and universities.
Broad incumbents
- Teach First: Major UK education charity running teacher training and school leadership programmes; ImpactEd has hired senior leaders from Teach First (including the new Managing Director of Evaluation) and collaborates with it on DfE contracts, making it a strategic incumbent partner/competitor in education capacity building.
- RAND Europe: Global policy research and consulting organisation with a substantial education and skills research portfolio; competes for the same DfE, foundation and EU/UK government evaluation contracts that ImpactEd pursues.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ImpactEd social profiles
Digital presenceImpactEd compliance and trust
Trust signalCompliance3 records
ImpactEd financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImpactEd leadership team
Management profileNumber of profiles
Profiles37 records
ImpactEd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImpactEd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImpactEd
What does ImpactEd do?
ImpactEd Group provides specialist education-sector consulting, research and evaluation, philanthropy advisory, and data/AI strategy across four practices (ImpactEd Consulting, ImpactEd Evaluation, ImpactEd Philanthropy, ImpactEd AI). It supplements these services with TEP (The Engagement Platform), a subscription platform for measuring pupil engagement, and runs national research projects (Understanding Attendance, Inclusive Environments, Mind the Engagement Gap) that produce benchmarked datasets used by schools, MATs, charities, and government bodies.
Is ImpactEd a public or private company?
ImpactEd is a private company. It is classified as management employee owned and is currently operating.
When was ImpactEd founded?
ImpactEd was founded in 2017.
Where is ImpactEd based?
ImpactEd is headquartered in London, United Kingdom, in the Europe region.
How does ImpactEd make money?
Five revenue lines are on record. Evaluation Services are the primary driver. The others are consulting Services, philanthropy Services, platform Subscriptions and research Commissions.
Who are ImpactEd's main competitors?
Emerging players on record are Learning with Parents and Future Frontiers. Direct peers are Education Policy Institute (EPI), The Brilliant Club, Centre for Education and Youth, Etio (formerly Tribal Group Education Services), National Foundation for Educational Research (NFER) and TASO (Transforming Access and Student Outcomes). Broad incumbents are Teach First and RAND Europe.
Does ImpactEd have an API?
No public API is recorded for ImpactEd.
What industry is ImpactEd in?
ImpactEd's product category is Education Consulting & Evaluation Services. Its primary akta.pro industry code is EDADADAD, Education Policy Evaluation & Impact Assessment Organizations, with a secondary code of EDAJALAH, Behavioral Support & Intervention Services (PBIS/Behavior Coaching). Its NAICS code is 624190 and its SIC code is 8742.