National Highway Products, Inc.

What National Highway Products, Inc. does

National Highway Products, Inc. (NHP) is a privately held U.S. distributor and manufacturer of traffic safety infrastructure founded in 2011 and headquartered at 301 Riverside Drive, Millville, NJ. The company is owned by the Green family and operates a single-facility, direct-to-customer sales model via toll-free phone, fax, email, and an e-commerce storefront at nationalhighway.com. It carries a 450+ SKU MUTCD-compliant traffic sign catalog spanning regulatory, warning, parking, construction, guide, school, recreational, and interstate categories, alongside a wide range of work zone protection equipment, intelligent warning systems (RRFBs, directional LED signs), portable message boards, radar-based traffic data collectors, sign hardware and mounting systems, and sustainable pavement and concrete preservation chemicals. The company also offers custom sign fabrication, vehicle graphics, digital printing, and equipment service/repair. Pricing is transaction-based with net-30 standard terms, a $50 minimum order, and FOB-factory freight.

NHP functions as a multi-brand aggregator in the traffic safety space, holding 3M Certified Fabricator status and distributing products from SolarTech (Allmand), Graco, Titan, TraffiCalm, Impact Recovery Systems, and Houston Radar. Through a partnership with BioSpan Technologies, it has expanded into bio-based dust control (DeDust, EnCap series) and asphalt preservation (RePlay, RePlay+) solutions, opening recurring municipal maintenance revenue streams. Its primary customer segments are government/municipal agencies (public works, traffic engineering, police departments), road construction and paving contractors, independent sign shops, and infrastructure maintenance buyers. Notable customers include Vineland Police Department, Gloucester County Land Preservation, Asphaltech Pavement Solutions, and Acculine Contracting. The company holds a patent on its InstAlert portable variable message sign and maintains a national shipping footprint across U.S. states.

The go-to-market is sales-led with content marketing via downloadable catalog PDFs, Mailchimp email newsletters, Facebook/LinkedIn/YouTube profiles, and participation in trade shows. NHP is scheduled to appear on Bloomberg TV's 'World's Greatest!' series in August 2026, signaling a deliberate push toward national brand recognition. The company has no disclosed revenue, no external funding rounds, and no public ownership signal; ownership and management rest with the Green family.

Name

National Highway Products, Inc.

Legal name

National Highway Products, Inc.

Website

https://nationalhighway.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

National Highway Products is a family-owned U.S. manufacturer and distributor of MUTCD-compliant traffic signs, work zone safety equipment, intelligent warning systems, and sustainable pavement solutions, serving municipalities, contractors, and sign shops.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

akta.pro secondary industries

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)

Keywords

• Traffic safety equipment
• MUTCD traffic signs
• Work zone protection
• Pavement marking solutions
• Road maintenance products

Headquarters

HQ city

Millville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Traffic Sign Sales: One-time and custom sales of MUTCD-compliant traffic signs including regulatory, warning, parking, construction, guide, and street name signs. Products sold as finished signs in various sizes, colors, and reflective grades.
2. Sign Hardware & Accessories: Sale of mounting hardware including brackets, posts, vandal-proof hardware, banding tools, and sign frames. Includes standard and specialty hardware.
3. Traffic Safety Equipment: Sales of work zone protection equipment including cones, barrels, drums, barricades, impact attenuators, message boards, light towers, and portable traffic signals.
4. Vehicle Graphics & Custom Printing: Custom digital printing services including vehicle graphics, decals, wall decals, window clings, banners, and boat lettering.
5. Pavement & Roadway Products: Sale of marking paints, thermoplastic materials, rumble strips, ADA warning tiles, guide rail barriers, and pavement marking tape.
6. Sustainable Surface Solutions: Bio-based dust control agents (DeDust, EnCap-3600/20/30/10), asphalt preservation products (RePlay, RePlay+), and protective surface coatings (ProTec-3600) for infrastructure maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

National Highway Products manufactures and distributes MUTCD-compliant traffic signs (450+ SKUs), street name signs, variable message signs, intelligent warning systems, work zone protection equipment, traffic safety hardware, pavement marking materials, and sustainable pavement preservation products. The company also provides custom sign fabrication, digital printing, vehicle graphics, and equipment service for line striping machines and message boards.

Product overview

National Highway Products, Inc. is a comprehensive traffic safety equipment and road maintenance solutions provider operating as a distributor and manufacturer. The company's product portfolio centers on MUTCD-compliant traffic signs (offering 450+ products including regulatory, warning, parking, construction, and guide signs) and extends across multiple interconnected categories: intelligent warning systems with directional LED signs and flashing sign systems; solar-powered and portable message boards (SolarTech, AMSIG, InstAlert); radar-based traffic data collection equipment (Houston Radar); vehicle speed feedback and radar speed trailers; work zone protection equipment including cones, barrels, barricades, truck-mounted attenuators, and portable traffic signals; pavement marking solutions including thermoplastics, marking paints, and professional striping equipment (Graco, Titan); sustainable asphalt/concrete preservation products (RePlay, EnCap series, ProTec3600); and comprehensive sign hardware including posts, brackets, vandal-proof hardware, and mounting accessories. The company also offers custom fabrication services for signs and graphics, equipment service/repair, and vehicle graphics. They serve as a 3M Certified Fabricator and carry multiple equipment brands.

Differentiator

Problem solved

Functional benefit

Products and services

• MUTCD Traffic Signs Full selection of MUTCD-compliant traffic signs covering construction, guide, handicap, neighborhood watch, off-street, parking, recreational, regulatory, route marker, school and playground, utilities, and warning categories. 450+ products available in multiple reflective grades.
• Street Name Signs Custom street name signs available in single or double-sided formats with standard colors (white on green, white on blue, black on white), in flat or extruded styles in various heights.
• InstAlert Variable Message Sign Patented portable variable message sign with web-enabled Intelligent Transportation Systems capabilities. NTCIP compatible, weighs 43 lbs with 5 ft width that folds in half for trunk transport. Displays multiple screens of text, chevrons, or custom images.
• Intelligent Warning Systems Advanced warning systems including directional LED signs and RRFB (Rectangular Rapid Flashing Beacon) systems for enhanced traffic safety visibility and pedestrian crossing safety.
• Houston Radar Traffic Data Collectors Non-intrusive radar-based traffic data collection systems including Armadillo Crossfire multilane and Tracker models for volume, speed, and vehicle classification. StatsAnalyzer software and smartphone app integration.
• Work Zone Protection Equipment Complete work zone safety equipment including rigid and roll-up signs, sign stands, stop/slow paddles, cones, barrels, drums, impact attenuators, barricades, truck-mounted attenuators, portable traffic signals, light towers, and camera towers.
• Traffic Calming Devices Recycled rubber speed control products including speed humps, speed bumps, and parking blocks for community traffic management.
• Sustainable Pavement Preservation Products (RePlay, EnCap, DeDust) Bio-based dust control agents (DeDust, EnCap-3600/20/30/10), asphalt preservation products (RePlay, RePlay+), and protective surface coatings (ProTec-3600) for unpaved road stabilization and infrastructure maintenance.
• Pavement Marking Materials Preformed and bagged thermoplastic materials, marking paints, stencils, rumble strips, ADA warning tiles, guide rail barriers, and pavement marking tape for durable road markings.
• Sign Posts, Brackets & Mounting Hardware Sign mounting posts (square, round, u-channel), breakaway post systems, sign brackets, caps, post adapters, vandal-proof hardware, banding tools, BriteSide reflective panels, and sign frames.
• Custom Signs & Digital Printing Custom sign fabrication and digital printing services for specialized signage requirements beyond standard catalog items, including custom aluminum signs, HDPE plastic signs, foam board signs, A-frame signs, gatorboard, and posters.
• Vehicle Graphics & Decals Custom vehicle graphics including boat lettering, car and truck lettering, clear vehicle decals, perforated vehicle decals, vehicle magnets, promotional magnets, vinyl lettering, wall decals, and window decals (clear, perforated, opaque).
• Equipment Service & Repair Service center for maintaining and repairing traffic safety equipment including message boards and line striping machines (Graco, Titan).
• Speed Reduction Consultation Traffic calming solutions and consultation for communities requiring unique speed control problem resolution.
• Banners & Promotional Signage Fabric banners, fence banners (mesh and vinyl), mesh banners, pole banners, rectangle flag banners, and vinyl banners for advertising and promotional applications.
• Over Height Clearance Bars & Interstate Signs Warning bars installed at bridge and tunnel entrances to prevent oversized vehicles from causing damage, plus official interstate highway marker signs and route markers.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• 3McoreTechnology or Integration3M certified partner relationship. National Highway Products uses 3M reflective materials in their signs and is officially recognized as a 3M certified partner. The 3M certified logo appears on the company website.
• SolarTech (Allmand)coreTechnology or IntegrationExclusive video library and product integration for SolarTech solar-powered message boards and arrow panels. National Highway Products distributes and services SolarTech equipment including message boards, light towers, and related products.
• GracocoreTechnology or IntegrationGraco line striping equipment distribution and support. Video library featuring Graco LineLazer IV 250DC, LineLazer V, ThermoLazer, and GrindLazer products. National Highway Products provides equipment sales and service for Graco pavement marking equipment.
• TitancoreTechnology or IntegrationTitan line striping equipment distribution. Video library featuring Titan PowrLiner, ASE thermobond systems, and MMA product demonstrations. National Highway Products supports Titan equipment for pavement marking applications.
• TraffiCalmcoreTechnology or IntegrationTraffiCalm traffic calming devices distribution including speed humps, speed bumps, parking stops, and recycled rubber traffic calming products. Video content library maintained by National Highway Products.
• Impact Recovery Systems (IRS)coreTechnology or IntegrationImpact Recovery Systems distribution including delineators, impact recovery systems, Tuff Curb products, and pedestrian safety devices. Video library featuring IRS impact attenuation and pedestrian crossing safety products.
• Houston RadarcoreTechnology or IntegrationHouston Radar non-intrusive traffic data collection technology distribution. Products include Armadillo Crossfire multilane traffic collector, Armadillo Tracker, and SpeedLane Pro radar systems. National Highway Products offers these radar-based solutions with StatsAnalyzer software and smartphone app integration.
• BioSpan TechnologiescoreTechnology or IntegrationBioSpan Technologies sustainable infrastructure solutions distributed through National Highway Products. Product lines include RePlay asphalt preservation, EnCap dust control products (EnCap-3600, EnCap-20, EnCap-30, EnCap-10), DeDust bio-based dust control, ProTec-3600 protective coating, and pavement maintenance solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Traffic Logix: Traffic Logix specializes in rubber speed humps, speed bumps, and traffic calming solutions—overlapping with NHP's TraffiCalm traffic calming product line and serving the same municipal and HOA buyer base.
• Wanco Inc. Wanco designs and manufactures portable variable message signs, arrow boards, light towers, and traffic-safety equipment—directly overlapping NHP's SolarTech message-board, intelligent warning, and work-zone protection offerings.
• Safety Zone, LLC: Safety Zone distributes traffic-control and work-zone safety products (cones, barrels, barricades, signs) to contractors and municipalities—overlapping NHP's work-zone protection equipment line.
• Brimar Industries: Brimar manufactures and distributes traffic signs, construction/work-zone safety products, and pavement marking materials—directly competing with NHP across signs, cones/barrels, and pavement materials.
• Hall Signs: Hall Signs is a U.S. manufacturer of MUTCD-compliant traffic signs, street name signs, and custom traffic-safety products for municipalities—closely comparable to NHP's custom sign fabrication and street name offerings.
• RoadSafe Traffic Systems, Inc. RoadSafe Traffic Systems supplies traffic-control products, pavement markings, and work-zone safety equipment to DOTs and contractors nationwide, closely matching NHP's work-zone and pavement-marking product lines.
• Custom Products Corporation: Custom Products manufactures traffic signs, signals, and street name signs for DOTs, counties, and contractors—an established regional fabricator comparable to NHP's MUTCD and street name sign business.
• Dornbos Sign & Safety, Inc. Dornbos manufactures traffic signs, work-zone products, and pavement markings with a multi-state contractor and municipal footprint, directly overlapping NHP's product catalog and customer segments.
• TAPCO (Traffic & Parking Control Company): TAPCO manufactures and distributes MUTCD-compliant traffic signs, parking systems, RRFBs, and intelligent warning systems to municipalities and contractors—a near-direct overlap with NHP's core sign and work-zone safety lines.

Broad incumbents

• 3M (Road Safety Division): 3M supplies the reflective sheeting NHP fabricates with and operates a broader road-safety portfolio (sign sheeting, conspicuity markings, work-zone reflective materials) that overlaps NHP's upstream material and downstream sign categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9F3YZnhyu1xFiTggsWydew
• Facebookfacebook.com/NationalHighwayProducts
• LinkedInlinkedin.com/company/national-highway-products-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Highway Products, Inc.