What Houston Radar does

Houston Radar LLC is a US-based designer and manufacturer of 24GHz K-Band Doppler and FMCW radar systems for traffic detection, speed measurement, presence detection, ranging, and multi-lane data collection. Founded in 2004 by Vipin Malik and Sergei Sharonov and headquartered in Sugar Land, Texas, the company operates an ISO 9001:2015-certified, 100% US-based manufacturing facility and holds FCC Part 15 and CE mark certifications enabling deployment across 70+ countries. Its product portfolio spans OEM radar sensors (DR600, SS400, PD300/PD310), multi-lane data collectors (SpeedLane Pro, PX150, Armadillo Tracker/Crossfire), display kits (PNL10, PNL18), the LRC224 Loop Replacement Card for NEMA traffic cabinets, and supporting software (StatsAnalyzer, Tetryon Cloud Server, Android app).

The company's business model centers on hardware sales to two primary customer segments: OEM traffic calming sign and trailer manufacturers (where it supplies 6 of the top 8 North American independent sign makers) and state/local Departments of Transportation secured through multi-year contracts (Oklahoma DOT, Iowa DOT, Central Florida Expressway Authority, with recent Florida DOT approval and UDOT best-in-class validation). Distribution combines direct enterprise sales with regional channel partners such as Rennicks in the UK and Coral Sales in the Pacific Northwest. A nascent software and cloud-services layer (Tetryon Cloud Server, Android deployment app) introduces recurring-revenue potential on top of the predominantly hardware revenue base.

Operationally, Houston Radar is bootstrapped and founder-owned, with no disclosed external funding, a headcount of 11-50, and shipping volumes described as thousands of radars per year. The company differentiates on ultra-low power consumption (as low as 0.054W per sensor), proprietary in-radar statistics algorithms delivering up to 2X better traffic counts than external processing, and an explicit policy of not competing with its OEM customers by selling finished signs.

Name

Houston Radar

Legal name

Houston Radar LLC

Website

https://houston-radar.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Houston Radar LLC designs and manufactures 24GHz K-Band and 60 GHz FMCW radar sensors, multi-lane data collectors, and OEM speed-sign kits for traffic calming manufacturers and state/local Departments of Transportation, selling in 70+ countries from its ISO 9001:2015 facility in Sugar Land, Texas.

Ownership category

akta.pro rank

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Temporary Traffic Signal Systems & Portable Detection (Portable Signals, Radar, CCTV Trailers) (TLAJALAH)

akta.pro secondary industry

Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems (TLAJACAN)

Keywords

• Traffic radar sensors
• Speed detection systems
• Doppler radar technology
• FMCW radar sensors
• Traffic monitoring equipment

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Radar Hardware Sales: Core revenue from manufacturing and selling Doppler radar sensors, radar data collectors, and radar displays. Product lines include DR600, SS400, SS300ULG, PX150, SpeedLane Pro, Armadillo Tracker, and Armadillo Crossfire for various traffic detection and speed measurement applications.
2. Software and Cloud Services: StatsAnalyzer configuration and analysis software, Tetryon Cloud Server for remote monitoring and data management. The company also offers smartphone apps for radar configuration and data retrieval.
3. OEM Radar Supply: Primary revenue stream supplying OEM Doppler radars to traffic calming sign and trailer manufacturers. Houston Radar is the largest OEM supplier of traffic calming Doppler speed radars in North America.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Houston Radar designs and manufactures 24GHz K-Band Doppler and FMCW radar sensors used for traffic detection, including lane-specific speed measurement, vehicle presence detection, and portable traffic studies. The portfolio also includes companion hardware accessories (radar panels, loop-replacement cards, driver-feedback signs), on-device analytics software, a cloud server platform, and a mobile application for field data collection and reporting.

Product overview

Houston Radar designs and manufactures a comprehensive portfolio of 24GHz K-Band and 60 GHz FMCW/Doppler radar products for traffic detection and data collection. The product line centers on four core radar data collectors (SpeedLane Pro, PX150, Armadillo Tracker, Armadillo Crossfire) that provide multi-lane vehicle detection, counting, classification, and speed measurement. Supporting these are specialized radar sensors including the DR600 for traffic calming, SS400/SS300 series for speed detection, and PD300/PD310 for presence detection. Display products (PNL10, PNL18, SLOW DOWN sign kits) enable speed awareness messaging. Software ecosystem includes StatsAnalyzer for Windows-based analysis, Tetryon Cloud Server for remote management, and a companion Android app for field configuration and reporting. The LRC224 Loop Replacement Card bridges radar detection with legacy traffic controller infrastructure. All products are designed and manufactured in Houston, Texas with ISO 9001:2015 certification and FCC/CE approvals for worldwide deployment.

Differentiator

Problem solved

Functional benefit

Brands

• SpeedLane Pro: Award-winning 16-lane traffic flow detector radar for intersection stop bar, highway queue detection, and data collection.
• Armadillo Tracker
• Armadillo Crossfire
• DR600 Speed Radar
• SS400
• PX150
• PD300/PD310
• PNL10
• PNL18
• StatsAnalyzer
• Tetryon Cloud Server
• LRC224

Quantifiable outcome

• Up to 2X better traffic counts compared to external statistics processing
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Temple Inc.coreImplementation/ SI/ Consulting PartnerTemple Inc. collaborated with Houston Radar on the Pinellas County, Florida wireless mid-block detection system deployment. Ian Cardozo at Temple Inc. provided continued support and collaboration on the project, which features the award-winning SpeedLane Pro radar detector paired with long-range wireless Bluetooth.
• RennickscoreChannel Partner/ Reseller/ DistributorUK distributor Rennicks works with Houston Radar CEO Vipin Malik to install SpeedLane Pro units with MSF Ltd and National Highways on UK roads. Rennicks provides local sales and installation support for Houston Radar products in the UK market.
• Coral Sales CompanycoreChannel Partner/ Reseller/ DistributorPacific Northwest distributor Coral Sales Company hosts annual open house events showcasing Houston Radar products. The relationship brings together industry professionals, customers, and technology enthusiasts for product demonstrations, technical discussions, and networking in the Oregon/Washington region.
• MSF LtdminorImplementation/ SI/ Consulting PartnerMSF Ltd worked with Houston Radar and Rennicks on a SpeedLane Pro installation trial on the M1 motorway outside Nottingham, England for National Highways.
• National HighwaysminorStrategic or Co-development PartnerUK government agency responsible for motorways and major A-roads partnered with Houston Radar for a SpeedLane Pro trial on the M1 motorway near Nottingham, managed through distributor Rennicks and integrator MSF Ltd.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wavetronix: Wavetronix is a U.S.-based manufacturer of radar-based traffic detection sensors (e.g., SmartSensor) widely deployed by state DOTs. It is the most direct head-to-head competitor to Houston Radar in side-fire, multi-lane traffic radar and shares the same OEM/DOT customer base.
• Smartmicro: Smartmicro is a German manufacturer of automotive and traffic-detection radars. Its UMRR/4D radar family competes directly with Houston Radar's SpeedLane Pro in multi-lane traffic detection and is sold globally to DOTs and traffic system integrators.
• Image Sensing Systems (Autoscope): Image Sensing Systems sells the Autoscope line of video and hybrid (radar + video) traffic detection products. It overlaps with Houston Radar at the intersection of vehicle detection and traffic data collection for DOTs and integrators.
• Sensys Networks (TagMaster): Sensys Networks, owned by TagMaster, provides in-ground and above-ground vehicle detection sensors for traffic signal control and data collection. It targets the same state DOT and integrator customer base, with overlapping use cases in intersection and mid-block detection.
• All Traffic Solutions: All Traffic Solutions is both a Houston Radar OEM customer (one of the top 8 NA traffic calming sign makers) and a competing end-to-end vendor of radar-based speed display signs, trailers, and cloud-managed traffic data — making it a peer in finished traffic calming products while also a channel partner.

Broad incumbents

• Iteris: Iteris is a larger, publicly traded ITS vendor offering video detection, sensor-based detection, and traffic data analytics. It competes with Houston Radar at the system level — particularly for DOT and smart-city data contracts — though it does not specialize in low-power OEM radar sensors.
• Kapsch TrafficCom: Kapsch TrafficCom is a global ITS and tolling solutions vendor competing for large DOT and smart-city detection contracts. It competes with Houston Radar at the program/framework level rather than on individual radar sensors.
• Yunex Traffic (Siemens Mobility): Yunex Traffic (formerly Siemens ITS) is a large incumbent in traffic management and signal control. It integrates with third-party radar sensors like Houston Radar's, and competes for end-to-end ITS projects that bundle detection, controllers, and software.
• TagMaster AB: TagMaster is a Swedish smart-city sensor and RFID company that owns Sensys Networks. Through Sensys it competes in traffic detection and counts Houston Radar among comparable providers serving DOTs and smart-city integrators.

Others

• Econolite: Econolite is a large incumbent traffic controller and ITS solutions vendor whose controllers (Cobalt) integrate with Houston Radar via the LRC224 Loop Replacement Card. It is a partner/buyer of complementary radar detection rather than a direct radar competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/houston_radar
• YouTubeyoutube.com/channel/UClhUMaOxK2q6uG8y0TPPA
• Facebookfacebook.com/houstonradar
• LinkedInlinkedin.com/company/houston-radar-llc
• Instagraminstagram.com/houston_radar_llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Radar