Fraidei Oy

What Fraidei Oy does

Fraidei Oy is a privately-owned Finnish ICT managed services provider founded in 2009 by Jyrki Vaara and Jukka Jylhä and headquartered in Kouvola. The company operates nine offices across Finland — Kouvola, Espoo, Jyväskylä, Kokkola, Kotka, Lahti, Lappeenranta, Porvoo, and Seinäjoki — and serves approximately 1,200 customer companies, with a primary focus on Finnish SMB and mid-market enterprises and select large accounts (Mehiläinen, Nokian Renkaat/Vianor, Rantalainen, Ensto). Geographic reach is principally Finland, with Nordic extension into Sweden and Norway demonstrated via the Vianor 175-location managed print contract. The company's stated revenue is approximately €40 million, with ~130 employees.

Fraidei's service portfolio is structured around four pillars: Modern Work (Microsoft 365, SharePoint Online, Teams, Power Platform, cloud migrations), Cybersecurity (24/7 AI-powered CSOC, vulnerability assessments, security training, M365 security reviews), Hybrid Infrastructure (HPE servers and storage, HPE Aruba networking, Fortinet security, cloud connectivity, data centre capacity), and End-User Services (Service Desk, on-site support, device lifecycle management, managed print). Its technology stack centres on Microsoft, HPE (HPE Gold Partner and GreenLake), HPE Aruba (Gold Partner), Fortinet, WithSecure, and Cisco Meraki, with end-user devices sourced from HP, Dell, Lenovo, Samsung, Apple, and Microsoft. A distinguishing technical capability is a system integration between customer ERP/purchasing systems and Fraidei's own e-commerce storefront — implemented for Mehiläinen — which automates procurement of pre-configured devices and bypasses separate approval gates. Fraidei operates its own Finnish data centre (konesali) supporting colocation and capacity-as-a-service offerings.

Commercially, Fraidei combines recurring managed service contracts (infrastructure, network, security, end-user support), hardware and device sales (often pre-configured), maintenance and 24/7 support subscriptions, project-based professional services (cloud migrations, SharePoint builds, cyber assessments), and bundled managed print services. Pricing is established through bespoke quotes and tailored service contracts rather than published rate cards. Distribution is direct field sales with named account teams organised by customer segment (Modern Work / SMB & Special Sales, Modern Account Sales), supported by an internal e-commerce portal. Ownership remains concentrated among the founders; no institutional investment or public-market activity is disclosed.

Name

Fraidei Oy

Legal name

Fraidei Oy

Website

https://fraidei.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Fraidei Oy is a privately-owned Finnish ICT managed services provider serving approximately 1,200 customers across Finland and the Nordics. It delivers end-to-end ICT outsourcing spanning modern work, cybersecurity, hybrid infrastructure, and end-user services, generating approximately €40 million in revenue.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Managed IT services
• IT infrastructure services
• Cybersecurity operations
• Hybrid cloud infrastructure
• Modern workplace solutions

Headquarters

HQ city

Kouvola

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed ICT Services: Recurring managed services covering hybrid infrastructure, network, security, and end-user support. Sold as service contracts with dedicated account teams, including Service Desk, monitoring, maintenance, and management.
2. Hardware and Device Sales: Sale of computers, mobile devices, peripherals, and printing equipment (HP, Lenovo, Dell, Samsung, Apple, Microsoft brands). Devices are often sold as pre-configured, deployment-ready solutions. Also includes lifecycle management services.
3. Maintenance and Support Services: Ongoing maintenance, monitoring (24/7), and support services for ICT environments. Includes reactive and proactive management, patching, firmware updates, and 24/7 on-call support.
4. Professional Services / Project Work: Billable professional services for cloud migrations, SharePoint/intranet implementations, cybersecurity assessments, network redesigns, and other project-based ICT engagements. Often embedded within managed service contracts.
5. Printing Solutions: Managed print services including device rental/hardware sales, consumables (toner), maintenance, and security features (HP Wolf Security). Offered as a bundled service contract (all-in fixed price model).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fraidei Oy provides outsourced Finnish-language ICT services to over 1,200 business customers across four solution lines: Modern Work, IT Security, Hybrid Infrastructure, and End-User Services. The company operates a 24/7 AI-assisted Cyber Security Operations Center (CSOC), runs its own Finnish data center, and supplements services with an online store for curated IT devices and managed print services.

Product overview

Fraidei Oy is a Finnish ICT managed services provider offering a comprehensive, integrated portfolio of IT services organized around four core areas: Modern Work (cloud productivity and collaboration), IT Security (cybersecurity), Hybrid Infrastructure (networks, servers, data centers), and End-User Services (support, devices, print). Fraidei's offering is structured as a platform of interlinked managed services rather than discrete software products — clients engage Fraidei for end-to-end ICT outsourcing, receiving a tailored combination of Modern Work solutions (built on Microsoft 365/SharePoint), hybrid infrastructure (HPE Aruba networks, HPE servers/data center, Fortinet firewalls), and managed end-user services (Service Desk, device lifecycle, print). The Modern Work, Security, Infrastructure, and User Services strands are presented as distinct service lines that can be combined into a complete service package. CSOC (Cyber Security Operations Center) provides AI-powered 24/7 monitoring within the security service line. The company operates its own Finnish data center and serves 1,200+ customer organizations with 130+ experts.

Differentiator

Problem solved

Functional benefit

Brands

• TGIF (Think Good ICT with Fraidei): The company's internal culture and employer brand tagline, also used for a company newsletter.

Products and services

• Moderni työ (Modern Work)
• Tietoturva (IT Security) Managed IT security services for Finnish organizations, delivered as an outsourced service including security assessments, security architecture, and 24/7 monitoring through the in-house AI-assisted CSOC. Targets companies that need certified, locally delivered security operations without building them in-house.
• Hybridi-infra (Hybrid Infrastructure) Managed hybrid infrastructure services covering server, data center, network, and cloud-integrated environments for Finnish organizations. Leverages Fraidei's own Finnish data center and HPE/HPE Aruba Gold partner status to deliver outsourced infrastructure operations.
• Käyttäjäpalvelut (End-User Services) Outsourced end-user IT support services for Finnish business customers, covering helpdesk, on-site support, device lifecycle, and user-facing IT operations. Delivered through Fraidei's regional office network to provide local-language support.
• CSOC (Cyber Security Operations Center) 24/7 AI-assisted Cyber Security Operations Center service providing continuous monitoring, detection, and response for Finnish customer environments. Offered as a managed security operations service built on Fortinet technology and ISO 27001-certified processes.
• Tulostusratkaisut (Managed Print Services) Managed print services for Finnish organizations, providing outsourced print infrastructure, device management, and consumables as a service. Documented as a standalone offering through customer case studies (e.g., Vianor).
• Laitteet (IT Devices via online store) Online e-commerce store operated by Fraidei Oy for procurement of curated IT devices (laptops, desktops, peripherals) by Finnish business customers. Functions as a device lifecycle procurement channel integrated with the company's End-User and Modern Work services.

Quantifiable outcome

• 1,200 satisfied customer companies with an excellent NPS (Net Promoter Score) level
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationFraidei is a Microsoft Modern Work partner, delivering Microsoft 365, SharePoint Online, Teams, Power Platform, Azure, and related cloud migration services to Finnish customers. The partnership is central to Fraidei's Modern Work growth strategy and is explicitly referenced in job postings as a driver of business growth.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationFraidei operates as HPE Gold Partner and HPE GreenLake partner, providing server, storage, and data centre solutions. They have certified HPE engineers. GreenLake enables Fraidei to offer data centre capacity as a service to customers without upfront investment.
• HPE Aruba NetworkscoreTechnology or IntegrationFraidei is an HPE Aruba Gold Partner, delivering wireless networking, switching, Zero Trust security models, and intelligent management via Aruba Central. Gold tier is the highest partner level Aruba awards.
• FortinetcoreTechnology or IntegrationFraidei is a Fortinet Partner, providing network security solutions including firewalls and SD-WAN as part of their hybrid infrastructure offerings.
• HP (Hewlett-Packard)coreTechnology or IntegrationHP is a major partner for printing solutions. HP Wolf Security technology is featured in Mehiläinen's printing deployment. Fraidei also distributes HP workstations and PCs, and manages device lifecycle including HP's recycling programme.
• CanonminorChannel Partner/ Reseller/ DistributorCanon is a printing technology partner, providing printing and multifunction devices through Fraidei's managed print services.
• Ropo Capital OyminorOthersRopo Capital Oy is the e-invoice operator/mediator used by Fraidei. OVT-tunnus: 003714377140. Listed in the privacy notice as the operator for electronic invoice processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CGI Group: Global IT consulting and services firm with substantial Finnish operations (CGI Suomi). Provides managed IT services, cloud, and cybersecurity to Finnish enterprises — competing with Fraidei for large enterprise outsourcing deals but with global delivery capabilities.
• Accenture Finland: Global consulting and IT services firm with substantial Finnish practice, providing managed services, cloud transformation, and cybersecurity to large enterprises. Competes with Fraidei for premium enterprise outsourcing engagements but with vastly greater scale and consulting-led model.
• Elisa: Finland's largest telecom operator with growing IT services and managed services business targeting Finnish enterprises and SMBs. Competes with Fraidei in end-user services, connectivity, and increasingly managed cloud, leveraging telecom infrastructure advantages.
• Tieto (TietoEVRY): Largest Finnish/Nordic IT services and software company, offering managed services, cloud, and industry-specific solutions across the Nordics. Competes with Fraidei for Finnish enterprise and mid-market managed services deals but at much greater scale and broader portfolio.
• Capgemini Finland: Global IT services and consulting firm with Finnish presence, offering managed services, cloud transformation, and cybersecurity. Competes with Fraidei for mid-market and enterprise IT outsourcing but with broader consulting capabilities and global delivery.

Emerging players

• Vincit: Finnish IT services company with growing managed services practice alongside custom software development. Comparable to Fraidei in targeting Finnish mid-market with modern workplace and managed IT, but with stronger custom development heritage.

Regional players

• Istekki: Finnish IT services company owned by public-sector shareholders (hospitals, municipalities), providing managed IT and healthcare-specific IT services. Comparable to Fraidei's regulated-vertical work (healthcare, education) but with public-sector ownership model.

Direct peers

• Atea: Leading Nordic IT infrastructure and managed services provider with strong presence in Finland. Closely comparable to Fraidei in offering hybrid infrastructure, end-user services, and device lifecycle management, but at significantly larger scale and broader geographic reach.
• Tietokeskus: Finnish IT services and device lifecycle management provider with nationwide coverage and managed services for SMBs. Closely comparable to Fraidei's End-User Services and Device Solutions offerings, with similar customer profile and similar scale.
• Fujitsu Finland: Global IT services provider with established Finnish operations delivering managed services, hybrid cloud, and modern workplace solutions. Directly comparable to Fraidei's Modern Work, Hybrid Infrastructure, and end-user service lines, with deeper enterprise resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraidei Oy