What Motriz does

Motriz is a Brazilian nonprofit, non-partisan organization founded in 2015 through the merger of Vetor Brasil and Instituto Gesto. It operates as a national platform that partners with state and municipal governments to strengthen public education systems and develop diverse public-sector leadership, formally engaging 40+ government partners across 20+ Brazilian states under Brazil's MROSC legal framework (Lei 13.019). The organization structures its work across two interconnected verticals: Education (Motriz Educação, Motriz Educação Amazônia, Motriz Educação Comunidade) and Public Leadership Development (Motriz Lideranças, including Fortalecer, Trainee de Gestão Pública, Ubuntu, and Líder +D). Supporting these are specialized tools and methodologies including the Preditores da Aprendizagem diagnostic system, Teaching at the Right Level (Aprendizagem em Nível Adequado), and the Seminário Internacional de Anos Finais Integrais. The Rede Motriz alumni network connects over 2,000 trained leaders and 1,000 placed trainees across Brazil.

The organization's business model is hybrid: philanthropic donor funding from major foundations (Fundação Lemann, Itaú Social, Porticus, Jacobs Foundation, Instituto Natura, Instituto Sonho Grande, Ultra, Humanize, B3 Social, and Haddad Foundation) is combined with government counterpart funding under MROSC partnerships. Motriz does not sell products or services commercially; instead, it co-designs and co-implements programs with government partners from diagnosis through monitoring. Distribution is exclusively through direct government engagement, with no commercial sales channels, resellers, or product marketplaces. The organization has a team of 100+ staff and is led by Executive Director Joice Toyota, with Denis Mizne (CEO of Fundação Lemann) serving as Chair of the Strategic Council.

Quantifiable outcomes include literacy improvement in Porto Velho from 30% to 94.6% of students literate by 3rd grade, Recife rising 15 positions in national rankings in two years, and 70% of students in Teaching at the Right Level programs progressing at least one learning level after approximately 90 hours of intervention. The organization has impacted over 3 million students, trained over 2,000 public leaders, and strengthened over 270 government departments across Brazil.

Name

Motriz

Legal name

Motriz

Website

https://motriz.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Motriz is a Brazilian nonprofit that partners with 40+ state and municipal governments via the MROSC framework to strengthen public education systems and develop diverse public-sector leadership across 20+ Brazilian states.

Ownership category

akta.pro rank

Product category

Public Education Policy Consulting

NAICS

Educational Support Services (611710), Administration of Education Programs (92311), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

International Development & Donor-Funded Education Programs (EDADALAB)

akta.pro secondary industries

Intergovernmental Education Cooperation & Bilateral/Multilateral Programs (EDADALAA), In-Country Placement, Homestay & On-Ground Coordination Services (EDAIAGAM)

Keywords

• Public education policy
• Government leadership development
• Nonprofit consulting services
• Education equity programs
• Public sector capacity building

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Philanthropic/Donor Funding: Motriz receives funding from social investors, foundations, and philanthropic organizations (e.g., Fundação Lemann, Itaú Social, Porticus, Jacobs Foundation, Instituto Natura, Instituto Sonho Grande, Ultra, Humanize, B3 Social, Haddad Foundation). These funds support operations, program development, and organizational capacity.
2. Government Partnership Contributions (MROSC): Under the MROSC legal framework (Lei 13.019), Motriz formalizes partnerships with state and municipal governments. Governments contribute direct operational costs, creating a hybrid funding model where both philanthropy and government counterpart funding finance operations. Motriz positions itself as a partner, not a service vendor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Motriz is a Brazilian nonprofit organization that partners with state and municipal governments to strengthen public education systems and develop diverse public-sector leadership. It delivers evidence-based education programs covering literacy, adolescent education, full-time schooling, and learning recovery, alongside leadership development programs targeting strategic HR, racial and gender equity, and talent placement. All programs are co-designed and co-implemented with government partners under Brazil's MROSC legal framework (Lei 13.019), financed through a hybrid model of philanthropic donor funding and government counterpart contributions.

Product overview

Motriz is a nonprofit organization that operates as a unified portfolio of interconnected programs rather than a single software product. The organization structures its work across two main verticals: Education (Motriz Educação, Motriz Educação na Amazônia, Motriz Educação Comunidade) and Public Leadership Development (Motriz Lideranças, including the Executive Leadership Program, Trainee Program, and Black Leadership Program with Ubuntu and Líder +D sub-programs). Supporting these core programs are specialized initiatives including the Fortalecer Program, Formar Program, Rede Saber em Movimento, Rede Motriz alumni network, Teaching at the Right Level methodology, and Preditores da Aprendizagem diagnostic tool. The organization also hosts the International Seminar on Full-time Upper Grades. All programs share common pillars of literacy support, adolescent education, full-time schooling, and equity (racial, gender, and territorial), unified by a theory of change that moves from territory-based action through intermediate and long-term outcomes to systemic impact.

Differentiator

Problem solved

Functional benefit

Brands

• Motriz Educação: Program focused on strengthening pedagogical, administrative, and leadership management in education departments, working with data, active listening, and practical experience from education networks.
• Motriz Educação Amazônia
• Motriz Educação Comunidade
• Motriz Lideranças
• Programa Fortalecer
• Programa Formar
• Programa Trainee de Gestão Pública
• Programa Lideranças Negras (Ubuntu e Líder +D)
• Rede Saber em Movimento
• Programa Plantar

Products and services

• Motriz Educa\u00e7\u00e3o Core education program that collaborates with pedagogical and administrative management of state and municipal education departments, offering strategic and customized support to technical teams and public-sector leaders, focusing on ensuring every student learns at the right pace with attention to school retention, equity, and quality. For government partners in Brazil's public education system.
• Motriz Educa\u00e7\u00e3o na Amaz\u00f4nia Regional education program that values local knowledge and supports pedagogical practices grounded in the realities, cultures, and territories of the Amazon, tracking learning across all schools including remote areas. Impacting 40,000+ Amazon region students.
• Motriz Educa\u00e7\u00e3o Comunidade Program that consolidates and expands progress achieved by education systems through peer learning, creating safe spaces for sharing challenges, solutions, and applied strategies among public-sector leaders.
• Programa Fortalecer State and municipal support program that develops strategic HR policies including attraction, pre-selection, performance, leadership development, and public servant engagement with a focus on racial and gender equity, impacting over 1,500 leaders in 10 states and six capitals.
• Programa Lideran\u00e7as Executivas da Motriz Leadership development program that forms public-sector leaders to transform public management with excellence, innovation, and social impact, incorporating racial, gender, and regional equity into methodology and selection processes.
• Programa Trainee de Gest\u00e3o P\u00fablica da Motriz Program that recruits and trains young talents committed to the public sector, combining practical experience with technical and socio-emotional development, preparing professionals to act with purpose, innovation, and results, with approximately 1,000 trainees allocated to partner governments.
• Programa Lideran\u00e7as Negras da Motriz Program that prepares mid-level professionals by developing technical and socio-emotional competencies to address racial underrepresentation and expand Black representation in strategic positions, including the Ubuntu and L\u00edder +D sub-programs.
• Teaching at the Right Level (Aprendizagem em N\u00edvel Adequado) Intensive learning recovery program adapted from an Indian methodology for students with significant learning gaps, focusing on basic Portuguese Language and Mathematics skills in rapid intervention cycles, impacting over 11,000 students in 12 education networks with 70% of students progressing at least one learning level after ~90 hours of intervention.
• Preditores da Aprendizagem Diagnostic tool that helps public managers understand conditions that impact student learning by examining pedagogical practices, identifying invisible challenges, and guiding evidence-based decision-making for more effective and equitable public policies.
• Programa Formar Municipal partnership program that works with local governments to strengthen educational policies and public leadership through evidence-based recommendations aligned with local realities.
• Rede Saber em Movimento Network partnership program supporting municipalities in educational transformation through collaborative learning and knowledge sharing among education networks.
• Programa Plantar Regional program focused on sustainable futures in the Amazon, strengthening local communities and youth through contextualized education based on local knowledge and traditional ways of life.
• Rede Motriz Alumni network that brings together program graduates committed to equity, representation, and technical excellence, forming an active community that drives lasting change in the public sector.

Quantifiable outcome

• Literacy improvement in Recife: city rose 15 positions in national ranking in 2 years
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered supporting and core.

• Hello EthicssupportingTechnology or IntegrationHello Ethics is an independent ethics and compliance consultancy that manages Motriz's confidential reporting channel (Canal de Escuta Confidencial), handling anonymous reports, inquiries, and complaints with confidentiality and impartiality.
• State and Municipal Governments (MROSC Partnerships)coreStrategic or Co-development PartnerMotriz partners with 40+ state and municipal governments across Brazil through the MROSC framework (Lei 13.019). These are co-development partnerships where Motriz and governments jointly design and implement education policies and leadership programs, with governments contributing direct operational costs alongside philanthropic funding.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Instituto Ayrton Senna: Long-standing Brazilian education nonprofit partnering with state education secretariats on literacy, full-time education, and youth development. Direct programmatic overlap with Motriz Educação.
• Instituto Natura: Brazilian philanthropic institute (and Motriz donor) operating in public education, equity, and youth leadership — overlapping mission and target population with Motriz.
• Instituto Unibanco: Brazilian education nonprofit focused on state education secretariats, leadership development, and education management — shares Motriz's state-government partnership and leadership pipeline orientation.
• Fundação Roberto Marinho: Brazilian education foundation producing curricula, teacher training, and learning solutions used by public school systems; comparable Brazilian public-education footprint and methodology library.
• Fundação Lemann: Brazilian philanthropic foundation and Motriz's founding/anchor partner, deeply focused on public education and leadership. Comparable in mission, donor-driven model, and Brazil public-sector orientation.
• Todos pela Educação: Brazilian education policy movement working with sub-national governments on evidence-based public education reform and indicator monitoring — direct policy-adjacency to Motriz's government partnership work.
• Fundação Itaú Social: Major Brazilian philanthropic foundation supporting public education, early childhood, and social development; comparable scale, donor model, and Brazilian public-sector focus.
• Cenpec Educação: Brazilian nonprofit focused on public education research, teacher training, and policy support to municipal and state secretariats — comparable methodology-and-policy orientation.

Broad incumbents

• Education Development Trust: International non-profit working with governments on education system improvement, teacher development, and leadership pipelines — comparable government-partnering education model at global scale.

Emerging players

• Avina Foundation: Latin American foundation funding sustainable development, including education and equity initiatives across the region — comparable funder-style, social-investment model, and LatAm public-sector orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motriz-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motriz