Norrby IF
Norrby IF is a Swedish non-profit football club founded in 1927 in Borås, operating a senior men's team in Ettan Södra (third tier) and a P11–P19 youth academy, funded through matchday tickets, memberships, sponsorships, and youth development programs serving the local Borås community.
- Company typePrivate
- Founded1927
- HeadquartersBorås, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Norrby IF does
Norrby IF is a Swedish non-profit football club founded in 1927 and based in Borås in Västra Götaland county. The club operates a senior men's team (A-laget) that competes in Ettan Södra, the third tier of Swedish football, and runs a youth development academy covering age groups P11 through P19. Its historical significance includes producing players who have progressed to Allsvenskan clubs, positioning the academy as a recognizable talent pipeline within the region.
The club serves the Borås community and surrounding area, generating revenue through matchday ticket sales (adult tickets priced at 50 kr), annual memberships (200 kr), merchandise, youth development training fees (500 kr plus membership), and commercial partnerships with sponsors including Elkontakt, Craft, Intersport, and Nike. Equipment supply is secured through a multi-year partnership with Craft. Administrative operations are managed through the SportAdmin platform.
Beyond competitive football, Norrby IF runs recurring community-facing programs including a Summer Camp (entering its seventh edition in 2026), girls' development training, and the Borås Arena Cup tournament. The club also produces original content via the "Nära Norrby" documentary series and operates a merchandise line, both of which extend its commercial footprint beyond matchday income. Recent organizational changes have included a new head coach (Tobias Linderoth, December 2024), a new head of football role (Andreas Klarstrøm, November 2024), an assistant coach (Pavel Aso, January 2025), and the appointment of a chief scout in May 2026.
Norrby IF firmographics
Firmographics- Name
- Norrby IF
- Legal name
- Norrby Idrottsförening
- Website
- https://norrbyif.se
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norrby IF is a Swedish non-profit football club founded in 1927 in Borås, operating a senior men's team in Ettan Södra (third tier) and a P11–P19 youth academy, funded through matchday tickets, memberships, sponsorships, and youth development programs serving the local Borås community.
- Ownership category
- akta.pro rank
Norrby IF industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where Norrby IF is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Norrby IF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from matchday tickets at Borås Arena for A-team matches and tournaments
- Membership Fees: Annual membership fees for players and supporters
- Development Training Programs: Fees charged for stimulansträningar (development training sessions) - 500 kr per participant plus 200 kr membership fee
- Merchandise Sales: Sale of supporter merchandise, replica jerseys, and club apparel through Intersport partnership
- Sponsorship: Partnership deals with commercial sponsors and equipment suppliers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Development Training (Boys) - Spring 2026 |
| Unit Pricing | Annual | Development Training (Girls) - May 2026 |
| Unit Pricing | Pay-as-you-go | Match Tickets |
| Subscription | Annual | Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Norrby IF product offering
Product offeringCore offering
Norrby IF operates a Swedish football club based in Borås, running a senior team (A-laget) competing in Ettan Södra, a certified youth academy with age-group teams (P11-P19), supplementary development training sessions (Stimulansträningar), Summer Camps, and tournament events. The club also generates revenue through matchday ticketing, annual memberships, supporter merchandise, and local sponsorship partnerships.
Product overview
Norrby IF is a Swedish football (soccer) club based in Borås, Sweden. The club operates as a unified sports organization offering its members and supporters a range of football-related programs. The primary offerings include the senior team (A-laget) competing in Ettan Södra, a youth academy (Akademi) with teams ranging from P12 to P19, Summer Camp programs for youth players, and supplementary development training sessions (Stimulansträningar). The club also operates a supporter merchandise shop and handles ticketing through third-party platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- A-laget (Senior Team) The club's senior football team competing in Ettan Södra, the third tier of Swedish football. Provides competitive matchdays at Borås Arena for local supporters and football enthusiasts.
- Akademi (Youth Academy) Certified football academy with age-group teams (P11-P19), offering structured development and a progression pathway toward the senior team for boys and girls in the Borås region.
- Summer Camp Annual summer football camp held at Ramnavallen for boys and girls born 2013-2016, providing intensive training during week 33.
- Stimulansträningar (Development Training) Supplementary football training sessions offered as a complement to regular club training, targeting boys and girls born 2013-2016 in the Borås region.
- Match Tickets (Biljetter) Matchday tickets for A-team home games at Borås Arena, priced at 50 kr adults, 40 kr pensioners, free for children under 19. Sold via online platform and at the arena ticket office.
- Medlemskap (Club Membership) Annual membership program for supporters and community members, providing club affiliation for the calendar year.
- Supporter Merchandise Club merchandise including supporter items, replica jerseys, and apparel, distributed via the Intersport partnership online store (supportershop and medlemsshop).
- Cuper (Tournaments) - Borås Arena Cup Tournament event organized by the club, including the Borås Arena Cup for 7v7 teams in boys' and girls' youth categories.
Quantifiable outcome
- Multiple academy players progressed to Allsvenskan clubs (Hugo Lindskog to Malmö FF, Julius Johansson to Allsvenskan)
- +3 more outcomes
Companies that use Norrby IF
Customer profileSegments3 records
Ideal customer profiles2 records
Norrby IF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Norrby IF partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CraftcoreFive-year equipment partnership agreement announced December 2021 for technical apparel and equipment supply. Club provides branding exposure and player appearances in exchange for equipment and financial support.
- IntersportcoreIntersport and Nike extended as main partners. Intersport provides merchandise store for club merchandise (supportershop and membershop). Nike provides official kit and equipment.
- ElkontaktcoreMain sponsor/partnership continuing from previous years. Named as 'huvudpartner' (main partner). Provides electrical services sponsorship and support.
- UnicoachcoreAcademy certification and coaching education platform. Provides framework for academy development, coaching standards, and certification requirements.
- Borås ArenacoreHome stadium and match venue. Strategic venue partnership for hosting home matches and community events.
- SportAdmincoreClub management software platform handling membership administration, match scheduling, player registrations, and communication. Used for daily club operations.
- OnePartnersGroupminorPartner supporting club activities including training camps. Appeared as sponsor for Marbella training camp.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Norrby IF competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Norrby IF social profiles
Digital presenceNorrby IF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norrby IF leadership team
Management profileNumber of profiles
Profiles4 records
Norrby IF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norrby IF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norrby IF
What does Norrby IF do?
Norrby IF operates a Swedish football club based in Borås, running a senior team (A-laget) competing in Ettan Södra, a certified youth academy with age-group teams (P11-P19), supplementary development training sessions (Stimulansträningar), Summer Camps, and tournament events. The club also generates revenue through matchday ticketing, annual memberships, supporter merchandise, and local sponsorship partnerships.
Is Norrby IF a public or private company?
Norrby IF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Norrby IF founded?
Norrby IF was founded in 1927. It employs 11 to 50 people.
Where is Norrby IF based?
Norrby IF is headquartered in Borås, Sweden, in the Europe region.
How does Norrby IF make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership Fees, development Training Programs, merchandise Sales and sponsorship.
Does Norrby IF have an API?
No public API is recorded for Norrby IF.
What industry is Norrby IF in?
Norrby IF's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 711211 and its SIC code is 7997.