SportAdmin
SportAdmin is a Malmö-based Swedish vertical-SaaS company founded in 2005 that provides sports associations with an integrated website, leader apps, member apps, and tech support.
- Company typePrivate
- Founded2005
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SportAdmin does
SportAdmin is a Swedish software vendor founded in 2005 and headquartered in Malmö, Sweden. The company operates an integrated platform for sports associations that includes a website component, leader-facing applications, and member-facing applications, supported by an associated tech support offering. The platform is positioned as an automated system for associations, implying a SaaS-style delivery model aimed at the organizational layer of amateur and association-based sports in Sweden, with the company operating as a private for-profit entity on a headcount band of 11–50 employees.
The product surface spans three user constituencies — the association itself (website), its leaders or administrators (leader apps), and its members (member apps) — consistent with a vertical SaaS architecture for clubs, leagues, and federations. No proprietary technology details, APIs, integrations, or AI/ML components are disclosed in the source material, and the only named executive is founder and CFO Rikard Persson. The firm's own website (sportadmin.se) returned only a loading/verification page during data capture, so beyond the firmographics the product detail is limited.
Revenue mechanics are not disclosed. The firmographic profile (11–50 employees, single disclosed office in Malmö, 20-year operating history as a private for-profit) is consistent with a small Nordic vertical-SaaS company, but customer count, pricing tiers, ARR, geographic footprint, and ownership structure are all unavailable from the input data. The combined package — a long-lived, narrow-vertical, association-focused platform with bundled tech support — suggests a retention-oriented SMB business model rather than a venture-scale growth profile.
SportAdmin firmographics
Firmographics- Name
- SportAdmin
- Website
- https://sportadmin.se
- Company type
- Private
- Founded year
- 2005
- Headcount range
- 11–50 employees
- Short description
- SportAdmin is a Malmö-based Swedish vertical-SaaS company founded in 2005 that provides sports associations with an integrated website, leader apps, member apps, and tech support.
- Ownership category
- akta.pro rank
SportAdmin industry classification
Industry- Product category
- Sports Association Management Software
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Where SportAdmin is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Markets served
SportAdmin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
SportAdmin product offering
Product offeringCore offering
SportAdmin is an automated system for sports associations that provides an easy-to-use website, leader and member mobile applications, and tech support. The platform is designed to help associations manage their digital presence, leadership activities, and member engagement through a single integrated software offering.
Differentiator
Problem solved
Functional benefit
Companies that use SportAdmin
Customer profileIdeal customer profiles1 record
SportAdmin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportAdmin competitors and assessment
Company assessmentDirect peers
- PlayHQ: Australian sports management platform providing participant registration, competition management, and club websites. Comparable vertical SaaS for sports associations in a different geography.
- Heja: Swedish-based sports club communication and management app that lets clubs coordinate schedules, events, and members via mobile. Direct competitor in the Swedish sports association market with overlapping value proposition.
- TeamSnap: Leading North American team and club management platform offering registration, scheduling, communication, and payment tools. Closely comparable vertical SaaS product and subscription business model.
- LeagueApps: Sports league and club management platform offering registration, websites, payments, and communication tools for youth and adult organizations in North America. Directly comparable SaaS offering.
- SportMember: Scandinavian-based club management platform providing membership administration, scheduling, and communication tools. Direct Nordic competitor with overlapping customer profile.
- Playmetrics: Youth sports club management platform offering registration, communication, and team management tooling primarily for clubs in the US market. Comparable vertical SaaS for sports associations.
Broad incumbents
- SportsEngine: Comprehensive sports technology platform within NBC Sports Next providing registration, websites, streaming, and tournament management. Larger incumbent with overlapping capabilities but a much broader product portfolio.
- Stack Sports: Large sports technology platform offering a suite of products including registration, websites, payment processing, and event management for sports organizations across multiple geographies.
- Blue Sombrero: Sports club and league management platform serving amateur soccer organizations in the US with registration, websites, and communication tools. Broader incumbent offering overlapping functionality.
Emerging players
- ClubSpark: UK-based sports club management platform serving grassroots clubs with membership management, court booking, and member engagement tools. Comparable niche SaaS for amateur sports organizations.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
SportAdmin social profiles
Digital presenceSportAdmin financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportAdmin leadership team
Management profileNumber of profiles
Profiles1 record
SportAdmin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportAdmin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportAdmin
What does SportAdmin do?
SportAdmin is an automated system for sports associations that provides an easy-to-use website, leader and member mobile applications, and tech support. The platform is designed to help associations manage their digital presence, leadership activities, and member engagement through a single integrated software offering.
When was SportAdmin founded?
SportAdmin was founded in 2005. It employs 11 to 50 people.
Where is SportAdmin based?
SportAdmin is headquartered in Malmö, Sweden, in the Europe region.
Who are SportAdmin's main competitors?
Direct peers on record are PlayHQ, Heja, TeamSnap, LeagueApps, SportMember and Playmetrics. Broad incumbents are SportsEngine, Stack Sports and Blue Sombrero. ClubSpark is listed as an emerging player.
Does SportAdmin have an API?
No public API is recorded for SportAdmin.
What industry is SportAdmin in?
SportAdmin's product category is Sports Association Management Software. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management. Its NAICS code is 71121 and its SIC code is 7373.