Forit Llc

What Forit Llc does

ForIT LLC is a Seattle-headquartered fractional CTO/CIO services firm, founded in 2020 by Benjamin Thomas, focused exclusively on charter operators and airlines operating under FAA Part 135, Part 121, and Canadian Aviation Regulations (CAR 704/705). The company embeds senior technology leadership with aviation operators to run technology roadmaps, manage vendor portfolios (typical engagements surface 100+ applications with no unified strategy), and deliver cost reductions north of 30%. Pricing for fractional CIO starts at $5,000 per month with a free two-week discovery period, structured as month-to-month engagements without long-term contracts. Revenue mechanics blend subscription recurring revenue from fractional leadership, project-based AI-assisted development work, Microsoft 365/Azure licensing resale through the Pax8 Cloud Solution Provider marketplace, and emerging SaaS products.

The company's core technology stack sits on Microsoft Azure with Power Platform and Microsoft 365 as the integration surface, augmented by Anthropic Claude for AI features and a proprietary Model Context Protocol (MCP) server infrastructure. ForIT productizes its internal tooling into a small but aviation-specific product suite: the Transport Canada-approved AI-generated Minimum Equipment List system (Project Moonshot), the Dolores AI chatbot, ForIT Productivity (email/task automation for Microsoft 365), Power Platform connectors, Azure Functions automation, an AI Quoting Bot, an AI Operations Assistant, and a Crew Compliance AI System. Development is conducted through an AI-first methodology using Claude Code across Next.js, Python, SQL, TypeScript, and PowerShell, with custom lifecycle hooks that compose an internal coding platform. Notable outcomes include websites delivered in 3-4 weeks at roughly one-third traditional agency cost, MELs generated in under one day versus several months, and Dolores chatbot operating costs of $5-10/month versus $300+/month for equivalent SaaS stacks.

The go-to-market is sales-led with event-driven top-of-funnel motion; ForIT sells directly into charter operators and airlines while generating leads through CBAA and NBAA conference speaking, content marketing on its own blog, LinkedIn, and referrals inside the Flight Level Partners and BAT Pros networks. The firm maintains two legal entities — ForIT LLC in Washington State (US) and ForIT Canada Inc. in Toronto (Canada). Named customers include Connect Airlines, Great North Aviation, WM Aviation, XCEL JET, Grand River Aviation Advisory, CAYRES, Response Aviation Search, and Flight Level Partners, spanning fractional CTO, fractional CIO, managed services, and custom development work.

Name

Forit Llc

Legal name

ForIT LLC

Website

https://forit.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ForIT LLC is a fractional CTO/CIO firm that provides aviation-specialized technology leadership, AI-first software development, and Microsoft licensing resale to charter operators and airlines under FAA and Transport Canada regulations.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fractional CTO/CIO Services: Monthly retainer for senior technology leadership embedded with the client. Includes strategic technology guidance, vendor management, cost optimization, and custom solution development. Starting from $5K/month with free two-week discovery period.
2. Development Services: AI-powered development services for custom websites, web applications, internal tools, API integrations, and automations. Delivered using vibe coding approach with Claude, Cursor, and Copilot.
3. Software Products (SaaS): ForIT Productivity email and task automation for Microsoft 365, Power Platform connectors, and Azure Functions-based workflow automation products.
4. Microsoft Licensing Resale: Resale of Microsoft 365, Azure, and Dynamics 365 licenses as a Cloud Solution Provider through Pax8 marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ForIT provides fractional CTO/CIO technology leadership and AI-powered custom software development for charter operators and airlines operating under FAA Part 135/121 and Transport Canada CAR 704/705 regulations. The firm manages technology roadmaps, vendor relationships, and delivers aviation-specific software (MEL automation, crew compliance, quoting bots) using Microsoft Azure, Power Platform, and Anthropic Claude AI tools, alongside proprietary SaaS products and Microsoft 365 licensing resale.

Product overview

ForIT provides a portfolio of AI-powered aviation software products and fractional CTO/CIO services for airlines and charter operators. The core software layer includes ForIT Productivity (Microsoft 365 email/task automation with AI processing and MCP server access), Power Platform connectors for no-code workflows, Azure Functions-based custom automation, and the ForIT MCP Server enabling AI-driven Microsoft 365 actions. Specialized AI products include the Transport Canada-approved AI-Generated MEL System (Project Moonshot), Dolores AI chatbot for customer-facing scheduling and support, AI Quoting Bot, AI Operations Assistant, Real-Time Trip Cost, and Crew Compliance AI System. ForIT resells Microsoft 365/Dynamics 365/Azure via CSP partnership and builds custom solutions (websites, internal tools, Power BI dashboards, integrations) using AI-assisted development. The service model combines fractional technology leadership with AI-powered development, delivering custom aviation solutions in days instead of months.

Differentiator

Problem solved

Functional benefit

Brands

• ForIT Productivity: Email and task automation for Microsoft 365 including inbox rules, recurring tasks, AI-powered email processing, and MCP server.

Products and services

• Fractional CIO Service Recurring fractional Chief Information Officer engagement for charter operators and airlines, providing technology roadmap ownership, vendor management, cloud strategy, and AI integration advisory without the cost of a full-time executive. Typically priced starting at $5,000 per month.
• Fractional CTO Service Recurring fractional Chief Technology Officer engagement focused on engineering leadership, architecture decisions, and AI/software development strategy for aviation operators.
• Custom Aviation Software Development Project-based custom software development for airlines and charter operators, including Minimum Equipment List (MEL) automation, crew compliance systems, and AI-powered quoting bots, built on Microsoft Azure, Power Platform, and Anthropic Claude.
• ForIT Productivity Proprietary SaaS productivity suite for aviation operators, providing workflow automation and operational tooling tailored to charter and airline environments.
• Dolores AI Chatbot Proprietary AI chatbot product built on Anthropic Claude, designed to automate quoting, scheduling, and other conversational workflows for charter operators and corporate flight departments.
• AI-Generated MEL System (Project Moonshot) AI-driven Minimum Equipment List (MEL) automation system that uses Anthropic Claude to generate and manage MEL documentation for aviation operators, reducing manual compliance workload.
• ForIT MCP Server Proprietary Model Context Protocol (MCP) server infrastructure that connects Anthropic Claude to aviation-specific data sources and tools, enabling domain-aware AI workflows for ForIT clients.
• Microsoft 365 Resale (via Pax8) Resale of Microsoft 365 licenses through the Pax8 cloud marketplace channel, generating commission revenue while bundling licensing into ForIT's broader Microsoft ecosystem engagements.

Quantifiable outcome

• 30%+ technology cost reduction typical across engagements
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• RampcoreGTM or Marketing Partner · 1 January 2024Accounting & Advisor Partner Program (since 2024) providing modern spend management and corporate cards wired into Microsoft Dynamics 365 Business Central and QuickBooks for aviation operators.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner as independent software vendor (ISV) and reseller of Microsoft 365 and Azure licensing. ForIT builds aviation-specific software on Azure, Power Platform, and Microsoft 365, passing CSP pricing through to operators.
• Pax8coreChannel Partner/ Reseller/ DistributorCloud Solution Provider marketplace through which ForIT provisions and supports Microsoft 365, Azure, and 1,500+ cloud products for clients.
• CBAA (Canadian Business Aviation Association)strategicOthersProud member of Canadian Business Aviation Association - the voice of Canada's business aviation sector. Has presented on the CBAA Innovation Stage.
• NBAA (National Business Aviation Association)strategicOthersProud member of National Business Aviation Association - the voice of the U.S. business aviation community, and the operators and flight departments ForIT builds software for.
• BAT Pros (Business Aviation Technology Professionals)minorOthersPart of Business Aviation Technology Professionals community of technologists building software and systems for business aviation.
• Flight Level PartnerscoreStrategic or Co-development PartnerFractional leadership network connecting operators and airline networks with proven accountable managers. ForIT is a member of the network and built and operates its platform.
• AnthropiccoreTechnology or IntegrationAI provider for Claude API powering ForIT's AI features including email classification, summarization, and chat assistant. Per Anthropic's policy, API inputs/outputs are not used for model training and not retained after processing.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SITA: Global IT and communications specialist for the air transport industry, serving airlines and airports. Comparable aviation IT services and integration focus, though focused on airline/airport infrastructure rather than fractional leadership.
• Slalom: Consulting firm with strong Microsoft partnership and AI/technology transformation practices. Comparable professional services and AI-first consulting motion, though not aviation-specialized.
• Avanade: Accenture and Microsoft joint venture focused on Microsoft ecosystem consulting and implementation. Directly comparable Microsoft-aligned consulting capability, though broader and not aviation-specialized.
• Jeppesen (Boeing): Boeing subsidiary providing aviation operations software, navigation data, and crew scheduling. Comparable in aviation-native software and compliance focus, though operating at vastly larger scale and incumbency.
• Camp Systems International: Established aviation software and compliance provider for aircraft maintenance, MEL, and regulatory tracking. Comparable in addressing aviation safety and compliance workflows where ForIT's AI-MEL product competes.

Emerging players

• CharterUP: Charter flight booking and management platform serving operators and brokers. Comparable in serving the charter operator ecosystem with technology, though focused on consumer-facing booking rather than fractional leadership.
• FlightAware: Aviation data and flight tracking platform serving airlines, operators, and FBOs. Comparable in providing technology infrastructure to aviation operators, though focused on data and tracking rather than IT consulting.
• Avinode: Aviation charter management platform serving Part 135 operators and brokers. Comparable in serving the same charter operator segment ForIT targets, though delivers software product rather than fractional services.

Direct peers

• Toptal: Marketplace for fractional executive and technical talent including CTOs and CIOs. Most directly comparable business model to ForIT's fractional CTO/CIO service, though serves all industries rather than aviation specifically.
• Braintrust: Fractional talent marketplace for technical and product leaders. Comparable business model to ForIT's fractional CTO/CIO service, though not aviation-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/ForITLLC
• LinkedInlinkedin.com/company/forit-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forit Llc