K-State Alumni Association
The K-State Alumni Association is a 501(c)(3) nonprofit founded in 1874 that connects Kansas State University alumni, friends, parents, students and prospective students through a membership-based platform serving 37,000+ members across 98 domestic clubs and 15 international locations.
- Company typePrivate
- Founded-
- HeadquartersManhattan, United States
- Headcount—
- GTM typeB2C
- OfferingServices
K-State Alumni Association firmographics
Firmographics- Name
- K-State Alumni Association
- Legal name
- K-State Alumni Association
- Website
- https://k-state.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The K-State Alumni Association is a 501(c)(3) nonprofit founded in 1874 that connects Kansas State University alumni, friends, parents, students and prospective students through a membership-based platform serving 37,000+ members across 98 domestic clubs and 15 international locations.
- Ownership category
- akta.pro rank
K-State Alumni Association industry classification
Industry- Product category
- Alumni Association Services
- NAICS
- Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Alumni Relations & Alumni Engagement Programs (EDALAOAA)
- akta.pro secondary industries
- Alumni Events, Reunions & Regional Chapters (EDALAOAG), Alumni Communications, Marketing & Publications (EDALAOAF), Alumni Career Networking & Mentorship Programs (EDALAOAL), Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Student & Alumni Communities (BPAMABAK)
Keywords
Where K-State Alumni Association is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
K-State Alumni Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership dues from alumni, friends, and supporters. The organization is a 501(c)(3) not-for-profit corporation.
- Donations and Philanthropy: Fundraising through donor recognition programs, license plates, pavers, scholarships, and Tradition Founders fund.
- Advertising Revenue: The K-Stater magazine accepts advertising, with rates ranging from $475 (1/4 page, 4x) to $2,400 (inside covers, 1x) per issue.
- Merchandise Sales: Shop Purple program selling gifts, ornaments, member exclusives, and official K-State merchandise including class rings and diploma frames.
- Travel Services: Traveling Wildcats program generates revenue through partnerships with travel operators for organized trips.
- Event Revenue: Fees for alumni events, awards ceremonies, and facility rentals at the Alumni Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | K-Stater Magazine Advertising - Inside Covers (1x) |
| One time/ perpetual license | Multi-year contract | K-Stater Magazine Advertising - Full Page (1x) |
| One time/ perpetual license | Multi-year contract | K-Stater Magazine Advertising - 1/2 Page (1x) |
| One time/ perpetual license | Multi-year contract | K-Stater Magazine Advertising - 1/4 Page (1x) |
| Unit Pricing | Pay-as-you-go | Design Services |
Distribution channels5 records
Marketing channels7 records
K-State Alumni Association product offering
Product offeringCore offering
The K-State Alumni Association is a 501(c)(3) nonprofit organization that operates as the official alumni association for Kansas State University. It provides annual membership services to over 37,000 alumni, friends, parents, faculty, staff, and students, including the quarterly K-Stater magazine, Wildcat Discounts, scholarships, the Traveling Wildcats group travel program, and the Link for Life mobile app. The association is dues-based and self-governed, supporting university engagement through alumni clubs, events, awards programs, and donor initiatives including the K-State License Plate program.
Product overview
The K-State Alumni Association operates a membership-based platform providing alumni engagement, event programming, and university support services. The core offerings include K-Stater Magazine (the award-winning quarterly publication), the Traveling Wildcats group travel program, and the Link for Life mobile app with digital membership cards. The membership program provides access to Wildcat Discounts and K-State License Plates, while the awards program recognizes outstanding students, alumni, and faculty through multiple categories. The Alumni Center venue serves as both a facility and symbol of alumni connection.
Differentiator
Problem solved
Functional benefit
Brands
- K-Stater Magazine: The award-winning K-Stater magazine published for K-State Alumni Association members, full of news about campus happenings, research, athletics, students, nostalgia and alumni. Mailed exclusively to members four times per year.
- Traveling Wildcats
- Wildcats Forever
- Link for Life App
Products and services
- Annual Alumni Association Membership Annual dues-based membership providing access to the K-Stater magazine, Wildcat Discounts, K-State Campus Store discount, athletics ticket discounts, Alumni Center access, event invitations, and scholarship program participation. Open to Kansas State University alumni, friends, parents, faculty, staff, and students.
- K-Stater Magazine Subscription Award-winning quarterly magazine published exclusively for K-State Alumni Association members, delivering news about campus happenings, research, athletics, students, nostalgia, and alumni profiles. Mailed four times per year with an online version available to members only.
- Traveling Wildcats Group Travel Program Curated group travel experiences for K-State alumni and friends, operated through partnerships with AHI Travel, Odysseys Unlimited, Orbridge, Go Next, Oceania Cruises, and American Cruiselines. Destinations span Europe, Africa, Asia, the Pacific, and domestic U.S. cruises, with itineraries planned by trusted travel operators.
- Shop Purple Merchandise Retail merchandise program selling gifts for grads, holiday ornaments, member exclusives, official K-State merchandise including class rings and diploma frames, and the Powercat Visa card. Operated as a recurring revenue stream supporting alumni programming.
- K-State License Plate Program Official Kansas State University license plate program allowing alumni and friends to display purple pride on their vehicles while funding Legacy Scholarships for current students.
- K-State Alumni Center Venue Rental Event venue rental at the K-State Alumni Center next to Memorial Stadium, available for weddings, corporate events, and other gatherings with approved caterers and preferred vendors. Built in 2002 as the association's headquarters.
Quantifiable outcome
- Over $700,000 in annual student scholarships awarded
- +2 more outcomes
Companies that use K-State Alumni Association
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
K-State Alumni Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K-State Alumni Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- K-State LibrariescorePartnership to digitize nearly 70 years of K-Stater magazine back issues. Available on K-State Libraries website for public access. The Morse Department of Archives and Special Collections worked with the Alumni Association to secure copies and digitize the magazine.
- USI Travel Insurance ServicescoreOfficial travel insurance partner for the Traveling Wildcats program. Offers travel protection plans including trip cancellation, travel delay, baggage loss coverage, and emergency medical care/evacuation. Also available to all K-State alumni and friends for personal travels.
- AHI TravelminorTravel company specializing in alumni group travel. Offers destinations including Amalfi Coast, Douro River, Egypt & Nile Valley, and Legends of the Nile cruises.
- Odysseys UnlimitedminorTour operator for alumni travel. Destinations include Norwegian Splendor, Insider's Japan, Provincial French Countryside, Polar Bears of Churchill, Exploring Australia & New Zealand, Portrait of Italy, Alaska's Untamed Wilderness, and Flavors of Tuscany.
- OrbridgeminorTravel partner for alumni tours. Offers Flavors of Sicily, Polar Bears of Churchill, and Discover Egypt & the Nile Valley trips.
- Go NextminorCruise line partner for alumni travel. Works with Oceania Cruises for destinations including Quebec & Atlantic Canada, Hong Kong to Singapore, East Australian Explorer, Cherry Blossom Pathways, Bewitching Baltics & Fjords, Eclipse the Ordinary, and America to Oz.
- Oceania CruisesminorCruise partner for alumni travel program offering various international destinations.
- American CruiselinesminorDomestic cruise partner for Lower Mississippi River cruises.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
K-State Alumni Association competitors and assessment
Company assessmentBroad incumbents
- Council for Advancement and Support of Education (CASE): Industry membership association serving alumni relations, advancement, and communications professionals across universities globally — provides benchmarking, awards, and best-practice frameworks relevant to K-State's operations.
Others
- Kansas State University Foundation: Closely affiliated philanthropic entity for K-State that shares donor relationships and historically shared office space with the Alumni Association. Functions as an adjacent/ecosystem participant rather than a direct competitor.
Direct peers
- University of Nebraska Alumni Association: Big Ten/former Big 12 peer with comparable dues-based membership, alumni magazine, regional clubs, and travel programs for graduates of a fellow Big Eight land-grant heritage institution.
- Baylor Alumni Association: Big 12 peer with a comparable dues-based alumni association model, regional networks, magazine, and travel programs serving Baylor graduates.
- Oklahoma State University Alumni Association: Direct Big 12 peer with a similar dues-based membership model, alumni magazine (STATE magazine), regional clubs, and travel programs serving graduates of a fellow land-grant Oklahoma university.
- University of Kansas Alumni Association: Direct in-state peer and fellow Big 12 alumni association. Operates an identical dues-based membership model with magazine, events, travel, and clubs for KU graduates, making it the closest competitive comparable in the same conference footprint.
- Iowa State University Alumni Association: Big 12 peer with a directly comparable structure: dues-based membership, alumni magazine, regional clubs, travel programs, and student engagement initiatives for a fellow land-grant Big 12 institution.
- University of Missouri Alumni Association: SEC peer with parallel Big Eight heritage and directly comparable alumni association structure, including Mizzou Magazine, regional clubs, scholarships, and travel programs.
- Texas A&M Association of Former Students: Largest US collegiate alumni association model with dues-based membership, magazine, travel, scholarships, and 250+ clubs — sets the upper benchmark for Power Five membership organizations comparable to K-State.
- University of Wisconsin Alumni Association: Big Ten peer operating a large-scale dues-based alumni model with a strong regional club network, magazine, travel programs, and lifelong learning offerings — useful benchmark for Power Five scale and engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
K-State Alumni Association social profiles
Digital presenceK-State Alumni Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
K-State Alumni Association leadership team
Management profileNumber of profiles
Profiles7 records
K-State Alumni Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K-State Alumni Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K-State Alumni Association
What does K-State Alumni Association do?
The K-State Alumni Association is a 501(c)(3) nonprofit organization that operates as the official alumni association for Kansas State University. It provides annual membership services to over 37,000 alumni, friends, parents, faculty, staff, and students, including the quarterly K-Stater magazine, Wildcat Discounts, scholarships, the Traveling Wildcats group travel program, and the Link for Life mobile app. The association is dues-based and self-governed, supporting university engagement through alumni clubs, events, awards programs, and donor initiatives including the K-State License Plate program.
Is K-State Alumni Association a public or private company?
K-State Alumni Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was K-State Alumni Association founded?
K-State Alumni Association was founded in -1.
Where is K-State Alumni Association based?
K-State Alumni Association is headquartered in Manhattan, United States, in the North America region.
How does K-State Alumni Association make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are donations and Philanthropy, advertising Revenue, merchandise Sales, travel Services and event Revenue.
Who are K-State Alumni Association's main competitors?
Council for Advancement and Support of Education (CASE) is listed as a broad incumbent. Kansas State University Foundation is listed as an others. Direct peers are University of Nebraska Alumni Association, Baylor Alumni Association, Oklahoma State University Alumni Association, University of Kansas Alumni Association, Iowa State University Alumni Association, University of Missouri Alumni Association, Texas A&M Association of Former Students and University of Wisconsin Alumni Association.
Does K-State Alumni Association have an API?
No public API is recorded for K-State Alumni Association.
What industry is K-State Alumni Association in?
K-State Alumni Association's product category is Alumni Association Services. Its primary akta.pro industry code is EDALAOAA, Alumni Relations & Alumni Engagement Programs, with a secondary code of EDALAOAG, Alumni Events, Reunions & Regional Chapters. Its NAICS code is 8134 and its SIC code is 8600.