Kindred Restaurant Llc

Name

Kindred Restaurant Llc

Legal name

kindertrekk LLC

Website

https://kindertrekk.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Travel Accessories

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Children travel accessories
• Family travel products
• Kids water bottles
• Educational flash cards
• Baby feeding accessories

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through their Shopify-powered website selling directly to consumers. Products include water bottles, educational games, and baby/toddler accessories.
2. Wholesale: Products sold through physical retail stores including toy stores and stationers in New York City area.
3. Brand Partnerships: Resells complementary brands including Citron (food/hydration accessories) and Hållis (Swedish squeeze pouch holders) alongside their own Kindertrekk branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kindertrekk designs and sells travel-friendly games and accessories for families with children under its own Kindertrekk brand and through resale of complementary partner brands. Own-brand products include vacuum-insulated stainless steel water bottles (350ml) with QR-based lost item location technology and Made-in-USA educational flash cards for learning US states and capitals. The portfolio is supplemented by resale of Hållis Swedish squeeze pouch holders and Citron hydration/eating accessories, plus tactical carabiner clips and replacement straw lids.

Product overview

Kindertrekk is a family-focused e-commerce company offering a curated portfolio of travel and child development products. The core offerings include their own-brand vacuum-insulated stainless steel water bottles (350ml with triple wall technology, QR technology for lost item recovery, available in multiple colors) and educational flash cards for learning US states and capitals. Additionally, the company resells complementary brands including Hållis (Swedish-made squeeze pouch holders that prevent mess during feeding) and Citron (eco-friendly eating and hydration products available in 27+ countries). Accessories include replacement straw lids and tactical carabiner clips. The company is operated by co-founders Henrik Rutgersson and Gavin Meech, and ships within the USA with free shipping for all orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Bottle Stainless Steel 350ml Vacuum-insulated stainless steel water bottle with triple wall technology keeping liquids warm for 12 hours and cold for 24 hours. Features QR technology for locating if lost, leakproof seal, food-grade 304 stainless steel, free of BPA, Phthalates and Lead. Suitable for kids 12+ months.
• USA States and Capitals Flash Cards Educational flash cards teaching all 50 US states and capitals with additional state facts, usable as flashcards or card games. Features state geographical outlines, flags, nicknames, and bordering states. Made in the USA by Delano Games. Ages 6+.
• Swedish Squeeze Pouch Holder - 3pack Smart protection device preventing children from pressing too hard on squeeze pouches. Made from food-safe polypropylene free of BPA, fits most squeeze pouches, dishwasher friendly. Made by Hållis (Swedish brand). Ages 9 months+.
• Swedish Squeeze Pouch Holder - 2pack Two-pack version of the Hållis squeeze pouch holder preventing mess during feeding. Made from food-safe polypropylene free of BPA, fits most squeeze pouches, dishwasher friendly. Ages 9 months+.
• Citron Brand Products Resold complementary brand of functional and eco-friendly eating and hydration accessories for children. Citron was founded in 2018 and has presence in over 27 countries worldwide.
• Hållis Brand Products Resold Swedish-brand squeeze pouch holders with Scandinavian design. Founded by Linnéa and Pelle, the product prevents children from pressing too hard on squeeze pouches, reducing mess.
• Replacement Straw Lid Replacement straw lid for Kindertrekk water bottles. Fits all water bottle sizes, includes 2 straws, made without toxic materials (free of BPA, Phthalates and Lead).
• Tactical Carabiner D Ring - 4 Pack Hard plastic carabiner keychain used to clip squeeze pack holders, water bottles, and connect kids packs. 4-pack, outer size 3.35 x 2.2 inches, inner size 2.36 x 1.3 inches, weight 10g each.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CitroncoreChannel Partner/ Reseller/ DistributorCitron is a brand they partner with and resell. From the very beginning, the story of Citron was a personal one - it began in 2018 as the dream of a visionary working mother who wanted safe, stylish and sustainable products for children. Now a market-leading company with presence in over 27 countries worldwide. They create functional and eco-friendly collections that suit everyday family needs.
• HålliscoreTechnology or IntegrationHållis is a Swedish company that makes the Swedish Squeeze Pouch Holder. Founded by Linnéa and Pelle who got the idea when cleaning their car seat and stroller from squeezed food for the seventy-first time. First prototype was cut from a milk carton. The product prevents children from pressing too hard on squeeze pouches, reducing mess.
• Delano GamescoreTechnology or IntegrationUS-based manufacturer that produces the Kindertrekk States and Capitals Game and other board/card games. They produce some of the best board and card games available with card-based products using Playing Card Coating on 14pt C2S.
• Janoff's StationeryminorChannel Partner/ Reseller/ DistributorRetail store location at 2870 Broadway, New York, NY 10025 that stocks Kindertrekk products.
• West Side Kids Toy StoreminorChannel Partner/ Reseller/ DistributorRetail toy store at 201 W 84th St, New York, NY 10024 that stocks Kindertrekk products.
• Kidville Upper West SideminorChannel Partner/ Reseller/ DistributorChildren's services center at 205 W 88th St, New York, NY 10024 that stocks Kindertrekk products.
• The SunshineryminorChannel Partner/ Reseller/ DistributorRetail store at 551 Columbus Ave, New York, NY 10024 that stocks Kindertrekk products.
• Gold Leaf StationersminorChannel Partner/ Reseller/ DistributorStationery store at 606-608 Amsterdam Ave, New York, NY 10024 that stocks Kindertrekk products.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Kindertrekk online store. Shopify processes payments and provides the technology infrastructure for the direct-to-consumer sales channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Top Trumps: Iconic educational card-game line. Directly competes for family card-game mindshare and the same 6+ age band that drives Kindertrekk's flash-card revenue.
• Munchkin: Large-scale maker of baby, toddler and kids-on-the-go feeding and travel accessories. Directly comparable to Kindertrekk's bottle and squeeze-pouch-holder products and shares the same parent demographic.
• Learning Resources: Major US educational toy/games publisher. The States and Capitals card game competes for the same at-home learning shelf and parent budget.
• Skip Hop: Zapf Creation-owned brand selling feeding, baby travel gear and on-the-go essentials. Closely comparable assortment and target parent to Kindertrekk's mix.

Broad incumbents

• Hydro Flask: Helen of Troy-owned premium insulated drinkware brand. Broad product line with kids' SKUs that competes on quality narrative at the same $25-$35 price tier as Kindertrekk's bottle.
• Yeti: Premium outdoor lifestyle brand with youth Rambler bottles. Competes on durability/insulation claims — the same functional benefits Kindertrekk emphasizes in its 350ml bottle.
• CamelBak: Established kids' hydration specialist (Eddy/Poddy lines). Competes head-to-head in the insulated kids' bottle category where Kindertrekk positions its QR-feature product.

Emerging players

• Bentgo: Direct-to-consumer kids' lunch and hydration brand. Same founder-led, omni-channel kids' mealtime/travel playbook as Kindertrekk, but in lunch containers.
• Ubbi: Specialist baby and toddler brand selling on-the-go feeding and diapering products. Closely comparable niche private-equity-style scale competitor to Kindertrekk.
• Twistshake: Swedish-designed baby feeding and travel-accessory brand. Closely mirrors Hållis's origin story and competes in the same squeeze-pouch / kids-bottle space carried by Kindertrekk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kindertrekk
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/kindertrekk
• TikToktiktok.com/@kindertrekk
• LinkedInlinkedin.com/company/kindertrekk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindred Restaurant Llc