Kontakta Sverige

What Kontakta Sverige does

Kontakta Sverige (legal name: Föreningen Kontakta Sverige) is a Swedish non-profit trade and interest association founded in 1987 and headquartered at Kungsgatan 60 in Stockholm. It represents companies and organizations that conduct customer service and sales via telephone and digital channels — both dedicated BPO/telemarketing firms and enterprises with in-house customer contact operations — across industries including BPO, telecommunications, energy, banking, insurance, media, and public services. Formerly known as Sveriges CallCenter Förening (SCCF), Kontakta acts as the unified industry voice on ethical practices, regulatory matters, and professional development for the Swedish customer contact sector.

The association's product portfolio centers on five programs: the Trygg Kundkontakt quality mark for ethical customer contacts; KontaktAkademin, a training aggregation platform for customer service and telemarketing professionals; Kontaktadagen, the annual flagship industry conference and gala; the Årets Förebilder annual award recognizing industry role models; and the GuldKontakt recognition brand. In parallel, Kontakta co-governs NIX-Telefon (the legally mandated telemarketing opt-out registry under the Swedish Marketing Act) alongside nine other industry organizations, participates in NIX-Nämnden self-regulation, and holds a board seat in NDM (Näringslivets Delegation för Marknadsrätt), a 22-member consultative body on consumer policy and market law.

Kontakta operates on a non-profit, member-funded revenue model derived from membership fees paid by member companies; no fee schedule is publicly disclosed. Its go-to-market is community-led, with member acquisition driven by industry representation, advocacy on legislation affecting telephone sales (including recent public opposition to a potential ban on telephone sales), the credibility of the Trygg Kundkontakt quality mark, and flagship events. The organization runs with 1–10 employees and is governed by a board chaired by Tina Wahlroth, who served as CEO from 2010 before transitioning to Board Chair in May 2022.

Name

Kontakta Sverige

Legal name

Föreningen Kontakta

Website

https://kontakta.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Kontakta Sverige is a Swedish non-profit trade association (founded 1987) representing companies conducting customer service and telephone sales. It offers the Trygg Kundkontakt quality mark, KontaktAkademin training, the Kontaktadagen annual conference, and co-governs NIX-Telefon opt-out registry.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)

akta.pro secondary industry

Compliance, Regulatory & Audit Reporting (State/Federal/Ofsted-style) (EDADAIAF)

Keywords

• Industry trade association
• Telemarketing industry advocacy
• Customer service training
• Telephone sales self-regulation
• Customer contact quality mark

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Kontakta operates as a non-profit industry and interest association for companies engaged in customer service and telephone sales. Revenue is derived from membership fees paid by member companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kontakta Sverige is a Swedish non-profit industry and interest association representing companies and organizations that perform customer service and sales via telephone and digital channels. Its core offering comprises member-funded services: industry advocacy and regulatory representation, the Trygg Kundkontakt quality certification for ethical customer contacts, the KontaktAkademin training program, the annual Kontaktadagen conference, and co-governance of self-regulatory bodies including the NIX-Telefon opt-out registry and the NIX-Nämnden ethics committee.

Product overview

Kontakta Sverige is a Swedish industry and interest organization for companies and organizations that work with ethical customer service and sales at a distance. The organization offers a portfolio of products and services including the Trygg Kundkontakt quality mark for ethical customer contacts, KontaktAkademin for professional training programs, the annual Kontaktadagen conference event, a newsletter subscription, the Årets Förebilder annual award recognizing industry role models, and oversight services through NIX-Telefon (spam phone registry) and NIX-Nämnden (ethics oversight committee). The organization serves as a unifying body representing member companies' interests in customer service and telephone sales.

Differentiator

Problem solved

Functional benefit

Brands

• Trygg Kundkontakt: Quality certification for ethical customer contacts aimed at guiding consumers and customers to companies offering serious sales and customer service via telephone and digital channels.
• KontaktAkademin
• Kontaktadagen
• Årets Förebilder
• NIX-Nämnden
• GuldKontakt

Products and services

• Membership (Medlemskap) The core paid offering: Swedish companies engaged in customer service or telephone sales via telephone and digital channels pay recurring membership fees to access industry advocacy, regulatory representation, quality certification (Trygg Kundkontakt), training (KontaktAkademin), events (Kontaktadagen), guidelines, and peer networking. Membership serves both dedicated BPO/contact-center operators and in-house customer-contact operations across banking, energy, telecoms, insurance, media, pensions, facility management, and public transport.
• Trygg Kundkontakt A quality certification / quality mark awarded by Kontakta to member companies that meet its standards for ethical telephone and digital sales and customer service. Trygg Kundkontakt serves as a credibility signal to consumers and B2B customers and is one of the association's flagship member-facing benefits.
• KontaktAkademin An education platform that brings together leading instructor-led and digital training programs for customer-service and telemarketing professionals. Distributed to member companies as a professional-development benefit, KontaktAkademin covers leadership, sales, and operational skills for telephone and digital customer-contact roles.
• Kontaktadagen Sweden's largest annual conference and gala for professionals working in customer service and sales via telephone and digital channels, held at Münchenbryggeriet. Kombines a full-day industry program with a three-course gala dinner and the awards ceremony.
• Kontaktas Nyhetsbrev A free email newsletter published approximately 10 times per year, covering customer service, customer experience, technology, telephone sales, business, legislation, and Kontakta activities and events. Functions as a top-of-funnel engagement channel and member communications tool.
• Årets Förebilder An annual industry award recognizing individuals who work long-term, take responsibility for the whole, and demonstrate excellence in customer service and remote sales. Sponsored by Frosteq, with nominations open until April and winners presented at Kontaktadagen.
• NIX-Telefon A central opt-out registry that lets private individuals in Sweden inform sellers and marketers that they do not wish to receive telephone calls for sales, marketing, or fundraising purposes. Operated under the Swedish Marketing Act, NIX-Telefon is co-governed by 10 organizations including Kontakta.
• NIX-Nämnden An industry self-regulatory ethics committee that reviews complaints regarding the application of good market ethics in direct marketing and telephone sales, including cases where consumers have been called despite being listed in the NIX-Telefon registry. Kontakta participates by nominating board members.

Quantifiable outcome

• Trygg Kundkontakt is a quality mark guiding consumers and customers to companies offering ethical telephone and digital sales and service.

Named customers28 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NIX-TelefoncoreStrategic or Co-development Partner · 1 October 1999NIX-Telefon is a opt-out registry enabling private individuals to refuse telemarketing calls. Kontakta is one of 10 co-governing organizations (huvudmän) and holds a board seat. The registry is a legal requirement under the Swedish Marketing Act, making this partnership a core governance and regulatory function for Kontakta's member companies.
• NIX-NämndencoreStrategic or Co-development PartnerNIX-Nämnden is a self-regulatory body for direct marketing that reviews complaints about telemarketing practices, including cases where consumers are called despite being listed in the NIX-Telefon registry. Kontakta participates by nominating board members alongside other organizations (Sveriges Annonsörer, Svensk Distanshandel, Föreningen NIX-Telefon, SWEDMA).
• NDM (Näringslivets Delegation för Marknadsrätt)coreStrategic or Co-development PartnerNDM is a consultative body in consumer policy and market law matters, comprising 22 Swedish business organizations. Kontakta holds a seat on NDM's board, allowing it to influence legislation and regulatory developments affecting its members. NDM also serves as a referral body for public consultations.
• FrosteqminorOthersFrosteq is a sponsor of the Årets Förebilder (Role Models of the Year) award, contributing financial support that enables Kontakta to recognize and celebrate individuals who demonstrate excellence in customer service and remote sales.
• KontaktadagencoreGTM or Marketing PartnerKontaktadagen is an annual conference and gala event for the customer contact industry. Organized under the Kontakta umbrella brand, it is marketed jointly and serves as a flagship platform for member networking, industry recognition, and thought leadership.
• KontaktAkademincoreGTM or Marketing PartnerKontaktAkademin is a partner brand that aggregates leading instructor-led and digital training programs for customer service and telemarketing professionals. It is marketed alongside Kontakta membership as a professional development benefit.
• GuldKontaktminorGTM or Marketing PartnerGuldKontakt (Guldkontakt) is a partner brand affiliated with Kontakta, potentially recognizing top performers or leading member companies within the Kontakta ecosystem.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Data & Marketing Association (DMA) UK: UK trade body for data-driven marketing, including telephone and direct marketing. Comparable for delivering self-regulation (similar to NIX-Nämnden), lobbying, training, and best-practice guidance to UK marketing/customer contact members — a broader version of Kontakta's role.
• Föreningen Svensk Handel (Swedish Trade Federation): Sweden's main trade and employer association for retail and commerce. Comparable as a larger Swedish industry body with consumer-policy influence and member services spanning retail and digital channels — adjacent to but much broader than Kontakta's customer contact focus.
• Contact Center Association (CCA): International trade association for the contact center industry. Comparable as a broader incumbent offering advocacy, training, and events for the same customer contact industry Kontakta serves, but at a global rather than national scale.
• Svensk Digital Handel (Swedish Digital Commerce): Swedish trade association for digital commerce and e-commerce. Comparable as a domestic Swedish industry body representing adjacent digital-channel businesses with overlapping regulatory and consumer-policy concerns.

Regional players

• ICCA (International Customer Contact Association): North American/regional industry association for customer contact professionals. Comparable for the same trade association function (events, training, networking) serving the customer contact industry, though focused on a different geography.
• ECMA (European Customer Management Association): European-level industry body for customer management. Comparable as a regional peer serving CX/customer management professionals across Europe with similar advocacy, events, and standards functions, though broader in scope than Kontakta's Sweden-only focus.

Direct peers

• Sveriges Annonsörer (Swedish Advertisers): Trade organization representing Swedish advertisers and marketing clients. Comparable as a fellow Swedish industry body with shared membership in NIX-Nämnden and overlapping constituencies on the buyer side of telemarketing/customer engagement.
• SWEDMA (Swedish Direct Marketing Association): Swedish trade association for direct marketing companies. Comparable because it serves overlapping Swedish BPO/marketing membership and co-governs NIX-Telefon and NIX-Nämnden alongside Kontakta, addressing similar regulatory and self-regulation challenges.
• Svensk Distanshandel (Swedish Distance Selling Association): Swedish trade body for distance selling and e-commerce merchants. Comparable as a sister industry association co-governing NIX-Nämnden and addressing similar regulatory, ethical, and consumer-protection issues around remote sales channels.

Emerging players

• Telemarketing行业协会 (Svensk Försäljning): Industry association representing Swedish sales and field/remote sales professionals. Comparable as a Swedish peer association addressing overlapping sales practitioner constituencies with training, advocacy, and standards functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kontakta-sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kontakta Sverige