What Current does

Current operates a shared services and technology platform built to support independent accounting and advisory firms. Founded in 2023 and headquartered in Tampa, Florida, the company (formerly Crete Professionals Alliance, rebranded to Current in 2024) is backed by Thrive Holdings and operates as a national partnership network spanning 48 firms across 39 U.S. states with more than 2,000 employees and aggregate platform revenue of $500M+. The company also runs embedded global delivery operations in India and the Philippines, providing offshore capacity that functions as an extension of partner firm workflows rather than a third-party outsourcing arrangement.

The platform's core technology stack combines a proprietary AI tool (TaxAI), a Tax-as-a-Service (TaaS) delivery model, a Practice ERP-integrated practice management layer, and an Automated Back Office that connects the full client lifecycle from onboarding through billing and reporting. Current integrates third-party platforms (Aiwyn for bookkeeping automation, Laurel for accounts receivable) and embeds AI agents across tax, accounting, and advisory workflows. Partner firms retain their local brands and leadership while accessing this centralized technology, global delivery capacity, acquisition capital, talent optimization programs, and brand/marketing infrastructure. Domain Expert Councils (such as the Attest Council) provide a knowledge layer for interpreting evolving professional standards.

Current's business model rests on two revenue streams: recurring platform partnership fees paid by member firms for access to the integrated bundle of capabilities, and returns generated through the deployment of acquisition capital into partner firm tuck-in M&A. Customer acquisition is driven by a direct enterprise sales motion (Regional Vice Presidents covering the Northeast, Southeast, and West), supplemented by partner referral and inbound channels. The primary customer segment is mid-market independent accounting and advisory firms ($5M–$50M+ in revenue) seeking enterprise-grade infrastructure without surrendering local autonomy; end-clients of partner firms span private equity, construction, manufacturing, healthcare, real estate, nonprofits, and government across the United States.

Name

Current

Legal name

Crete Professionals Alliance, LLC

Website

https://current.co

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Current operates a partnership platform that provides proprietary AI technology, global delivery capacity in India and the Philippines, and acquisition capital to 48+ independent accounting and advisory firms across 39 U.S. states, enabling them to scale while maintaining local brand autonomy.

Ownership category

akta.pro rank

Product category

Accounting Services Platform

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Offices of Other Holding Companies (551112)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Accounting services platform
• Professional services network
• Mergers acquisitions advisory
• Tax preparation software
• Audit assurance services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Partnership Fees: Current generates revenue by providing a growth platform to independent accounting and advisory firms. Partner firms pay for access to capital (for M&A), technology infrastructure, global delivery teams, talent optimization, brand/marketing support, and operational resources. The revenue model is a recurring platform subscription/service model where firms pay for the integrated bundle of advantages.
2. M&A Capital Deployment: Current provides acquisition capital to partner firms for tuck-in acquisitions. The platform facilitates and funds inorganic growth, generating returns through successful integration and revenue expansion of acquired firms. Revenue impact manifests through growing the platform's combined revenue base.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Current operates a shared services and technology platform that empowers independent accounting and advisory firms with capital for M&A acquisitions, AI-powered tax preparation tools, global delivery teams in India and the Philippines, talent optimization programs, brand and marketing infrastructure, and operational resources. Member firms maintain their independent brand and leadership while accessing an integrated bundle of enterprise-grade capabilities through a recurring partnership model.

Product overview

Current is a national partnership platform for accounting and advisory firms, not a single-product company. Founded in 2023 and rebranded from Crete Professionals Alliance, it provides a growth platform offering technology infrastructure, global delivery capacity, and operational support. The platform combines multiple service lines — Tax Services (including proprietary TaxAI and Tax-as-a-Service), Audit & Attest, Client Accounting Services, Business Advisory, and core Accounting — supported by AI-powered workflow automation (Automated Back Office) and Global Delivery teams in India and the Philippines. Named products include TaxAI (AI tax prep), Tax-as-a-Service (global capacity), and Domain Expert Councils (standards knowledge network). Firms maintain their brand and leadership while accessing Current's platform capabilities. Recognized as one of Accounting Today's fastest-growing firms and named Best Firms for Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Platform Partnership The overarching partnership offering for independent accounting and advisory firms, providing integrated access to capital for M&A, technology transformation, global delivery, talent optimization, brand/marketing, and organic growth support. Partner firms maintain their independent brand and leadership while accessing enterprise-grade infrastructure through a recurring platform fee model.
• Tax-as-a-Service (TaaS) Integrated tax delivery service combining AI tools with global delivery teams to scale tax preparation and advisory capacity on demand, allowing partner firms to rapidly scale delivery for high-volume engagements without expanding internal staffing.
• Global Delivery / Global Capacity Scalable offshore service delivery teams in India and the Philippines providing tax, accounting, attest, and payroll support to partner firms. Designed to expand capacity and improve margins by approximately 30% in labor cost efficiency while increasing realization rates 2x, allowing U.S. firm leaders to focus on advisory and client growth.
• M&A Capital and Integration Services Disciplined inorganic growth service providing M&A capital to fund partner firm tuck-in acquisitions, with structured integration frameworks including due diligence, post-merger integration playbooks, and program management. Examples include RRBB's five tuck-in acquisitions growing the firm from $20M to $44M and Reid's six acquisitions growing from $25M to $55M.
• Brand and Marketing Services Brand strategy, messaging architecture, positioning, and demand generation support for partner firms, including M&A lifecycle communications and website direction. Helps firms build market-ready brand platforms without standalone agency investment.
• Talent Optimization Program Talent succession planning, career pathing, leadership development, and university partnerships (including University of Houston) to build sustainable talent pipelines for partner firms. Addresses talent attraction, retention, and succession risk that independent firms struggle to solve alone.
• Domain Expert Councils Network-wide technical councils (e.g., Attest Council) bringing together experienced practitioners from partner firms to interpret evolving standards, share implementation guidance, and accelerate adoption of new AICPA requirements across the platform.
• Client Accounting Services (CAS) End-to-end finance function outsourcing from bookkeeping to fractional CFO services, delivered across Current's partner firms with 900+ professionals serving integrated financial operations for businesses across industries.
• Audit & Attest Services Independent audit and assurance services enhanced with technology, offered through partner firms with thousands of clients and offerings including SOC reporting, government audits, employee benefit plan audits, and SOX compliance.
• Tax Services Comprehensive tax planning, compliance, and advisory delivered through partner firms across federal, international, state/local, R&D credits, transaction tax, transfer pricing, and specialized areas including energy tax incentives and real estate strategy.
• Business Advisory Services Strategic financial and operational guidance delivered through partner firms, including deal advisory, business valuations, restructuring, risk advisory, succession planning, and transaction support for private equity, family businesses, and entrepreneurs.
• Accounting Services Core accounting services including financial statements, lease accounting, grant accounting, IFRS reporting, ESG accounting, and fractional CFO/controller services delivered with industry expertise across sectors through Current's partner firms.

Quantifiable outcome

• Partner firms save 30%+ on tax preparation time using AI-enabled workflows
• +8 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered key and minor.

• Practice ERPkeyTechnology or IntegrationStrategic technology partnership providing practice management and ERP capabilities to Current's partner firms. RRBB and other firms leverage Practice ERP as part of their technology stack for workflow modernization.
• AiwynkeyTechnology or IntegrationAI-powered bookkeeping and accounting automation platform integrated into Current's ecosystem. Enables cash flow visibility and performance tracking for partner firms.
• LaurelkeyTechnology or IntegrationClient payment experience and accounts receivable automation platform integrated across partner firms to improve cash flow and streamline payment processes.
• University of HoustonminorStrategic or Co-development PartnerCurrent has established a university partnership with the University of Houston to build the next generation of accounting talent with real-world experience and career opportunity within the platform.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Karbon: Cloud-based practice management and workflow automation platform built specifically for accounting firms. Comparable as a technology layer targeting Current's partner firms, though Karbon is software-only without Current's M&A capital and global delivery stack.

Direct peers

• Allinial Global: U.S.-based association/aggregator of independent accounting and advisory firms providing shared services, peer review, and member collaboration. Closest analog to Current's partnership-of-firms model, though without Current's PE-style acquisition capital.
• CPAmerica International: Association of independent CPA firms offering shared services, practice aids, and peer networks. Comparable to Current as a horizontal platform serving entrepreneurial mid-market accounting firms.
• PrimeGlobal: International association of independent accounting firms providing member collaboration, shared resources, and cross-border referrals. Comparable in concept to Current's network of independent firms, with broader international footprint.

Broad incumbents

• Marcum LLP: Top-15 U.S. accounting and advisory firm with significant technology, CAS, and advisory capabilities. Comparable to Current's platform firms in service breadth; Current's General Counsel previously served as GC here.
• Wipfli LLP: Top-25 U.S. accounting and consulting firm with technology, advisory, and outsourced finance capabilities. Comparable mid-market positioning and growing tech-enabled service model.
• FORVIS: Top-10 U.S. accounting firm formed from the merger of BKD and Dixon Hughes Goodman, providing audit, tax, and advisory services to mid-market clients. Comparable scale and service mix to Current's larger anchor firms.
• Crowe LLP: Top-10 U.S. public accounting and consulting firm serving mid-market and large clients across audit, tax, advisory, and consulting. Comparable as a large-scale mid-market accounting platform competing for similar partner firms and clients.
• BDO Alliance USA: BDO's U.S. alliance of mid-tier accounting and advisory firms. Comparable as a network of independent accounting firms with shared resources, but operating within a larger global accounting brand.
• RSM US Alliance: RSM's U.S. alliance program connecting independent firms to RSM's global resources. Comparable network-of-firms structure, but tied to a single top-tier mid-market brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Current