What La Navette does

La Navette is a French private driving school company founded in 2019 and headquartered in Paris (14 Boulevard de Courcelles, 75017), operating as an accelerated permis B (car driving licence) provider under the SAS corporate form. The company runs intensive 1–2 week training stages (Maxi Stage manual and automatic, Mini Stage, Stage Représentation, Stage AAC for accompanied driving, and Stage Passerelle for B78-to-B manual conversion), supported by an online Code de la Route theory platform and bundled financing options including CPF, employer co-financing, and multi-installment credit via Oney (3x/4x) and Younited Credit (10x/12x/24x). It is Qualiopi-certified and holds prefectural driving-school approvals (agréments) in Paris, Lyon, and Lille, with active coverage across approximately ten French cities (Paris, Lyon, Lille, Marseille, Toulouse, Bordeaux, Nantes, Strasbourg, Annecy, and others).

The technology stack is a proprietary digital platform combining a self-serve student portal (eleves.lanavette.co) for registration, booking, and evaluation, an online theory/code module with practice questions and educational fiches, a digital student workbook (livret numérique), and internally developed scheduling and instructor-management tools. The student-facing journey is fully self-serve, supplemented by an inside-sales inbound phone team and physical branch agencies with driving instructors in Paris, Lyon, and Lille. Distribution combines SEO-optimized city landing pages, organic content (blog, FAQ, code fiches), social media (Instagram, Facebook, YouTube), Trustpilot-driven social proof (4.9/5 rating, 94% recommendation), and earned media partnerships with Le Figaro, BFM, La Voix du Nord, and city-specific guides.

The business model is direct-to-consumer with one-time payments per programme (€619–€2,099 per ticket depending on product and city), augmented by recurring elements via installment credit and the optional standalone Code de la Route subscription. Approximately 100 teachers (salaried and independent) serve a cumulative base of 32,000+ students since 2019. The company is founder-led (Romain / Mirian Romain Vartan as Président) and bootstrapped, with no disclosed institutional funding rounds.

Name

La Navette

Legal name

LA NAVETTE

Website

https://lanavette.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

La Navette is a French private driving school founded in 2019 that runs intensive 1–2 week permis B training programmes with guaranteed exam dates, serving individual learners across approximately ten French cities. It combines a self-serve digital platform, physical branch agencies, and multi-rail financing (CPF, Oney, Younited) under Qualiopi certification.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Driving licence training (permis B): One-time fees for intensive driving programmes (maxi-stages, mini-stages, bridge stages, AAC, representation exams, hour packs). Students pay upfront by card, in installments (3x/4x Oney, 10x/12x/24x Younited credit), or via CPF/co-financing. The primary revenue is earned on programme completion or signing of the training contract.
2. Online code de la route access: Online theory training access is bundled within driving programmes or available standalone. Revenue is realised as part of the overall programme fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

La Navette delivers intensive 1–2 week Permis B driving licence training programmes (Maxi Stage manual/automatic, Mini Stage, Stage Représentation, Stage AAC, Stage Passerelle) through physical agencies in approximately ten French cities and a self-serve online booking platform, with a guaranteed exam date at the end of each stage. Programmes are complemented by an online Code de la Route study platform and financed via upfront card payment, CPF, employer co-financing or installment credit (Oney 3x/4x, Younited 10x/12x/24x).

Product overview

La Navette operates as a multi-service accelerated driving school platform offering intensive Permis B (car driving license) training programs designed to be completed in 1–2 weeks. The core product portfolio is organized around intensive stage formats — Maxi Stages (manual and automatic), Mini Stages, Stage Représentation, Stage AAC (accompanied driving), and Stage Passerelle (automatic-to-manual bridge) — complemented by an online Code de la Route study tool and financing/payment services including CPF, employer co-financing, and installment plans via Oney and Younited Credit. The platform integrates a student portal for booking and planning, online code resources, and is available across multiple French cities (Paris, Lyon, Marseille, Toulouse, Lille, Bordeaux, Nantes) through physical agencies and driving meeting points.

Differentiator

Problem solved

Functional benefit

Products and services

• Maxi Stage (Boîte Manuelle) Intensive 10-day manual driving licence programme delivering 30 hours of driving lessons plus 4 hours of pedagogical in-car listening with a single dedicated instructor, and a guaranteed exam date 3–10 days after the stage. Priced at €2,099 in Nantes (city-based pricing). Aimed at individual learners seeking rapid acquisition of the French Permis B.
• Maxi Stage (Boîte Automatique) Intensive 8-day automatic driving licence programme of 24–26 hours of driving lessons with a single dedicated instructor and a guaranteed exam date within 8 working days after the stage. Priced at €1,989 in Nantes. Aimed at individual learners who want the automatic Permis B quickly.
• Mini Stage Refresher or continuation intensive stage of 10 hours of driving (manual or automatic) for candidates who have already completed initial training, with a guaranteed exam date within 5–10 days. From €929 in Nantes. For learners who only need to consolidate their skills before the exam.
• Pack d'Heures de Conduite Add-on driving hour packs that allow students to book additional driving practice sessions (from €69 per hour in Nantes) online to optimise exam readiness after their main stage.
• Stage Représentation Fast-track 6-hour re-examination driving course for candidates who failed the Permis B exam, with a new guaranteed exam date approximately 5–10 days after the stage. From €619 in Nantes.
• Stage AAC (Conduite Accompagnée) Accelerated accompanied driving programme (Conduite Accompagnée) for candidates aged 15 and above, combining an accelerated initial training phase with practice alongside a personal supervisor and mandatory pedagogical sessions. From €1,299 in Nantes.
• Stage Passerelle (Boîte Manuelle) 7-hour bridge course that enables holders of a B78 automatic licence to obtain a full B manual licence without re-taking the exam. From €449 in Nantes.
• Code de la Route en Ligne Online road-code (theory) study platform providing access to code revision tests, educational code sheets (fiches) and study materials accessible at any time to prepare for the theoretical driving exam, either standalone or bundled with a driving stage.

Quantifiable outcome

• 94% of customers would recommend La Navette to a friend (Trustpilot recommendation rate, Q4 2024 average).
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Le Figaro EntrepriseminorGTM or Marketing PartnerMedia partner. La Navette is featured or mentioned in Le Figaro Entreprise coverage as a market leader in accelerated driving licences.
• La Voix du NordminorGTM or Marketing PartnerRegional media partner covering northern France (Lille area). La Navette referenced as a partner or featured in local editorial content.
• BFM (BFM TV / BFM Business)minorGTM or Marketing PartnerNational business media partner. La Navette featured in BFM coverage of the driving licence and mobility market.
• Le Petit PauméminorGTM or Marketing PartnerLyon-focused city guide. La Navette listed as a recommended accelerated driving school partner for Lyon.
• Le Petit TouminorGTM or Marketing PartnerToulouse-focused city guide. La Navette listed as a recommended accelerated driving school partner for Toulouse.
• Le ChtiminorGTM or Marketing PartnerLille-focused city guide. La Navette listed as a recommended partner for the Lille area.
• Le BonbonminorGTM or Marketing PartnerUrban media/guide platform covering multiple French cities. La Navette featured as a recommended provider.
• StudyramaminorGTM or Marketing PartnerStudent-focused media and guide platform. La Navette referenced as a recommended resource for young people seeking a driving licence.
• L'ÉtudiantminorGTM or Marketing PartnerStudent-focused media and guide platform. La Navette featured as a recommended solution for student driving licence financing and accelerated programmes.
• VroomvroomminorGTM or Marketing PartnerDriving school directory platform. La Navette listed as a partner/featured driving school.
• Codes RousseauxminorGTM or Marketing PartnerDriving theory/code resource partner. La Navette referenced in connection with code de la route preparation materials.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lebonpermis: French online driving school platform offering code de la route training and driving licence preparation. Competes in the same digital-first segment targeting French learner drivers seeking modern alternatives to traditional auto-écoles.
• Permis Pas Cher: Online driving school offering discounted Permis B packages across France, including intensive formats. Competes with La Navette on price transparency and accessibility of the driving licence training market.
• En Voiture Simone: Accelerated driving school originally focused on women learners, offering intensive Permis B programmes in a similar 1–2 week format. Operates as a direct format and category peer to La Navette's accelerated stage model.
• Ornikar: France's leading venture-backed online driving school, offering code de la route online and driving licence training. Directly competes with La Navette for French learners seeking a modern, digital-first alternative to traditional auto-écoles.
• Stage Permis: French accelerated driving licence (stage permis accéléré) provider using a similar intensive 1–2 week format. Direct format competitor to La Navette in the accelerated category across multiple French cities.

Others

• Vroomvroom: French driving school directory and lead-generation platform that connects learners with driving schools. Functions as a marketing intermediary rather than a direct competitor, but is referenced as a distribution partner of La Navette.
• Code Rousseau: Established French publisher of official Code de la Route study materials and exam preparation content. Adjacent to La Navette's online code platform; listed as a partner in code preparation resources.

Broad incumbents

• ECF (École de Conduite Française): One of France's largest traditional driving school networks with hundreds of affiliated agencies nationwide. A broad incumbent offering overlapping Permis B services but without La Navette's accelerated, digitally-native model.
• CER (Centres d'Éducation Routière): Major French driving school network and training organisation with national coverage. Operates broadly in the same Permis B market but through a traditional affiliate model rather than an accelerated, brand-led chain.

Emerging players

• AB Permis: Smaller French accelerated driving school offering intensive Permis B stages. An emerging regional player whose accelerated format overlaps with La Navette's core offering, typically at a smaller city footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lanavette8804
• Facebookfacebook.com/LaNavettePermis
• Instagraminstagram.com/la_navette
• LinkedInlinkedin.com/company/la-navette-permis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Navette