What Just4motion Ag does

Just4motion AG is a Swiss B2B wholesale distribution and production partner headquartered in Stansstad, Canton Nidwalden. Founded in 2007 by Guido Huber via a management buyout from Benetton Sportsystem AG, the company distributes 19 international brands across wheeled sports, cycling, baby mobility, water recreation, and e-mobility categories to specialty retailers in Switzerland and Europe. The brand portfolio includes Globber, Scoot & Ride, KHE Bikes, Madd Gear (MGP), S'COOL, Yedoo, Melon Helm, Kinderfeets, and Swim Essentials, among others, complemented by its own proprietary brand Motion Scooter. The company operates a proprietary B2B dealer shop (shop.just4motion.ch), a dedicated spare parts portal, and a media database, with cloud-based ERP (Weclapp) integrated with EDI for automated ordering and Channable/Synesty for product feeds and logistics integration.

The business model is wholesale distribution to retailers, with revenue generated from unit-priced B2B sales, free shipping above CHF 500, and bulk surcharges above 30 kg. The go-to-market combines direct dealer sales (registration gated by Swiss trade registry), dropshipping for retailers without warehouse capacity, EDI integration for online retailers, and association-level central billing via Intersport Switzerland (~200 locations) and Sport 2000 (~3,700 European locations). Customer segments include specialty sports retailers, bicycle and bike retailers, baby and toddler retailers, toy retailers, and electronics/e-mobility retailers. Operations are supported by a 15,000 sqm warehouse operated by DSV in Balerna (Switzerland) for domestic fulfillment with next-day delivery on orders placed by 15:00, and a 10,000 sqm Logwin warehouse in Traiskirchen (Austria) enabling 24–48 hour European delivery. Production services (Asia sourcing, Swiss on-site quality control, design, labeling, customs handling) are offered to brand owners as a separate business line, generating incremental revenue beyond pure distribution. The company is family-controlled by the Huber family, with Guido Huber serving as CEO and owner, and reports a small team of 1–10 employees.

Name

Just4motion Ag

Legal name

Just4motion AG

Website

https://just4motion.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Just4motion AG is a Swiss B2B wholesale distributor and production partner that distributes 19 sports, baby, leisure, and e-mobility brands to over 3,000 specialty retailers in Switzerland and Europe, operating its own dealer shop and warehouses via DSV and Logwin.

Ownership category

akta.pro rank

Headquarters

HQ city

Stansstad

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Distribution: Just4motion generates revenue through wholesale distribution of sports, leisure, and baby products to specialty retailers. Products are sold to retailers who then resell to end consumers. The company operates on a B2B model with dealer accounts requiring trade registry registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Just4motion AG is a Swiss B2B wholesale distributor and production partner that supplies specialty retailers with a 19-brand portfolio spanning scooters, bicycles, BMX, skateboards, helmets, e-mobility, and children's recreational products. The company operates a proprietary dealer e-commerce platform, a 15,000 sqm Swiss warehouse enabling next-day delivery, and provides supporting services including dropshipping, an in-house repair workshop, spare parts logistics, and full production services (sourcing, quality control, packaging design) for private-label brands.

Product overview

Just4motion AG is a Swiss B2B wholesale and distribution company structured around three divisions: Fachhandel (Specialty Retail), Marken (Brand Portfolio Management), and Produktion (Production Services). The core offering centers on a diversified brand portfolio of 19 distributed brands spanning scooters, bikes, skateboards, BMX, protective gear, water recreation, and children's vehicles. Supporting services include a proprietary dealer e-commerce platform, spare parts shop, media database, dropshipping, in-house repair services, and comprehensive production services (sourcing, quality control, logistics, design) for private-label products. The company operates its own warehouse in Switzerland (15,000 m² in Balerna) and serves retailers with 24-48 hour delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Gizmo Riders: Premium sleds and winter sports products
• Madd Gear (MGP)
• Academy Bikes
• Chic Hoverboards
• Globber Scooter
• Graw Jump Ramps
• KHE Bikes
• Motion Scooter
• S'COOL
• Scoot & Ride
• Slide Skateboards
• Stegga Trampolin Scooter
• Taxxi Veloanhänger
• Melon Helm
• Yedoo
• Kinderfeets
• Indo Trick Scooter
• Swim Essentials
• Wonderfold

Products and services

• Madd Gear (MGP) Wholesale distribution of Australian freestyle scooter brand Madd Gear (MGP) featuring robust stunt scooters for professional and amateur riders in competitions and youth markets.
• Academy Bikes Wholesale distribution of ultra-light junior bicycles developed with ergonomic and orthopedic standards, featuring 3x konified aluminum frames and components optimized for children's biomechanics.
• Chic Hoverboards Wholesale distribution of e-mobility products from Hangzhou Chic Intelligent Technology, including hoverboards with 300W motors, up to 20km battery range, and intelligent stability-control sensors.
• Globber Scooter Wholesale distribution of French premium scooter brand for toddlers through adults, featuring a signature 1-second folding mechanism, multiple awards and patents, with products sold in 74 countries.
• Graw Jump Ramps Wholesale distribution of Italian-manufactured mobile jump ramps made of birch, poplar, and beech wood for skateboards, inline skates, and scooters for home use.
• KHE Bikes Wholesale distribution of German BMX bikes and parts from KHE Bikes, a brand founded in 1988 with patented technologies including Freecoaster hub, Catweazle frame, and AFFIX ROTOR.
• Motion Scooter Wholesale distribution of Swiss-quality scooters for children, youth, and adults with height-adjustable handles and intuitive folding mechanisms at fair price-to-performance ratios.
• S'COOL Wholesale distribution of German bicycles designed exclusively for children and teenagers, designed to grow with the child and exceeding legal safety requirements.
• Scoot & Ride Wholesale distribution of Austrian child-friendly scooters and helmets with high safety standards, PVC-free sustainable materials, and products sold in over 40 countries.
• Slide Skateboards Wholesale distribution of Swiss-developed skateboards and longboards with trendy designs, fresh modern colors, and reliable construction for cruising and agile maneuvering.
• Stegga Trampolin Scooter Wholesale distribution of UK-brand trampoline scooters featuring aluminum decks with convex plates that enable high jumps while protecting trampoline surfaces.
• Taxxi Veloanhänger (Bike Trailer) Wholesale distribution of multifunctional bicycle trailers for children featuring 3-stage adjustable suspension, integrated hand brake, and patented Fidlock 5-point magnetic harness system.
• Melon Helm Wholesale distribution of award-winning safety helmets with 40+ exceptional designs for rollsport activities, featuring impact force distribution inner layer, Airflow ventilation system, and lightweight construction.
• Yedoo Wholesale distribution of Czech-brand scooters, balance bikes, and children's bicycles for all skill levels from preschool to racing, emphasizing safety, functionality, and design.
• Kinderfeets Wholesale distribution of Dutch-brand sustainable wooden balance bikes made from bamboo and/or birch wood, focused on helping children develop confidence through independent exploration.
• Indo Trick Scooter Wholesale distribution of Finnish-brand trampoline scooters with flexible soft plastic decks and high-quality grips for home freestyle trick practice.
• Swim Essentials Wholesale distribution of Dutch-brand summer swimming products including inflatable pools, children's swimming aids, and trendy swimwear with continuous innovation in style and quality.
• Gizmo Riders Wholesale distribution of European-brand sleds and winter sports products with unique design, high quality, and certified compliance with EU safety norms.
• Wonderfold Wholesale distribution of premium family folding wagons combining luxurious design with practical functionality, featuring aluminum frames, spacious storage, and easy folding.
• Dealer Shop (Händlershop) Proprietary B2B e-commerce platform allowing registered retailers to browse catalogs, check pricing, place orders, manage accounts, track shipments, and access price tiers and stock availability 24/7.
• Spare Parts Online Shop (Ersatzteilshop) Dedicated online shop for replacement parts allowing retailers' end customers to order directly, eliminating retailer inventory requirements and enabling direct-to-customer delivery.
• Dropshipping Service Streckenhandel/dropshipping service where retailers sell products they don't stock; Just4motion handles packing and shipping with retailer's branding on packing slips, with same-day processing for orders placed by 3 PM via DHL courier.
• Repair Service Center In-house repair and service department handling warranty claims, post-warranty repairs with cost estimates, and maintaining broad spare parts inventory for sustainable product lifecycle extension.
• Production Services Full-service production support including sourcing with manufacturer network, production management from order to delivery, logistics and import handling, labeling, product testing with TCS/SGS institutions, and design services for packaging and manuals.
• Import & Quality Control Logistics services bringing products from Asia to Switzerland via air, sea, or truck freight with customs clearance, plus systematic quality control by on-site staff following Swiss quality standards before customer delivery.
• Media Database (Mediadatenbank) Digital platform providing product images, brand logos, emotion images, videos, catalogs, master data, and product texts organized by brand for authorized retailers to download and integrate into their systems.

Quantifiable outcome

• Orders placed until 15:00 delivered next working day
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• DSV LogisticscoreStrategic or Co-development PartnerDSV is one of the world's top 3 logistics companies with over 75,000 employees and operations in 90 countries. They operate Just4motion's 15,000 sqm Swiss warehouse in Balerna, Ticino. DSV provides air & sea freight, road transport across Europe and North America, and global contract logistics including customs clearance, quality control, labeling, and e-commerce integrations.
• LogwincoreStrategic or Co-development PartnerLogwin operates worldwide with over 190 locations in 36 countries and approximately 4,100 employees. Just4motion uses the Traiskirchen, Austria facility for European distribution. The 10,000 sqm warehouse enables 24-48 hour delivery to European customers.
• WeclappcoreTechnology or IntegrationCloud-based ERP system provider enabling Just4motion employees to work professionally outside the office with automated order and inventory management.
• ChannablecoreTechnology or IntegrationProduct data feed platform enabling easy and quick product listing. Just4motion creates customized data feeds from ERP system to help retailers list products and place orders.
• SynestycoreTechnology or IntegrationIntegration platform connecting Just4motion's ERP system with logistics partners for automated order transmission and efficient shipment processing.
• Intersport SwitzerlandmajorChannel Partner/ Reseller/ DistributorIntersport Switzerland is the largest sports retailer association in Switzerland with around 150 independent Intersport dealers at over 200 locations. Just4motion is a member and processes payments through central billing (Zentralregulierung). Intersport dealers receive extended payment terms.
• Sport 2000majorChannel Partner/ Reseller/ DistributorSport 2000 is a European sports retailer association with over 3,700 retail locations in 25+ countries. Just4motion is a member and processes payments through DZB Bank central billing. Swiss Sport 2000 members benefit from extended payment terms.
• SPAF (Swiss Professional Association for Sports Industry)minorOthersSPAF represents over 150 manufacturers, agents, general importers, and subsidiary companies of the sports industry in Switzerland. Over 800 brands in sports hardware, textiles, and accessories are represented through SPAF membership since 1935.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Hape Holding AG: Hape is a Switzerland-founded toy manufacturer specializing in sustainable wooden toys and balance bikes (overlapping Kinderfeets and S'COOL categories in Just4motion's portfolio). It combines proprietary manufacturing with global distribution and competes in adjacent children's product segments.

Regional players

• Blue Tomato GmbH: Blue Tomato is an Austrian action sports retailer (snowboard, skate, surf) and wholesale customer of similar brand categories to Just4motion (scooters, skateboards). It serves a comparable Central European customer base through retail rather than wholesale.
• Hervis Sport- und Mode GmbH: Hervis is Austria's largest sporting goods retailer (Intersport subsidiary) operating across DACH. It is a potential customer and competitor in the same regional footprint as Just4motion's Austrian operations and shares similar brand affinities.

Direct peers

• Polybell GmbH: Polybell is a German B2B wholesaler for toys, baby products, and sporting goods, supplying specialty retailers across Europe. It is the closest functional analog to Just4motion in scale, model, and product categories.
• Sport-Thieme GmbH: Sport-Thieme is a German B2B wholesaler of sporting goods, primarily serving schools, clubs, and institutions. While more institutionally focused, it operates the same multi-brand wholesale distribution model and competes for the same sporting goods suppliers.
• Berger Spielzeug GmbH: Berger Spielzeug is a German B2B wholesaler of toys and leisure products serving specialty retail. It is comparable to Just4motion in business model (wholesale distribution of branded toys/leisure goods to retailers) and overlapping in product categories like wheeled toys and children's products.

Others

• Sport 2000 International: Sport 2000 is a European sports retailer cooperative with 3,700+ locations in 25+ countries. Like Intersport, it is a customer/channel partner of Just4motion and a strategic enabler of European expansion rather than a competitor.
• Intersport International Corporation: Intersport is the world's largest sports retailer cooperative and a key channel partner/customer of Just4motion (via the Swiss Intersport association). It is not a competitor but rather a critical go-to-market channel whose strategic decisions directly affect Just4motion's Swiss distribution reach.

Broad incumbents

• Decathlon SA: Decathlon is a French global sporting goods retailer with extensive private-label manufacturing across most categories Just4motion distributes (cycling, scooters, BMX, water sports). It is a much larger, vertically integrated competitor and potential channel partner.
• Simba Dickie Group: Simba Dickie Group is a large German toy manufacturer and global distributor with a broad portfolio including outdoor and wheeled toys. It overlaps with Just4motion in toy distribution but is a much larger, vertically integrated player with proprietary brands.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Just4motionAG
• LinkedInlinkedin.com/company/just4motion-ag
• Instagraminstagram.com/just4motion

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just4motion Ag