Midwest Heating and Cooling

What Midwest Heating and Cooling does

Midwest Heating and Cooling LLC is a privately held HVAC contractor headquartered in Mukwonago, Wisconsin, serving residential and commercial customers across Southeastern Wisconsin and Northern Illinois. The company provides a full suite of heating, cooling, and indoor air quality services including air conditioning, gas and oil furnaces, boilers, geothermal heat pumps, ductless mini splits, radiant floor heating, air duct cleaning and repair, thermostats, water heaters, zone control systems, and commercial refrigeration and design-build. It also distributes the proprietary Midwest Signature Series of air conditioners, air handlers, gas furnaces, and heat pumps, and is an authorized dealer for Aprilaire indoor air quality products. NATE- and EPA-certified technicians deliver field-based service via dispatched trucks, with guaranteed three-slot appointment windows (8 AM, 11 AM, 2 PM), 24/7 live dispatching, and same-day emergency response.

The business generates revenue through five primary streams: one-time HVAC equipment sales and installation, fee-for-service repairs, recurring maintenance care plan subscriptions, one-time indoor air quality product sales and duct cleaning, and professional commercial HVAC services. Pricing is predominantly quote-based per job, with subscription maintenance plans tiered across multiple benefit levels and limited-time promotional offers (e.g., $76 AC Check, America 250 Comfort Upgrade rebates up to $1,776) used to drive off-peak demand. The go-to-market combines direct-to-consumer phone and online scheduling with field-based sales, supported by a multi-channel marketing stack including Google reviews, social media, community sponsorships (Milwaukee Admirals, Blessings in a Backpack), a Refer & Earn referral program, and SEO-optimized local service pages.

The company holds an A+ BBB rating, 4.8 stars across 2,641 Google reviews, and maintains partnerships with Focus on Energy (Wisconsin utility rebates), Aprilaire, Pearl Certification, and Business Development Resources for industry training and operational support. Headcount is in the 11-50 range with active hiring across technician levels, and the company is independently owned with no disclosed external investment.

Name

Midwest Heating and Cooling

Legal name

Midwest Heating and Cooling LLC

Website

https://midwesthvacpro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Heating and Cooling is a privately held residential and commercial HVAC contractor headquartered in Mukwonago, Wisconsin, serving Southeastern Wisconsin and Northern Illinois with heating, cooling, geothermal, indoor air quality, and maintenance services backed by NATE-certified technicians and a proprietary Midwest Signature Series product line.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

HVAC Service, Maintenance & Repair (BPABACAA), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), HVAC System Replacement & Change-Outs (HSAOAGAB), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK)

Keywords

• Residential HVAC services
• Commercial HVAC services
• Indoor air quality
• Heating and cooling
• HVAC maintenance plans

Headquarters

HQ city

Mukwonago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Sales and Installation: Revenue from selling and installing HVAC equipment including air conditioners, furnaces, boilers, heat pumps, ductless systems, geothermal systems, and radiant floor heating. Includes system sizing, load calculations, equipment recommendations, and professional installation with walkthrough education.
2. Repair Services: Fee-for-service repairs for AC systems, furnaces, boilers, heat pumps, ductless systems, air ducts, thermostats, and commercial equipment. Technicians arrive in fully stocked vehicles for single-visit resolution.
3. Maintenance Care Plans: Recurring maintenance subscription plans offering scheduled tune-ups, inspections, cleanings, service reminders, discounted repairs, waived or reduced service call fees, and priority scheduling. Multiple tier levels available.
4. Indoor Air Quality Products: Sales and installation of air purifiers (Nu-Calgon iWave), whole-home humidifiers, dehumidifiers, UV lights, and energy recovery ventilators, plus air duct cleaning and sanitizing services.
5. Commercial HVAC Services: Comprehensive commercial services including rooftop units, split systems, commercial boilers, make-up air units, refrigeration, and HVAC design-build projects for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Midwest Heating and Cooling sells, installs, repairs, and maintains HVAC equipment for residential and commercial customers across Southeastern Wisconsin and Northern Illinois. The company offers proprietary Midwest Signature Series air conditioners, air handlers, gas furnaces, and heat pumps, plus third-party Aprilaire indoor air quality products, along with geothermal, ductless mini split, radiant floor, boiler, duct cleaning, thermostat, water heater, and zone control services. Field-based NATE- and EPA-certified technicians deliver consultations, installations, repairs, and recurring maintenance under tiered care plans.

Product overview

Midwest Heating & Cooling is a residential and commercial HVAC service company offering a comprehensive suite of heating, cooling, and indoor air quality services. The company's product portfolio includes the proprietary Midwest Signature Series product line (Air Conditioners, Air Handlers, Gas Furnaces, and Heat Pumps) as well as third-party Aprilaire air quality products. Service offerings span residential services including air conditioning, gas and oil furnaces, boilers, geothermal systems, ductless mini splits, radiant floor heating, air duct repair and cleaning, thermostats, water heaters, zone control systems, and indoor air quality solutions. Commercial services include HVAC design and construction, rooftop units, commercial refrigeration, and ongoing maintenance agreements. The company does not offer a software platform but provides physical HVAC products and professional installation, repair, and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• Midwest Signature Series: Proprietary product line of air conditioners, air handlers, gas furnaces, and heat pumps sold and installed by the company.

Products and services

• Midwest Signature Series Air Conditioners Central air conditioning units sold and installed under the company's proprietary Midwest Signature Series brand for residential cooling.
• Midwest Signature Series Air Handlers Air handler units sold and installed as part of the Midwest Signature Series product line for residential HVAC systems.
• Midwest Signature Series Gas Furnaces Gas furnace units sold and installed under the Midwest Signature Series brand for residential heating applications.
• Midwest Signature Series Heat Pumps Heat pump units sold and installed under the Midwest Signature Series brand for residential heating and cooling.
• Boiler Services Installation, replacement, repair, and maintenance services for natural gas, oil, electric, and hydronic boilers in residential homes.
• Ductless AC Systems & Mini Split Installation Ductless mini split air conditioning and heat pump systems providing room-by-room comfort without traditional ductwork, including installation, repair, and maintenance.
• Air Duct Repair Services Expert air duct and ductwork repair services including sealing, reconnecting, and replacing damaged duct sections.
• Air Duct Cleaning Services Professional air duct cleaning using spinning brushes and high-pressure air hoses with vacuum systems to remove contaminants, dust, and debris from HVAC systems.
• Air Conditioning Services Full-service air conditioning services including installation, replacement, repair, and maintenance for residential properties.
• Gas Furnace Services Gas furnace installation, replacement, repair, and maintenance services for residential heating.
• Geothermal Heat Pump Services Geothermal heat pump system installation, replacement, repair, and maintenance using underground loop systems for energy-efficient heating and cooling.
• Heat Pump Installation Services Heat pump system installation, replacement, repair, and maintenance including air source and ground source (geothermal) systems.
• Indoor Air Quality Solutions Indoor air quality products and services including Nu-Calgon iWave air purifiers, whole-home humidifiers, dehumidifiers, Energy Recovery Ventilators (ERV), and UV lights.
• Oil Furnace Services Oil furnace repair, maintenance, and replacement services for residential heating systems.
• Radiant Floor Heating Services Radiant floor heating system installation, repair, and maintenance for electric and hydronic radiant floor systems.
• Thermostat Services Thermostat repair, replacement, and installation services for programmable, WiFi, and smart thermostats.
• Water Heater Services Water heater repair, installation, and maintenance services for tank and tankless water heaters, both gas and electric.
• Zone Control System Services Zone control system installation, repair, and maintenance using thermostats, control panels, and zone dampers in ductwork for customized room-by-room temperature control.
• Maintenance Care Plans Recurring subscription HVAC maintenance plans offering scheduled tune-ups, inspections, cleanings, service reminders, discounted repairs, waived or reduced service call fees, and priority scheduling across multiple tiers.
• Commercial HVAC Services Commercial HVAC services for businesses including packaged rooftop units, split systems, commercial air conditioning and heat pumps, gas furnaces, boilers, make-up air units, ventilation systems, and commercial refrigeration.
• Commercial Refrigeration Services Commercial refrigeration installation, repairs, replacement, and maintenance services for walk-in coolers and refrigeration equipment.
• Commercial Rooftop Unit Services Commercial rooftop AC unit installation, repair, and maintenance services for commercial buildings.
• Commercial HVAC Design and Construction Design-build commercial HVAC services for new construction projects and tenant build-outs.
• Aprilaire Indoor Air Quality Products Authorized dealer of Aprilaire indoor air quality products including air purifiers, humidifiers, and dehumidifiers.

Quantifiable outcome

• 20-30% energy savings from duct sealing and efficiency improvements
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Milwaukee AdmiralsminorGTM or Marketing PartnerProud sponsors of the Milwaukee Admirals hockey team, providing community visibility and local sports marketing partnership in the Wisconsin market.
• Blessings in a BackpackminorGTM or Marketing PartnerCommunity charity partnership supporting the Blessings in a Backpack program, collecting backpacks for children in need with a goal of 100 backpacks.
• Focus on EnergycoreGTM or Marketing PartnerPartnering with Wisconsin utilities through the Focus on Energy program to offer rebates and incentives for high-efficiency HVAC equipment installations.
• AprilairecoreChannel Partner/ Reseller/ DistributorAuthorized dealer and installer of Aprilaire air quality products including air purifiers, humidifiers, and dehumidifiers.
• Waterford Chamber of CommerceminorGTM or Marketing PartnerMember of the Waterford Chamber of Commerce, providing local business networking and community engagement.
• Business Development Resources (BDR)coreStrategic or Co-development PartnerPartnership with Business Development Resources for industry training, business development resources, and operational support.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trane Technologies: Global manufacturer of HVAC equipment and building automation systems. Relevant as the source of much of Midwest's installed equipment base (Trane/American Standard) and broader industry context, but not a direct service competitor.
• Lennox International: Major manufacturer of residential and commercial HVAC systems. Comparable in that Lennox dealer networks drive much of Midwest Heating and Cooling's equipment supply and industry economics, though Lennox operates at incumbent manufacturer scale.
• Carrier: Global HVAC equipment manufacturer (and Carrier Global). Relevant as equipment supplier and broader industry incumbent shaping residential HVAC standards, rebates, and consumer brand expectations.

Others

• ServiceTitan: Software platform serving residential and commercial contractors including HVAC, plumbing, and electrical. Adjacent ecosystem participant — Midwest Heating and Cooling is a potential user/customer of such platforms rather than a competitor.

Direct peers

• One Hour Heating & Air Conditioning: Franchised HVAC service company under Neighborly offering residential heating and cooling installation, repair, and maintenance. Highly comparable service portfolio and customer experience positioning, including guaranteed appointment times.
• F.H. Furr: Mid-Atlantic regional residential HVAC, plumbing, and electrical service contractor. Comparable in scale, full-service residential/commercial offering, and brand-driven customer acquisition model.
• Comfort Systems USA: National commercial and industrial HVAC installation and service contractor. Comparable in commercial HVAC, refrigeration, and mechanical services, though at substantially larger scale and broader geographic footprint.
• Petro Home Services: Regional HVAC, plumbing, and electrical service provider in the Northeast U.S. Comparable residential focus, technician-dispatched model, and emphasis on service plans and customer retention.
• Cool Today: Regional residential HVAC, plumbing, and electrical service contractor operating in the Southeast U.S. Directly comparable in business model: field-based service delivery, residential installation/repair focus, subscription maintenance plans, and strong digital review-driven customer acquisition.
• AIRE Serv: Franchised residential and light commercial HVAC service brand under Neighborly. Comparable service offerings (installation, repair, maintenance), recurring membership programs, and technician-dispatched operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MidwestHtgandAC
• YouTubeyoutube.com/channel/UCT7xoKbQJPWdH0OK5TDU3Dw
• Facebookfacebook.com/midwesthvacpro
• LinkedInlinkedin.com/company/midwest-heating-and-cooling-llc
• Instagraminstagram.com/midwesthvacpro

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Heating and Cooling