Freekids B.v.

What Freekids B.v. does

Freekids B.v. is a privately held Dutch childcare operator headquartered in Zaandam, Netherlands, founded in 1994 as a family business. The company provides childcare (Kinderopvang, 0–4 years), toddler play (Peuterspelen, 2–4 years), and after-school care (BSO, 4–13 years) across more than 25 locations in the Zaanstreek region spanning Zaandam, Assendelft, Koog aan de Zaan, Wormerveer, and Zaandijk. Service delivery is supported by a staff of 220+ professionals, a proprietary fleet of specialized BSO buses with GPS tracking, and co-located Integrated Child Centers (IKC) partnered with primary schools under the Zaan Primair school board.

The company's core technology infrastructure is the Kindplanner parent portal — a third-party SaaS system used for online enrollment, day swapping, and flexible care requests — supplemented by the Ouderportaal for ongoing parent communication. Freekids operates within a regulated Dutch childcare framework, holding LRKP (Landelijk Register Kinderopvang) registration, GGD inspection compliance, and Geschillencommissie registration, with all locations subject to the national four pedagogical basic objectives framework. Differentiated programs include the Pikler methodology for baby groups, an EVC (Recognition of Prior Learning) staff certification program, Sport BSO Outdoor (sports-focused after-school care at the KZ korfball complex), and VVE Thuis (home-based early education via the Bereslim method).

Freekids generates revenue primarily through hourly subscription fees paid by parents, with 2026 tariffs of €11.57/hour for childcare and €10.46–€10.98/hour for BSO packages. Pricing is augmented by income-dependent government childcare allowance (kinderopvangtoeslag) and municipal contributions (ouderbijdrage) from Gemeente Zaanstad for qualifying families. The go-to-market is direct-to-consumer via the website, online enrollment, in-person tours, and a primary referral channel through IKC school partnerships. The customer base consists of working parent families with children aged 0–13 in the Zaanstreek region, with evidence of multi-year retention and brand loyalty spanning multiple children per family.

Name

Freekids B.v.

Legal name

Freekids B.V.

Website

https://freekids.nl

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Freekids B.v. is a family-owned Dutch childcare operator based in Zaandam, running 25+ locations across the Zaanstreek region to provide daycare, toddler play, and after-school care for children aged 0–13, serving working parent families via subscription-based hourly fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Kinderopvang (Childcare) fees: Hourly-based childcare fees for children 0-4 years. Parents pay directly and may receive government childcare allowance (kinderopvangtoeslag) based on income.
2. Buitenschoolse opvang (BSO) fees: Hourly fees for after-school care (4-13 years) with package options. Package 1 includes school weeks plus vacations; Package 2 covers school weeks only. Additional fees for study days and flexible care.
3. Peuterspelen (Toddler play) fees: Fees for toddler care (2-4 years). Some parents qualify for income-based municipal contribution (ouderbijdrage) from Gemeente Zaanstad if they don't qualify for government childcare allowance.
4. Flexible/opvang services: Additional fees for flexible care requests beyond regular contracts, up to 10 times per year. Incidental extra days available on request.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Freekids B.v. operates childcare facilities in the Zaanstreek region of the Netherlands, providing daycare (Kinderopvang) for children 0-4 years, toddler playgroups (Peuterspelen) for ages 2-4, and after-school care (BSO) for ages 4-13. The company operates from more than 25 locations in Zaandam, Zaandijk, Assendelft, Koog aan de Zaan, and Wormerveer, employing 220+ professionals and serving working families with structured early childhood development programs.

Product overview

Freekids B.v. operates as a childcare and after-school care provider in the Zaanstreek region (Netherlands), offering a comprehensive portfolio of childcare services for children aged 0-13 years across more than 25 locations in Zaanstad. The core offerings include Kinderopvang (child daycare for 0-4 years), Peuterspelen (toddler play for 2-4 years), and Buitenschoolse Opvang (BSO - after-school care for 4-13 years), supplemented by Voorschoolse Opvang (before-school care), and Flexibele Opvang (flexible care add-on). The company also provides the Ouderportaal parent portal, BSO Bus transportation services, and specialized programs such as Sport BSO Outdoor and VVE Thuis. Services operate from 7:00 to 18:30 on weekdays, with pricing for 2026 showing hourly rates of €11.57 for childcare, €10.46-€10.98 for BSO packages, and maximum childcare allowance rates of €9.98-€11.23 per hour.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderopvang (Daycare)

Quantifiable outcome

• 31 years of experience in childcare sector
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BOinK (Belangenvereniging van Ouders)coreStrategic or Co-development PartnerParent interest association involved in developing general terms and conditions for childcare services. BOinK represents parent interests in childcare policy development.
• Zaan Primair (School Governance)coreStrategic or Co-development PartnerSchool board governing multiple primary schools in Zaanstad. Freekids collaborates with schools under this governance for IKC (Integrated Child Centers) partnerships.
• IKC De Werf (Integraal Kind Centrum)coreStrategic or Co-development PartnerIntegrated Child Center combining childcare, toddler play, and primary education under one roof. Partnership enables seamless transitions between childcare and school.
• GGD Zaanstreek-WaterlandminorStrategic or Co-development PartnerMunicipal health service providing inspection, guidance, and health-related support for childcare facilities. Freekids operates under GGD supervision and registration.
• Gemeente Zaanstad (Municipality)coreStrategic or Co-development PartnerLocal government providing childcare oversight, municipal contribution schemes for Peuterspiele, and regulatory framework. Freekids participates in municipal income-based contribution programs.
• OBS De Pionier (Primary School)minorStrategic or Co-development PartnerPrimary school in Wormerveer where Freekids Peuterspiele operates within school premises. Partnership enables warm transitions to school.
• Stichting Waterlandswelzijn (Welfare Foundation)minorStrategic or Co-development PartnerWelfare organization collaborating on intergenerational activities at Pieter Post location, including events with elderly community members.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KidsFoundation: Large Dutch childcare operator group (includes Partou and Smallsteps brands), serving KDV, BSO, and peuteropvang nationwide. Broader incumbent competing with Freekids in core age segments and geographies.

Direct peers

• Berend Botje: Dutch childcare organization offering daycare, after-school care, and toddler play across multiple locations in North Holland. Closely comparable regional-scale operator with similar age-band coverage and parent-targeted positioning.
• Partou: One of the largest national childcare chains in the Netherlands, offering daycare (KDV), after-school care (BSO), and toddler play (peuteropvang) across the country. Direct peer in the same age segments and Dutch market as Freekids.
• KinderRijk: Dutch childcare provider in the Amsterdam region operating KDV and BSO with a focus on integrated child centers. Direct peer with overlapping IKC-style partnerships and metropolitan catchment.
• Blosse: Dutch childcare and education group operating KDV, BSO, and IKC partnerships in the North Holland region. Direct peer with comparable IKC co-location model and similar parent-facing services.
• Kindergarden: Premium Dutch childcare chain operating daycare and BSO locations, known for higher-end positioning and proprietary pedagogical concepts. Direct peer competing for the same parent segment with multi-site national footprint.
• Doomijn: National Dutch childcare provider offering daycare, after-school care, and toddler play across multiple regions. Direct peer in core services and target customer segments.
• Pinkelbloem Kinderopvang: Dutch childcare chain offering daycare and after-school care at multiple locations, focused on personal attention and pedagogical quality. Direct peer with comparable service portfolio and family-oriented positioning.

Others

• GGD Zaanstreek-Waterland: Municipal health service that inspects and regulates childcare facilities in the Zaanstreek region, including all Freekids locations. Not a competitor, but a key ecosystem participant whose inspection regime and policy stance shape the operating environment.

Emerging players

• Gastouderbureau (Host Parent / Family Daycare Agencies): Network of Dutch family daycare and host-parent agencies offering in-home childcare as an alternative to center-based care. Emerging/alternative model competing for the same parent wallet within the Dutch childcare allowance framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freekidskinderopvang
• LinkedInlinkedin.com/company/freekids
• Instagraminstagram.com/freekidskinderopvang

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freekids B.v.