Mouradian jewelryLtd.

What Mouradian jewelryLtd. does

Mouradian Jewelry Ltd. is a privately held, Boston-based direct-to-consumer jewelry retailer specializing in custom handmade diamond and gemstone jewelry. The company operates a dual-channel model combining an e-commerce storefront (mouradian.com) with a physical showroom at 333 Washington St., Suite 417, Boston, MA, supported by 1–10 employees. Its catalog spans engagement rings (143 SKUs), wedding bands (84), necklaces (74), ladies rings (74), earrings (46), bracelets (41), and men's jewelry (22), along with a custom jewelry creation service and standalone jewelry consultation product. The underlying capability is in-house jewelry craftsmanship with stone coupling for readymade mountings, using conflict-free natural mined diamonds (lab diamonds available by request) with selection across cut, color, clarity, and carat weight.

The company monetizes through three streams: one-time product sales of finished pieces, bespoke custom jewelry creation, and professional consultation services. Pricing is predominantly quote-based with only one product (Roman Numeral Band) publicly disclosed at $2,500; custom pieces are priced by material and design complexity. Customer segments center on the wedding/engagement market and affluent luxury jewelry consumers seeking one-of-a-kind or sentimental pieces, with secondary demand from custom jewelry seekers. Geographic reach is limited to the United States (including territories), Canada, and Mexico. Distribution relies on the company's owned website, email newsletter, and blog/content marketing, with no disclosed wholesale, marketplace, or third-party retail presence.

The business is independently operated with no disclosed external investors, funding rounds, M&A activity, or management team details. The company was recognized as a 2021 Boston Common Luxe List honoree, providing regional luxury validation. Corporate identity, ownership structure, and financial performance are not publicly disclosed; the operating status is active with copyright notice extending through 2026.

Name

Mouradian jewelryLtd.

Legal name

Mouradian Jewelry

Website

https://mouradian.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mouradian Jewelry Ltd. is a privately held Boston-based DTC jeweler designing and selling custom handmade diamond and gemstone jewelry for engagements, weddings, and everyday wear, serving couples and luxury consumers through an e-commerce storefront and a single physical showroom.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Bridal Jewelry Customization & Bespoke (CRAKACAG), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Fine jewelry retail
• Custom engagement rings
• Handmade diamond jewelry
• Bespoke jewelry design
• Gemstone wedding bands

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Jewelry Product Sales: Direct retail sales of diamond and gemstone jewelry including engagement rings, wedding bands, necklaces, earrings, bracelets, and ladies rings. One-time product purchases through e-commerce and showroom.
2. Custom Jewelry Creation: Bespoke custom jewelry design and creation services, including personalized engagement rings and sentimental items using same metal materials and stones.
3. Jewelry Consultation: Consultation services for custom jewelry design and personalized pieces, available as a product/service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mouradian Jewelry designs, crafts, and sells handmade diamond and gemstone jewelry, including engagement rings, wedding bands, necklaces, earrings, bracelets, ladies rings, and men's jewelry. The company provides in-house custom jewelry creation and stone coupling services, allowing customers to commission personalized pieces using conflict-free natural mined diamonds (lab diamonds available by request) and a range of metal settings.

Product overview

Mouradian Jewelry is a Boston-based custom diamond and gemstone jewelry retailer offering a diverse portfolio of products including engagement rings (143 products), wedding bands (84 products), necklaces (74 products), ladies rings (74 products), earrings (46 products), bracelets (41 products), and men's jewelry (22 products). The company specializes in custom-made jewelry creation with in-house craftsmanship, using conflict-free natural mined diamonds (lab diamonds available by request) and offering personalized design services. Their product line features various styles including halo, solitaire, three-stone, and pave designs across gold (yellow, white, rose) and platinum settings. The core offerings are supplemented by custom jewelry design services allowing customers to create bespoke pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Others

• Etsy: Online marketplace hosting thousands of independent custom and handmade jewelers. Adjacent to Mouradian in that customers searching Etsy for bespoke engagement rings represent a direct substitute channel, though Etsy is a platform rather than a single competitor.

Direct peers

• James Allen: Signet-owned online diamond engagement ring retailer with real-time diamond visualization and bespoke ring design. Closely comparable to Mouradian on engagement-ring focus, custom build-your-ring flow and ship-to-home model.
• Ritani: Online diamond retailer with customizable engagement rings and a network of local jewelers for fulfillment. Comparable to Mouradian on diamond-led bridal catalog, custom ring-building and hybrid online-to-local-jeweler purchase path.
• Mejuri: Digital-native fine jewelry brand offering everyday fine jewelry (gold, diamonds, gemstones) at accessible-luxury price points. Comparable to Mouradian on DTC fine-jewelry positioning, omnichannel brand-building and consumer-facing custom/semi-custom offerings.
• VRAI: DTC lab-grown diamond jewelry brand with bridal focus and own showrooms. Compares to Mouradian on custom engagement rings, showroom-plus-online retail model and direct premium positioning, though VRAI is lab-diamond-led while Mouradian sells natural mined diamonds.
• Blue Nile: Large online diamond and fine jewelry retailer (now Signet-owned) competing on price transparency, online configurators and engagement ring breadth. Most directly comparable to Mouradian on bridal product mix and DTC model.
• With Clarity: DTC custom engagement ring and fine jewelry retailer offering bespoke design and home try-on. Highly comparable to Mouradian on custom bridal focus, online configurator and consultation-driven purchase journey.
• Brilliant Earth: Leading DTC ethically-sourced diamond and engagement ring retailer with both online storefront and showrooms. Directly competes with Mouradian in custom bridal jewelry for consumers who want a transparent, design-led purchase experience.

Broad incumbents

• Tiffany & Co. Iconic global luxury jeweler (LVMH) with deep engagement/bridal franchise. While much larger and brand-led, it competes for the same bridal-and-occasion jewelry customer that Mouradian targets and sets the upper benchmark for premium bridal positioning.
• Jared: Signet-owned mall-based fine jewelry retailer with broad bridal assortment. Adjacent competitor to Mouradian in the same mid-market bridal customer but with national footprint, mass advertising and standardized pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mouradian-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouradian jewelryLtd.