Norrtelje Musteri Ab

What Norrtelje Musteri Ab does

Norrtelje Musteri Ab is a Sweden-based, privately held food and beverage producer founded in 2017 and headquartered in Norrtälje. According to the firmographic record, the company produces cold-pressed apple must as well as other fruit and berry juices, using locally sourced produce from the Norrtälje region. The product set centers on a traditional Swedish beverage (muster / must, freshly pressed apple juice) extended into other fruit and berry variants.

Operationally, the company is small-scale, with 1-10 employees reported in the firmographic data and no disclosed office locations beyond the Norrtälje site. There is no public information on production capacity, distribution footprint, certifications (for example, organic or KRAV), or technical specifications of the cold-pressing equipment. The company operates a corporate website at norrteljemusteri.se, but during this data collection the page rendered only a verification/loading screen, so product detail, pricing, and e-commerce functionality could not be verified from the primary source.

The business model is consistent with a small regional beverage producer: revenue is generated through sale of bottled or packaged juices to end consumers and, likely, local retail and HoReCa accounts. No pricing, customer logos, channel mix, or revenue figures are disclosed in the available input, and there is no funding history, M&A activity, or strategic transaction record. As a result, the scale of operations beyond headcount and the geographic reach of distribution are not determinable from the source data, and represent the primary information gaps for any investment-grade assessment.

Name

Norrtelje Musteri Ab

Website

https://norrteljemusteri.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Norrtelje Musteri Ab is a privately held Swedish beverage producer founded in 2017 in Norrtälje that makes cold-pressed apple must and other fruit and berry juices from locally sourced produce. It operates as a micro-producer with 1-10 employees serving regional consumers and local accounts.

Ownership category

akta.pro rank

Product category

Fruit Juices

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Cold-pressed juice
• Apple must production
• Fruit berry beverages
• Local juice manufacturing
• Traditional cider pressing

Headquarters

HQ city

Norrtälje

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Norrtelje Musteri produces cold-pressed apple must (a traditional Swedish apple juice/pressing product) alongside other fruit and berry juices. The company manufactures these beverages from locally sourced produce in Norrtelje, Sweden, focusing on small-batch, quality-driven beverage production.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-pressed apple must
• Fruit and berry juices

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Brännland Cider: Swedish craft ice cider producer that begins with cold-pressed Swedish apple must. Comparable as a regional Swedish craft beverage operator leveraging local apples and a premium positioning in the same raw material value chain.
• Äkta Äpplen: Swedish cooperative/mark focused on Swedish heritage apple varieties. Comparable as a regional Swedish player in the Swedish apple value chain with overlapping grower and must positioning.

Broad incumbents

• Kiviks Musteri: Sweden's largest and most established fruit juice and must producer, with a broad multi-SKU portfolio and national retail presence. Highly comparable because it operates in the exact same Swedish apple must and fruit juice category as Norrtelje Musteri, but at much larger scale.
• Martinelli's: Established premium apple juice and sparkling cider brand rooted in traditional pressing. Comparable for its premium positioning around heritage-style pressed apple products similar to Swedish apple must.
• Tropicana Brands Group: One of the largest branded juice producers globally, with a multi-fruit portfolio including apple and berry juices. Comparable as the dominant incumbent in the broader non-alcoholic fruit juice category against which any premium juice operator must position.
• Mott's: Major North American apple juice and apple-based beverage brand. Comparable for the apple juice side of Norrtelje Musteri's portfolio and as a benchmark for retail-scale apple juice economics.

Direct peers

• Rämens Musteri: Small-scale Swedish apple must and fruit juice producer operating in a similar craft, locally-sourced model. Directly comparable as a similarly sized Swedish must/juice maker serving local and regional markets.
• Suja Life: US-based cold-pressed juice brand with multi-fruit and functional blends. Directly comparable because it operates in the same cold-pressed, premium, multi-fruit juice category with similar production approach.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/norrtelje-musteri-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norrtelje Musteri Ab