Move Momentum

What Move Momentum does

Move Momentum is a registered charity (Charity number 1189061) based in Winchester, Hampshire, founded in 2016, that delivers inclusive dance classes to populations typically excluded from mainstream dance and physical activity. Its primary segments are adults aged 65 and over served through the GEMS program, wheelchair users served through the Liberate Dance sub-brand (founded in 2019), people with disabilities and long-term health conditions, and young people facing barriers to participation. The charity extends into institutional channels by delivering programmes to SEN schools and care homes across Hampshire, with self-reported outcomes of 84% of participants reporting improved mental health and 88% reporting deeper social connection.

The core offering is in-person and online dance education, structured as weekly classes held at community venues including Winchester Sport & Leisure Park and the Carroll Centre in Stanmore, supplemented by on-site delivery to schools and care homes and by annual events such as the Liberate Holiday Camp, the Move Momentum Community Dance Platform showcase at the University of Winchester, and Danceathon on Winchester High Street. There is no proprietary technology platform; the charity distributes through standard social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok), email newsletters, word-of-mouth, and local press, and relies on institutional partnerships for referrals.

Revenue is generated through three streams: (1) affordable class fees priced at £3.50 per session with the first two weeks free, (2) community donations via JustGiving, Facebook Fundraisers, and direct giving, and (3) grants from charitable foundations and local government, with named supporters including Garfield Weston Foundation, Winchester City Council, Bruce Wake, PLR Trust, Charlotte BC, Gentian, Winchester Art Society, and Bluebird Care. Operational scale is local and regional, with 1-10 employees, a single headquarters office in Winchester, and no disclosed financial figures.

Name

Move Momentum

Legal name

Move Momentum

Website

https://movemomentum.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Move Momentum is a registered Winchester-based charity delivering inclusive dance classes for older adults (GEMS), wheelchair users (Liberate Dance), people with disabilities, and young people facing barriers, plus programmes for SEN schools and care homes across Hampshire.

Ownership category

akta.pro rank

Product category

Community Dance Education

NAICS

Dance Companies (711120), Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Inclusive dance classes
• Community dance programs
• Wheelchair dance company
• Senior dance classes
• Accessible dance education

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Fees: Affordable class fees charged per session (e.g., GEMS classes at £3.50 per class)
2. Donations and Fundraising: Community donations through JustGiving platform, direct donations, Facebook Fundraisers, and cheque donations. Also includes annual fundraising events like Danceathon.
3. Grants and Funder Support: Funding from charitable foundations and local organizations including Garfield Weston, Winchester City Council, and other funders shown in supporter logos

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Move Momentum delivers inclusive, affordable weekly dance classes and workshops for older adults (GEMS), wheelchair users (Liberate Dance), people with disabilities, those with long-term health conditions, and young people facing barriers to dance. It also delivers on-site inclusive dance programs to SEN schools and care homes across Hampshire, supplemented by online dance education, an annual community holiday camp, and a yearly showcase event.

Product overview

Move Momentum is a single-brand charity offering inclusive dance education services. The organization provides a portfolio of dance programs including weekly classes for older adults (GEMS), wheelchair users (Liberate Dance), people with disabilities, people with long-term health conditions, and young people facing barriers. Additional offerings include workshops, holiday camps, online dance education, and programs for SEN schools and care homes. The GEMS program focuses on mobility, memory, and mood for those aged 65+.

Differentiator

Problem solved

Functional benefit

Brands

• Liberate Dance: A dedicated wheelchair-based dance company created in 2019, part of Move Momentum's inclusive dance offerings.
• GEMS

Products and services

• GEMS Dance Classes Weekly dance classes for adults aged 65+ built on a 'move at your own pace' philosophy, improving mobility, memory, and mood; sessions are inclusive for seated or standing participants.
• Liberate Dance Dedicated wheelchair-based dance company providing inclusive wheelchair dance classes and community performances for wheelchair users across Hampshire.
• Liberate Dance Holiday Camp Annual holiday camp for wheelchair users providing fun, social connection, and dance activities as part of the Liberate Dance wheelchair company.
• Dance Classes for People with Disabilities Inclusive dance classes tailored for people with disabilities and people with long-term health conditions, including wheelchair-accessible sessions.
• SEN Schools Programs Inclusive dance classes delivered to Special Educational Needs (SEN) schools across Hampshire, providing accessible dance education to students.
• Care Homes Programs Dance sessions delivered to care homes across Hampshire, bringing inclusive movement activities to elderly residents.
• Workshops and Training Workshop and training programs for community groups and organizations interested in inclusive dance delivery.

Quantifiable outcome

• 84% of participants report improved mental health
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Winchester City Council - Live Longer Better ProgrammecoreStrategic or Co-development PartnerPartnership with Winchester City Council's Live Longer Better programme to bring GEMS dance classes to the Stanmore community. This partnership supports the launch of new GEMS classes at Carroll Centre in Stanmore, targeting older adults aged 65+.
• Everyone ActivecoreStrategic or Co-development PartnerPartnership to deliver free wheelchair dance workshops at Winchester Sport & Leisure Park. Everyone Active provides fully accessible facilities and support for hosting inclusive dance events.
• Winchester Round TableminorGTM or Marketing PartnerCollaboration for Santa Sleigh fundraising event at Badger Farm. Move Momentum volunteers assisted with fundraising efforts during the Christmas period.
• Carroll Centre (Stanmore)coreStrategic or Co-development PartnerVenue partnership for new GEMS dance class location at Carroll Centre in Somers Close, Stanmore, Winchester. Part of the return to where Move Momentum first started their programs.
• University of WinchesterminorStrategic or Co-development PartnerHost venue for the Move Momentum Community Dance Platform 2026 showcase event.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Candoco Dance Company: A leading UK inclusive dance company integrating disabled and non-disabled dancers in performance, classes, and education programmes. Like Move Momentum's Liberate Dance, Candoco focuses on removing barriers to dance for disabled participants, but operates at a national touring scale.
• StopGAP Dance Company: UK inclusive dance company producing integrated performance work and running participation programmes for disabled and non-disabled dancers. Comparable to Move Momentum in its mission of inclusive dance delivery, though focused more on choreographic output than community classes.
• Step Change Studios: London-based inclusive dance studio offering specialist classes for disabled people, wheelchair users, and people with long-term health conditions. Directly comparable to Move Momentum's Liberate Dance and disability classes, though serving a London audience rather than Hampshire.

Broad incumbents

• English National Ballet: One of the UK's leading ballet companies, English National Ballet runs well-known inclusive health programmes such as Dance for Parkinson's and Dance for Health, directly comparable to Move Momentum's GEMS older-adult dance and Liberate wheelchair dance offerings at a much larger institutional scale.
• People Dancing: The UK development body for community and participatory dance, supporting inclusive practice nationally. Acts as an umbrella and resource provider for organizations like Move Momentum working in inclusive community dance, comparable in mission though operating as an infrastructure body rather than direct class provider.
• Royal Academy of Dance: International dance education body offering inclusive dance teacher training, syllabus work, and community programmes. Comparable to Move Momentum at the intersection of dance education and inclusion, but operating as a global professional body rather than local class provider.
• Scottish Ballet — Dance for Parkinson's Scotland: Scottish Ballet runs a renowned Dance for Parkinson's programme and broader health-and-wellness dance initiatives for older adults, directly comparable in functional offering to Move Momentum's GEMS classes for the over-65s.

Regional players

• National Dance Company Wales: National dance company offering participation and engagement programmes including work with older adults and disabled communities in Wales. Comparable in inclusive community-dance mission, though a national touring company rather than a regional charity.
• DanceEast: Regional dance development organization in the East of England running participation, education, and health-and-wellbeing programmes for older adults and diverse communities. Comparable in mission and participatory-dance focus to Move Momentum but based in a different UK region.

Others

• Active Lives (UK active aging programmes): Sport England's wider active-aging initiatives (and partner programmes like Everyone Active's 'Move Together') represent the broader ecosystem in which Move Momentum's GEMS classes operate. Not a direct competitor but a thematic peer — the funder/commissioning ecosystem for older-adult physical activity in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5BWKixbkQ7NawqcYFd0AIg
• Facebookfacebook.com/move.momentum
• LinkedInlinkedin.com/company/move-momentum
• Instagraminstagram.com/move.momentum
• TikToktiktok.com/@move.momentum

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Momentum