DanceEast
DanceEast is a UK registered charity operating the Jerwood DanceHouse in Ipswich, the only DanceHouse in East Anglia. It delivers dance performances, education, training, and health programmes serving 65,000+ people annually across the East of England.
- Company typePrivate
- Founded2005
- HeadquartersIpswich, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DanceEast does
DanceEast is a registered charity (No. 01066825) and company limited by guarantee (Company No. 3463592) operating the Jerwood DanceHouse on Ipswich Waterfront, the only purpose-built DanceHouse in East Anglia and one of five nationally. Founded in 1983 and relocated to the Jerwood DanceHouse in 2009, the organisation delivers a portfolio of dance services including live performances, professional and community classes, school education programmes (Digital Primaries, GCSE Dance Days, workshops, school shows), the Centre for Advanced Training (CAT) for aspiring young dancers aged 10-18, wellbeing programmes (Dance for Parkinson's, Moving Minds, DeCafe), and venue hire services including a green screen digital suite. It engages over 65,000 people annually across the East of England.
The organisation's underlying technology is relatively lightweight: a WordPress-based website with Spektrix online ticketing integration, live video streaming for the Digital Primaries programme, and a physical venue infrastructure comprising a 200-seat studio theatre, four dance studios, and digital production facilities. The CAT programme operates across multiple sites in Ipswich, Norwich, and Cambridge. DanceEast's revenue model is diversified across earned and contributed income: ticket sales (£5-£14 per ticket), venue hire, school workshop fees (£110-£270 per session), CAT programme fees (£4,344 per student for 2026/27), charitable donations and 'Impact Patron' memberships, and significant grant funding from Arts Council England (£350,000 for the Region of Creative Health project), Department for Education, Sport England, and multiple trusts including Paul Hamlyn Foundation, The Linbury Trust, The Headley Trust, and Wolfson Foundation. Customer segments span children and young people (primary), general public, people with health conditions, aspiring professional dancers, and dance artists, reached through direct venue attendance, school outreach, online booking, and multi-site training delivery.
DanceEast firmographics
Firmographics- Name
- DanceEast
- Legal name
- DanceEast
- Website
- https://danceeast.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DanceEast is a UK registered charity operating the Jerwood DanceHouse in Ipswich, the only DanceHouse in East Anglia. It delivers dance performances, education, training, and health programmes serving 65,000+ people annually across the East of England.
- Ownership category
- akta.pro rank
DanceEast industry classification
Industry- Product category
- Performing Arts Services and Dance Education
- NAICS
- Dance Companies (711120), Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Educational Support Services (61171)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Dance Festivals & Dance Series (MPAGADAJ)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Performances (THAJAFAD)
Keywords
Where DanceEast is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
DanceEast business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Charitable Donations and Support: As a registered charity (No. 01066825), DanceEast relies on donations and supporter contributions to fund operations and programmes. They offer 'Impact Patron' membership and accept donations through their website.
- Ticket Sales: Revenue generated from ticket sales for performances, workshops, and classes at the Jerwood DanceHouse. Uses Spektrix ticketing system for online booking.
- Centre for Advanced Training (CAT) Programme Fees: Fee-based pre-vocational dance training programme for young people aged 10-18. Fee per student for academic year 2026/27 is £4,344, with means-tested grants available. Supported by Department for Education's Music and Dance scheme.
- Venue Hire: Revenue from hiring out spaces at the Jerwood DanceHouse, including studios, theatre, and the green screen digital suite for events, functions, and productions.
- School Workshops: Fees for school workshops delivered either at DanceEast's Jerwood DanceHouse or at schools/venues. Pricing ranges from £110-£270 depending on duration and location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance Tickets |
| Subscription | Termly | Classes (General) |
| Unit Pricing | Pay-as-you-go | Workshops |
| Unit Pricing | Pay-as-you-go | School Workshops at DanceEast |
| Unit Pricing | Pay-as-you-go | School Workshops at Your School |
| Unit Pricing | Pay-as-you-go | School Shows |
| Subscription | Termly | Centre for Advanced Training (CAT) 2026/27 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
DanceEast product offering
Product offeringCore offering
DanceEast is a registered charity operating the Jerwood DanceHouse in Ipswich, providing dance performances, classes and workshops, education programmes for schools (including the live-streamed Digital Primaries programme), pre-vocational training for young people (Centre for Advanced Training), health-focused programmes (Dance for Parkinson's, Moving Minds, DeCafe), venue hire, community projects, and professional artist support. It engages over 65,000 people annually across the East of England.
Product overview
DanceEast operates as the Jerwood DanceHouse, the home of dance in the East of England and one of five DanceHouses in the UK. The organisation offers a multi-faceted portfolio of dance-related products and services centred around its purpose-built venue in Ipswich. Core offerings include the Centre for Advanced Training (CAT) for pre-vocational dance training of young people, a comprehensive Education division comprising Digital Primaries (live-streamed curriculum dance), GCSE Dance Days, School Workshops, School Shows, and Work Experience programmes, plus a Wellbeing programme featuring Dance for Parkinson's, Moving Minds, and DeCafe sessions. Additional offerings include venue hire (including a green screen digital suite), regular performance programming, community projects, and artist support services. The organisation engages over 65,000 people annually and operates the Norfolk and Suffolk Region of Creative Health initiative. The portfolio is unified around DanceEast's mission to make the East of England a place where everyone can engage with great dance.
Differentiator
Problem solved
Functional benefit
Products and services
- Centre for Advanced Training (CAT) High-quality, non-residential pre-vocational dance training programme for young people aged 10-18 across the East of England, covering contemporary, ballet, hip hop, creative, and health disciplines, with enrichment including physical health support, audition preparation, performances, and intensive programmes. Delivered at the Jerwood DanceHouse and satellite evening locations in Norwich and Cambridge. Fee for 2026/27 is £4,344 per student, set by the Department for Education, with means-tested grants available.
- Digital Primaries Free programme delivering high-quality, cross-curricular dance to Key Stages 1 and 2 via live streaming from the Jerwood DanceHouse into schools. Embeds Science and PSHE curriculum topics into engaging 40-minute sessions with accompanying online resources and CPD for teachers. Funded by The Linbury Trust and Paul Hamlyn Foundation.
- School Workshops Dance and creative experiences for schools available either on-site at the school or at the Jerwood DanceHouse, including Ready Steady Dance, Contemporary Dance and Choreography workshops, and Digital/Lighting workshops covering technical stage production. Priced £110-£270 per session depending on duration and location (excluding VAT).
- GCSE Dance Day Annual full-day workshop designed for GCSE Dance students in Years 9, 10 and 11, featuring workshops led by professional companies from the GCSE syllabus, opportunities to speak with artists, and career guidance in dance. Priced at £35 per student.
- School Shows School group performances with dedicated schools pricing at £8 per ticket with a teacher going free for every 10 tickets bought, plus exclusive school-only performance events throughout the year.
- Work Experience and Careers Workshops Careers workshops showcasing the breadth of careers in the dance sector, plus office-based work experience placements for Year 10 students covering Front of House, Marketing, Producing and Tech roles.
- Dance for Parkinson's Weekly dance classes for people with Parkinson's disease, delivered in partnership with English National Ballet at the Jerwood DanceHouse. Provides artistic and creative dance classes with mental and physical health benefits. The programme has been running for 11 years.
- Moving Minds Creative dance and movement sessions for wellbeing and mental health support, run in association with Inside Out community organisation. Open to anyone, suitable for beginners and improvers, focused on moving freely, rhythmically, and expressively.
- DeCafe Dementia-friendly café providing a relaxed environment for people living with dementia and their care partners to connect, unwind, and enjoy meaningful activities together. Run in partnership with Leading Lives at the Jerwood DanceHouse most Wednesdays.
- Parkinson's Meetup & Move Community-based creative dance class for people living with Parkinson's across Suffolk, combining gentle movement with social time. Led by trained practitioners with 60 minutes of dancing followed by 30 minutes of refreshments. Funded by Sport England Movement Fund as a year-long initiative in West Suffolk.
- Jerwood DanceHouse Venue Hire Venue hire service at the Jerwood DanceHouse in Ipswich, including a 200-seat studio theatre, four dance studios, and a state-of-the-art green screen digital suite. Available for functions, corporate events, and digital productions.
- Performances and Events Live dance performances at the Jerwood DanceHouse and regional venues including Shrek Jr., Movement Connects, Latitude festival appearances, YouthFest, and various professional and community dance showcases. Ticketed through Spektrix, with prices from £5 to £14.
- Classes Programme Regular dance classes for all ages and abilities including Ballet (12-18s) at £80 per term, Contemporary (50+ Advanced) at £70-£80 per term, Dance for Parkinson's at £60 per term or £6 per week, and various adult community classes. Delivered at the Jerwood DanceHouse studios.
- Community Projects Community engagement projects including youth dance programmes, regional hub activities for Big Dance, and partnerships with district councils across East Anglia, reaching over 65,000 people annually.
- Artist Support Professional development and support services for dance artists at the Jerwood DanceHouse including residencies, professional development courses, and production support.
- Norfolk and Suffolk: Region of Creative Health Two-year project (£1 million total value, £350,000 from Arts Council England) working across cultural, health, social care, education and innovation sectors to embed creative health opportunities across Norfolk and Suffolk. Part of a 10-year vision to establish creativity as a core health behaviour.
Quantifiable outcome
- Over 65,000 people engaged annually in dance activity
- +2 more outcomes
Companies that use DanceEast
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
DanceEast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DanceEast partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- English National BalletcoreLong-standing partnership as regional hub for English National Ballet's Dance for Parkinson's programme for 11 years. Classes run weekly at Jerwood DanceHouse. Partnership includes training, programme development, and film projects.
- Leading LivescorePartnership to establish DeCafe, a dementia café at the Jerwood DanceHouse running most Wednesdays, providing friendly, relaxed environment for people living with dementia and their care partners.
- Inside OutcoreAssociation for Moving Minds programme supporting mental health and wellbeing through creative dance for adults. Sessions run in association with Inside Out community organisation.
- Norfolk & Suffolk Culture BoardcoreLed by DanceEast with Norfolk & Suffolk Culture Board as co-lead for the Region of Creative Health project. Coalition of culture leaders working to build cultural economy in the region.
- People DancingminorOngoing partnership providing support and guidance for Dance for Parkinson's programme delivery, ensuring high-quality dance opportunities for people living with Parkinson's.
- Norfolk & Suffolk Integrated Care BoardcoreHealth sector partner in Norfolk and Suffolk: Region of Creative Health project, enabling connection into existing health systems and social prescribing.
- Norfolk County CouncilcoreLocal authority partner in Region of Creative Health project, supporting health and social care integration.
- Suffolk County CouncilcoreLocal authority partner in Region of Creative Health project, including Suffolk County Council Public Health.
- University of East AngliaminorAcademic partner in Region of Creative Health project, contributing research and educational expertise.
- Norwich University of the ArtsminorAcademic partner in Region of Creative Health project, contributing creative arts expertise.
- University of SuffolkminorAcademic partner in Region of Creative Health project, including apprenticeship development with University of Suffolk.
- Health Innovation EastminorHealth innovation partner in Region of Creative Health project, supporting communication and engagement activities.
- Suffolk ArtlinkminorCultural partner in Region of Creative Health project, building on existing creative health activity.
- Creative Arts EastminorCultural partner in Region of Creative Health project, building on existing creative health activity.
- Suffolk Community LibrariesminorCommunity partner in Region of Creative Health project, enabling access to community settings.
- National Dance CATscorePart of national network of Centres for Advanced Training in Dance supported by Department for Education, offering highest quality dance training to young people across England.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
DanceEast competitors and assessment
Company assessmentDirect peers
- The Place: London-based dance venue, conservatoire, and producing house combining performance programming, professional training (London Contemporary Dance School), and participation work. Comparable multi-product model with dance education and venue hire at its core.
- Dance City: One of the five UK DanceHouses based in Newcastle, operating a similar model combining venue hire, classes, education outreach, and artist development. Closest direct comparable to DanceEast's regional DanceHouse model.
- Yorkshire Dance: Leeds-based DanceHouse, one of the five UK DanceHouses offering performances, classes, education, and community programmes. Direct comparable operating model and DanceHouse network peer.
- South East Dance: Brighton-based DanceHouse, one of the five UK DanceHouses delivering performances, participation programmes, and artist support. Highly comparable operating model and national-network peer.
- Dance4: Nottingham-based DanceHouse, one of the five UK DanceHouses with a comparable regional dance-presentation and participation model. Direct peer within the national DanceHouse network.
Broad incumbents
- Northern Ballet: Leeds-based national ballet company with extensive learning, participation, and health-and-wellbeing programmes. Comparable education-and-health portfolio but operates touring nationally rather than from a single regional venue.
- English National Ballet: Major UK ballet company and existing DanceEast partner (Dance for Parkinson's). Comparable dance-on-prescription work and broader national touring/education programmes, but operates at significantly larger scale as both producer and commissioner.
- Sadler's Wells: London's flagship dance venue presenting a year-round programme of international dance. Operates the same DanceHouse-adjacent venue/presenter role as DanceEast but at materially larger scale and with national/international touring.
Others
- People Dancing: UK development organization for community dance and inclusive dance practice, and an existing DanceEast partner for Dance for Parkinson's delivery. Operates as an umbrella/support organization rather than a venue-based competitor.
- Royal Academy of Dance: International dance education and training body offering teacher certifications and examination services. Comparable in its dance-education and teacher-CPD work (Digital Primaries has a teacher-CPD component) but does not operate a venue or present performances.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DanceEast social profiles
Digital presenceDanceEast compliance and trust
Trust signalCompliance1 record
DanceEast financial estimates
Financial estimateRevenue estimate
Valuation estimate
DanceEast leadership team
Management profileNumber of profiles
Profiles5 records
DanceEast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DanceEast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DanceEast
What does DanceEast do?
DanceEast is a registered charity operating the Jerwood DanceHouse in Ipswich, providing dance performances, classes and workshops, education programmes for schools (including the live-streamed Digital Primaries programme), pre-vocational training for young people (Centre for Advanced Training), health-focused programmes (Dance for Parkinson's, Moving Minds, DeCafe), venue hire, community projects, and professional artist support. It engages over 65,000 people annually across the East of England.
Is DanceEast a public or private company?
DanceEast is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DanceEast founded?
DanceEast was founded in 2005. It employs 11 to 50 people.
Where is DanceEast based?
DanceEast is headquartered in Ipswich, United Kingdom, in the Europe region.
How does DanceEast make money?
Five revenue lines are on record. Charitable Donations and Support is the primary driver. The others are ticket Sales, centre for Advanced Training (CAT) Programme Fees, venue Hire and school Workshops.
Who are DanceEast's main competitors?
Direct peers on record are The Place, Dance City, Yorkshire Dance, South East Dance and Dance4. Broad incumbents are Northern Ballet, English National Ballet and Sadler's Wells. Others are People Dancing and Royal Academy of Dance.
Does DanceEast have an API?
No public API is recorded for DanceEast.
What industry is DanceEast in?
DanceEast's product category is Performing Arts Services and Dance Education. Its primary akta.pro industry code is MPAGADAJ, Dance Festivals & Dance Series, with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120 and its SIC code is 7900.