Lions Befrienders Service Association (singapore)

Name

Lions Befrienders Service Association (singapore)

Legal name

Lions Befrienders Service Association

Website

https://lionsbefrienders.org.sg

Company type

Private

Founded year

1995

Operating status

Operating

Ownership category

akta.pro rank

Product category

Senior Care and Active Ageing Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Social Services (8300)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Senior & Active Aging Personal Training (HSADAAAI), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Senior care services
• Active ageing programmes
• E-sports coaching
• Community befriending
• Elderly welfare services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Charitable Donations and Grants: Lions Befrienders operates as a registered charity in Singapore, funded primarily through donations and grants from corporate partners and government support. The organisation does not charge seniors for its community befriending and active ageing programmes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Lions Befrienders runs the Senior E-sports Coaching Programme, providing 2,400 coaching sessions for seniors aged 65 and older at gaming facilities in Bishan, Pasir Ris, and Jurong West in Singapore. Sessions use Counter Strike 2 and Nintendo fitness titles to improve reflexes, digital literacy, and social connection, delivered through partnerships with OCBC (funding), SCOGA (coaches), and NTUC Health (active-ageing centres). The organisation also operates broader community-based befriending and active-ageing programmes for elderly Singaporeans free of charge.

Product overview

Lions Befrienders Service Association is a charity organization in Singapore focused on active ageing for seniors. Their primary service offering is the Senior E-sports Coaching Programme, which provides 2,400 e-sports coaching sessions for seniors at gaming facilities across Singapore. The programme operates through partnerships with OCBC bank (funding), SCOGA coaches (training), and bank volunteers (support). The organization also fields a competitive senior e-sports team called SQUAD2X2, which achieved national recognition by winning the Silver Showdown 2025 competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior E-sports Coaching Programme A programme offering 2,400 e-sports coaching sessions for seniors aged 65 and older at gaming facilities in Bishan, Pasir Ris and Jurong West, Singapore. Seniors are trained in games such as Counter Strike 2 and Nintendo fitness titles to improve reflexes, digital skills and social connection. The programme is funded by an OCBC grant and supported by SCOGA coaches and NTUC Health active-ageing centres.

Quantifiable outcome

• Sessions more than tripled year-on-year at partner NTUC Health active ageing centres

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• SCOGA (Singapore Cyber Sports and Gaming Association)coreStrategic or Co-development PartnerSCOGA provides professional e-sports coaches who deliver training sessions to seniors in the programme, enabling Lions Befrienders to offer structured e-sports coaching.
• NTUC HealthcoreStrategic or Co-development PartnerNTUC Health is expanding e-sports activities across their active ageing centres, with sessions more than tripling year-on-year. They are also exploring AI integration for personalised training.

Scale indicators4 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lions-befrienders

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lions Befrienders Service Association (singapore)