What Moogio does

Moogio is a Swedish private company, founded in 2006 and headquartered in Mölndal, that designs and supplies customized awnings, blinds, curtains, and sun protection solutions for homes and other spaces. The company operates in the residential and small-commercial interior shading and outdoor shading niche, with a workforce of 11-50 employees as of the latest available firmographic data. Its value proposition centers on bespoke specification rather than off-the-shelf retail, suggesting project-based fulfillment where each order is tailored to a customer's window dimensions, fabric preferences, and functional requirements (light control, heat reduction, weather protection).

The company's business model is consistent with a small-scale custom fabricator and installer: revenue is generated through the design, supply, and likely installation of made-to-order window coverings and sun protection products. Distribution appears to be domestic to Sweden, with no disclosed geographic expansion or international footprint. No pricing model, go-to-market details, customer segments, named customers, or partnership network is documented in the source data, and the live website (moogio.se) returned only a loading/verification page at the time of data capture, preventing direct verification of its product catalog, configurator, or commercial terms.

There is no evidence of technology platform development, software product, AI/ML capabilities, third-party integrations, mobile applications, or digital tooling in the supplied data. The company is therefore best characterized as a traditional specialty manufacturer/trader in the Swedish home-improvement segment, with operational longevity since 2006 suggesting an established but small-scale niche position. The significant data gap — virtually every commercial and organizational field is unpopulated — limits meaningful conclusions about growth trajectory, revenue scale, or competitive position.

Name

Moogio

Website

https://moogio.se

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Moogio is a Sweden-based, privately held company founded in 2006 that designs and supplies customized awnings, blinds, curtains, and sun protection solutions for residential and small-commercial spaces, operating with an 11-50 employee headcount in Mölndal.

Ownership category

akta.pro rank

Product category

Window Treatments and Sun Protection

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (33792)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window treatments
• Sun protection systems
• Outdoor awnings
• Window blinds
• Custom curtains

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Moogio designs and supplies customized awnings, blinds, curtains, and sun protection solutions for residential homes and other spaces. The company focuses on tailored design and supply of window and outdoor shading products to meet individual customer specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Awnings Custom-designed awnings for residential and other spaces, providing outdoor shading and weather protection tailored to customer specifications.
• Blinds Customized blinds for interior windows, providing light control and privacy for residential homes and other spaces.
• Curtains Custom curtains designed for residential and other spaces, providing light control, privacy, and aesthetic enhancement.
• Sun Protection Solutions Customized sun protection products for homes and other spaces, including tailored shading systems designed to customer specifications.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Hunter Douglas: Global leader in window coverings and architectural products with a broad custom blind, shade and exterior shading portfolio. Represents the scaled incumbent in the category Moogio operates in locally.
• Weinor: German maker of awnings, glass terrace roofs and patio shading distributed via specialist installation partners. Comparable in product scope to Moogio's outdoor sun protection and terrace shading work.
• Renson: Belgian producer of outdoor living structures, pergolas, screens and solar shading sold through installing dealers. Competes for the same terrace and facade shading budget Moogio targets with awnings and exterior sun protection.
• Warema: Large European sun-shading group producing awnings, exterior venetian blinds, screens and interior shading with integrated control systems. Covers the same product categories Moogio supplies but at manufacturing scale and across many national markets.
• Luxaflex: Hunter Douglas's European window-covering brand offering made-to-measure blinds, shades and exterior shading through local dealers, including in the Nordics. Competes for the same custom interior blind and shade customer Moogio serves.
• Markilux: German manufacturer of premium retractable awnings and exterior sun protection sold through specialist dealers across Europe. Directly overlaps Moogio's core awning and sun-protection offering, though as an upstream manufacturer with pan-European reach.

Regional players

• Turnils: Swedish-rooted manufacturer of window covering and awning components and systems, part of the Hunter Douglas group. Shares Moogio's Swedish sun-protection market focus, though positioned upstream as a systems supplier rather than a consumer-facing installer.

Others

• Somfy: French supplier of motorisation and automation for awnings, blinds and shutters used across the sun-protection industry. Adjacent enabler whose motors and controls are typically integrated into the motorised products a specialist like Moogio sells and installs.
• SunSetter Awnings: US direct-to-consumer retailer and installer of retractable patio awnings for homeowners. Same end product and residential customer as Moogio, but a different geography and a more direct-marketing-led business model.

Emerging players

• Ziptrak: Specialist in track-guided outdoor blinds and patio screens supplied through local fabricators and installers. Overlaps Moogio's exterior shading and outdoor-living enclosure product niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/moogio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moogio