What Newfive - Shopify Experts does

Newfive B.V. is a privately held Dutch e-commerce agency founded around 2019 and headquartered in Nijmegen, Netherlands. The company operates as a dual elite-tier partner: a Shopify Plus Partner and Klaviyo Platinum Partner, the highest credentialing levels in each respective ecosystem. It designs and develops Shopify-based e-commerce stores and Klaviyo email/CRM programs for established B2C and B2B brands, with an explicit minimum client threshold of €1M in annual revenue. The team consists of 15 specialists (no management layers) supported by international developers in the Philippines, and has delivered more than 125 projects since founding.

The firm's core offering is unified through a proprietary methodology branded "Stack OS," which connects Shopify, Klaviyo, Meta, and Claude AI through a centralized shared database. This enables cross-channel orchestration of webshop data, email/CRM flows, performance design (static and video creative), and AI-assisted workflows as a single system rather than three siloed agency engagements. Supporting service lines include Shopify B2B commerce (with Sparklayer and ERP/PIM integrations to Exact, SAP, NetSuite, Odoo, AFAS, Brightpearl, Picqer, Logic4, and others), a 60-day low-code migration service from legacy platforms (Magento, WooCommerce, PrestaShop, Lightspeed, Commercetools, Salesforce Commerce Cloud), Shopify POS for unified retail-commerce operations, and ongoing Klaviyo retainer engagements covering flow architecture, segmentation, campaigns, and continuous optimization.

The business model combines one-time project revenue (tiered Shopify implementations starting from €7k / €15k / €30k depending on client revenue; migrations from €25k) with recurring Klaviyo retainer revenue. Go-to-market is sales-led and direct: prospects enter via an inbound "stack audit" CTA yielding a fixed scope, price, and timeline within one week, supplemented by content marketing (Dutch-language blog on Shopify, Klaviyo, migrations, CRO, B2B), organic social, and industry event presence (e.g., K:LDN 2026). Operating geographies are Benelux-anchored (Netherlands, Belgium). The company holds no external institutional funding and is privately held by its founders and partners.

Name

Newfive - Shopify Experts

Legal name

Newfive B.V.

Website

https://newfive.nl

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Newfive is a Dutch Shopify Plus and Klaviyo Platinum partner agency that designs, builds, and operates integrated e-commerce stacks (Shopify, Klaviyo, Meta, Claude AI via its Stack OS methodology) for established B2C and B2B brands with €1M+ annual revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Shopify implementation & development services: Full-service Shopify Plus implementation, B2B portal builds, custom storefronts, ERP/PIM integrations, and Shopify POS for retail. Revenue is project-based (one-time). Newfive charges starting from €7,000 for shops under €1M revenue, €15,000 for shops over €1M, and €30,000 for shops over €3M.
2. Klaviyo strategy, flows & campaigns: Ongoing retainer-style engagements covering Klaviyo account setup, flow architecture, segmentation, campaign planning, and continuous optimization. Includes weekly updates and monthly performance reviews. Revenue is recurring retainer-based.
3. Platform migrations: Fixed-price migration engagements from legacy platforms (Magento, WooCommerce, PrestaShop, etc.) to Shopify. Starting from €25,000 for straightforward replatforms; B2B, multi-market, or ERP integrations increase the scope.
4. Performance design & CRO: Static and video creative production batches, built on insights from Shopify and Klaviyo data. Included as a pillar within integrated engagements rather than a standalone revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Newfive is a Netherlands-based digital agency specializing in Shopify and Klaviyo implementations for established e-commerce brands. The firm delivers end-to-end services including custom Shopify builds and theme development, platform migrations (e.g., from Magento, WooCommerce, Lightspeed), Klaviyo email and SMS marketing strategy, B2B wholesale storefronts, performance-focused storefront design, and Shopify POS for retail. They serve B2C and B2B merchants, primarily those with €1M+ annual revenue, using their proprietary Stack OS integration framework.

Product overview

Newfive is a Shopify Plus Partner and Klaviyo Platinum Partner offering integrated e-commerce services. Its core offering combines three pillars — Shopify development and builds, Klaviyo email marketing (flows, campaigns, and segmentation), and Performance Design — unified through Newfive's own methodology called Stack OS, which connects Shopify, Klaviyo, Meta, and Claude AI via a shared database. Supporting services include B2B solutions on Shopify Plus (including Sparklayer integration), migration from legacy platforms (Magento, WooCommerce, PrestaShop, Lightspeed) to Shopify in approximately 60 days, Shopify POS for unified retail-commerce operations, and custom development. Newfive works exclusively with brands doing at least €1M in annual revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development & Builds
• Klaviyo Email & SMS Marketing Strategic Klaviyo implementation, automated flows, campaign management, and CRM optimization for e-commerce brands. Delivered as a Klaviyo Platinum Partner service with monthly retainers and project-based engagements.
• Platform Migration to Shopify Migration services moving e-commerce stores from Magento, WooCommerce, Shopware, Lightspeed, and other platforms to Shopify using a low-code methodology. Includes data migration, URL redirects, theme rebuild, and post-launch support.
• Shopify B2B Solutions B2B wholesale storefront solutions including custom price lists, net terms, customer-specific catalogs, approval workflows, and Sparklayer integration for Shopify B2B merchants.
• Performance Design Conversion-focused storefront and landing page design combining UX, CRO, and brand development. Includes audits, wireframing, prototyping, and design system creation for e-commerce brands.
• Shopify POS Implementation Shopify POS setup and integration for retail stores, connecting in-store hardware, inventory, and omnichannel operations with the Shopify e-commerce backend.

Quantifiable outcome

• Case Liroma: +607% to +641% growth in Klaviyo-attributed revenue; 32.4% of total revenue from email; 77-78% of email revenue from automations; +1,169% growth in Browse Abandonment flows
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationNewfive holds Shopify Plus Partner status — the highest tier of Shopify's agency partner program. As a Shopify Plus Partner, Newfive receives early access to Shopify features, dedicated partner support, and is recognized as an elite implementation partner for enterprise-grade Shopify builds including Plus implementations, B2B portals, ERP integrations, and Shopify POS deployments.
• KlaviyocoreTechnology or IntegrationNewfive holds Klaviyo Platinum Partner status — the highest partner tier. This certifies deep expertise in Klaviyo CRM strategy, email flow architecture, segmentation, A/B testing, deliverability optimization, and campaign management. Platinum status indicates Newfive manages high-value Klaviyo accounts at scale.
• Smart Together (MKB Digitaliseringsleverancier)minorGTM or Marketing PartnerNewfive is registered as an approved SME digitalization supplier under the Smart Together program, which is co-funded by the Dutch Ministry of Economic Affairs and Climate Policy (EZK). Registered businesses in the Arnhem-Nijmegen region can receive up to €2,500 vouchers (50% subsidy) for digital transformation projects, including new webshop builds with Newfive.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfive - Shopify Experts