Mooiedingenmakers

What Mooiedingenmakers does

Buro Mooiedingenmakers is a Netherlands-based creative staffing intermediary founded in 2018 and headquartered in Leeuwarden, Friesland. The company operates a curated matching service that connects organizations with creative freelancers — designers, strategists, marketers, makers, event builders, and copywriters — drawn from a regional network of more than 1,000 creative professionals across Northern Netherlands. With a core team of 2–10 staff, the company places approximately 200 creative professionals annually, functioning as an external "flexible workforce layer" (flexibele schil) for clients that need project-based creative capacity without the overhead of permanent hires. Mooiedingenmakers does not develop proprietary technology products; its underlying "platform" is a curated, regionally-scoped talent network combined with a manual matching process and relationship-led client engagement.

The company's offering comprises three core services: a creative freelancer matching service, team assembly for multi-disciplinary projects, and a broader flexible workforce solution covering intake through onboarding. The business model is professional services / intermediation-based, generating revenue through placement fees on engagements. Pricing is custom and project-based: the company offers both a fixed-price "Drop je klus" (drop your job) self-service option and a full-service intake-to-onboarding option, with billing on a per-engagement basis; pricing is not publicly disclosed. GTM is sales-led and direct — clients reach the company through its website contact form, email ([email protected]), or phone, and outreach is relationship-driven and concentrated in Friesland, Groningen, and Drenthe. Marketing relies on the company website, LinkedIn, Instagram, an email newsletter, and a portfolio of case studies.

Mooiedingenmakers serves primarily regional and local government agencies in Northern Netherlands (provinces, municipalities, inter-municipal programs such as De Friese Aanpak), alongside regional businesses, cultural institutions, and social enterprises. Named customers include Provincie Fryslân, Provincie Groningen, Gemeente Groningen, Freonen Fan Fossylfrij Fryslân, Arriva, Universiteitsmuseum, Frederiks Interieurs, NHL Stenden, Tresoar, Friso, and 10CC. The company also runs an SNN-funded R&D track with Brain Fuel (Impactformule — an impact-measurement methodology targeting 10,000 problems solved in 10 years) and with JGM serious eXperiences (Change the Game — applying serious gaming to public-sector creative matching). Recent projects have extended beyond the domestic market into France (Paris Olympics, 24 festival builders placed via Frederiks Interieurs), Italy (Milan Olympics), and Germany (Netherlands-Germany rail connection with Grafschaft Bentheim).

Name

Mooiedingenmakers

Legal name

Buro Mooiedingenmakers

Website

https://mooiedingenmakers.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Buro Mooiedingenmakers is a Netherlands-based creative staffing intermediary that matches clients in Northern Netherlands with freelance designers, strategists, marketers, and makers from a curated network of over 1,000 creatives, placing approximately 200 professionals annually.

Ownership category

akta.pro rank

Product category

Creative Staffing Services

NAICS

Professional Employer Organizations (561330), Independent Artists, Writers, and Performers (71151)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Office & Administrative Temp Staffing (BPACACAA)

akta.pro secondary industries

Contractor of Record (COR) / Global Contractor Management (BPACAHAE), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative staffing services
• Freelance talent matching
• Creative workforce solutions
• Creative project staffing
• Talent intermediation services

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative staffing and freelance placement fees: Mooiedingenmakers earns revenue by connecting clients (governments, businesses, organizations) with creative freelancers from its network. The company facilitates flexible staffing and matches project needs with appropriate creative professionals, charging for this intermediation service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Buro Mooiedingenmakers is a creative staffing intermediary that connects organizations with creative freelancers — designers, strategists, marketers, and makers — from a curated network of more than 1,000 creative professionals in Northern Netherlands. Clients submit their project or vacancy and the company matches and assembles the right creative team, handling everything from intake through onboarding. Approximately 200 creative professionals are placed annually through the service.

Product overview

Buro Mooiedingenmakers is a creative staffing agency that operates as a matching platform connecting clients with creative freelancers. The company works with approximately 200 creative professionals annually from a network of over 1000 professionals in Northern Netherlands (Noord-Nederland). Their core service is a creative freelancer matching/intake service that finds and assembles the right creative team members for each project, functioning as a flexible workforce layer for clients. They specialize in matching clients with designers, strategists, marketeers, and makers for various project types including events, communications, branding, and sustainability initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Freelancer Matching & Team Assembly End-to-end creative staffing service that matches client project needs with vetted creative professionals from a network of more than 1,000 creatives in Northern Netherlands. The service assembles single freelancers or full teams (designers, copywriters, strategists, marketers, makers, programmers, voice artists, DTP professionals, event builders) for projects ranging from communications, branding, exhibitions and audiovisual production to large-scale event staffing. Clients can either post a vacancy at a fixed price or have the company manage the entire process from intake to onboarding.

Quantifiable outcome

• Over 200 creative professionals placed/engaged annually
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Brain FuelcoreStrategic or Co-development PartnerMooiedingenmakers collaborates with Brain Fuel on the Impactformule (Impact Formula) initiative, aiming to measure the problem-solving impact of organizations. The project seeks to solve 10,000 problems in 10 years as a measurable impact movement, with SNN funding support.
• JGM serious eXperiencescoreStrategic or Co-development PartnerMooiedingenmakers partners with JGM serious eXperiences on the Change the Game project, which explores how serious gaming and gamification can improve the match between creative professionals and decision-makers in public policy processes. The project is funded by SNN.
• Freonen Fan Fossylfrij FryslâncoreStrategic or Co-development PartnerMooiedingenmakers provides a communication team to support Freonen Fan Fossylfrij Fryslan, the organization behind the Fryslan Bloeit sustainability movement. The company supplies ongoing communication advisory and creative support for the initiative.
• Arcadia (Fryslan Bloeit co-initiator)coreStrategic or Co-development PartnerMooiedingenmakers is part of the team supporting the Fryslan Bloeit movement, co-initiated by Arcadia and Freonen Fan Fossylfrij Fryslan, which aims to make Friesland a sustainable and future-proof province with activities in up to 100 villages by 2028.
• Frederiks InterieursminorChannel Partner/ Reseller/ DistributorFrederiks Interieurs in Heerenveen engaged Mooiedingenmakers to recruit and manage a team of 24 festival builders for the Olympic Games in Paris, working on behalf of a main sponsor. This was Mooiedingenmakers' first cross-border engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ManpowerGroup: ManpowerGroup is a global staffing and recruitment firm with a Dutch presence across temporary, permanent, and creative placements — comparable as a broad incumbent competing for flexible-creative mandates.
• Michael Page: Michael Page is a global recruitment firm with a Dutch marketing, communications, and creative desk — comparable in serving mid-market clients seeking permanent and contract creative talent.
• Randstad: Randstad is the largest Dutch-based staffing multinational with broad industry coverage including creative and marketing roles — a broad incumbent against whom Mooiedingenmakers competes for local-government and enterprise placements.
• Brunel International: Brunel is a Dutch-origin global staffing and project-services firm covering creative, marketing, and communications specialists — competes for similar Dutch enterprise and public-sector creative mandates.
• Hays: Hays is a global recruitment firm with a Dutch office specializing in professional sectors including marketing, creative, and communications — overlaps with Mooiedingenmakers' mid-market creative-placement segment.

Direct peers

• HeadFirst: HeadFirst is a Dutch staffing and selection firm specializing in events, hospitality, and creative professionals — closely comparable to Mooiedingenmakers in terms of flexible creative/event staffing for Dutch clients.
• Yacht (Randstad Nederland): Yacht is the Randstad-owned Dutch staffing brand focused on creative, digital, and marketing professionals — directly comparable to Mooiedingenmakers' creative-flex intermediation model, but operating nationally rather than regionally.

Emerging players

• Toptal: Toptal is a global freelance talent marketplace that vets and matches top creative and technical freelancers to enterprise clients — a scalable, tech-enabled counterpart to Mooiedingenmakers' curated local network.
• Fiverr: Fiverr is a global freelance marketplace for creative services (design, copywriting, video, marketing) — competing for the same end-clients Mooiedingenmakers serves, though via a self-serve digital marketplace model.
• Upwork: Upwork is a global freelance platform connecting businesses with creative and technical talent — provides an alternative sourcing channel for the same Dutch and European clients Mooiedingenmakers targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mooiedingenmakers/posts/?feedView=all
• Instagraminstagram.com/mooiedingenmakers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooiedingenmakers