Marketing Creation

What Marketing Creation does

Marketing Création Group, operating primarily through its Kids Création brand, is a France-based privately held company headquartered in Fuveau that designs and produces custom-made promotional items ("goodies") targeted at children and families. The company's core offering is a vertically integrated 360° service covering in-house graphic design (Studio), licensing of popular entertainment franchises (cinema, literary, video game properties), safety and regulatory compliance, manufacturing, co-packing, and digital marketing integration for branded promotional campaigns. The product catalog spans games and toys (card games, board games, wooden toys, plush toys), creative leisure items (coloring books, art supplies), seasonal merchandise, textiles, custom plush mascots (Peluche Création), and an eco-responsible Made in France line carrying NF certification.

The business model is B2B sales-led, with no e-commerce checkout; clients browse an online catalog and submit quote requests answered within 24 hours by a commercial team. Pricing is unit-based with variable minimum order quantities (typically 100-5,000 pieces) and multi-year contracts. Revenue streams include one-time custom manufacturing orders, professional co-packing services, and licensing royalties from entertainment franchises. Marketing channels combine a content-rich website catalog, LinkedIn, Instagram, YouTube, and an email newsletter aimed at mid-market and enterprise buyers across hospitality (CHR), corporate, retail brands, and associations/collectivities. Sub-brands under the group include Welcome Family (hospitality pocket games), Peluche Création (custom plush), Beast'izz, Studio (graphic design), and Kids Création itself.

Name

Marketing Creation

Legal name

Marketing Création

Website

https://kidscreation.fr

Company type

Private

Operating status

Operating

Short description

Marketing Création Group, operating through Kids Création and its sub-brands, designs and produces custom-made promotional items and digital campaigns for children, serving B2B clients in hospitality, retail, and corporate sectors across France and Europe.

Ownership category

akta.pro rank

Product category

Promotional Products Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

akta.pro secondary industries

Party Games & Family Entertainment Games Retail (CRALAFAJ), Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Custom promotional products
• Children's merchandise
• Branded promotional items
• Made-to-measure manufacturing
• Eco-responsible toys

Headquarters

HQ city

Fuveau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Item Manufacturing: One-time order manufacturing of custom promotional items (goodies) for children. Clients submit quote requests for customized products with logos and branding. Production includes product design, manufacturing, and quality control.
2. Co-packing Services: Packaging and fulfillment services from manufacturing through delivery, managing the complete logistics chain for promotional item orders.
3. Licensing Partnerships: Leveraging literary, cinema, video game, and entertainment franchises for promotional items, allowing clients to use popular intellectual properties on their branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marketing Création designs and produces custom children's promotional items (goodies) for B2B clients, including games, toys, plush products, textiles, creative leisure items, and seasonal merchandise. The company delivers a full 360° service from in-house graphic design and licensing of entertainment franchises through manufacturing, safety certification, co-packing, and digital integration, with Made in France and eco-responsible options available.

Product overview

Marketing Création operates Kids Création as a specialized promotional products company for children, offering a comprehensive catalog of customizable merchandise. The portfolio includes games and toys (card games, board games, wooden toys, plush toys), creative leisure products (coloring books, art supplies), seasonal items, textiles, and eco-responsible Made in France products. The company provides a 360° service encompassing graphic design (Studio), licensing agreements with major franchises, manufacturing, compliance/safety certification, co-packing, and digital integration. Products serve businesses seeking family-oriented promotional items for restaurants, hotels, campsites, and corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome Family: Brand under Marketing Creation Group focusing on games and toys for children
• Peluche Création
• Beast'izz
• Studio
• Kids Création

Products and services

• Jeux & Jouets (Games & Toys) Customizable promotional games and toys for children including card games, board games, wooden toys, and plush toys, available with personalized branding and licensing options for B2B clients.
• Loisirs Créatifs (Creative Leisure) Creative arts and crafts promotional items including coloring books, crayons, pencils, drawing supplies, and craft kits designed for children and customizable for B2B clients.
• Durables / Made in France Eco-responsible promotional products manufactured in France including sustainable pencils, coloring notebooks, and planting kits, with NF standards certification and traceability for B2B clients.
• Saisonnier (Seasonal Products) Seasonal promotional items for summer, autumn, winter, and key moments throughout the year, including beach toys, winter accessories, and holiday-themed products for B2B clients.
• Textile / Vêtements (Textile & Clothing) Customizable textile products including t-shirts, caps, bonnets, scarves, socks, and seasonal children's clothing with logo personalization options for B2B clients.
• Peluches Personnalisées (Custom Plush Toys) Custom plush toys and stuffed animals, including branded mascots, seasonal characters, and eco-friendly RPET plush toys made from recycled plastic bottles, for B2B clients.
• Jeux de Cartes Personnalisés (Custom Card Games) Extensive range of customizable card games including 7 Families, Mistigri, Tarot, Memory, Battle, Kem's, Mime games, and custom-designed formats, made from recyclable paper and cardboard for B2B clients.
• Fabrication sur-mesure (Custom Manufacturing Service) End-to-end custom product design and manufacturing service including in-house graphic design, licensing agreements with major entertainment franchises, safety compliance, production, co-packing, and digital marketing integration, for B2B clients seeking fully bespoke promotional items.

Quantifiable outcome

• Burger King partnership since 2019 demonstrating long-term client relationships
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Welcome FamilycoreStrategic or Co-development PartnerWelcome Family is a brand under the Marketing Création Group, specializing in pocket games designed for families in hospitality settings (restaurants, hotels). The collection includes games like Quiz My Face, Take the Mic, Memory Game, and others specifically designed for on-the-go family entertainment.
• Peluche CréationcoreStrategic or Co-development PartnerSpecialized brand under the group dedicated to creating custom plush toys and mascots. Offers made-to-measure plush manufacturing with options for RPET (recycled plastic) materials and various customization methods.
• Studio (Marketing Création)coreImplementation/ SI/ Consulting PartnerInternal graphic design and creation studio that handles custom design work for clients, transforming ideas into final product designs for promotional items.
• Beast'izzminorStrategic or Co-development PartnerBrand under Marketing Création Group offering another product category within the group's portfolio of children's promotional items.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BIC Group: Multinational writing-instrument manufacturer and existing Kids Création partner for personalized BIC pencils, pens and pencil cases; broad-incumbent peer given product overlap in personalized branded writing goods.
• Build-A-Bear Workshop: Global custom plush toy retailer (and B2B mascot supplier) that competes in the customizable plush space — overlapping with Peluche Création's offering, though distributed through retail rather than promotional goods.
• Smyths Toys: Large European toy retailer carrying games, plush and children's products; comparable because it sits at the downstream end of the same children's product categories that Kids Création manufactures for promotional campaigns.

Direct peers

• 4imprint: Large North-American promotional products distributor offering a broad catalog of customizable branded merchandise; relevant as a benchmark for scale in custom promotional goods, though with a much wider category focus.
• HALO: US-based promotional products company serving enterprise clients across categories with branded merchandise solutions; comparable business model and enterprise client base, though broader in scope than the kids-only niche of Kids Création.
• The Marketing Store: Global promotional marketing agency headquartered in Chicago that specializes in kid and family brand activations and has long-running relationships with McDonald's, Disney and major entertainment franchises — making it the closest international direct peer to Kids Création's B2B children's promotional model.
• BAMKO: US-based promotional products and custom plush supplier serving enterprise brands; comparable because it offers custom-made promotional merchandise, including plush mascots and branded toys, to family-facing clients.
• ITC Group: Belgium-headquartered European promotional merchandise supplier offering custom branded goods to multinational clients; directly comparable as a European custom-promotional-products peer with multi-country reach.

Regional players

• Cultura: French hobby, creative-supplies and games retailer; comparable because it carries many of the same categories Kids Création supplies (creative leisure, games, art supplies) and is a familiar French consumer channel for the group's products.
• JouéClub: Leading French specialty toy retail chain; relevant as a French-market adjacent player in children's games, toys and plush — the categories where Kids Création competes for promotional clients' attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marketingcreation8581
• LinkedInlinkedin.com/company/marketing-creation
• Instagraminstagram.com/marketingcreationfrance/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Creation