OFFICE DE TOURISME SARREGUEMINES CONFLUENCES

What OFFICE DE TOURISME SARREGUEMINES CONFLUENCES does

Office de Tourisme Sarreguemines Confluences is a French public tourism office structured as an Établissement Public Industriel et Commercial (EPIC), created on 29 November 2021 by the Communauté d'Agglomération Sarreguemines Confluences and headquartered in Sarreguemines (Moselle, Grand Est). Under SIRET 904 154 725 00016 and APE code 7990Z, it operates as the official destination promotion and visitor services body for the agglomeration, directed by Audrey Staub, with a small team of 1-10 employees. Its mandate covers destination marketing, visitor information, ticketing, and the curation of cultural, outdoor, and gastronomic offerings across the Sarreguemines Confluences territory, including cross-border ties to the German Saarland.

The entity runs four primary commercial channels: online event and guided-tour ticketing plus accommodation reservations at reservation.sarreguemines-tourisme.com, an e-commerce boutique for souvenirs and gift vouchers, turnkey stay packages (séjours clés en main) aggregating accommodation and activities, and partnerships with 22 local producers and cultural sites such as the Musée de la Faïence and Moulin de la Blies. Its technology stack is a WordPress-based CMS with standard web analytics (Google Analytics, Matomo) and Qualit\u00e9 Tourisme certification under Atout France registration IM057230001. Notable product launches include the Franco-German Glan-Blies Radweg cycling package developed with Saarpfalz-Touristik and the family-oriented Randoland interactive trails.

The business model blends a public subvention from the Communauté d'Agglomération with transactional revenue from ticketing commissions, boutique merchandise sales, and margins on stay packages. Customers are predominantly individual leisure visitors (families, cyclists, cultural tourists, cross-border day-trippers) rather than enterprise accounts, with multilingual content delivered in French, German, and English. No AI-driven personalization, dynamic packaging, or proprietary data flywheel is currently evident in the public material.

Name

OFFICE DE TOURISME SARREGUEMINES CONFLUENCES

Legal name

OFFICE DE TOURISME COMMUNAUTAIRE SARREGUEMINES CONFLUENCES

Website

https://sarreguemines-tourisme.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Office de Tourisme Sarreguemines Confluences is a French public tourism EPIC created in 2021 by the Communauté d'Agglomération Sarreguemines Confluences, providing destination promotion, online ticketing, and curated stay packages to leisure visitors across the Sarreguemines territory and the Franco-German border.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• Destination tourism services
• Visitor information center
• Accommodation booking services
• Heritage tour packages
• Outdoor leisure activities

Headquarters

HQ city

Sarreguemines

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Online Ticketing & Reservations: The office commercializes tickets and reservations for visits, concerts, shows, events, thermal baths (Saarland Therme), and other activities through its online reservation platform at reservation.sarreguemines-tourisme.com. A commission or service fee is collected on each transaction.
2. Online Boutique (Boutique en ligne): Sale of souvenir articles and keepsakes through the office's online shop. Orders are delivered within 15 days for metropolitan France. Payment is by credit card at time of order, with prices in euros inclusive of VAT plus shipping fees.
3. Turnkey Stay Packages (Séjours clés en main): Pre-packaged stays such as 'A vélo au bord de l'eau', 'Journée plaisir', and 'Glan Blies Radweg' (from €589/person) combining accommodation, dining, and luggage transfers. Booked via the platform or contact form.
4. Gift Vouchers (Bons cadeaux): Sale of gift vouchers for stays and experiences, governed by specific conditions in the CGV including contract transfer rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Office de Tourisme Sarreguemines Confluences is the official public tourism office (EPIC) of the Communauté d'Agglomération Sarreguemines Confluences, providing visitor information, accommodation booking, online ticketing for events and attractions, guided tours, and curated stay packages for the region. It also operates an online boutique selling regional souvenirs and gift vouchers (bons cadeaux), and promotes over 300 km of hiking trails and 200 km of cycling routes.

Product overview

OFFICE DE TOURISME SARREGUEMINES CONFLUENCES operates as a destination marketing and tourism information organization, offering a comprehensive suite of services including outdoor recreation (300+ km of hiking trails and 200 km of cycling routes), online ticketing and booking, guided experiences, cultural heritage sites (Faïence Museum, Aquatic Maginot Line, Parc Archéologique Européen), family activities (Randoland children's trails), local producer directories, and turnkey travel packages. The organization manages an online reservation platform, provides group tourism packages, and publishes digital/print tourism materials. It functions as the primary digital gateway for the Sarreguemines Confluences destination, connecting visitors with accommodations, restaurants, activities, and cultural attractions across the Lorraine region.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor information services Provision of tourism information about the Sarreguemines Confluences region at the physical office and via the website, for individual visitors planning a stay.
• Online ticketing Online ticketing service for regional events, attractions, and activities, targeting visitors and tourists.
• Accommodation booking Centralized accommodation booking service for hotels, gîtes, and other lodging in the region, for visitors.
• Guided tours and heritage visits Guided tours of local heritage, cultural sites, and landmarks, aimed at individual visitors and groups.
• Turnkey stay packages (séjours clés en main) Pre-packaged multi-day stay offers combining accommodation, activities, and visits in the region, intended for individual travelers and small groups.
• Gift vouchers (Bons cadeaux) Gift vouchers redeemable against tourism office experiences, services, and merchandise, sold to individuals for gifting purposes.
• Online souvenir boutique Online store selling regional souvenirs and merchandise related to the Sarreguemines Confluences area, targeting visitors and the general public.
• Outdoor activity promotion (hiking and cycling) Information, maps, and promotion of the regional network of over 300 km of hiking trails and 200 km of cycling routes, for outdoor enthusiasts.

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Communauté d'Agglomération Sarreguemines ConfluencescoreStrategic or Co-development Partner · 29 November 2021The parent local government authority that created the Office de Tourisme by deliberation on November 29, 2021. Provides institutional mandate, governance, and likely funding. The office operates as an Établissement public industriel et commercial (EPIC) under the Communauté's authority.
• ADN TourismeminorGTM or Marketing PartnerRegional tourism development agency for the Grand Est region. Listed as a partner on the office's footer, extending the destination's visibility through the regional ADN network.
• Moselle Attractivité (MOSL Tourisme)minorGTM or Marketing PartnerDepartmental tourism promotion body for Moselle. Listed as a partner on the office's footer, helping promote Sarreguemines Confluences within Moselle-wide marketing campaigns.
• Explore Grand EstminorGTM or Marketing PartnerRegional tourism promotion platform for the Grand Est region. Listed as a partner providing a wider promotional channel for the destination.
• Terres d'Oh!minorGTM or Marketing PartnerA themed tourism network (possibly focused on nature or outdoor experiences) listed as a partner for cross-promotional purposes.
• Saarpfalz-TouristikcoreChannel Partner/ Reseller/ DistributorGerman tourism organization based in Blieskastel responsible for marketing and booking the Glan-Blies Radweg cross-border cycling route (130 km from Sarreguemines to Staudernheim). Handles reservations for the multi-day cycling package including accommodation, meals, and baggage transfer at €589/person.
• Atout FrancecoreStrategic or Co-development PartnerThe official French tourism development agency that immatriculates and quality-controls French tourism operators. The office is immatriculated under Atout France (registration IM057220001) and operates under its quality framework.
• Musée du Pays d'Albe - la Maison des Têtes (Association les Amis du Pays d'Albe)coreStrategic or Co-development PartnerPartner museum in Sarralbe (57430) housed in a restored 18th-century building, housing seven rooms of historical exhibition covering the military, religious, industrial, and artisanal heritage of the Pays d'Albe, including the only museum devoted to the Ligne Maginot Aquatique. The office promotes this site and sells tickets.
• Qualités viticoles Terroir Producers (22 local producers)minorStrategic or Co-development PartnerA network of 22 local artisan producers and farmers (bakeries, chocolatiers, farms, beekeepers, breweries) showcased in the Terroir section. These include Boulangerie Behr (since 1896), Brasserie Muller et Fils, Chocolaterie Franck Kestener, Le Rucher du Langenberg, and others who contribute to the destination's culinary identity.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit Alsace (ADT Alsace): Departmental / regional tourism agency for Alsace, immediately adjacent to the Sarreguemines Confluences territory. Larger and more established DMO with comparable mix of heritage, gastronomy, and cycling tourism, but at a broader geographic scope.
• Moselle Attractivit\u00e9 (MOSL Tourisme): Departmental tourism development agency for Moselle — a larger, broader-scope DMO that covers the entire department in which Sarreguemines Confluences sits. Listed as a partner; functions as both collaborator and a scaled-up comparator in destination promotion.
• Explore Grand Est: Regional tourism promotion platform for the Grand Est region. A higher-level umbrella DMO that aggregates and promotes sub-destinations including Sarreguemines Confluences; provides comparable reference structure for regional DMO operations.

Direct peers

• Office de Tourisme de Metz: Direct peer — official tourism office for the Metz metropolitan area, also in the Moselle department. Comparable EPIC structure, similar mix of heritage, cultural sites, and outdoor activities, and overlapping partner network through MOSL Tourisme and Explore Grand Est.
• Office de Tourisme de Strasbourg: Direct peer — French public tourism office (EPIC) covering the Strasbourg Eurométropole, also in the Grand Est region. Same EPIC legal status, same Atout France registration model, same mandate to promote a destination with multilingual content, ticketing, and partner networks. Closest comparable in terms of size, structure, and regulatory environment.
• Office de Tourisme de Nancy: Direct peer — public tourism office for Nancy, the historic capital of Lorraine. Same French EPIC structure, comparable heritage-led urban destination in the same historical region, with similar ticking and stay-package offerings.
• Office de Tourisme de Reims: Direct peer — public tourism office for Reims in the Grand Est region. Same French EPIC structure, similar offering of cultural heritage, museums, champagne tourism, and ticketing services. Useful comparable for visitor-services scope and partner-ecosystem design.
• Office de Tourisme de Colmar: Direct peer — public tourism office for Colmar in Alsace, a comparable heritage-led destination with a similar mix of museum promotion, gastronomy, and cycling tourism. Comparable scale and EPIC governance structure.

Regional players

• Saarpfalz-Touristik: German tourism organization that handles bookings for the cross-border Glan-Blies Radweg package from Sarreguemines into Germany. Operates as a partner and a regional counterpart on the German side of the cross-border tourism market, with comparable tour operator and visitor services but a different national jurisdiction.

Others

• ADN Tourisme: National federation of French tourism offices and DMOs. Not a direct competitor but a structural peer: provides the institutional framework, training, and best-practice sharing that the Office de Tourisme Sarreguemines Confluences participates in. Useful reference for industry-level benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sarregueminestourisme
• LinkedInlinkedin.com/company/sarreguemines-tourisme---office-de-tourisme-sarreguemines-confluences

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFFICE DE TOURISME SARREGUEMINES CONFLUENCES