Mastella - Italian Bath Fashion

What Mastella - Italian Bath Fashion does

Mastella S.r.l. (trading as Mastella - Italian Bath Fashion) is a privately held Italian manufacturer of premium bathroom furniture founded circa 1984 and headquartered in Castagnole di Paese, Treviso, Italy. The company designs and produces bathroom vanities, basins, bathtubs, mirrors and lighting, shower enclosures, complementary accessories, and adjacent laundry room furniture (MyLaundry & MySpace), offered through two main modular programs — Progetto Modulare (Byte, Kami, Summit 2.0, Tender LAK) and iCompatti (Duetto, Lume, Smart.46, Memory, Solid, Mini) — using premium materials such as HPL laminate, Corian, Cristalplant, and Mineralmarmo.

The underlying manufacturing model is built around a modular product architecture that supports both catalog SKUs and fully bespoke specifications, with a Materioteka material library and ARGE-format 3D planning data provided to design professionals. Commercial operations span an authorized dealer network (Rivenditori), a dedicated architect and interior designer program (Progettisti) with custom manufacturing, an on-site 400 m² showroom at the headquarters, and a separate Export Division serving international markets. The business makes money primarily through one-time product sales of bathroom furniture and fixtures, with bespoke manufacturing for architects and design professionals on residential and hospitality projects.

Customers include luxury residential end consumers, hospitality operators (Ritz Carlton Bangkok, Matthiol Hotel, Clarion Collection Hotel Oleana), architects and interior designers, and authorized dealers. The company reports more than 30 years of experience, completed projects in over 20 countries including the USA, UK, Switzerland, Finland, Korea, Thailand, Ireland, Canada, Latvia, Norway, and Spain, and a headcount in the 11-50 range. Share capital stands at €1,695,000 i.v., no external institutional investment is disclosed, and revenue figures are not publicly reported.

Name

Mastella - Italian Bath Fashion

Legal name

Mastella S.r.l.

Website

https://mastella.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Mastella is an Italian manufacturer of premium made-in-Italy bathroom furniture, basins, bathtubs, mirrors, and accessories serving residential consumers, hospitality operators (Ritz Carlton Bangkok, Matthiol Hotel), architects, and an authorized dealer network across more than 20 countries.

Ownership category

akta.pro rank

Product category

Bathroom Furniture and Fixtures

NAICS

Furniture and Related Product Manufacturing (337), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Bathroom & Linen Storage Systems (Non-Construction) (HSAFAHAI), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Bathroom furniture
• Modular bathroom vanities
• Bathtub manufacturing
• Made in Italy furniture
• Bathroom fixtures accessories

Headquarters

HQ city

Trevignano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Furniture Sales: One-time sale of manufactured bathroom furniture including vanities, washbasins, bathtubs, mirrors, and accessories. Products are sold through dealer network and direct architect/designer consultations for custom projects. Revenue is generated primarily from product sales with potential installation services through dealers.
2. Custom/Bespoke Solutions: Custom product manufacturing for architects and interior designers requiring bespoke bathroom solutions for high-end residential and hospitality projects. Products made to specification through in-house planning offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mastella designs, manufactures, and sells Italian-made bathroom furniture including vanities, basins, bathtubs, mirrors, lighting, and complementary accessories. The portfolio is organized into the Progetto Modulare modular line (Byte, Kami, Summit 2.0, Tender LAK), the iCompatti compact line (Duetto, Lume, Smart.46, Memory, Solid, Mini), and adjacent categories for washbasins, worktops, mirrors, bathtubs, showers, and laundry furniture. Products are sold through an authorized dealer network and a direct architect/designer program supporting both standard catalog purchases and bespoke custom manufacturing for residential and hospitality projects.

Product overview

Mastella is an Italian bathroom furniture company offering a comprehensive portfolio of bathroom solutions organized into distinct product categories. The core offering includes two main bathroom furniture lines: Progetto Modulare (Modular Project) featuring customizable systems like Byte, Kami, Summit 2.0, and Tender LAK; and iCompatti (Compact Collection) with space-saving solutions including Duetto, Lume, Smart.46, Memory, Solid, and Mini. Complementing the furniture are Lavabi (basins) in semi-recessed, freestanding, and countertop styles; Piani Lavabo + Consolle (worktops and consoles); Specchi + Lampade (mirrors and lighting); Vasche (bathtubs); Docce + Piatto Doccia (showers); and Elementi D'Arredo (furnishing accessories). The company also offers MyLaundry & MySpace for laundry room furniture and Materioteka as a material selection service. The product architecture supports both standard catalog items and custom/bespoke solutions for residential and hospitality projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Progetto Modulare (Modular Bathroom Furniture) Modular bathroom furniture system with customizable configurations including Byte, Kami, Summit 2.0, and Tender LAK collections, designed for flexible bathroom layouts. Targeted at residential and hospitality projects through dealers and direct architect/designer engagement.
• iCompatti (Compact Bathroom Furniture) Compact and monobloc bathroom furniture solutions including Duetto, Lume, Smart.46, Memory, Solid, and Mini designed for smaller spaces with minimalist aesthetics. Sold through dealers and direct channels for residential projects.
• Lavabi (Basins) Washbasins including semi-recessed, freestanding, and countertop options in various materials and designs, complementing the bathroom furniture collections.
• Piani Lavabo + Consolle (Worktops & Consoles) Bathroom worktops and console plates for supporting washbasins and creating complete vanity units, available in various premium materials.
• Specchi + Lampade (Mirrors & Lights) Bathroom mirrors (polished edge, storage, backlit, and framed variants) and integrated LED lighting solutions for ambient bathroom illumination.
• Elementi D'Arredo (Furnishing Accessories) Bathroom accessories including towel holders, drawer dividers, shelves, open units, and benches for complete bathroom furnishing.
• Vasche (Bathtubs) Bathtubs including freestanding and custom-designed options such as the Vov Black model used in installations like Ritz Carlton Bangkok.
• Docce + Piatto Doccia (Showers & Shower Trays) Shower enclosures and shower trays for complete bathroom shower solutions.
• MyLaundry & MySpace (Laundry Furniture) Laundry room furniture and space-saving solutions (MyLaundry & MySpace) for organized laundry areas beyond the bathroom.

Quantifiable outcome

• 400 m² showroom demonstrating product quality and design possibilities
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• antoniolupi: antoniolupi is an Italian ultra-premium bathroom furniture brand known for bespoke washbasins, bathtubs, and vanities with strong designer collaborations. It directly competes with Mastella in the Made-in-Italy luxury bathroom category and targets the same high-end residential and contract customers.
• Ceramica Cielo: Ceramica Cielo is an Italian luxury bathroom ceramics and furniture brand focused on designer-led washbasins, vanities, and bathtubs. It is directly comparable to Mastella in premium positioning, Made-in-Italy identity, and bespoke custom manufacturing.
• Bette: Bette is a German manufacturer of premium steel/enamel bathtubs, shower trays, and washbasins, with a strong architectural specification business. It is comparable to Mastella in premium bathroom fixtures, custom project delivery, and emphasis on bespoke solutions for hotels and residences.
• IDEA Group (Italian Bathroom Design): IDEA Group is an Italian bathroom furniture company offering a wide range of modular vanities, mirrors, and accessories. It is comparable to Mastella in target market, product architecture, and Made-in-Italy positioning, with a comparable dealership and architect/designer go-to-market.
• Scarabeo Ceramiche: Scarabeo is an Italian manufacturer of ceramic bathroom furniture (basins, vanities, and sanitaryware) with strong international distribution. It competes directly with Mastella in bathroom furniture and serves overlapping international dealer and architect channels.
• Devon & Devon: Devon & Devon is an Italian luxury bathroom furniture manufacturer producing vanities, bathtubs, mirrors, and accessories with a strong design-led, Made-in-Italy identity. It directly competes with Mastella in the premium bathroom furniture category and shares the same target audience of high-end residential and hospitality projects.
• Boffi: Boffi is a premium Italian bathroom and kitchen systems manufacturer known for modular, designer-led collections and custom manufacturing. It competes with Mastella in the high-end residential and hospitality bathroom space, particularly on modular systems and bespoke projects.

Broad incumbents

• Duravit: Duravit is a large German bathroom manufacturer producing sanitaryware, bathtubs, vanities, and wellness products. It is comparable to Mastella as a bathroom furniture competitor, though it is a broad incumbent with much larger scale and global distribution.
• Laufen Bathrooms: Laufen is a Swiss premium bathroom brand with ceramic sanitaryware, bathtubs, vanities, and furniture. It competes with Mastella in the premium designer-led bathroom segment and has stronger scale and global brand recognition.
• Villeroy & Boch: Villeroy & Boch is a major German bathroom and tableware manufacturer with broad product lines including vanities, bathtubs, and bathroom furniture. It overlaps with Mastella across bathroom furniture but operates at significantly larger scale and across many adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mastelladesign
• Facebookfacebook.com/mastellasrl/?fref=ts
• LinkedInlinkedin.com/company/mastella
• Instagraminstagram.com/mastella_srl
• Pinterestpinterest.it/mastellasrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastella - Italian Bath Fashion